10 Digital Marketing Templates for Lightning-Fast Execution You are using an outdated browser. As with everything else in the digital world, content marketing is constantly evolving into something bigger and better. The problem is, there is a lot of outdated information out there that doesn’t really teach us anything about the future of content.
It’s important to measure your campaigns so that you continue to improve your content throughout 2015. Jump on any social platform and you can source valuable content that can be shared on your channels, and used to inspire your own content. Your strategy should outline your goals so you can measure ROI, and it should also detail which content you want to create, depending on which part of the sales funnel you are targeting. Content has different purposes, falling under the categories of: attract, convert, close and delight.
An incredible 80% of people surveyed said they only publish content on their own website, meaning they could be missing out on reaching a wider audience. Creating content takes a lot of time and hard, so make sure your efforts don’t go to waste by not doing any outreach work. Bloggers and influencers can help you reach a large audience, so if they are posting similar content to you, chances are they will be interested in yours.
58% of content marketers surveyed, said they believe that video is the most effective marketing medium. There are plenty of platforms that have now made it easy for brands to publish videos on the fly.
There’s often a debate in content marketing about whether it should be created to purely entertain and increase brand reach, or whether it should be created to drive conversions. The truth is, you can still create fun content but to improve your shares, leads and conversions, you need to be telling the customer what to do next. Give your customers actionable information on what they need to do once they’ve read your content.
The good news is that we know how important content is which is why we’re concentrating more of our efforts – and money – on using it throughout 2015. The future takeaway here is to create content for the sales funnel, make it relevant to your audience, and keep measuring your ROI so you can continue to improve your strategy!
What do you think about the state of content marketing for 2015? Are you planning any new strategies?
It’s at a new time that will allow those of you who were sleeping at the last one to get a look in! Over the past couple of months I’ve received a ton of emails from readers asking me to share more insight in and around LinkedIn so I’ve decided to hold another webinar with Alex Pirouz, founder of Linkfluencer. The first one I held a few months back was well received with over 3000 people registering for the session. Although marketers have been practicing content marketing for decades, digital marketing coupled with a new, buyer 2.0 environment has created a whole new set of opportunities and challenges in the content marketing realm. There has been a mind-numbing proliferation of technology vendors and solutions to address the needs of content and digital marketers. A new movement is now in place to build a more cohesive and useable software platform that will build upon marketing automation and sales automation platforms to enable content marketers to drive more impact across their organizations:  The Content Marketing Platform.
A Content Marketing Platform is a software solution that helps marketers be more successful in driving awareness, leads and revenue from their content.
The below framework provides additional details about the four key process areas addressed by a CMP. The following frameworks offer additional perspectives as to what processes and related tactics could be addressed by a Content Marketing Platform. CMI’s Content Marketing Framework: Joe Pulizzi and Robert Rose assembled the framework based upon their own success at Content Marketing Institute. Content Marketing Framework for Startups: Lee Odden, a thought leader in the content marketing space and CEO of TopRank Online Marketing, put together this simple to follow, yet powerful, framework for successful content marketing.
Content Marketing in 7 Steps: Jay Baer of Convince and Convert put this framework together using the knowledge he has gained from helping many big brands form their own content marketing strategy. 8 Steps to Fast-Track Your Content Marketing Plan: Content marketing expert and consultant Barry Feldman created a comprehensive post outlining this 8-step content marketing plan, which will quadruple your leads. 13 Step Content Marketing Plan:  Heidi Cohen, President of Riverside Marketing Strategies and content marketing expert, provides these 13 steps to successfully establish a content marketing strategy. There are a countless number tools that help marketers work their way through each of the process areas and tactics described above; but only a small fraction of them have the mission of addressing most or all of these areas in one solution.
Value enabled by a CMP cannot be provided by a marketing automation platform (MAP) such as Marketo, Eloqua, Pardot, Act-On, etc. MAPs are designed to plan, execute and measure demand generation campaigns and the interaction with leads by these campaigns. Content repositories:  Ask anyone that has attempted to stop the use of SharePoint systems how likely it is that you’ll get everyone to use only one content storage area. A CMP enables orchestration of the content production process in a minimally invasive manner. Team alignment:  A high impact content marketing strategy requires alignment and interaction with many functions across marketing. Where Should a Content Marketing Platform Sit in Your Marketing & Sales Technology Stack? To understand how a CMP fits in your technology stack, we should begin with a basic question:  What are the ultimate objectives of marketing and sales technology???
Right around the year 2000, at the turn of the millennium, there was a shift from the expensive, outbound sales model to inbound telephone and internet-enabled sales. How does a sales account executive know what prior interactions a company has had with an account? How can sales management easily report and predict their pipeline revenue across large and sometimes geographically distributed sales teams? The solution to the above challenges was Sales Force Automation (SFA) platforms (often misnomered as Customer Relationship Management (CRM) systems) such as Salesforce, Oracle, Siebel, and Microsoft Dynamics among others. Most importantly, they provide value for the everyday sales representative: convenience, efficiency and a single unified interface as a source of leads, activities, and deals. With the growth of inside sales teams, there was an increased demand for LEADS (particularly online-sourced leads) to feed these teams.
Demand generation teams stepped in to help address this challenge, employing a variety of techniques such as email, newsletters and events.
How can marketing operations have a single unified view of all marketing leads and associated marketing activities against those leads? About seven years later, around 2007 or so, came another platform in the emerging stack — Marketing Automation Platforms (MAP) from vendors such as Eloqua, Marketo, Pardot, Act-On and to some extent, HubSpot, among many others.
Track all digital marketing activities associated with those leads be it on a website, via email or through pay-per-click campaigns. Suddenly, marketers now had insight, visibility and self-accountability for their lead generation and nurturing campaigns.
Content is needed for everything from a website (which is tracked by marketing automation), to email campaigns, to even pay-per-click landing page offers. If it were not for content, many of the key components of marketing automation would cease to function.
Given that content is crucial to the customer acquisition process, what tools and technologies can support this? Similar to the pains that demand generation and sales teams have gone through in the past, today’s content marketers have little accountability and transparency in terms of how their content is performing. Have a unified consolidated view of their entire content supply chain for ideation, to production to promotion. Have top-down visibility on how their content is impacting lead generation and marketing pipeline, and sales pipeline and revenue generation.
With a CMP, content marketing managers suddenly have a data-driven and scalable way of managing their content supply chain and understanding their contribution to business growth. The following list describes the current vendors that have begun to solidify the vision of a Content Marketing Platform. The Curata CMP Content Marketing Platform is designed specifically for B2B marketers to help them drive leads and revenue from content. Kapost’s Content Marketing Platform allows marketers to collaborate, distribute, and analyze all content types within a single platform. Percolate is a leading social relationship management platform that also offers unique content management capabilities for large B2C companies. These companies are first and foremost content marketing agencies, who have built content marketing software to increase the value of their writing services. Contently helps you “tell great stories.” They help leading brands build loyal audiences through premium, original content.
This will enable marketers to streamline their processes, and ultimately better scale content operations. To help answer these questions and many more, download our free checklist to start scaling your content operations.
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When you write quality content, people will naturally share the content socially and link to it.  If you write enough content, eventually you will have an army of fans who are working on your behalf. Learn how to become a successful real estate professional by simplifying the prospecting process, attracting people like you best clients and building relationships. My wife, Maxine, pointed out recently that it has been almost 9 months since my co-author, Joe Pulizzi and I began to work very seriously on our book, Get Content. I know that giving birth to a baby is a lot harder–but for a couple of guys writing a book together it seems very much the same. However, there are numerous challenges that make content marketing difficult in today’s media environment.
Unfortunately, producing consistently great content can get in the way of other things, like actually running your business. A lack of time is arguably one of the biggest barriers to content marketing that many businesses face. Whether you outsource your content production or keep it in-house, you’re going to pay for it – one way or another. Alternatively, choosing to produce your own content can save you a lot of money, but unless you’re somehow able to balance running a business and running a blog, you may have to be willing to put in a lot more hours. Whether you’re blogging about your small needlecraft business or enterprise-level IT hardware, someone else has already been blogging about it for a long time.
While I was researching this post, I came across a blog post by Rand Fishkin about how content marketers have become their own worst enemies, published over a year ago.
Jon makes an excellent point about the phenomenal success of TV shows like “Breaking Bad” in a completely oversaturated market – if you suck, you get nothing.
Jon’s comment sparked some vigorous debate about content marketing, and it didn’t take long for someone to mention Darwinism in the context of content; only the strong will survive.
There are no guarantees in content marketing, but one thing’s for sure – if your content is crap, you’re doomed to fail.
It’s virtually impossible to hit the mark every time – even the very best blogs still publish mediocre content from time to time – but you have to strive for nothing less than excellence. Out of respect (and a keen sense of professional self-preservation), I’m not going to name names or point the finger of blame at specific publications (aside from the dig at TIME above, which is obviously well deserved).
Some sites leverage their name recognition and branding to get away with publishing half-assed crap, whereas some of the most consistently excellent content I’ve read in recent months has been published on small, independent blogs run by a handful of people (or even a very talented individual).
It would be naive to assume that an article published in a glossy monthly technology magazine doesn’t have more pull than even the best of posts on a scrappy upstart blog.
We’ve written about the importance of content promotion in the past, but the content landscape is shifting rapidly toward a heavy prioritization of paid promotion. Sure, “organic” social media promotion most definitely still has its place, but with platforms such as Facebook, Twitter, and LinkedIn offering a range of increasingly sophisticated ways to segment audiences and reach the right people – for the right price, of course – greater emphasis is being placed on paying to get your content in front of the people you want to see it. We’ll be covering how to promote content on social media with a limited budget in a forthcoming post. However much you decide to spend on content promotion, be sure to set goals for your campaigns.


If you’ve ever had to make a business case for content marketing to your managerial team, you probably already know how imposing these challenges can be.
The first thing you and other content stakeholders need to come to terms with is that content marketing takes time. The figure above is a snapshot of WordStream’s traffic over a six-year period from January 2009 to January 2015.
If your content marketing campaigns are more successful than you had anticipated, adjust your targets accordingly – just be sure to have enough data to justify a change in plan. There are innumerable blog posts, white papers, and how-to guides out there telling you that publishing at least once per day is essential for content marketing success.
It’s better to publish one truly excellent post per week than post five mediocre posts every week. Don’t buy into the content marketing myth that publishing less than once per day will doom your efforts to fail. One of the most common mistakes that many content marketers make is focusing too broadly on a vast subject area, or zeroing in exclusively on the tiniest niche. Achieving a balance in terms of editorial focus is a challenge for even established, well-resourced content production teams. On the other hand, focusing on a highly specific niche might seem like a great idea (and it can be), but by doing so, you may struggle to expand your readership further down the road, or even run out of genuinely new and insightful things to say about your industry. Begin by starting with a broad category relevant to your business, then come up with increasingly granular ideas for potentially relevant subcategories. Remember when I said that it can sometimes take years to establish an audience and generate consistent traffic from content marketing campaigns? Every day when I check my RSS feed for the latest news and content, the vast majority of it ends up looking and sounding exactly the same. Most of the time, the homogeneity of most content out there isn’t a result of publishers’ desire to crank out mediocre crap, but because the goals behind these content strategies demand results.
This particular challenge is perhaps more easily overcome by smaller publishers or blogs with limited audiences. If you decide to experiment with new content types, consider doing so alongside the strategies that are currently working.
With more and more publishers creating more and more content, some experts fear we’re rapidly approaching a breaking point in the sustainability of content marketing.
One aspect of Schaefer’s theory that rings true is the concept of the financial feasibility of content marketing in the future. For example, he estimated that in 2009, he was effectively “paying” his readers $500 per week to consume his content, based on an hourly rate of $100 for his time, multiplied by the five hours per week he spent actually creating content. Obviously, this model isn’t sustainable if things continue the way they have for the past six years. As valid and urgent as some of Schafer’s concerns are, audiences will always find ways to find content that’s relevant and useful to them. The sky isn’t falling – yet – but these questions are definitely worth considering before embarking on a long-term content marketing initiative. Burnout is one of the greatest challenges you may face as a content marketer, but it’s not a conversation that many of us are eager to have.
I’ve written about the pressures of life in the content trenches before, but I omitted the part where my 4,000-words-per-day (every single day, for three years) workload almost landed me in the hospital.
Aside from the very real danger burnout poses to your physical and mental health, it also has the potential to destroy all your hard work. Just as setting realistic goals and managing expectations are important to the business case for content marketing (see challenge #5), it’s just as important – if not more so – to the well-being and health of either yourself or your content producers. Of course, hospitalization and serious health problems are two of the more extreme results of content producer burnout. I’ve taken the advice of Vanessa Williams by saving the “best” for last – actually quantifying the return on investment of content marketing. Firstly, you need to determine what you want your content marketing to actually accomplish.
I sincerely hope that this post hasn’t discouraged you, but rather given you some ideas on how to overcome the content marketing challenges that are relevant to your business. If you have any questions about anything I covered in the post, fire away in the comments and I’ll do my best to answer them. I try to stay on top of the latest marketing news and articles as much as possible, and often I glance quickly through longer form content like this. I want to thank you from the bottom of my heart for writing this, I'm a huge WordStream fan now! Organisator en eerste spreker van de avond Albert Jan Huisman beloofde ons inspiratie, ideeen en inzicht die de aanwezigen de volgende dag in de praktijk konden toepassen. Albert Jan begint met zijn persoonlijke ervaring over wat hij met boeken heeft: “Ik neem altijd boeken van auteurs mee naar congressen en vraag ze vervolgens om het te signeren".
De voorbeelden uit de geschiedenis zijn legio: John Deere (de tractorfabrikant) startte met het magazine The Furrow in 1895, gericht op het helpen van boeren meer uit hun oogst te halen.
Al voor het ontstaan van Facebook hield Seth Godin een pleidooi voor het “vrienden worden” met je klant. Het verhaal gaat dat Seth Godin 'remarkable' als de 7e 'P' van marketing claimen, maar omdat dit niet met een ‘P’ begon, maakte hij er 'purple cow' van.
Wist je dat een van de voorbeelden in zijn boek een Amerikaans verfmerk is dat Dutch Boy heet?
Albert Jan haalt deze wijze les uit dit manifesto aan: “Nobody cares about your product but you”. Het voorbeeld van de Disney-speeltjesuitpakkende dame ondersteunt de stelling van Chris Brogan in zijn boek 'Trust Agent': de waarde van geld is niet meer belangrijk, de waarde van vertrouwen en kennis wel.
In een tijdperk waar uitgevers het moeilijk hebben, is een tegengestelde beweging gaande: iedereen wordt uitgever. Een afweging voor de kwaliteit van de content: zouden we geld kunnen vragen voor onze content?
Dit is wat mij betreft de basis voor elk bedrijf dat met contentmarketing wil starten: wat is je 'why'?
In het volgende deel van deze blogserie zal ik ingaan op de volgende 8 boeken, die topspreker Andrew Davis met ons deelde. Wil je vast een voorproefje van alle boeken zien? In haar vrije tijd kun je haar (naast online) tegenkomen op hardloopschoenen of in de keuken om een nieuw recept uit te testen.
Leuk blog Lydia, ik zou hem in het kader van de vakanties (leesperiode bij uitstek) nog eens onder de aandacht brengen. Marketing Persona Template, BufferBefore creating content, you need to know who you’re creating it for. Make sure you keep using social media management platforms to curate content, schedule your own – and to learn when your audience is most engaged so you can make the most of your campaigns. It’s pretty clear that people prefer to consume visual content ahead of text, so it makes sense that video is charging ahead in 2015 as the preferred content channel.
Vine, Instagram and even Twitter offer video within their apps, so make sure you take advantage of this and post videos whenever you can. Curata’s content marketing tools map has increased from 40 vendors to over 130 vendors in its most recent version. This 7-step approach should help kickstart the process of formulating a content strategy (a process he says could take up to 60 days).
Their main function is to “store and organize files, and provide version-controlled access to their data.” [source] CMPs are intended to orchestrate the development, delivery and analysis of content to CMSs as well as many other types of digital media entities.
For example, content marketers may have to interact with product marketing for content creation, social media for promotion or marketing operations for analytics.
Each of the companies has been further separated according to different categories to make it easier to distinguish each company’s area of expertise. It has now been absorbed into the Oracle Marketing Cloud under the product name Oracle Eloqua Content Marketing.
By managing content creation, distribution and measurement, you’ll be able to scale and streamline the entire customer experience. Forward.”  Skyword provides access to a community of thousands of freelance writers and videographers, an editorial team, and program managers. Organizations are beginning to staff their teams with content marketing experts, and processes are beginning to take shape to better tap into the power of a common focus (and investment) around content.
Time to stop and catch my breath… What a wonderfully comprehensive and actionable post, guys!
As a content marketer I find social media automation tools extremely useful and time saving. The attractive content also helps to attract the visitors to stay and read the content of your website. My goal is to help you build the business of your dreams without having to cold call, door knock and annoy your clients. Sure, it’s still possible to get on the ladder and own your own home, but making the transition from renter to proud new homeowner has become a hell of a lot harder than it used to be.
Now, everyone and their grandmother is a publisher, a brand storyteller, or something equally nebulous.
In today’s post, I’ll be looking at 11 of these content marketing challenges and what they mean to your content strategy, as well as sharing some tips for overcoming them. Either you accept the time investment required to produce consistently quality content, or you’ll have to pony up and pay someone to do it for you.
For starters, you’re at the mercy of another company when it comes to maintaining a regular production schedule. Be prepared to deal with the tangible costs of content marketing long before you sit down to write your first post – or ask someone else to do it for you.
To make matters worse, there has never been such intense competition for your audience’s attention. Each and every post you publish has to be as good as it possibly can be, and you need to keep this up for years if you hope to build and sustain a sizable audience. During the course of an average day, I read dozens of blog posts, news stories, and in-depth articles. I am, however, telling you that even sites with huge audiences and large teams of professional writers and copyeditors frequently publish simply awful articles riddled with mistakes, lazy writing, or incorrect facts.
This means that, thanks to the relentless pressure to Always Be Publishing, opportunities to publish useful, insightful, well-written content (you know, the stuff readers desperately want) are right there for the taking – if you’re up to the task.
However, if you consistently push yourself, take the time to develop your writing skills, and only publish the very best content you can, before long you’ll actually be publishing content that’s better than at least half of what ends up online every day.
Yes, it’s valuable to be aware of overall editorial standards and content trends, but you should focus on making your latest post even better than your last post – not losing sleep over whether your latest article is better than something you read in Wired last week. Relying solely on organic social promotion might work just fine for a while, but if you’re trying to aggressively expand your reach and grow your audience, you may want to explore paid promotion options. In the meantime, it may be worth experimenting with paid content promotion on a small scale to gauge the effectiveness of your campaigns before embarking on larger (and likely more expensive) promotional initiatives.
Although content marketing has been in vogue for several years, misconceptions abound about how it works and what management can expect from an investment in content marketing.
Mention the word “years” in any pitch meeting with management and you’ll likely be met with cold stares and uncomfortable silences. Many executives and managers are used to the relatively immediate return on more traditional marketing strategies. Very few blogs achieve runaway success overnight, and it takes time to establish an audience and build credibility. Agree upon realistic traffic and engagement targets, rather than setting yourself up for disappointment by aiming too high too fast.
If you want to publish more frequently, you need to invest more resources (see challenge #1). With so many publishers vying for attention, the only thing that will differentiate you from other publishers in your industry is quality content, and only you can decide how often you can publish. Cast your content nets too widely and you could face an uphill struggle to establish a name for yourself, or risk losing traffic to larger, more established publishers.
Remember, though, that the narrower your editorial focus, the harder it may be to expand your audience as your content strategy matures.
Well, now imagine that whatever you’ve been doing has worked really well, and you’re seeing tens of thousands of unique monthly pageviews as a result of your efforts.


Granted, this is particularly prevalent in marketing content (perhaps more so than other industries), but even well-known mainstream media brands all seem to be pushing the same content, day in, day out; six surprising ways to accomplish this routine task, 21 things you won’t believe about some everyday occurrence, why you shouldn’t be doing this thing everyone else is doing. After all, if trying something new won’t cost you thousands of dollars in lost leads, there’s much less inherent risk in branching out and trying new things. Mark Schaefer calls this “content shock,” and while I don’t personally subscribe to the notion that the ever-increasing noise will ever truly drown out the valuable signals, it does represent a challenge to content marketers. In his post, Schaefer breaks down the costs of producing content versus the return on this investment (more on this shortly). Schaefer goes on to state that today, that figure is likely closer to $1,500 per week, based on the increasing time investment necessary to create content that will merely sustain the current level of readership his blog attracts. If you’re facing the prospect of either spending more time producing content or hiring additional staff – and the realities of marginal gains by doing so – the sustainability of current content marketing practices becomes questionable. For others, the sheer volume of content being produced may create additional problems that necessitate an alternate approach.
Yes, changing media consumption habits will almost certainly have an impact on your content strategies, but only you can decide at what point your content marketing strategy becomes genuinely unsustainable. While my experience working for a content farm was invaluable in honing my skills and improving my craft, the cost was high – almost too high.
Although they’re deluged by content every single day, your regular readers are as sharp as a tack, and a discernible drop in the quality of your content will be immediately and powerfully obvious. Even the most skilled, reliable writers have limits, and consistently pushing them beyond what they’re capable of can be disastrous. General dissatisfaction, waning interest in the material, and sloppy work are some of the more common symptoms of burnout, but that doesn’t diminish their potential impact on your content. Even today, with increasingly sophisticated analytics technology at our disposal, it’s still a major challenge that even large, well-established publishers wrestle with. If you’re hoping that blogging will result in more leads for your business, you’ll need to ensure that you have conversion paths and tracking set up correctly in Google Analytics (or your program of choice) to prove that your strategy is working. Know why you’re producing content, what it should be doing, and have a well thought-out plan to quantify whether your strategy is working or not. Yes, content marketing is a lot harder than it used to be, but it’s still one of the most effective ways to grow your business.
Contentmarketing gaat over de inhoud, wat jouw bedrijf voor je klanten is en welke oplossingen jij levert. Volkswagen hanteerde deze tactiek in de jaren ’70: deze auto is niet mooi, maar wel betrouwbaar. We verwijderen deze dus later niet als je op zoek bent naar een nieuwe werkgever (of schoonmoeder). This buyer persona template from Buffer is a great blueprint for identifying the perspectives, activities, questions, and needs of your target audiences.4. Content marketing needs to drive prospects into the top of the funnel and at the sharp end they become customers and brand advocates. Not only is it the best way to share your content, but it’s also a content creation tool in itself. A CMP enables collaboration across these different teams, without requiring all of these teams to log into the CMP solution; thereby increasing its adoption and impact.
But there’s still a need for a Content Marketing Platform (CMP) that sits on top of the Marketing Automation Platform and Sales Force Automation system. The Skyword Platform makes it easy to produce, optimize, and promote content to create meaningful, lasting relationships.
As a solo professional writing for and consulting with my clients, knowing what they need in terms of content marketing, and how they need to do it, is critical for me. More enhanced CMS systems like Sitecore, Sitefinity, Hippo, Adobe CQ5, EpiServer have way more options than just being a CMS and tend to be fully CMP software.
I would like to share some information about a leading content creation agency in Dubai for effective content marketing strategy. The overuse of cliched marketing buzzwords like this doesn’t mean that content marketing isn’t important. After all, nobody knows your business better than you, so you’re the perfect person to blog about whatever it is that you do.
After all, if you don’t have time to produce your own content, it stands to reason that paying someone else to do it makes sense.
Secondly, you risk publishing content that fails to leverage your expertise and industry knowledge, or even meet your basic expectations in terms of editorial quality, which can harm your brand.
The problem, of course, is that actually creating content on a par with “Breaking Bad” is very, very difficult.
Just as you should expect to make a tangible investment in the actual creation of your content, you may also have to pay to ensure it reaches more people and accomplishes its purpose. However, the truth is that, even with a large and skilled content marketing team behind you, it can often take several years for content to start doing what it’s supposed to do. Asking them to not only fund content marketing projects, but potentially wait several years for them to pay off, is a difficult pill to swallow.
It took more than two and a half years before traffic even started to increase considerably, and we didn’t begin to see major increases in traffic until early 2013 – four years after we began our content marketing efforts. It’s better to establish manageable goals and achieve them than dismiss your content marketing efforts as a failure by missing targets that are too ambitious. Consistently excellent content is more important to your audience than whether you update your blog several times in a single day.
Leave yourself enough breathing room to come up with exciting posts about relevant topics, but avoid targeting vastly broad subject areas.
If a particular type of post resonates with our audience, we’ll often apply this “formula” to our next post, and the next, and so on. You’d probably be hesitant about trying something radical that could potentially tank your traffic, right? The more successful – or reliable – a content marketing initiative is, the harder it becomes to deviate from it. This doesn’t mean that larger, more established blogs can’t experiment, but it probably will require more justification that the potential gains outweigh the risks.
If your experiment works, think about scaling your new content types to include additional subject matter or popular topics. This can result in damage to your brand’s reputation, and formerly loyal readers abandoning you in favor of other publishers in your niche.
The work of a disengaged, cynical blogger can be just as detrimental to your content marketing goals as hiring the wrong person for the job in the first place. If your content goals are more social in nature, you may want to utilize tools such as BuzzSumo or Twitter Analytics to track the social impact of your content over time (all the while remembering that correlation does not equal causation, of course).
For more tips on measuring the ROI of content marketing, check out this excellent Whiteboard Friday by Rand. I am trying to revamp our content center and convince management that it is a priority, but it's been difficult to organize my thoughts. Niet voor de zoveelste contentmarketingupdate, maar in de intieme sfeer van de North Sea Jazz club kwamen op de eerste maandagavond in februari een voor een sprekende namen op het podium.
Met massamedia zoals tv-reclames kwam je er niet meer in het nieuwe millennium, aldus Seth Godin. Zij heeft ruime ervaring met het opzetten en uitvoeren van een contentstrategie voor social media en interne communities. Reacties die beledigend zijn of zelfpromotioneel daarentegen, verwijderen we maar al te graag.
Even if you have processes in place for understanding the content topics that resonate with your audience, it can be hard to craft them in a highly engaging format.That’s why we created this list of templates. SEO Template, BrightpodIf you’re writing online today, you need to take responsibility for optimizing your content.
With no content, many demand generation campaigns would come to a halt because there would be no enticing offers for many lead capture landing pages. Have you developed a content marketing strategy in alignment with other parts of your organization? This post goes a long ways to helping not only understand those needs better, but how to communicate it to my clients. The result is a figurative arms race – who can produce the best content, the most frequently? Simply put, with so much content being produced, the sense of urgency to publish as much as you can (with the ultimate goal of brute-forcing your way through the sheer volume of articles being published every day) is often too great to ignore. With this in mind, it’s crucial to balance quantity with quality, with particular emphasis on the latter. After all, who wants to read five crappy posts a day when they can truly savor and learn from one really excellent post?
Burnout is a very real and very serious challenge, and as the saying goes, an ounce of prevention is worth a pound of cure.
Be wary of vanity metrics, such as marketers’ beloved pageviews and notoriously treacherous data such as Time on Page, and consider measuring so-called “attention metrics” such as scroll depth to more accurately quantify reader engagement. Maar door te focussen op de 'how', raakt bij veel bedrijven de why steeds verder uit het oog.
7+ jaar ervaring bij bedrijven als Capgemini en klanten zoals Pink Ribbon, KPMG, Canon, PGGM en Dirk supermarkten. Built by some of the best in the industry, these templates reveal the formulas behind the best performing blog posts, eBooks, videos, social media posts, whitepapers, and more.1. Brightpod’s free template, “The Beginner’s Guide to On Page SEO,” is a great guide to get you started.5. Are you using an editorial calendar to facilitate alignment and to help execute your strategy? In addition, as competition for audience attention escalates, the expectations of your readers become higher, placing you under even greater pressure to consistently deliver not just good content, but truly exceptional content. The first is that we genuinely want to provide our readers with content they find useful, actionable, and valuable. Content Marketing Workflows Template, KapostIf you want to produce a steady stream of content, you need to put streamlined tasks in place.
Are you quantifying the return on your content marketing investment through more advanced metrics? Pawan holds bachelor’s and master’s degrees in computer science from MIT where he his thesis on Natural Language Processing won a top departmental and international awards.
Think carefully about what you want your campaign to do before making an investment, whether it be $50 or $50,000. Without clearly defined goals, measuring the ROI of content marketing initiatives is going to be very difficult. To help other businesses reap similar benefits from incorporating images into social posts, they created a kit for creating compelling images on every social network.2. These content marketing workflows provide customizable step-by-step processes for creating blog posts, eBooks, landing pages, emails, and more.6. Content Mapping Template, CMITo identify what information each of your personas needs throughout the buying cycle, you need a map of what content assets you have, and who they’re serving. Reporting Template, DigitalSherpaTo improve, marketers need to understand what digital marketing strategies worked, what didn’t, and why. This reporting template from DigitalSherpa will help you make a data-backed, educated analysis of your marketing reach, cost per lead, lead per channel, and much more.8. Infographic Template, PiktochartPiktochart is an online graphic generator tool with a host of beautiful infographic templates that you can customize to your own needs.10. Slideshare Template, CanvaCanva, another online tool, is one of the best places to find templates for SlideShare. Their graphic library, drag and drop features, and real-time editing allow you to create a clean, professional presentation with no help from a designer.Do you have any other favorite digital marketing templates?



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