Applying Facebook content marketing strategy is an awesome way to generate ongoing engagement and interest in your business. If you apply proven methods for effective content posting these can net you a dramatic increase in the number of likes, comments and shares you are able to get. When posting links make sure to take a few moments and edit the link preview to include a quality snippet describing the content and the best image as well.
If you are a WordPress blogger you can optimize your content for Facebook by making sure your featured image is square.
Although links are great for getting visitors back to your site I find that text and graphic posts get even better engagement!
When you post to Instagram you can simultaneously post to sites like Facebook, Twitter, Tumblr and more. I didn’t design the infographic below and I think it sends some good tips, and some others that I disagree with. In terms of what day of the week should you run a campaign I have found Monday to be the worst day of the week for a campaign and I have found that Thursday and Friday are the best days for a Facebook campaign. Keep your Facebook content frequent, valuable, and dynamic and the more value you create the better results you will get! People prefer to respond and engage with brands that have real personality over brands that adopt a dry and unfriendly tone.
Develop your brand’s human voice and if possible identify the person who is making the posts.
For more on this topic check out this related post I wrote about how to get more likes and engagement.
Garin Kilpatrick is an Internet business developer, social media strategist, and the founder of this blog!
Get ready for a ton of actionable content marketing tips that will consolidate your brand and authority online.
However, before jumping into the specific steps to take in order to grow your blog and business, let’s first define content marketing.
Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Content marketing on another hand is a permission-based marketing approach that aims to attract a clearly defined audience, via providing helpful content. Your community will follow your lead, as you demonstrate knowledge and expertise through content that adds value.
This means that there is a huge opportunity for you to start taking advantage of this trend right now.
In social media marketing,the marketing activities are focused within the social networks: Facebook, Twitter, Pinterest, Google+, Instagram, YouTube etc.
In content marketing, you have a content hub (typically a blog) in focus, while the social networks are simply media channels used to promote the content.
You might decide for example that the primary goal is to build your authority and your email list. In a second step, you may focus on converting those leads into customers, then into repeat customers and brand advocates.
Answering this question will provide clarity in terms of what differentiates you from the competition. It’s also an answer to the following legitimate question your prospects my have: Why should I listen to you?
Google Search: type in a few keywords related to your niche and see if there are other sites covering the topic and selling products. You’ll see that taking this approach will make people more engaged and receptive to your message. In order to create successful content, you should be able to help people with one or more of these challenges.
To provide affordable, effective heat-mapping technology that helps people improve on-page conversion. Web design, conversion optimization, blogging for business, conversion, copywriting, scrambled eggs, and analytics.
In order to create a successful content marketing plan, you need to map your content on the ideal customers personas you created.
Ideally, you should also map your content based on where your prospect is along the buyer’s journey.
For example, in the beginning you expose a new prospect to content designed to increase awareness about your blog and business.
In the second phase, your goal is to share content optimized to convert your prospect, from a blog reader into an email subscriber, then from an email subscriber into a customer. Having clear objectives, a good strategy and an effective plan is all good, but we need to measure results against objectives. Once you create great content, you need to promote it, to put it in front of your ideal audience, in order to be consumed. This is easier if you already have a large audience – say a large blog readership and a big list of email subscribers. If you don’t, then you need to find the places where your audience hangs out and find a way to let them know about your content.
All right, you got to the stage where you actually need to start producing the content you planned for.
Subscribe to the top blogs in your market, to stay in-touch with what is being published and to get inspired.
Check out the “Tools for Content Marketing” section below, for a tool that can greatly help you in this process. For blogging, I suggest a self-hosted WordPress blog.  WordPress is the platform I’m using myself and the most popular blogging platform in the world. Headlines are crucial for getting attention in the very cluttered environment we operate in. You also need to decide what your editorial calendar is, publishing schedule and overall workflow.
If you build a list of 10,000 subscribers, you can generate a traffic of 600 – 1,000 people to your post via simply sending a message.
It is important to determine what are the social media channels that are important in your market. In order to make sure you’re making the right decisions, check out the leading blogs in your space.
So wouldn’t it be a great if such influencers would share your content with their audience? Then turn the PPT file into a video, via using a screen capture software, such as Camtasia (for PC) or Screenflow (for Mac).
My recommendation is to focus on growing a targeted list of email subscribers and on building a great relationship with your list.
Weather you’re a coach, a consultant, an online service provider or if you sell information or physical products online, a targeted, responsive list of leads is pure gold. Coming back to the KPIs, using Google Analytics or an alternative, such as Get Clicky is a must. However, you’ll also need to measure performance of content that is published outside your blog, on platforms you don’t directly control. However, you can also track links via the free Google Analytics, if you use the Google URL builder tool.
This allows you to build an URL that has a number of link that has a number of parameters attached, such as the campaign source (eg. Although this part is a bit more technical, it’s important to dedicate some time to put a simple tracking system in place. This information is highly useful if you’re researching what works the best for a certain audience. Moreover it has social media templates that you can use to create quickly images optimized for the main social networks.
This is where BuzzStream’s features come in handy, to help you connect with influencers in your niche.
But there is ONE thing everybody seems to agree with: building a list of email subscribers should be your top priority if you’re growing a blog and an online business. It has all the templates you need for all opt-in form types, it’s easy to use and customize. Let’s not forget the primary objective of content marketing, which is to enable growth for your business via driving a significant increase in traffic, leads and sales.
You are already creating content that adds massive value to your audience and you share it for free. However, in order to make money online with your business, you need to monetize your blog for profit. Let’s dive together into the content marketing funnel model that allows you to turn a prospect into a (repeat) customer and a brand advocate. Free Content is the content you share in your blog posts, in the free videos you post on YouTube. This allows us to build a relationship with these prospects and transition them from free to paid content. Lead magnets can be cheat sheets, mind maps, short reports, free courses providing the solution to a specific problem. It’s your decision if you want to test this or go directly for the next tier of paid content. Core Products.Long term you should consider developing your own signature information product and sell it on the back-end.
Profit Maximizers.These are more comprehensive products, like multi-format trainings that usually include a form of group coaching. Of course, you don’t necessarily need to have your own information products, although I believe you should definitely strive to eventually get there. Once you build an audience you have a lot of option to monetize your content: sell advertising, sell other people’s products, sell coaching, consulting or other online services and so on. Enter your email address below and get instant access tomy +83 TOP traffic sources FREE mind map. Content marketing help brands to engage existing clients and generate new leads, exploiting through blogs, infographics, whitepapers, online videos and other content techniques that connect your business with potential customers and eventually helps prospects to make buying decisions. But at the same time its also important to evaluate those efforts to measure either if your content strategy is based upon building brand awareness or turning your prospects from strangers to lovers? and only then it helps you to decide on how you can align marketing goals with content marketing strategy to achieve them conveniently. Recent PostsMost ViewedThings you need to know about Content Creation Process SEO Updates: Google Search Algorithm Changes, Then & Now! Enter your email address to subscribe to this blog and receive notifications of new posts by email. Get in touch to receive a Digital Marketing Report of your business’s current digital presence. Good content marketing will get you immediate traffic, it will allow you to go viral and will drive targeted visitors to your website. The first one is a simple one and there are many different articles already written about the .
Keyword research is relatively easy, the Google Keyword tool is a great tool for almost any marketer to use in order to find nice long tail keywords If you are looking for anything more powerful I would recommend Long Tail Pro, which I will do a review on later.
Type your general keyword into the Google Keyword Tool and try to find keywords with 3 or more words. That is the poor man’s way of doing keyword research, stay tuned for a more in depth guide that will be coming live next week. Another cool strategy that doesn’t involve the keyword tool is using import.io to find your keywords. This is super important, you need to slate out a calendar of which pieces of content are going to go live and when they are going to go live. Things can get tricky at this point, writing the content is usually what takes the most amount of time and effort.
Please remember that this is just my opinion on the matter, I know it’s not a popular one right now but it is what I have observed, when you can always aim for longer content.


This is the fun part, get your social media accounts up and running and start promoting your content.
I also like to do some email outreach at this point and let any partnerships that I have; know that I have a new juicy piece of content live.
Just follow the above steps and you will be well on your way to receiving the targeted traffic that you have always wanted. The post 11 Impossible Tech Interview Questions You Don't Want To Be Asked appeared first on DreamStateDigital.
You may purchase phone plans with more than enough data to cover things like casual web surfing and streaming the occasional song. It means that if you spend an hour a day on social media over a cellular network, you could be using 2.7 GB of data a month. A lot of that usage is likely due to the auto-play video Facebook recently added to its app. You can disable the auto-play option for newsfeed videos when you’re on a cellular network by going in to the Facebook app and tapping the options button (the three horizontal lines on top of each other) found on the bottom right for the iOS version, and towards the top right for the Android version. Streaming music at the normal, average stream quality for an hour will use up 43 megabytes of your data plan per hour.
If today were the last day of your life, would you want to do what you are about to do today? But you may not realize that browsing Facebook could be a big hit against your data plan too. The post How a tweet turned Uber’s first hire into a millionaire appeared first on DreamStateDigital. The post How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry appeared first on DreamStateDigital.
While some healthcare professionals are effectively leveraging the Web to connect with time-strapped patients, many providers still have significant work to do on mobile if they are to meet consumers‘ needs, according to a report from Kentico. The post Healthcare marketers miss the mark on mobile, leading to frustration appeared first on DreamStateDigital.
Kentico’s digital experience research showed that consumers are becoming increasingly frustrated with the lack of mobile options when it comes to communicating with healthcare experts or navigating wellness sites on smartphones. The post Important Alert: Payments scam targeting web designers and other small business owners appeared first on DreamStateDigital. The scam: An inquiry asking if you accept credit cards before discussing any project details.
The customer often suggests a large deposit on the project, but insists on a rushed timeline. The prospective customer will claim they are ready to make payment with a credit card so that work can begin immediately.
The prospective client will provide a reason why the third party can’t accept the payment directly.
Once you process the credit card payment and receive the funds, the fraudsters will be asking you to quickly deliver the funds to the third party and get to work on the project. The post This CEO is taking on the biggest banks on Wall Street — and winning appeared first on DreamStateDigital. The post Google employee dies in an accident at the Cannes Lions advertising festival appeared first on DreamStateDigital.
The post How a tweet turned Uber's first hire into a billionaire appeared first on DreamStateDigital.
The post How To Rock Brand Journalism Like a Celebrity appeared first on DreamStateDigital. Goop ’s pages that are labeled “Go,” “Be,” “Do,” “See,” “Make,” “Get” and “Shop” represent the site’s wide variety of content.
With light and fun articles on topics such as fashion, beauty and fitness, Conrad’s site appeals to every need of her high-maintenance audience. Hollywood A-listers are now adopting this tactic to promote their personal brands and offer insights into their interests and passions.
As you plan for a new year, quarter, or month, it’s time to determine your SMART marketing goals. The post A Visual Guide to Creating the Perfect Linkedin Company Page appeared first on DreamStateDigital.
A LinkedIn Company Page gives a business a tremendous opportunity to advertise its products and services, recruit top talent, & share important, interesting, and useful updates.
Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article.
There are handy formulas for writing headlines, but it can also be helpful to know what words and topics perform well. Uprise.io, a content marketing tool that allows you to research and analyze top performing content in different industries, gathered data on nearly 500,000 articles published from January 1 to April 30, 2015. To help marketers and consultants through the process of quickly creating a campaign we have created a email sequence planning template. The post How to plan event-triggered automated email campaigns appeared first on DreamStateDigital. I think that the reason event-triggered emails are underused is that maybe many companies are still in a campaign mindset. The great benefits of event-triggered e-mails is that once set up and tested for effectiveness, they are a low cost method of boosting response.
Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. The post A Guide to Email Marketing and Marketing Automation Tools appeared first on DreamStateDigital. Companies have long used email marketing to reach out to people to keep them informed and to remain connected with them.
The post 5 ways for brands to build relevance and trust appeared first on DreamStateDigital. LeadSift, a provider of #social media intelligence solutions, announced that OMERS Ventures and Salesforce Ventures have invested in the company. LeadSift also officially launched its Consumer Insights API to allow for easy integration of real-time social insights directly into other business applications to enrich contact and profile data. The Apple Watch is here to stay, and depending on how you feel about smartwatches, that may be a good or bad thing. The second annual EContent Sourcebook: A Guide to Content and the Digital Experience brings together everything digital content professionals need to know in 2015.
Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. Developing plans and strategies for marketing today is the mostA challenging it has ever been.
This definition of marketing rightly emphasizes the focus of marketing on the customer, while at the same time implying a need to link to other business operations to achieve profitability.
AnticipatingA a€“ How can we use market research to identify changing and future customersa€™ needs and wants? SatisfyingA a€“ how can we assess the drivers of customer satisfaction which encourage customer loyalty and recommendations? ProfitablyA – how do we select the right mix of services and marketing communications using different channels to maximise our return-on-investment?
Another key part of modern marketing not covered in this definition is integration of channels and communications to create seamless customer journeys – there are many channels – contributor David Sealey identified more than 40 marketing channels in his crowdsourcedA compilation!
Evaluation and measurement underpinsA all of these – using analytics and attribution to understand how different communications touchpoint influence prospects to support their purchase. With so many different planning tools available it can be difficult to known which is the best to use in which situation… So we haveA created this free guide to help todaya€™s marketers apply our pick of the most popular established frameworks for their decision making. The Smart Insights team are all seasoned, active digital marketers working on projects to define and implement digital strategies for clients. Stay tuned for more Facebook Marketing content and leave a comment below to let us know what you think. Finding great content to share is job in itself and it requires a decent amount of experience before you know what goes down well and what doesn't.
At the same time, this content marketing strategy guide covers how this will help you generate more traffic, more leads and ultimately more sales.
This means that companies try to interrupt us from whatever we are doing and force us to pay attention to what they have to say.
What is the one element you focus on, in order to deliver a superior experience to your customers?
And to this end, spend some time on relevant forums and representative blogs for your niche. Neil Patel, a very successful blogger and entrepreneur, shared on his blog the mission, core message and secondary messages of one of his companies, Crazy Egg. This means writing posts both for your own blog and for well-established blogs in your niche. Your objective is to build trust, via sharing helpful content that helps him address a challenge he faces.
Once you’ve made the strategic choices above, it’s easy to translate them into an actionable plan that will get you results. Have an introduction, conclusion and a number of key ideas, supported by sound argumentation and by relevant data.
Check out Google Trends  to come up with topics that are popular now, use BuzzSumo to get inspired from the most successful blog posts in your niche and Qualaroo to survey your visitors and gather valuable ideas. In fact you should spend a significant part of your time and resources promoting your content. If you’ve been in the digital marketing space for a while, you already know that building your email subscribers list should be one of your key priorities.
There are so many platforms out there and you might feel pressured to be active on all of them. This is a channel that not only allows you to share content, but also get in-touch easily with your audience, peers and influencers.
Instead of maintaining a diluted presence across a large number of channels, you’ll get much better results if you focus on one, two of them.
Go right now to Boardreader, enter your keyword and you’ll instantly get a list of forums that are relevant to your keyword. You can then post those on PDF and Slide sharing sites, presenting your content to new audiences. If you want to give your content a boost, there are a number of options to do this, without breaking the bank. In short, it allows you to show ads to the people who visited your site, when they are browsing Facebook or other websites on the internet. This is advertising that is blended into the content consumption experience of each specific platform. Your articles get featured on top websites such as CNN, Slate and so on, as “recommended articles”. And it’s even more dangerous to lose sight of what really drives your business forward, and focus on the wrong KPIs, such as on vanity metrics: likes, shares and so on. Building productive relationships with fellow bloggers in your niche can greatly help you grow your blog fast. Just enter the main keyword of your post into the Uber Suggest search bar and you’ll get a big list of long tail keywords.
When you read interviews with the top internet marketers, you get various perspectives on what marketing strategies and tactics work best.
Once they buy from you, even a $1 product, they are more likely to buy from you in the future.


Some experts, such as for example Todd Brown argue that via pricing something ultra low, you attract less than ideal clients. As your content driven business grows, you should definitely consider recurring revenue models.
Successful marketing campaigns drive results through variety of ingredients that work in different ways to achieve business objectives. Content strategist from Gage has come up with content strategy infographic that will further help us in understanding content marketing better than ever. I have been working in the digital media for now almost 3 years and have worked for diverse digital projects, I love combining creativity with skills and marketing with technology. Today we are going to go through and show you how we create a good content marketing strategy that will be the basis of a long lasting website. The keywords that you find will determine how much traffic you will gain both in the short run, and in the long run. Type them in quotes “keyword” into Google and then take a look at the last results page, it will show you how many sites are truly targeting this keyword. I personally prefer to use Moz’s keyword difficulty tool but I understand that most people don’t have access to it. Right now thanks to the latest panda updates I am going to go ahead and recommend that you write as long of pieces of content as possible.
In fact if you have shorter pieces of content on your website try consolidating them into one post and see what happens, your rankings and traffic will almost always improve. Use all of your most powerful twitter marketing strategies, as well as Google+ and Linkedin. This can sometimes quickly net me a few links if they like the content, and will really bring on the long term traffic. If you really want to go from receiving a few hundred visitors a day to receiving thousands you need to start pumping out good content, and promoting it through different channels of social media.
The videos appear at different rates for each user based on a variety of factors in Facebook’s newsfeed algorithm. Although several marketers, such as Web MD, have made a strong push for applications centering on healthcare, doctors and providers must roll out a greater presence on mobile and SMS to connect with consumers. That’s why we wanted to let you know about a new scam targeting web designers and other online merchants. They do this because they’ll be paying you with a stolen credit card, and want to complete the scam before the card is reported as stolen or the true owner of the credit card detects the unauthorized transaction. This could range from them not being set up to accept credit cards to them being tied up with a family emergency. Unfortunately you will now likely be looking at a loss as the true holder of the credit card will dispute the charge and you will receive a chargeback. The site—featuring her handpicked team of experts—provides a goldmine for guidance on food, fashion and mindfulness, among other topics.
Articles feature multiple graphics and rich visuals produced with a feminine flair that resonates with readers.
It’s the leading social networking site for professionals, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool.
The guide also includes several inspirational visual examples garnered from top-performing company pages to assist you in crafting your own perfect linkedin company page.
This way, you not only know how to optimize your headline but also can come up with article ideas that will attract and intrigue your target audience. To setup event-triggered email does need investment in a project to work through the relevant creative treatment and targeting for different customer actions and position in the lifecycle. You can let the technology take the strain since there are too many triggers and layers of segmentation to manage manually. One barrier to setting up these event-triggered email sequences is the time it takes to specify the sequences if it’s a new approach to the company or agency.
In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it. Traditionally, you would buy an email database and have an email server with the capability of high-volume email blasts to send out mailers to people in that database.
He says in a press release, ““Companies need to move beyond collecting likes and retweets with meaningless content.
The company says the investment will further product development efforts and fuel sales and #marketing. As we learn more about how people are actually using their smartwatches, manufacturers have the opportunity to create devices and operating systems that better address the needs and wants of users.
There is an incredible and increasingA choice of interactive devices, platforms and channels that potential customers use from smartphones and tablets to social networks and search engines. Regardless of the channels available we need to researchA customer needs, develop winning brand propositions for differentA target segments and communicate them effectively.
To answer these questions weA need to go back to basics to explore the fundamental purpose of marketing. We’re keen to share our experiences to help others and learn more a€“ the learning never stops in digital marketing. I agree with Vital by Nature, sometimes it does take a while for me to decide what to write for my pages sometimes.
While it’s a good idea to use several types of content and take a multi channel approach when it comes to promotion, take care!
Then run a little desktop research, to see how other players in your market cover that topic.
Then you can also look into Vimeo, Metacafe, or even into self-hosting your videos with Wistia, for example. Many online marketing experts suggest that you spend 20% of your time creating content and 80% of your time promoting it. Now, don’t turn this content marketing tactic into an excuse to spend tons of time in forums. You’ll be presented with lots of opportunities to engage in conversations that are happening in your market right now.
You can leverage Google Alerts to get a nice list of recent blog posts that fit your search. As a content marketer you need tools that allow you to create appealing visual content fast. When you write content, you wouldn’t mind if Google sent more search traffic your way, right? Content marketing is one of the key aspect that excels your marketing efforts to achieve those goals. Google is starting to rank mainly sites that have high amounts of relevant content, and small sites are getting left in the dust. This means that a good content strategy could drive continuous sales to your website over a long period of time.
I’ve had to work with clients like this in the past and it’s a waste of money, if you’re going to spend money on content marketing make sure that it is done right. We will not go into any gray hat or black hat techniques since I personally believe most of those don’t work with content marketing, and are a waste of time to try. We are going to go over two techniques to find exactly what you should be writing your keywords about, and why. This is keyword research; keyword research is probably one of the most important skills that you can gain as an internet marketer.
I usually try to stick with anything below 200 search results but in the end it is really up to you. I scrape all of my biggest competitors for all of their blog posts and urls, then I feed that through google refine in order to find out which posts have been shared more than others. This way I have a good idea when pieces are going to go live and when I’m going to promote them. I know that people claim that panda targets only bad content and that you just need to write as much content as your market needs, but so far my data doesn’t say that this is true. I’ve pulled a lot of data from the serps and consistently it’s the pieces of content that contain 1,000 or more word posts that are ranking for different keywords. Pushing this content out right when it is hot off the press will get lots of traffic, and may even gain you a few nice natural links. Be sure to keep an eye out and look for these telltale signs that you may be dealing with a fraudster. Originally started as a weekly email newsletter, Goop quickly transformed into a repository for consumers who crave lifestyle content. Paltrow follows the principles of brand journalism by providing the type of lifestyle content that focuses squarely on her target audience. Mark Brownlow has more on the whys and wherefores of event triggered campaigns in this post on Email Marketing Reports. With that in mind, Battery Ventures decided to find out exactly how smartwatches are being used. Investment in traditional channels such as TV, Print and Radio isA declining, but they remain an essential part of integrated campaigns for many businesses. However, checking out Facebook insights is a great way to see how engaged people are about specific posts. And whenever possible, showcase a member of your ideal audience that got a certain result via using something you teach. The percentages can vary of course, depending especially on how targeted the list is and how strong your relationship with the list is. Instead of trying to get that audience to go and be exposed to our content, we could also approach this the other way around. Start engaging and you’ll accomplish 2 things: get in-touch with your audience and build relationships with influential bloggers. Whatever your goals, you need to establish and measure clear KPIs (Key Performance Indicators). It’s becoming apparent that if you want to rank in Google you need content, and a lot of it. I organize by the most popular posts and suddenly I have a great idea of what my niche is really looking for.This is an easy way to come up with truly viral and powerful content.
It also allows you to do all of your content ahead of time as well, so you can just focus on the promotion aspect of your work.
In fact SEroundtable is a little worried that they may have been hit by panda, many people are theorizing that it is because their posts while super informative, are extremely short. They’ll offer to place a large deposit and then ask if they can transfer funds to you that are destined for a third party. Paltrow and her team provide such compelling information that it wasn’t hard to get sucked into a few articles while researching this story. Goop features many industry experts, which enhance the credibility of the site even beyond Paltrow’s celebrity status. Though the site may tout Conrad’s celebrity name, the information is laser focused on her target audience, the typical girly girl who views primping as a necessity. To help you align your marketing efforts with SMART goals, our Partner HubSpot built this marketing planning template that you can download for free.
Once you agree to the project, this new customer will want to pay you with a credit card very quickly. Once you transfer funds to the third party the original credit card payment will be charged back to you and all contact will be lost with the scammer.



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