With the worst of winter behind us (hopefully) its time to stop hibernating and get out and enjoy all the fantastic marketing events that are planned for August. Get more information on the events below by checking our marketing conferences and events page or visiting the organiser’s website. A global case study will be presented at the Institute of Analytics Professionals of Australia (IAPA) National Conference, displaying a global case study on how businesses and analytic professionals are using data and analytics to market and drive their businesses successfully. The annual two day marketing & advertising conference that brings together the industries’ global leaders who are changing today’s world of data-driven marketing and advertising. Come along and be inspired by local and international Digital Marketing experts who will share their strategic insights, methods and practical advice. The Advancing Analytic 2015 conference will answer questions raised on how to analyze and assess tremendous amounts of data that teach you about your customers, and how will machine learning impact the analytics industry. This two hour event is a round table questioning evening, the format is one chief expert per table with seven guests at each table, participants get 15 minutes to challenge each chief with career questions before moving to the next table. This one day event will feature discussion on advertising, art, film-making, content production, social media and what practices have been proven to deliver the best creative thinking. To express your interest in attending Creative Fuel, please follow the website link below to register and you will receive the program details once confirmed. The Evolution of Marketing Breakfast event at RMIT will bring together 3 inspiring thought leaders in a panel format to discuss specific areas of content marketing, digital and marketing automation to highlight how an digital marketing strategy can help grow your business. The CXO Leaders Summit Australia 2015 is an invitation only event intended for senior marketing leaders to meet and collaborate in an exchange of knowledge and strategies over a wide range of issues in the industry. The 7th Annual Digital Financial Services Conference is the only conference in Australia that focuses specifically on practical solutions to help businesses understand how consumers interact with digital financial services and aligning digital strategies with what the consumer wants and needs. Hear from local and international Digital Marketing experts who will share their strategic insights, methods and practical advice. This two-day masterclass helps government communicators implement a content marketing approach to create and distribute useful and relevant content that directly engages with citizens. Get a free basic business listing for your Australian marketing business or creative agency.
Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. With myA involvement in the B2B marketing space, I get to talk to a lot of marketing and PR professionals about marketing and communications programs. In the B2B technology world, traditional digital marketing tends to focus directly on the customer as defined by sales. Creating a mix of content assets that describe a tech company’s products and services is not content marketing in the way that we practice it today.
Content Marketing is an approach and commitment by a brand to understand the specific needs of a target audience segment and to plan, create and promote content that addresses those needs.
What many B2B companies are doing with their marketing and content is to execute tactics – create a blog, videos, microsite, articles, and other content without necessarily connecting those tactics to an overarching business goal (outside of hoping for leads).


When is it the right time for a B2B technology company to commit to a content marketing strategy? Guided by a strategy that answers why, for who and to what end, tech companies can plan and implement content programs accountable to how buyers discover, consume and act on information that will lead to engagement and sales – even advocacy. Informing buyers and constituents about your technology solutions isn’t enough to be competitive in the B2B space.
What I love about working with tech companies in the B2B space is that they often have great products, an impressive roster of customers and important insights about those customers. Creating such a strategy and introducing creative ideas from other industries and engagements is exactly what I find so compelling.
Numaish, the seasonal fashion exhibition returns for another showcase of the latest trends and designs in fashion. Tropicana has unveiled a 5m-tall digital billboard at Westfield, London, dispensing free orange juice. The outdoor campaign is to promote Tropicana’s ‘Little Glass’ proposition, and aims to educate consumers about the health benefits ‘of consuming just 150ml of 100% orange juice each day’. Starting a podcast is an incredible marketing tool and can help tremendously in generating new leads for your business. A seven year old boy was at the centre of a courtroom drama yesterday when he challenged a court ruling over who should have custody of him. The boy has a history of being beaten by his parents and the judge initially awarded custody to his aunt, in keeping with the child custody law and regulations requiring that family unity be maintained to the degree possible. Attending marketing events and conferences is the best way to meet people, get inspiration and engage in valuable networking opportunities. If you know of any Australian marketing or advertising conferences, training sessions, meetups, workshops or events that you cant find on our site please fill us in via our quick and easy online form.
To express your interest in attending ADMA Global Forum – Marketing & Advertising Conference, please follow the event website link below to register and receive the program details once confirmed. This event will host international and local analytics professionals and allow guests to pick the brains of each one for career guidance.
It will be a day full of ideas that have helped create inspiration and creativity for many creative people. To help answer these problems and provide solutions, the Digital Financial Services Conference is to showcase a wide variety of case studies from leading Australian and international banks, credit unions, insurance companies and superfunds to discuss the newest online marketing strategies for maintaining, conserving and growing market share. He co-founded a digital agency called Clickify, working with a great team of developers and marketers, and is also the WordPress Editor for SitePoint. Investments are made in advertising and editorial in the appropriate publications, speaking and sponsoring at the right events and creating a mix of owned media such as white papers, case studies and reports in the hopes that a C-level executive will find, read and be inspired by them. Content Marketing programs reaches, engages and inspires buyers as well as those that influencer buyers. Not only are thought leadership objectives served with such an eBook, but so are customer acquisition and advocacy as the eBook is customized for specific customer segments and repurposed across channels from social networks to email to paid search ads.


With co-created content marketing, not only do you create a higher quality content asset that participants are inspired to help promote, but you create an experience for the customers, influencers and prospects involved with it. Humanization of B2B content is essential to differentiate and create more relevant and meaningful experiences. More often than not, they also need someone with a strategic perspective that can pull all those important ingredients together to create content marketing strategy. As B2B companies undergo their planning for 2015, I hope posts like this one provide some perspective on the role that a content marketing strategy can play in the marketing mix for next year and beyond.
We respect your privacy.NameThis field is for validation purposes and should be left unchanged. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. We respect your privacy.EmailThis field is for validation purposes and should be left unchanged. Blending western and ethnic designer wear alongside matching accessories and jewellery, this is the show for those who want to be in style this summer 2015. Apparently, 150ml contains 60% of the Vitamin C you need a day and counts as 1 of your 5 a day. One goes to get the food while the other 3 start to talk about how successful their sons became. 1 says her son studied economics, became a banker and is so rich, he gave his best friend a Ferrari.
The news crew was covering the story of a man on the ledge of a tall building preparing to jump.
There’s heaps on offer in August and there’s sure to be something that will attract your attention.
Chris is passionate about keeping up-to-date with the latest web technologies and can be found at many of the tech events in Melbourne, Australia.
The editorial plans that drive a strategic approach to content marketing include specific goals right along with the ability to adjust and optimize program performance. This type of approach is entirely transferrable to B2B companies that engage in industry events. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.



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