Social media manager has become a hot title on job boards recently, and I’m right in there with them. Everyone thinks that just because they have a Facebook page and half-complete LinkedIn profile, they’re a suitable candidate for a social media manager position. When you’re hiring a social media manager for your business, the biggest mistake you can make is hiring a recent college grad with no real social media experience.
If you want a good social media manager, here are six base questions that I believe every social media manager should be able to answer with little to no difficulty.
Desired Answer: Facebook EdgeRank is the algorithm that Facebook uses to determine what items populate your and your followers’ Facebook news feed.
When someone follows your brand on Twitter, everyone does so with some sort of self-interest (i.e. I frequently see brands set up LinkedIn group pages when in fact they should have set up a page instead (and visa-versa). Desired Answer: A LinkedIn group is in essence a forum hosted on LinkedIn where users can ask questions, talk, and swap ideas around a particular brand or product. LinkedIn pages, on the other hand, should be set up by everyone, even if you already have a group. Every brand and social media manager ought to have a YouTube strategy whereas it is the 2nd largest search engine in the world behind Google. Google+ communities are relatively new and vastly underutilized, but they can be a good resource for link clicks and site traffic. Desired Answer: Google+ communities are a great way to find conversations around your industry and begin engaging with users in that community.
6) As a Social Media Manager, what do you see as some up-and-coming social media platforms? This question is a great question to learn whether or not the candidate has their finger on the pulse of the social media industry.
These seem to be questions to ask a person interested in learning Social Media, not to be a social media manager. Manager questions should revolved around strategy, tool sets, employee resources, content generation schemes, analytics and KPIs.
Lance a well put together article, I also suffer this very same frustration having interviewed way to many mid to senior level social media managers and.or strategists over many years who appear to know little or nothing about their field of supposed expertise. The ability to do anything of consequence within social media requires you know a lot more than this Facebook tool does this or that post needs a #this.. I think most marketing people looking to be hired into an organization should be asked these questions. It is an age-old debate and almost cliche:  What is the difference between product marketing and product management?  In fact, there is little difference between the functions based on a recent survey by Pragmatic Marketing showing tremendous overlap between the functions, though salaries can vary widely. In organizations where both functions exist, the main difference is the inward focus of product managers (engineering, finance) vs. The product road-map and product requirements are the two primary responsibilities of the product manager.  Some product managers are also involved in positioning, and sales tools. Positioning, marketing plans, launch plans and sales tools are among the primary responsibilities of the product marketer.
The following two charts visually help delineate the activities between product managers and product marketers.
As you can see from the two charts below, there is tremendous overlap between the two functions with product managers generally weighing more heavily in Strategic and Technical categories and while product marketing managers show more emphasis on Marketing and Sales. The 280 Group also offers a Product Management recruiting service if you are looking to hire a full time employee.

If you need an interim Product Manager or Product Management contractor, check out the 280 Group’s website. The Product Manager is responsible for the product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met. These Product Management job descriptions here may be used in your recruiting and other efforts at your company. If the Product Manager Job Description samples here on this page don’t meet your needs, or you would like an interim contractor while you are searching for the perfect candidate, contact the site sponsor. Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. SEO is a technique which helps search engines (Google, Bing, Yahoo) find and rank your website higher than the millions of other sites in response to a search query. 95% of searchers click on a page that appears on the first page results for Google, Yahoo or Bing, so it is important to appreciate the value of SEO.
Building a solid SEO strategy consists primarily of selecting relevant keywords and providing valuable content related to those keywords. Content marketing is important because it helps build your brand and inspire confidence in your company.
Online content marketing has expanded the field to include blogs, training videos, podcasts, and even video games.
A social media marketing strategy can be as simple as having a company blog, a Twitter account, or attaching “Digg This” and “Tweet This” tags to the end of articles. In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community. These three components are just the foundation of building a successful online marketing strategy and you don’t have to be an expert to understand them. Nur wir durfen diesen Titel vergebenDer Begriff Social Media Marketing Manager ist europaweit als Wortmarke geschutzt.
Nur das Europaische Internet Marketing Institut EIMIA bildet den Social Media Marketing Manager® nach der iROI-Strategie aus.
Die meisten Kursen und Seminare im Internet zum Thema Social Media Manager vermitteln das Einrichten und den grundsatzliche Umgang mit den sozialen Medien. Just because someone is young, does not mean that they have the business acumen for social media.
It gives more weight to videos and pictures over text-only status updates, factors in how old the post is, and determines whether or not your fan would be interested in this content based on their previous interactions with your page. Putting a link in your tweets adds value to your followers and it gives them the opportunity to engage with your tweet & brand. While most LinkedIn pages sit stagnant, a savvy social media manager will utilize this oft-ignored resource.
Groups should usually be used by very large brands that have a lot of discussion around their product. Pages are great for keeping your followers up-to-date with new product information, pertinent industry news, new jobs available, etc.
Video has become a vital piece of content marketing and will continue to be so in the foreseeable future. These communities are great places to find new customers and introduce them to your brand or product. I shared it with my group of Social Media Managers on Facebook (hosted by Andrea Vahl and Phyllis Khare). I can tell you, nowadays without something like hootsuite or buffer or sproutsocial, it is almost impossible to do a good job in more than one social platform.

The Product Manager’s job also includes ensuring that the product supports the company’s overall strategy and goals.
This includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver winning products. In the past, SEO was driven by factors like keyword placement, keywords density, and even how many times a keyword was used to link to that page.
A page that had nothing to do with a keyword could be ranked in top three, just by optimising the page. In fact, six out of ten consumers say that after reading a custom publication, they feel better about the company.
By utilising the social aspect of the web, social media marketing is able to connect and interact on a much more personalised and dynamic level than through traditional marketing.
It can also be as complicated as having a full campaign that encompasses blogs, Twitter, social networking and viral videos through YouTube. Show that you are accessible by allowing people to ask questions, voice concerns, and even complain.
By building a solid online marketing base, you can begin to build a successful strategy that works for your business.
Au?er den Lerninhalten werden Testwerkzeuge  zur Verfugung gestellt, welche die iROI-Strategie transparent vermitteln.
Sie erhalten ein Zertifikat, das Ihre Ausbildung zum Social Media Marketing Manager® bestatigt. Companies should set up a LinkedIn page and list their products and services, but keep it general, you don’t want to re-create your entire website.
It also includes working with sales, marketing and support to  ensure revenue and customer satisfaction goals are met. Today, this means that sites who rely solely on keywords are often ignored by the search engines.
Low quality content is the most common mistake and can affect your rankings and damage your brand. Die Ausbildung und Zertifizierung zum Social Media Marketing Manager ist ein Fernlehrgang und verlauft komplett online.
Das Ziel der iROI-Strategie ist es, Menschen im Social Web zu befahigen, Marketing mit den Sozialen Medien zu betreiben. You need your content to be engaging because if the fans disregard that post, it can ruin your page’s affinity score with that fan, decreasing the chance that they will see your future posts. The Product Manager’s job also includes ensuring that the product and marketing efforts support the  company’s overall strategy and goals. I don’t think Social Media (or the need for it) is going to go away, but eventually the cream will rise to the top and the waste and nonsense will wash away with the tide. Der Lehrgangsteilnehmer kann die Inhalte jederzeit uber seine individuellen Zugangsdaten abgerufen. Es geht um die Fahigkeit, uber soziale Netzwerke Kunden auf Produkte und Dienstleistungen aufmerksam zu machen und einen Return on Invest zu erreichen. Daher konzipieren wir unsere Weiterqualifikation nicht durch eine einmalige Teilnahme an einem Seminar, sondern durch die Begleitung wahrend der kompletten Entwicklung fur 3 Jahre!

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