Slechts 9% van de ondervraagden ziet het ontwikkelen van een social media campagne als een voltijdsbaan. With this growth, it is more important than ever to create content that breaks through the clutter and stands out.
While effective content marketers are obviously producing a large amount of new content, something can still be said for producing high-quality content. This is really interesting when you compare it to the chart above—organizational goals for content marketing.
I believe this solution comes with greater alignment between organizational goals and metrics used to track success. A weekly digest of all you need to know about the most important industry trends, strategies, and ideas to ignite your digital marketing.
Content is king, build it and they will come, write great stuff and the rankings will appear. I thought that’d be quite an appropriate title for the people who still believe that content really is king. In fact I just finished a book that showcased 50 case studies of entrepreneurs who started websites that magically attracted visitors.
The fact is that shit doesn’t happen very often, rarely, but you can count on it never happening. You should at the very minimum syndicate your content onto your most active social profiles i.e.
Press Releases have always been furiously powerful ways to generate traffic, buzz and authority backlinks.
By adding social buttons and encouraging readers to share your content; you make the most of every visitor, gain social signals (backlinks) and referral traffic. Whatever word, phrase or keyword you use to contextually link to your site; Google will boost you for in the search engine results pages.
Research on the Google Keyword Tool for search terms related to your content that you can target.
Contextual backlinks are the key to ranking well on Google and driving lots of search engine traffic. Blog commenting and guest posting are the important strategies for building a blogging community. A good time to submit a press release would be when you're first launching your blog and just getting started out, I think you can get a good one over at PRWeb for like 60 bucks or something like that, but you're right, a press release isn't something you should be doing regularly, only when you have really good, unique content that's worthy of one. This is the personal blog of David Wood, and the opinions, or expressions on this site are not the official opinion or stance of Empower Network, LLC or any other corporate entity. Become a Private Member and Empower Your BrandJoin thousands of subscribers getting exclusive content,private case studies, updated industry insights and valuable business growth strategies.No Spam ever, just great content! The emergence of social media several years ago changed the way brands communicated with and to consumers – forcing them to completely change their approach to marketing products and services not only online, but offline as well. The vast networks of people who participate on various social platforms has made it possible for one person to communicate with hundreds or even thousands of other people about products and companies. As I’ve written before, your brand is what people say about you when you’re not in the room, which is why finding unique ways to leverage these consumer conversations into marketing strategies is essential and integrating user-generated content is an important component of brand building. Unlike traditional marketing communications, where brands and marketing managers had a high degree of control, today’s marketers have to learn how to best leverage and shape consumer discussions and generated media. The power of sourcing user-generated content has not been lost on many of the major brands and agencies.
In fact, many major brands are not only incorporating consumer content into their websites, billboards and television commercials, but are also using it on ecommerce pages and in retail displays.
Keen and their agency North was recently nominated for a SoMe Award for their campaign for Worldwide Recess Day.
Keen encouraged people to upload photos and tweets with the hashtag #Take10, and then aggregated all of that social content on a hub page using Postano. By asking their consumers to participate in the campaign, it had a much wider reaching effect, gaining exposure through the networks of existing fans and followers (credit perna).
Mixing premium content with user-generated content and social experiences on owned sites is an increasingly crucial part of an integrated marketing approach. As we see more and more brands rolling out innovative hashtag campaigns and asking for their consumers to participate in their marketing campaigns, we’ll also see more brands integrating the conversation back into their websites and owned properties. This includes Gerber, a knife company, which asks it’s fans to tweet and Instagram photos with the hashtag #HelloTrouble, which they then aggregate, curate and display on their website using Postano Hub.
Incorporating social and consumer-generated media as part of the customer experience in the retail environment is also a growing trend. Today, more and more retailers are beginning to recognize and reap the benefits of using digital displays as part of an effort to cultivate in-store retail experiences.
With more and more retailers and brands extending their consumer messaging through social and digital channels, combining mobile, social and digital signage into the retail experience a natural evolution.
Nine West has integrated social media and digital displays as a primary part of the shopping experience at their flagship location on Lexington Avenue in New York City. Nine West’s social displays, which feature consumer-generated imagery, help give shoppers context around their products.
This entry was posted in Content Marketing, User-Generated Content by Julie Blakley.Julie Blakley was the Digital Marketing Manager for Postano, where she was in charge of managing everything from content creation to social media to SEO. Whatever your website is, I believe that there is always a way to keep your content fresh, unique and attractive and through research and experience, I will summarize to you how to do so using 10 simple tips. When writing for the web, try to choose a theme and stick to it in order to attract the right audience and gain their loyalty. It is important to be knowledgeable about your field of work, however, it is also important to know what has been written about what in general. Whenever possible, try to provide proof when you are attempting to convince your audience with something. According to Google’s advice, it is very important to use an average of 10 words per sentence, 1-4 sentence paragraphs as well as lists and bullets within the post you are writing and whenever it is possible.
Whenever I write a post, I make sure to add a image or video to make my content more attractive and easier on the eye. It is very annoying when you start reading a post and you find spelling and grammar mistakes. Whether you are writing a new post or adding an up-date to an old one, make sure you keep your content fresh and up-to-date.


Following Larisa Thomason’s advice, make sure that your use of humor takes into consideration variables such as cultural differences and audience sensitivities.
Got an amazing campaign, web app or a social media related topic that you'd like to share with our readers?
As the internet for marketing becomes a more and more crowded arena, content marketing has become a primary strategy to boost a brand, grow traffic and reach more potential customers.
Use OpenGraph tags – Almost every social network uses embedded OpenGraph HTML tags to generate link previews so that readers can preview page content. Introducing microdata – Microdata is an HTML specification used to nest metadata on a web page. Google Authorship, the functionality that displays the author’s profile image next to a search result, has been proven to increase click-through rates. Share meaningful data with your readers – Real influence comes from great stories which attract readers who love to share those stories with their friends. Site speed and traffic are related – Matt Cutts, Head of the WebSpam Team at Google, has made it clear that site speed is a factor that Google uses for determining search rankings. Make old content new again – A great way to extend the life of your content is to turn it into a simple autoresponder email that is sent out in small pieces over time.
Promote your content more than once – Sharing your content more than once on social media, provided you don’t act like a spammer, can have tremendous results. Do abandon guest blogging – Guest blogging is an age-old content hack and as a link-building tool it probably is a dead technique.
Understand content marketing is a long tail exercise – Content marketing can drive traffic if it is done well, but it is not an overnight process.
Webintel Marketing and web design tips - This entry was posted in Knowledge Base and tagged digital marketing, online marketing, social media marketing. Gek genoeg realiseren veel bedrijven zich niet dat een social media campagne pas echt succesvol is met voldoende inspanning. Terwijl je toch serieus veel moet regelen: van het uitzoeken of je bedrijf wel klaar is om zich ‘sociaal’ te gedragen tot het maken en uitvoeren van een social media strategie. The report is full of statistics and trends in content marketing, but here are some key takeaways for content marketers when it comes to building a cohesive customer journey.
Document your content marketing strategy.Only 35% of content marketers have a documented content marketing strategy. Quality still trumps quantity.42% of content marketers say they publish new content daily or multiple times per week. Brand awareness, lead generation, and engagement remain the top content marketing goals for marketers.84% of marketers say "brand awareness" is the most important goal, and lead generation came in second at 83%. This goes right along with Jay Baer's Youtility concept and using your content to create customer evangelists.
Website traffic, though, continues to be the most-used metric to assess content marketing success.Over 60% of marketers cite website traffic as their most important content marketing metric. Organizational goals do not align very well with the top metrics content marketers are using to assess their success. Only 21% of marketers are successful at tracking the ROI of their content marketing program.This means the majority of content marketers are not successfully tracking ROI. The first step is to create content, then to attract visitors to the content, then to convert the visitors into leads and finally into customers. They are contextual links pointing towards your content from another piece of content on another website.
When you find the keywords you want to target, optimize your content to rank for them by including them in the body, title, tags and headers.
A content proposal is necessary for any business attempting at building a web presence and positing themselves as an authority in their respective industry.
As you’d imagine, this emergence of consumer-to-consumer communications has been greatly magni?ed in the marketplace – and become an essential piece of the marketing puzzle for brands. In recent months, more and more brands have realized the power in using consumer-generated media from social networks to help power their campaigns (read “10 Great Examples of User-Generated Content Campaigns”). In last year’s Super Bowl, half of the national advertisements mentioned a Twitter hashtag in the ad (encouraging viewers to participate in the conversation well after the ad aired). The campaign was a huge success, which included gaining Keen 20,000 new Instagram followers and 3.5 new Pinterest followers. As Frank Strong writes in “Why Content Marketing is the New Branding,” brands are built over time by “third-party validation communicated through third-party content.” A brand is not built based around logo or advertising or taglines, but rather by what OTHER people say about your product or services. It has been well-documented that social media is a powerful influencer in consumer decision making. Users are still interacting with digital media via their mobile devices while taking part in the shopping experience. For example, it allows shoppers to see ideas from other consumers on HOW to wear the same shoes they are shopping for in the store. A University of Oregon Journalism graduate, Julie found herself working in the world of digital marketing and media after college and hasn't looked back since.
Although this seems to be a given, you can still find web content which is weak, repetitive and even dull. This can be especially helpful when you plan to write a post on your blog since it helps you avoid repetition and bring a new twist to the topic at hand.
Links and referrals can positively influence your content since they help support your point of view and make your content more credible. However, it is very essential that you keep in mind relevancy when choosing the visuals since you don’t want to mislead your audience.
With all those website providing information, you should understand that no one is interested in old, out-dated content! Born into a well-rounded and educated family igniting her interest in reading, writing and research.
Search engines and browsers can process Microdata and use it to provide a detailed browsing experience for users. Social sharing app Buffer made their story public with a content strategy built on their company’s business data.
In addition to this, the average website visitor will leave your website in a matter of seconds if the site is slow to respond.
It allows you to write collaboratively alongside other writers, and is a great place to repost your content.


Don’t send messages out in too close succession and create a plan for pre-scheduling across social media accounts. As a way to build trust and awareness for your brand, guest blogging remains a powerful method for promotion.
Ironpaper integrates design, technology and marketing for the web to drive meaningful results for clients. Daar kunnen de experts onder ons, die extern in te huren zijn, misschien wel een handje bij helpen. 60% of those who have a documented strategy, though, say their content marketing is highly effective. 31% of "effective marketers," though, publish new content multiple times per week and 32% of marketers with a documented content marketing strategy publish new content multiple times per week. Only 35% of marketers with a documented content marketing strategy are even successful at tracking ROI.
Unfortunately most people have this miconception that if you build a frigging website; visitors will just appear out of nowhere.
LinksAlpha and services alike allow you to connect dozens if not hundreds of accounts to one dashboard. You can do so by adding social sharing buttons to the most prominent areas of your content. To learn how guest posting can explode your traffic; read The Ultimate Guide To Excellent Guest Blogging.
Also opt-in to the email list on the right more for more traffic generation tips, tricks and secrets.
It is even more important to understand the process of a content proposal as a business before deployment. I have written and deployed over 100 strategies of this nature in the past few months for many businesses and brands. Combining this into one cohesive strategy can not only enforce branding and enrich the overall shopping experience, but can also drive revenue and sales. These touch points offer lower-funnel access to consumers for brands in close proximity to the purchase decision. Seeing the shoes on fellow consumers displayed and paired with outfits alongside the item in-store helps inspire shoppers, drive engagement and increase sales. Five years later, she's applied her innate curiosity (and inner geek) that led her into journalism to the world of tech, web writing, social media and marketing businesses online. Make sure you edit and sometimes even reedit each post you write and before it is posted online for the whole web to see and criticize! Don’t stick to the conventional ways of getting information and always make sure you use your own uniqueness to make your content unique! Not only does this make it easier for the reader to find the key subjects in your post, it also helps you organize your content in an attractive way! Graduated from the Lebanese American University with a bachelor's degree, with honors, in Marketing followed by an MBA.
What blogs apart from websites that operate as one-way noticeboards and is that blogs are structured for interactive communication. Here are 8 strategies to incorporate into your content marketing efforts to maximize the possibilities for quick growth.
This simple snippet of code tells the social network what image, title, and description to use when previewing a post. Search engines have direct access to microdata which allows them to understand the information on a page and provide more relevant results. It is designed to give users a summary of what’s on the page and provides them with additional information to convince them that the link should be followed. Buffer shares every detail about their business on their website, even their employee salaries. Use Google’s Web Performance Best Practices Guide, which outlines tactics can optimize a site’s speed. The easiest way to start is to choose a common theme and find a group of posts that match the topic. Content marketing isn’t about attracting someone to your site once and then immediately converting them into a customer.
Only 32% of those with a verbal content marketing strategy would say their content is highly effective. Implement a process to measure actionable metrics that can demonstrate cause and effect relationships. Contextual backlinks are when another site links to yours by linking a word, phrase or keyword directly to your content. Be sure to include this meta information, because OpenGraph tags can help improve click rates.
The Buffer Open Blog has featured content about their business, including revenue numbers, website traffic and metrics.
Aggregate the posts in your email autoresponder account and set up a pre-set release times so that they are released over time.
Guest posting helps build influence online and can result in thousands of tweets and shares, as well as many new followers and subscribers. Take a look at other differences between companies with a well-documented content marketing strategy and those without. Google has two great tools for implementing microdata, Google’s Structured Data Testing Tool and Google’s Structured Data Markup Helper. Online retailer Shopzilla reduced page load times from 7 seconds to 2 seconds, saw a 25% increase in page views and a 12% increase in revenue.
Guest blogging is still a classic way to grow your content marketing – as long as you’re using it to build influence, not SEO ranking. Make sure high quality content is at the foundation of your content efforts and you’ll drive increased traffic over the long haul. By sharing personal content, Buffer is exposing itself to an entirely different audience and traffic source who appreciate their transparency and may become attracted to the product.



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