AWHONN is the largest neo natal nursing organisation in the USA with over 150,000 nurses delivering the nations babies. The starting point was ensuring that there were top quality articles and videos in place, created at regular intervals. Our content marketing agency consultants will show you how you can increase brand awareness and conversions and keep those customer’s engaged. No-one wants to talk about the drink but the lifestyle that revolves around the brand image.
They have also created a separate and secondary brand that is about the lifestyle and mission that is core to the Lorna Jane message. This is the personal account of the founder, Lorna Jane Clarkson and shows the commitment to personalizing the brand.
A nimble and adaptable brand cannot be open to change without having leaders who are aware and willing to embrace the new digital paradigms. The other bonus of this engagement is the feedback that is received that keeps the brand real and in touch with trends and the market. A content and publishing strategy needs to include content that is both visual and mobile centric.
Amplifying your brand content is not a single channel approach and many brands stop and start with Facebook. Pinterest provides a free and organic way to share the images from their online store that drive traffic and sales. Google+ may not seem like a place that a fashion brand such as Lorna Jane should be participating on. Content and publishing is now multi-media and YouTube is an important part of the whole brand content amplification for Lorna Jane. Lorna Jane has over 2,000 subscribers and is approaching 500,000 views on YouTube. These numbers are the tip of the iceberg for brands when it comes to creating conversations. Some recent research show that crowd sourced content creation and sharing is up to 99% of all YouTube content creation about and around the brand.
The scale of crowd sourced content creation, sharing and viewing is more than significant, it can be almost the entire conversation. My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how. I think, Sara, that they have excelled in every Social Media channel using Content like images and videos like primary engagement sources. However if you want to run a sweepstakes in Australia, you need a buy a bunch of permits for each state. Clearly Lorna Jane is hitting the right mark and producing content their market wants otherwise they would vote with their clicks and move away.
A great case study and made extra valuable as it shows how to use different platforms in different ways while maintaining a common brand experience. Her far du indblik i en Content Marketing-strategi, som jeg har brugt med stor succes for en kunde. Mange mindre virksomheder vil kunne implementere strategien med stor ROI uden de store investeringer.
Attraktivt indhold er artikler, podcasts, videoer, tools mv., som folk pa nettet, kan bruge til noget – som de kan bruge til at lose de opgaver, de har, nar de kommer forskellige steder pa nettet. Denne lille artikel-serie handler om strategier til at skabe det brugbare indhold, som blandt andet giver links.
Vi starter i det sma med en strategi, som mange mindre virksomheder kan implementere uden de store investeringer. I alt sin enkelthed gar strategien ud pa at skrive brugbare artikler om din service og sa SEO’e dem efter ord, som din sogeordsanalyse viser, at potentielle kunder soger pa og som du har en realistisk chance for at ranke pa. Vi sa lynhurtigt via en sogeordsanalyse, at der ikke var n?vnev?rdig konkurrence i Google pa det sogeord, som alle netop den virksomheds potentielle kunder inkluderer i deres sogninger. Vi sa, at varianter og synonymer og relevante kombinationer ikke havde tilstr?kkelig v?gt i SERP til, at de ikke kunne slas. Vi slog dem med veloptimerede og losningsorienterede artikler, som besvarer kundernes sporgsmal.
For det forste blev resultatet for min kunde, at virksomheden sparer tid, hvilke ogsa var en af KPI’erne bag projektet. For det andet kommer du ikke uden om virksomheden, hvis du soger pa de nicherelaterede ord og vendinger. Hvis du er journalist eller blogger eller bare interesseret og vil vide, hvilken virksomhed, jeg taler om, ma du sende mig mail.
Den virksomheds vare, jeg taler om, bliver kobt efter grundig overvejelse og sitets artikler fort?ller dig alt, du behover at vide, for du kober.
Sa vidt jeg kan se, vil den kun virke for virksomheder, der s?lger varer, som kobes efter n?rmere overvejelse.
Hvis du videre-s?lger kendte brands, som forskelligt hifi-udstyr, koleskabe, biler eller andre ting af kendt fabrikat, ville du heller ikke umiddelbart kunne bruge strategien, selvom kunderne overvejer l?nge, for de kober den slags varer.
Der er i ovrigt ogsa typisk hardere konkurrence om topplaceringer pa termer, der indeholder kendte brands.
Hvis du s?lger BMW’er og sender nyhedsbreve til potentielle kunder pa din mailingliste, kan du sagtens skabe gode resultater – bade SEO- og salgs-m?ssigt og i forhold til Relation Management. For at bruge strategien med succes, ma du, sa vidt jeg ved, v?re forhandler af unikke losninger og afs?tte varer, der s?lges som et overvejelseskob. L?s i ovrigt n?ste indl?g, som handler om g?steblogging, som en Content Marketingsstrategi til bedre SERP. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Content marketing is an important tool for growing website traffic, building leads and increase sales. If you’ve been following my blog, you know that I took a little break for a little while. For one, I’ve seen case studies that were sabotaged once the bloggers unveiled the domain name. Since I didn’t have any authority or much knowledge of the subject, I used a couple of the techniques I mentioned in my post about how to become an expert in your niche.
Since I’m not releasing the name of the site, I chose to refer to the site and this whole case study as the Cosmo Project.


Up until the point that I decided I was going to use this site for a case study, I wrote all of the content myself. By far, the biggest struggle people have told me they have is growing their sites and getting traffic. I’m going to go into more detail on the content strategy and structure for this site in a separate post. My approach to marketing this site is going to be just like it would be for any other blog I’ve created. I’d be lying if I said my only purpose with this site is to teach you content marketing. They wanted a way of providing new moms with timely and accurate information whenever they needed it. All had to be highly relevant and most importantly trustworthy and verifiable, we then ensured that each was also key word led to aid searchability, and SEO rankings. We also have a continuing program for the expansion and optimising of their website to ensure they are ranking well and getting increased amounts of traffic. The search giant is now rewarding sites with higher rankings that offer unique content that delivers a quality user experience.
Advanced content marketing is a human and creative art form with soul enabled by technology and process driven. They often have the marketing CRM’s, databases, access to vast libraries of content and the technology to make a traditional newspaper brand look bland. Hire a designer, assign an editor and writer and create your brand magazine using Photoshop. It is also displays the importance of having one of the thought leaders for the brand actively participating and engaging.
Instagram provides a platform for showcasing its brand with striking images that increase brand awareness and engagement.
The rise of importance of Google plus which has become the second largest social network means that brands shouldn’t be ignoring it. In fact in some cases brand created content on social media is only 1% of the dialogue online! Here are the facts and figures about Lego and Apple and the extent of the little known and sometimes seemingly silent majority of brand ambassadors and content creators.
Of the 8 billion in total views 7.92 billion views are from passionate advocates who created and shared content about the Lego brand. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. I’m interested to know how or if Lorna Jane incorporates promotional offers, discounts and contests via social or email marketing to incentivize engagement?
What a great tool for explaining the integration of content strategy on different channels. In particular B2B content marketers need to be very careful about producing content for content sake. Lorna Jane is one of my favourite brand for sport clothes as well as when it come to digital marketing. Foruds?tning for trafik er langt fra altid, men mere og mere i disse tider gode placeringer i sogemaskinerne pa de rette sogeord. Det er artikler, som bliver delt og kommenteret og i bedste tilf?lde, tiltr?kker eksterne links.
Derfra bev?ger vi os op til de mere ressourcekr?vende strategier, som storre og store virksomheder kan bruge med god ROI (return of invenstment) som resultat. Det samme g?lder ikke special-designede losninger, som du og en lille handfuld konkurrenter udbyder eksklusivt. Men det kr?ver en kontinuerlig strom af artikler og ikke 15 velplacerede og -optimerede indl?g, som var tilstr?kkeligt for min kunde og for virksomheder, der ligner. Med g?steblogging kan du angribe og skabe resultater pa selv meget konkurrencepr?gede sogeord. Brands and agencies are striving to keep up with the rapidly growing need for high-quality content thata€™s both relevant and personalized.
Wea€™re reinventing the way content is distributed, consumed and shared across the social web. In this Content marketing case study, I analyzed how PTC grew their traffic from 0 to 100,000 visitors per month using content marketing. During that break, I didn’t publish any new content here, while I tried to figure out what direction I wanted to go in for the future.
Two of the Niche Pursuits’ case study sites (here and here) were attacked with negative SEO, and it basically ruined the results. Namely, I bought a couple of the top books on the subject through Amazon and started reading a bunch of blogs on the subject. But as I started to work on the site and think about what I wanted to do with it, I decided to make it a case study about content marketing. I want to focus this case study on showing you techniques and strategies that work, not that I know how to create great content. I’ll be using a variety of strategies, but the focus is on creating awesome content and getting it in front of the right people. I do plan on making it a profitable site, which will be a result of the content marketing I do. This will show you where I’m starting at for 2016 and what kind of growth I got in 2016.
With such a young audience we needed to ensure that our content was reaching the Mom wherever she was; so we created a responsive website, a digital publication and a social media platform.
We have made significant improvements within keyword rankings and have achieved an impressive increase in the sites traffic, which now reaches over 500,000 moms each year!
It influences search engine results, drives online engagement and can create brand awareness at velocity when it goes viral. It is multi-media content at scale that leverages a brand’s reach that is efficient and amplified. This means creating content that has heart and soul of the brand embedded but not mentioned.


The indirect purpose of content marketing is to create awareness about the brand and drive traffic to the store. Despite this, it drives 10% of all traffic to the website and its revenue accounts for the average sales of two of its bricks and mortar stores. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog. Deling, kommentarer og links is?r er guld v?rd, nar vi taler om din placering i SERP’s (Search Engine Result Pages). Hojere placeringer skaber mere sogetrafik og oger i sidste ende muligheden for konvertering. Pa det punkt er forretningen blevet mere effektiv, fordi virksomheden kan henvise til websitet, nar de mest typiske sporgsmal om deres losning dukker op. Virksomheden skal ikke gore andet end at besvare sporgsmal, der stilles via kommentarfeltet. Den specialviden, virksomheden besidder om sine k?rneydelser, skulle jeg forst have researchet mig til.
You might, however, be interested in learning how big brands and strategic companies are using content marketing to acheive their goals. Content marketing has evolved into a $44B industry, and is widely viewed as a top priority by 39% of client-side marketers. The books alone have given me more than enough info to create content on, and have helped me learn more about the topic than the general public. But within the health niche, there are a ton of sub-niches that are also pretty competitive and saturated. This case study is interesting because it’s not a personal blog that revolves around me or my expertise. Now that I want to focus more on the marketing side of things, I’ve hired writers to create some of the newer posts. Over time I’ll be trying to diversify it a bit, but search engines are going to always be the top traffic source for it. That shows you that a majority of the traffic is coming from organic traffic to inner pages. We continue to support AWHONN and health4mom, so it can ensure its reach and education of moms increases year on year so that it retains its place as the most trusted place for information and advice for new moms. Websitets placeringer i Google bliver hojere og hojere, fordi artiklerne duer og bliver delt og fordi websitet vokser hele tiden i takt med, at folk kommenterer. Pludselig har vi syv SEO-firmaer, der laver canvas-salg pa branchen og sa lider min kunde skade.
De ved pr?cist, hvad de vil have og indblik i detaljer om produktet, virker kun, hvis detaljerne afslorer bedre specs og billigere priser. One of the best ways to do this is to examine case studies from different industries to gather inspiration, tactics, and opportunities. With this in mind, wea€™ve created this content marketing white paper, packed with detailed case studies and how-to tips for your content marketing education needs.
By constantly mentioning the name of the site involved in the case study, it kind of taints the process in my opinion. But as I build the site, I’ll be expanding to offer digital products and maybe courses as well.
I highly suggest reading through my Google Analytics Beginner’s Guide if any of the info below seems weird. I apologize ahead of time for the sporadic posting right now, but I’ll work out a regular schedule for these updates so you know when to check back. We provide a bespoke content marketing service to clients using fully trained and SEO friendly journalists. These real life examples are also great for identifying potential pitfalls you’ll want to avoid. Even though I’m nowhere near as big as Neil Patel, I feel like letting the cat out of the bag right now would alter my results a bit.
Right now, the main social media profile I have for the site is Twitter, but I’ll also be dabbling in Facebook (with FB Ads). It’s an extremely helpful tool and something anyone who has a site needs to be using. Of course, you could always subscribe to my email list to get notified whenever I post a new article (which is what I would recommend).
These 5 content marketing case studies have been gathered from a variety of sources around the web, and were chosen for their universal relevance and easy-to-understand application.Table of Content1 1.
World-Famous Manufacturer Beretta Uses HubSpot Marketing Platform to Succeed in the 21st Century and Convert 76% of Visitors to Customers5 5. Content marketing consistency wins long-term resultsThere is no switch you can flip to make content marketing work for your business.
The team at ShoreTel Sky knew this when they introduced their new and improved content strategy. Eloqua uses social content to build a following and generate revenueEloqua had 2 main goals: Create a new category called Revenue Performance Management (RPM) • Build momentum for a massive product launch, Eloqua10.
The Eloqua team ramped up their social media efforts and integrated all of their marketing efforts to increase awareness and to fill up the sales funnel.
Multi-tiered giveaway increases site visits 288% for Star Fine FoodsContests are an effective way to engage fans and potential fans who haven’t yet experienced your brand.
Star Fine Foods launched a contest with multiple forms of entry to help keep engagement up after the holiday rush.
Results: Using this giveaway, the brand was able to increase website visits by 288% compared to the previous year. World-Famous Manufacturer Beretta Uses HubSpot Marketing Platform to Succeed in the 21st Century and Convert 76% of Visitors to CustomersFacing higher competition and changing customer needs, Beretta decided to kick up their content efforts a notch.
Driving awareness and high-quality leads with a targeted content marketing campaignBI Worldwide wanted to raise brand awareness in a competitive field and reach out to HR pros at companies with over 10k employees.



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