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Call the SEO Marketing Experts NYC today and be sure to ask about our Affordable SEO Marketing Services and Specials! Join the SEO Marketing Experts NYC newsletter to learn more about SEO Marketing including; basics tips, specials and SEO news in general. Barbara Garrett is a marketing executive who excels at helping businesses create new, or break out of crowded, markets and achieve leadership positions.
A Wharton MBA with more than 20 years’ experience, Barbara has held senior-level marketing positions at Fortune 500, mid-size, and start-up companies. Barbara has launched new companies and products, created new brands, and accelerated revenues for businesses in a wide range of industries—including software and SaaS, financial and professional services, not-for-profit, IT services, online education, senior living, and telecommunications. To help companies grow, Barbara brings to bear a wide array of digital and classical marketing disciplines—from growth strategy and business planning, to branding and communications, to market research and customer segmentation, to lead generation and sales support.
Fortune Brainstorm TECH  hosted an invitation-only gathering of innovative leaders in marketing and advertising for dinner and conversation on September 30, at Del Posto in New York City. The dinner was held in conjunction with Advertising Week 2014, the premier annual gathering of marketing and communications leaders. Michael Schiffer is counsel to the Advertising, Marketing, and Public Relations Group, focusing on intellectual property and advertising matters. Related Companies Related Companies is one of the most prominent privately owned real estate firms in the United States.


Her background includes leadership roles at companies you will know, including Citibank, The Conference Board, SunGard Data Systems, Computer Sciences Corporation, and MCI Telecommunications. Each year Advertising Week brings together the leading creative minds, the most influential opinion shapers, and the biggest buyers of advertising for a dynamic week-long series of events.
It’s an exchange that informs our journalism throughout the year, while building a powerful community of leaders from both Fortune 500 and emerging companies.
Schiffer works with advertisers, agencies (big and small), direct marketers, photographers and videographers – helping them navigate a complex regulatory landscape and protect their rights.  Mr.
Schiffer was an associate with Goodwin Procter LLP, where he advised on trademark and copyright litigations, government investigations, contractual and stockholder disputes and trial matters.
Formed 40 years ago, Related is a fully integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisitions, management, finance, marketing and sales.
We look forward to building on this heritage with this special evening in New York during Advertising Week.
Schiffer’s wide-ranging practice encompasses trademark and copyright law, IP and music licensing, agency and talent agreements, branded entertainment arrangements, sweepstakes and contests, network clearance and copy review. Schiffer drafts and negotiates traditional and interactive agency agreements for agencies and brands, including financial services companies, health care providers and retailers.
He successfully defended a provider of desktop advertising software against New York Attorney General and FTC allegations of false advertising and deceptive practices. He drafts and negotiates endorsement and promotional agreements for renowned artists and celebrities, and advises individual and corporate clients on how to secure and manage trademark rights.


Schiffer was a Senior Editor of the Law Review, a representative of the Legal Assistance Bureau and an intern at the Massachusetts Attorney General’s Office. The company’s existing portfolio of real estate assets, valued at more than $20 billion, is comprised of best-in-class mixed-use, residential, retail, office, trade show and affordable properties in premier, high-barrier-to-entry markets. He also works with clients on managing and securing appropriate music clearances and licenses.  Recently, Mr. Schiffer also worked on pro bono matters, including advising a not-for-profit teen magazine on intellectual property issues and, drafting an amicus curiae brief to the U.S.
Related is staunchly committed to sustainable design, with more than $15 billion in green development underway or completed. Schiffer assisted a major software provider in its rebranding campaign, advising on SAG, Federal Trade Commission, new media, and other clearance and intellectual property-related issues. The firm developed one of the first green residential buildings in the nation, Tribeca Green in New York’s Battery Park City, as well as the first such building in Chicago, 340 on the Park. Schiffer has also counseled a leading cellular telephone provider on all aspects of a complex, nationwide musical performance-based contest.
His day-to-day practice includes copy review and advice to clients undertaking radio, television, print, industrial, Internet, and new media campaigns and promotions.



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