Successful inbound content marketing strategy entails creating unique content specifically designed to lure your target prospects to your business and inspire them to revisit for more. You create imaginative content that fulfills your customer’s basic needs, and expectations. Customers advance through stages as they interact and grow in relationship with your business. Remember that inbound content marketing has multi-channel architecture because it reaches people where they are and in their preferred channel where they are better disposed to interact with you.
Make your publishing and analytics tools to work in unison enabling you to publish the right content in the right place at the right time. You must offer remarkable content on the social web, dynamically engage with your prospects and above all, put a human face on your brand.
For your inbound content marketing efforts to yield positive results, you need to hire a professional agency.
Social media marketing is essential in this day and age when the being online is the number one daily activity.
85% of the business decision makers said at least one social media channel is very important when making business technology purchase decision.
34% of high tech companies have reduced their traditional advertising budget to fund digital marketing activities. Companies that generate more than 1,000 Facebook likes also receive nearly 1,400 website visits a day. Optimizing your press release is easy, having the right keywords and placing them strategically. Slide Share: Boasting 60 million monthly visitors, Slide share is one of the most popular sites for broadcasting presentations. MyPlick: This is yet another free service that allows people to share and discover presentations or slideshows. Slide Six: A multimedia-enabled presentation sharing site, Slide Six has both audio and video service. Marketers, on average, spend over a quarter of their marketing budget on content marketing.
61% of consumers say they feel better about a company that delivers custom content; they are also more likely to buy from that company. 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them.
B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. Web DAM, a leading digital asset management platform for marketers, put together data from industry experts into the info graphic below to display marketing trends to expect in 2014. 43% of all marketers found a customer via LinkedIn and 52% of all marketers have found a customer via Facebook. Emails that include social sharing buttons have a click- through-rate 158% higher than emails that do not include social sharing buttons.
Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89%. If you don’t engage in social media marketing it hamper your growth in business as most of your competitors are using social media sites to get closer to their target audience. Social media platform are plenty these days, you can put up content about your brand on social mediums like Facebook, Google+, Twitter, YouTube, Pinterest, LinkedIn, Instagram etc. Search engines focus on rewarding those sites that offer people excellent user experiences and valuable content.
We’re working with small, medium-sized, and large businesses right now, helping them improve their rankings and delivering them real, measurable results.
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Nine in 10 organizations market with content, with marketers using eight content tactics on average. B2B marketers allocate approximately 26% of their total marketing budgets to content marketing initiatives. While content marketing is mainstream, marketers are unsure of how effective various tactics are. While marketers certainly need education around content marketing, this isn’t the only thing needed for content marketing success. If you are in B2B marketing, there are many other things you will find out by downloading this report, such as how content marketers measure success, what distinguishes self-described best-in-class marketers and much more.
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Thanks Gang…yes, I like the fact that B2B marketers are investing in content marketing. I was also wondering if creating content regularly is part of the content marketing challenge marketers face.
I’m glad I ran into your activities, though too late to join your conference next week.
One principal reason why business houses prefer Facebook is because of its advertising features. Facebook ads are customizable in the sense you can redirect your users to a particular website, to your business’ Facebook page or group. Facebook Ads carry a Like button, which can enhance the effectiveness of your ad campaign when clicked by a user.
You can develop customer loyalty through a Facebook fan page and also offer special promotional programs through your Facebook fan page.
As compared to Google AdWords, Facebook allows additional character length for ad descriptions. Facebook allows advertisers to purchase ad space on a click-based or impression-based fee structure. Because of its multifarious advertising features, Facebook is considered by business houses as a powerful marketing tool. Increase the potential to hit higher sales target-for example, if you blast SMS or Whatsapp message to 10,000 people, if 2% of them are interested, you are having 200 potential customers in such a short time.
According to our experience including in real property industry, the response rate is 40%-50% .
Buying the packages to blast message to people is only a small amount of money and it will DEFINITELY WORTH of MONEY and the return of investment would be hundreds or thousands times! For the same example, the cost of buying and blasting 10,000 messages is relatively very low if compared to the profit earning from the 20 units of your products or services sold. With the huge contact database listing we have, you could make more people know what business you are doing and they would have your contact once the message reach them.
Can reach very big market immediately-10,000, 100,000 or 500,000 or1 million of people or even more. Result is measurable- you will get feedback call or SMS immediately and the result could be traced. EASY and FAST to start a new campaign: can setup in 10 minutes and could have respond and sales within hours.
75% of the people DO NOT delete messages- could refer back the message in the future- Long term business opportunity.
About UsSolidale Infotech as a web design company offers, complete web design solutions, where our clients are benefit to have every one of reciprocal solutions under a single umbrella. To get there, you need to analytically select keywords, optimize your pages, create unique content, and build links around what your prospective buyers are searching for.
If you aren’t using social media to market your business you are missing a lot of potential customers. The number of people subscribing daily is up more than 3 xs since last year, and the number of daily subscriptions is up more than 4 xs since last year.

92% of the companies who blogged multiple times a day acquired a customer through their blogs. Apart from uploading your presentations in PowerPoint format, you can share them in other supported formats like pdf and Open Office odp. Don’t still stick to the traditional ways to market your brand, use social media marketing as it is efficient and increases sales effectively.
Our SEO services give you long-lasting results that extend beyond a quick, temporary boost in rankings. That’s why all of the SEO services we offer can be customized to fit the needs of your business and budget.
The most popular tactics are social media (excluding blogs) (79%), articles (78%), in-person events (62%) and eNewsletters (61%).
51% of B2B marketers plan to increase their spend in content marketing over the next 12 months. For many tactics, there is a large “confidence gap” in which marketers use tactics but are unsure of how effective they are. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc.
Very interesting finding that marketers have the most confidence in good, tried and true in-person events. You’re spot on with content marketing, always a pleasure to read your stuff, great value! But what surprised me is that companies continue to rate blogging activities way down the list – after event marketing, newsletters and case studies.
Facebook Ads enables businesses to create customizable marketing campaigns that are targeted to a specific demographic group. That apart, Facebook shows which relevant open bids letting you set daily limits for your campaign making the whole exercise budget-friendly.
You can post advertisements for a particular location, age group, gender, personal preferences etc.
Thus advertisers can reach not only computer and laptop users, but smartphone users as well.
This gives you the opportunity to create brand awareness to millions of its users across the globe. For example, if you blast 10,000 messages out, there will be 4000-5000 potential customer will either call back, SMS or visit your website to enquire more.
Through social media marketing you can increase the traffic of your customers by engaging in various different sites.
For instance, of the 79% of B2B marketers who use social media, only 31% of users think they use this tactic effectively. This is a shocking and exciting statistic to me, 51% of B2B marketers plan to increase their spend in content marketing over the next 12 months.
Do you see that trend changing any time soon, where blogging will become one of the top 3 content marketing strategy? For example: Facebook, Twitter, LinkedIn, pinterest, YouTube, Google+, blogging, foursquare, email marketing etc. Complete Your Profile: Make sure that your profile is up to date and you have filled it for perfection. LinkedIn says if you have a 100% complete profile, your chances of getting found are 40% more than that of incomplete ones.

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