40833A content audit is where you perform a full assessment of all of the content assets on your website and catalogue them according to type and purpose. The content items in question include all webpages, blogposts, landing pages, forum posts, videos, links, calls to action etc. Many organisations and agencies performing a content audit at the start of a strategy review or consultancy engagement still appear to use spreadsheets for their content audits, which while easy to use do not provide the high-level feedback which can be obtained by using software designed for the purpose.
Marketing.AI performs an automatic content audit of your site once a tracking code has been installed on your website.
Check out our next blog post, How to use Marketing.AI to Perform a Content Audit, for a detailed run through of the process.
As the adoption of social media, mobile computing and new digital behaviors continues to deepen, businesses today are faced with the challenge of rethinking many of their basic strategic paradigms. Today, social media and the incredible diversity of digital content have transformed the process of the funnel.
The biggest change to the marketing funnel, however, is in the addition of a new, sixth stage: Advocacy.
The challenge for today’s marketers, then, is not to throw out the old funnel paradigm. David Rogers will join four industry panelists to discuss digital transformation at an NYC book launch at The Columbia Club of New York. New research study “What Is the Future of Data-Sharing?” co-authored by David Rogers and Matt Quint is published by Columbia’s Center on Global Brand Leadership and Aimia. El marketing online es una forma de comercio electronico que se basa en estrategias de mercadotecnia ajustadas a la tecnologia con herramientas, servicios o tecnicas tales como: SEO, SEM, blogs, programas de afiliados, redes sociales, avisos en paginas web, correos masivos, publicidad en moviles, entre otras. El marketing online permite comunicar, promocionar, publicitar y vender productos y servicios, por lo tanto debemos ser creativos y adecuar toda la tecnologia de la que disponemos a las necesidades y objetivos de la empresa (microempresa, pyme o gran empresa) y no olvidar que se tiene que actuar siempre con responsabilidad e integridad.
Gracias a Internet ahora tenemos acceso a un mundo sin fronteras, ni distancias, es por ello que el marketing online nos permite llegar de forma rapida a mucha mas gente y de una manera mas economica. Flujo: cuando ofrecemos una web interactiva el usuario navega por varias secciones porque se siente atraido.
Funcionalidad: necesitamos una pagina inicial atractiva, facil de navegar y que sea util al usuario. Feedback (realimentacion): una vez que el usuario este navegando nuestra web debemos aprovechar la oportunidad de preguntar que le gusta y que le gustaria mejorar.
Fidelizacion: crear comunidades con los usuarios que entran a la web para que nos aporten contenido y poder atenderle de forma personalizada.
La usabilidad: la navegacion debe ser intuitiva, facil de utilizar para personas de cualquier edad. La interfaz: un diseno correcto permite resaltar contenido nuevo e importante para el usuario, esta es una forma de lograr atraccion hacia nuestros productos y servicios. Los motores de busqueda: debemos posicionarnos de forma organica SEO y de ser posible pagar para aparecer en los buscadores SEM. Crear perfil de la empresa en twitter, facebook, pinterest, linkedin, youtube, entre otras. Google Analytics: permite de forma sencilla la medicion web, es muy utilizada a nivel mundial, tiene todo lo necesario para el analisis web. Google Website Optimizer: permite probar varias opciones de contenidos por ejemplo campanas de forma rapida y sencilla, para luego optimizar la campana segun los resultados de conversiones que consiga en cada version de la pagina.
Google AdPlanner: es una herramienta que permite analizar nuestros competidores mensualmente para ayudarnos a planificar nuestra estrategia de marketing. Google Insights: esta herramienta nos ayuda a estudiar el mercado mediante el analisis de palabras clave y su evolucion por sector o geografia.
SocialMention: esta herramienta de control social realiza un seguimiento de mas de 80 fuentes diferentes que incluyen blogs, noticias, twitter y youtube.
MailChimp: es un servicio de mailing profesional para el envio masivo de correos electronicos que nos ayuda a controlar la lista de destinatarios, la forma y contenido del mensaje y el envio y sus resultados.
Google Alerts: son mensajes de correo electronico que recibimos cuando Google encuentra nuevos resultados que coinciden con busquedas que queremos supervisar. Nosotros podemos ayudar con el marketing online de tu empresa o negocio, solicita presupuesto sin compromiso. Here are some ideas of things you can do to run a smart—and influential—mini marketing campaign that might even change the way you reach your clients in the future.
Recontact past leads whom you’ve spoken to, that have for whatever reason, in a friendly way, turned you down in the past. Stacy Zemon is internationally considered a leading authority and leader in the DJ industry.

Stacy’s work as a Writer, Author and Publisher have enabled her to spawn the largest number of DJ business owners in the world! Stacy is also the Founder & President of DJ Video Network – Internet TV for DJs, by DJs. Her mission is to provide educational resources for DJs that support their professional growth and financial prosperity. As you strive to become a better writer, return to your main goal: to educate your customers by providing them valuable and relevant information. As business owners, you still have to focus on other major areas of your business marketing. In conclusion, there are different kinds of online marketing in the digital world, but your article is still one of the main factors that start a relationship with potential customers and build loyalty to existing followers. Contact UsIf you've a project in mind or would like to talk to Vanessa, please use the details found below.
You can also fill-out the form if you prefer otherwise and we'll reach you as soon as possible. This is a unique website which will require a more modern browser to work!Please upgrade today! Many times, marketing automation is the solution to specific challenges an organization has. If you think that marketing automation might be an effective tool for your campaign and you’re ready to talk, contact us today for a quote!
Improve the Efficiency of Your Sales Team What Companies Provide Marketing Automation? This allows you to compare and contrast each of your content items to determine the level at which they are performing, with regard to attracting traffic and converting prospects and leads. It may appear to be an unnecessarily labourious task, but in order to evaluate each of your content items it must be carried out. Useful attributes for classification include title, content type, target industry, conversion goals, author and buyer cycle stage. To be truly useful your content audit must be incorporated with real-time analytics which show the performance of your content items. From there, you just have to label the content items using the drop-down menus in order to classify them. In thinking about customers, businesses are facing a shift from a paradigm of individual customers to one of customer networks. While the original five psychological stages still hold true, there are a host of new sources of information influencing the customer at each stage.
The 2011 Edelman Trust Barometer study revealed for the first time that search engines have become the first source of trusted information for today’s customers, ahead of any traditional media brands. As customers actively consider a purchase, they increasingly take an active role in researching it online. Before making a choice of a specific brand, customers often turn to their friends online as well.
When purchase does happen, it may not just be in a store, but done online via PC, smartphone or tablet (as e-tailers rush to create ever more enticing catalog apps for the iPad and others). Today, the most ardent and engaged of your customers not only make repeat purchases (loyalty), they take on the role of brand advocates and spread their own positive messages and testimony about your business online.
With both know-how and innovation, we work closely with our clients to best achieve communication, branding & marketing goals. Con esta herramienta tambien podemos segmentar a los usuarios en funcion de su comportamiento, por lo que podemos mostrar el contenido que mas interesa a cada usuario. If people have called you to inquire about your DJ services but have not booked with you, it’s always good to call those people back and re-pitch them (time line permitting). Understanding the entire potential of content marketing and the reason why you need it is a good start. Your introduction should highlight the benefits your readers get from reading the whole content. Learning a lot from your content means you have gone through a lot of effort in doing your research.
So, how you set the schedule of your activities such as brainstorming, doing research, writing and posting gives you a clear idea of what you can accomplish during the day or the week, or at the end of the month. Setting your schedules and executing the plan are necessary to build your momentum in posting consistent contents on your page.
There comes a point that you are already satisfied with your content and stop finding areas for improvement.

Learn to improve not only for your company’s sake, but most especially to your customers satisfaction.
This helps you to determine the purpose of each item and to objectively compare similar content items to establish which content is working and which is not working. The system can then provide you with breakdowns on traffic from various demographics such as industry, location and company size.
Instead of broadcast messages dominating the decision-making process, network communications (often from other customers) hold increasing sway. Search results, then, including content on non-traditional media like blogs, are now critical in the first stage of the funnel where awareness is created.
Brand attachments are increasingly formed, and shared, in social media platforms like YouTube, Facebook and Twitter. Purchase may also be driven by social action, thanks to social discount services like Groupon. Digital media also allow for much more customized interactions, communications, and offers to drive add-on selling and loyalty.
That may sound like a daunting challenge, but it’s the only path to strong, valuable customer relationships in our digital age. They’ve already expressed interest in you, they may or may not have been in research mode when you spoke. Customers always opt to remain on your web page if they think that your content improves their values in life – that gives them ideas on how to solve their current problems or something that they can use at work or in the future.
If you are a morning person, you notice that your ideas overflow once you sit on your computer.
The important thing is you express your thoughts in words while they’re still in your head.
You also need to be open to the copy editor’s suggestions or insights for your content’s improvements. Keep in mind that it benefits you more if you keep looking for any weakness in your article writing. You may consider outsourcing content writing to virtual assistants, so you do not just sacrifice much time on one area of marketing.
Those which are working should be promoted further, with elements of the successful pages incorporated into those which are performing less well. It can also analyse your traffic with respect to your Buyer Personas, so you can determine how successful each of your content items is at attracting your ideal customers. Studies by Nielsen and others have shown that product reviews by strangers are among the most trusted sources of product information. Local search (whether via Google, or Yelp or Urbanspoon) is influential too, as customers seek not just what is desirable, but what is nearest by. These strategies for increasing your brand influence take hardly any time, and very little money. You gradually establish your online presence and attract followers through the valuable articles you share.
Once your article comes up on the search engine results, you get more chances to be clicked because your title gives accurate response to their queries. Take advantage of your willpower that drives you to accomplish a lot at the end of the day. This tells your reader that you know your focus and that you know what you are talking about. It may be necessary to perform rewrites or completely delete those pages which are not resonating with your target audience. On top of that you have an Editorial Calendar available to facilitate all of your content planning and publishing directly to your CMS such as Hubspot and WordPress, and our artificial intelligence Recommendation Engine will provide you with expert recommendations on content creation and promotion to maximize your traffic, leads and sales. As your audit progresses you will identify opportunities for increasing organic search, link building and content promotion.
Use Facebook or blog comments to start a relevant conversation where, at some point, your product can play a role. People will happily talk about things that are interesting to them, and brands are not interesting.

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