This week on the Social Media Social Hour podcast I am joined by Laura Holloway, owner of Simply Content Marketing, a creative content marketing agency based in Florida. The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. Background includes content marketing, involvement in the film and television industry, and experience as a marketing strategist, editor, and journalist. Loves what content marketing does for businesses and how it connects the business and consumer. Started Simply Content Marketing because she saw a need for providing a strategy and a plan to those in her region that knew about content marketing but didn’t know what to do with it. Hub Spot example: Hired photographer to create own stock photography available to businesses for a new form of content.
Tagged With: Ann Handley, Content Marketing World, Copyblogger, Laura Holloway, tyler andersonNo spam. Headquartered in San Diego, Casual Fridays delivers social media marketing services and products for businesses large and small.
Don't just follow us, comment or tweet and tell us your favorite thing to wear on a Casual Friday. Jonathan Mildenhall, who leads Global Creative Strategy and Content at The Coca-Cola Company, spoke of Liquid Storytelling, the process he follows for content-based initiatives. So What’s Next for Content Marketing – It was apparent from the breakout sessions, keynotes and exhibitors that content as a marketing currency is delivering real business results.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Jose Cortes viajo hasta el evento de Content Marketing World y trajo consigo nueva experiencias. It’s hard work to build a sizable base of people interested in reading your content by just talking to the people who happen to find your content by chance via social media or search.
I often get letters from readers asking me how they can build their following because writing great content on a topic people are interested in isn’t enough. While you might have the best content on your topic in the world, you still need people to find it, read it, talk about it and share it. Most marketers are so concentrated on improving their audience building tactics that they overlook the power of other people’s audiences (beyond longingly wishing their audience was as large or as vibrant). Here are the 3 key ways that you can take advantage of other people’s audiences to build your audience.
Content marketers only focus on social media as a distribution channel to extend their reach.
Many social media entities provide the opportunity for you to publish content beyond just a 140 character text message or an image. Learn how the process of developing buyer personas and mapping the customer journey will go a long way toward designing an improved customer experience. The complex nature of today's buyer journey, with more touch points across multiple channels, can make enhancing the experience challenging. Discover how customer journey maps and buyer persona marketing can facilitate your contacts' purchase decisions and improve the customer experience. Subscribe to receive notice of each new actionable marketing post delivered free, directly to your inbox. Tags Andy Crestodina, Anna Maria Virzi, HARO, Ian Cleary, Leo Widrich, Lisa Barone, Rebecca Lieb.
Couldn't make it to Social Media Marketing World 2016?Get all the sessions with the SMMW16 Virtual Pass. The Actionable Marketing Guide participates in the following affiliate marketing programs to bring you great products and services.
Arnie: Hello I’m Arnie Kuenn, President of Vertical Measures, a search, social, and content marketing agency in Phoenix, Arizona. Now, people are starting to say, ‘Well, if I want to be found, and I want my content to be shared, and I want to earn attention instead of interruption create really valuable, compelling, and relevant information on a consistent basis. Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.
Content Marketing World is the largest gathering of content marketing professionals in the world. Why is Incorporating Google Maps Into Your Contact Us or About Me Page So Important For Your SEO? Customer service is heavily aligned with social media efforts for brands; and content marketing is also heavily aligned with social media efforts. OMGosh can you say instantaneous interaction, real-time problem-solving & real-time praise.
A1 pt2: They can also engage you in conversation where they live, which is HUGE for nurturing the relationship. A2: Have a plan that you want to follow in terms of responses and how things should be solved, without being generic of course.
A2: Regardless of which team it is, everyone should be working off the same #custserv mindset, right? A2: Both can learn a lot from each other about customers needs, wants, frustrations, likes, etc. Or if u don’t want to be on hold u try an online msg – + it exposes them online so more pressure to reply? A3 However, their similarity is their approach, tone and general good nature toward a frustrated or inquisitive customer.
A3: we don’t have customers per se, only B2B clients but we still have to make them happy!
Your customer service related content, needs to provide answers in a simple & convenient way. A3: B2C customers are more interested in the gift card, meal voucher, free items, etc than an actual resolution to the issue.
A4 The user doesn’t see the all the messages being answered, they simply see theirs going unanswered. A4: We should be able to answer, for me is all about providing the customer the best service online. A4: Addressing customer issues and concerns is expected and definitely a higher priority than responding to general tweets.
A4 It won’t be easy to respond to everyone, but it will make for some very happy customers – using engagement software helps! A4: Small business will do it, but you can not expect it from multinationals if the demand is ridiculous!
A4 As more consumers use social media as main comm platform, it will become expected that brands respond!


A4b) From what we’ve seen, larger companies hire third party contractors to manage customer engagement on social media.
Story about airlines, a tweet complaint for cancelled flight, competitor answered and gave customer a seat on their flight instead!
A4: An effort should be made to all address complaints on SM, even if just to tell them to email.
A4: The purpose of answering must be the satisfaction of the customer, so is not only about responding. A4 Customer experience is important and if you don’t respond that experience is tainted.
A5: If a long-tail complaint, move the conversation off SM to be more effective, personal and productive. A5: Haters become valuable, when you identify them as a different source of information, not as a threat. Genuine caring, w self-deprecating humor reveals humanity, which is often what #online commenters need.
Either listen to the customer or prepare for them to make sure many others hear about their grievance. A5) Acknowledge constructive negative criticism and deal with the rest in a firm, polite way. A6: Speaking as a greedy consumer, I would gladly accept a special offer or discount, thanks. Q7: I know a company that tweets a gold start with a smiley face in the middle to anyone to praises them.
A6 For real though, focusing on the customer as a member of the community that makes your #brand better is great. Awesome advice to convert what could have been a negative into a positive to benefit your company. A6: Brands can share positive feedback with their audience and repurpose the content if it is REALLY good. Might not work for all companies, but an all expense paid trip to Cleveland for #CMWorld sends the right msg! A6: Reward Customers With Giveaways, Social Media Mentions, Or Even Make Them Brand Ambassadors.
Having content on a site may seem to be not too much of a big deal, but you would agree to the fact that if there is no quality content on a site it can cut its story short. If you can understand the role content plays in the global marketing sphere, you will understand why it is not only marketers who can’t afford to ignore it. In fact, content marketing can be described as a bigger approach that paves path for a business. From smartphones to tablets and desktops, users have access to different types of content almost everywhere like website content, blog content, promotional ads and so on. For this to succeed, your content should be interesting and helpful that can win the trust of your target audience so that they read it further and visit the site again.
However, it is important that you don’t waste people’s time by offering them bad or poor content. You need to understand that the audience does not like to stay, if the content does not resonate with their interests or does not stir their curiosity to read any further. According to Nielsen Norman Group, users tend to leave a page within ten to twenty seconds if they do not find anything relevant on a webpage. In addition to offering a great user experience, great content has several SEO benefits although great copywriting should always be the primary focus. It is the art curator who first creates the perception about an artwork among the audience even before the artist does. There are many brands that understood the mileage of content marketing and used it to gain great benefits out of it in a timely manner.
For many successful brands – Intel, Virgin Mobile and American Express, to name a few – content has been a great help in connecting them easily with their consumers. Every brand aspires to bring sales on their way and become a major profit-earning business. By now, the global marketing industry is already spending over 20 percent of its marketing budgets on content marketing, and it is yet to grow in the coming years.
Content marketing means creating impressive content and sharing it with the audience to help them know you. About Alan SmithAlan Smith is an avid tech blogger with vast experience in various IT domains, currently associated with SPINX Digital Agency, a Los Angeles, California based website design, web development and internet marketing company. Usability Geek is a Usability & User Experience (UX) blog that provides practical and useful information. Our readership comes from various fields including those of Usability, User Experience, Human Computer Interaction (HCI) and Information Architecture (IA). Die Wertschopfungskette im Content-Marketing prasentierten 40 Experten in 2 Tagen vor 300 Teilnehmern. Wie bringen wir den Content zu unseren Nutzern – schaffen wir das alleine oder brauchen wir Influencer-Marketing? The 7th Era Of Marketing: Robert Rose vom Content Marketing Institute bildete einen kronenden Kongress-Abschluss.
The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Try something that no one else is doing, because you never know when it’s going to be the next great thing. The below infographic captures much of his perspectives, focused on entertainment, social purpose and utilizing technology. And again, sharing the vision of real-time marketing, he noted Oreo’s Super Bowl heroics as an aspirational position for all brands. Start with smaller lesser known publications to gain experience and create a bigger audience one post at a time. The great part of this approach is that you don’t need to figure out what an audience wants. This can be difficult to accomplish, especially if you’re relatively unknown in your field.
I've just returned from San Diego where I presented a workshop session on Blogging at Social Media Marketing World 2016.
Joe, I think I’m going to start off by saying that this might finally be the year that content marketing explodes. I guess I would say that it’s the one event that I think you can go to in the world right now where you can, first of all, meet the leading experts in the industry.
Almost to a tee, they are people that I want to meet with, and I want to talk to them to figure out how they’re dealing with content marketing challenges.


Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine.
Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. It’s time that content marketers and social media folks really think about customer service if they want to be focused on their audience (and in many cases, have built in content to repurpose).
Also, overall complaint volumes are way, way up because it’s so easy to reach companies in social.
The best approach would be for customer service and marketing to be the same team, but that’s rarely the case. The right way would be to work together to address customer’s needs or even better product! Whether it takes one person or a whole team, every attempt at a customer connection should be acknowledged.
C Levels will not invest in social without ROI & without resource its not realistic to reply to all. Content marketing is super interesting so hearing viewpoints from others is always fascinating!
First it might be good idea to understand why negative comments are appearing, which could lead to relevant solution. I talk in Hug Your Haters about some amazing new programs where advocates help with customer service. In fact, we have already highlighted how usability and online marketing overlap in some areas. With the help of quality content, the audience gets to understand a brand, know about its products and services, and get interested into it.
This is one good way to keep the audience well connected to your site and not disappoint them when they visit on it next time. Good quality content helps in the making of a brand by establishing it and allowing the audience to look through the brand, its products and services. Everyone values time and no one would give a damn to content that is not returning them anything in the exchange of their time ‘wasted’ into reading it. Likewise, the first impression about a brand is passed on to the audience through its content on the site. By the time these established brands have presented their innovative concepts, they knew that they had kicked off their sales and probably leading the market.
If you are a digital marketer, you understand the importance of using content marketing for the benefit of your brand. Die Strategie-Entwicklung und das Management sollten moglichst einfach in drei Schritten strukturiert sein, um eine verstandliche Vorgehensweise im Content-Marketing zu entwickeln.
Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. He summarized his session with the vision that we are all headed towards real-time marketing and cited Oreo’s moment of brilliance during the Super Bowl as a great example.  Coincidentally, last month, Kanban and our partner Content Science published this white paper, entitled Are You Ready for Your Oreo Moment. Before the Internet, they rented lists of buyers and subscribers with similar attributes and interests. If you’ve got a small budget, sign up for HARO to connect with people seeking your expertise.
I’m looking forward to the conference myself, and if anybody is watching this, I highly, highly recommend it. You will leave with all the materials you need to take a content strategy back to your team – and – implement a content marketing plan that will grow your business and engage your audience. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic and conversions. Jay Baer joined our recent #CMWorld Twitter chat to talk about customer service in a social age.
My new book Hug Your Haters says you should answer every complaint, in every channel, every time.
Thus, content marketing helps in exposing a business for its audience to know it, and generates effective brand promotion for it. Therefore, always focus on delivering interesting content to your audience and convince them about your brand. Therefore, publish valuable content that gives your audience quick updates about your brand when they visit your site. With the help of great content, you can connect with the online audience and promote your products and services for sales. Coca Cola is a great example to follow, especially in the way it continuously tells exciting stories to its audience, keeping them enticed. This way of marketing comes as an easy way of attracting the sales leads by the way of creating innovative stories of your brand. Among the key platforms for accomplishing this are LinkedIn Publishing, YouTube and Slideshare. Don’t underestimate the value of being the contributor to conversations question and answers. Content marketing can make your traditional programming that much better, but you have to have them to make it work. I’ll give you a chance here to talk to the viewers about maybe some of the two or three best reasons to attend Content Marketing World. Content Marketing World 2012 takes place on September 4 – 6, 2012 at the Columbus Convention Center, Columbus, Ohio.
Content is becoming the most robust yet candid part of the global marketing industry and giving both fun and information to the customers.
Many professionals have confirmed that both marketers and the audience have severely suffered due to lack of good content. Regularly posted, new and impressive content has the ability to tone up with the regular customers and retain them for a long-term.
Users visiting your site want valuable information that can generate their trust in your brand and help them buy.
Now it’s along the same conversations as paid media, which our attention to paid media has been so far in one direction over the past several years, well many years.
I know you’re working hard to leap over that bar in Columbus, and I wish you the best with that, by the way.



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