How many times you have heard of term CPA & wondered how’s it different than Affiliate marketing?
If you are new to Affiliate marketing, you can read our free guide on what is affiliate marketing & if you wish to master the art of Aff. In CPA, you get paid for completing an action that could be as simple as getting a user to fill up a form or take any other desired action. You are of your own in the affiliate network, whereas in CPA network you are assigned an affiliate manager who guides you for best offer & shares ways to help you make more money.
Once you are part of an affiliate network like ShareASale, Clickbank or any other in the majority of the cases you can quickly get the affiliate links to promote. In affiliate marketing, we have a holding period of 30-60 days whereas in CPA you get paid instantly with no refunds unless you are violating TOS such as driving traffic from an illegal method.
This is one of the biggest downside of CPA; as you will find a lot of scam offers paying $1-$2 for simple task. For a blogger, I would recommend affiliate marketing & at the same time become a member of popular CPA network. I want to ask is there a good scope for affiliate marketing in Indian Hindi Language Websites? Nice Article, and I think affiliate marketing is far better in terms of commision but CPA might work best for some.
Thanks Harsh for this information, Is there any downside for me if leads sent by my site are not able to make any purchase on target money site for longer time.
I think CPA is good for initial days when we have not much to offer and not making enough money but once things start moving better, We can move from CPC to CPA to CPS. I started ShoutMeLoud as a passion and now it's empowering more than 432,000+ readers globally and helping them to make money with their blog. Offervault is the premier website for affiliate marketing, affiliate programs, cpa offers, and provides one of the most utilized listings of thousands of offers from dozens of CPA Networks. Buy tickets to participate in the USA Powerball Lottery Jackpot from an official ticket seller. Affiliate Marketing USA, Start Affiliate Program, Affiliate Network, Business Advertising And Online Marketing, Affiliates Earn Big Commission With CPA Programs. Easily build and start your own Affiliate program and allow affiliates to advertise your business to increase sales at your web site. Affiliate Marketing and Affiliate programs are very effective low cost internet advertising strategies.
The logo formats have been optimized for print, the web and small spaces (engraving, embroidery and on small objects) and include: high resolution (HR), low resolution (LR) and transparent for use on dark backgrounds.
If working with an outside vendor or printer, you can simply email the logo or provide it to them on a disk. Please note that, for liability reasons, members are not permitted to use the (single entity) AICPA logo. Before using the appropriate AICPA membership logo or the CPA logo, make sure usage complies with your state board requirements. Additionally, you may find the following, low resolution, transparent PNG files useful on dark backgrounds in PowerPoint presentations and on websites. Low-resolution, transparent PNG of the CPA Exam Candidate Affiliate of AICPA logo, white and blue.
Observing the way how some companies use social media in their marketing mix, I identified six common mistakes done by most companies.1.
Admit the hard truth, that social media is different from TV or print advertising, or from any type of conventional marketing channels.
5.Deal blastingThis is most probably the most common mistake made by companies using social media as a marketing tool.
Amitha is a digital marketing professional based in Colombo, holding more than ten years of experience in Search Engine Marketing, eCommerce Management, and Social Media Marketing. This is where most affiliates start, all you need is a domain name and a wordpress installation with some hosting. Sign up to a CPA network such as Maxbounty and find some offers that you can build Facebook pages around.
This is a little bit black hat but you can leverage PPV networks such as TrafficVance to pop affiliate offers over their own sites. Build a retargeting audience using Facebook Ads and Adwords and promote a CPA offer to that audience.
If you have a great website already with a specific demographic you can place retargeting pixels on that site to capture the audience. Promote clickbank’s wide range of digital products and build up some stable rebill revenue.
Clickbank offers come and go but there is always a few doing high volume and making good money.
The most useful bit of information you can get from your affiliate manager is what offers are running the most volume. Most good affiliate managers will be able to provide you with a list of the top offers by volume. Page 1 of 54, you need a way to cut through the bulk and asking what offers are doing the highest volume is the best way I’ve found. If you want to throw mud at the wall and see what sticks then a CPA network is the ideal place to test out lots of ideas and offers. Here are some simple examples of how to complete a W8BEN form which some US networks require you to do before you can get paid. To look at this in more detail and work on my own formulas I used the following php code to set a random number between 0-9 for one of my tracking c variables. I then collected data on that just to see how much variance we can find in the random field.
The chart below shows the amount of random swing you are likely to see affecting your stats.
So let’s draw some lines on the chart and see what swing we should expect for common optimisation situations.
This would ultimately depend on the campaign itself though as I am still a lot more aggressive with a short-term mobile campaign than I am with a long-term traffic source running to my own offer.
If you have a high CPA offer like a binary options or insurance type thing it is often worth while setting up a second pixel. The lander actually reminds me a bit of some of the dating landing pages which are used throughout the industry.
It’s impossible even to do simple things like placing retargeting pixels using a postback conversion pixel because the code is loaded from the networks servers rather than from the end users computer. An iframe conversion pixel allows you to package all the networks pixels, your tracking pixels, retargeting pixels and anything else you need in to one single line of code.

Also if you host the conversion iframe on the same domain as your landing page you can check for cookies which have been placed when the landing page was viewed. This is performance marketing not amateur hour, postback pixels are not good enough and should not be accepted as the norm! This gives some really good insights in to the campaigns and I’m sure that advertisers can use this data to improve conversion rates. Day parting is the obvious targeting option to target traffic on the hours that your advertising is most effective.
The following stats show some interesting information about the conversion rates of different browsers. This was from an affiliate programme for a site which used to have an Alexa top 500 listing!
Well, in this guide you will learn how CPA is different & at the same time similar to affiliate marketing. Whereas in CPA, it takes time to become a part of network & you need to get approval for CPA offer that you wish to promote.
At the same time, the downside of CPA in comparison to Affiliate Marketing is; it pays less. For a beginner, it’s good to start with CPA as you might not have a blog or a consistent source of traffic. You will be paid once you reach out the minimum payout for CPA network you are signed up with. Affiliate marketing is the slow process, but it pays off pretty huge in longer run & with the right strategy. At times, you might see an offer that resonates well with your niche (Such as app install) & you can earn huge in the single shot. But my question is same as Deepak, ” if leads sent by my site are not able to make any purchase on target money site for longer time.
I am currently loving clickbank, especially for digital products.This is really very valuable article. Offervault is also a popular destination for their well-regarded webinars with industry leaders in internet marketing, pay per click, adwords, online marketing, online advertising, media buying, ppc, search engine optimization (SEO). Be sure to review the CPA and AICPA Membership Logo FAQ document for logo usage guidelines. Just setting up a fan page on Facebook, or creating a Twitter account will not do wonders with your brand on social media.
Overdoing itYou have requested your customers to follow you on Twitter, become a fan of you on Facebook brand page, and now what?
Build your blog, do some guest posts, read about SEO and hope Google sends you some traffic. Get some offers from a company like appflood or yeahmobi, setup some traffic and optimise until you find those little golden pockets of profit.
Ideally find something which has strong monthly rebills and promote it in any way you see fit.
This is the only data I ever ask AM’s for because it tells me in no uncertain terms what is competitive on the network at the moment. Now of course someone has to be the first to run a new offer and whoever gets it up and running first will normally have an advantage. The ones that can’t produce a list will normally tell you what is doing all the volume on the network.
This is obviously a negative post about some pet hates but there is a place for networks in the industry and they have their uses for sure which I’ll go through at the end. You may think that they get higher commissions from the merchants but this just isn’t true. I don’t know if I would have found out about some of the sectors I work in now without offer lists which advertise what is working. Companies like Neverblue take their affiliates on trips which is great for meeting people in an industry which is pretty anti-social for 11 months of the year.
If you ask a hundred affiliates how they optimise a campaign 90% of them will tell you they just get a feel for it. It’s just too easy to look at a campaign that is losing money or breaking even and cut out the worse 30% of the traffic. I’ve gone through and marked what I think most affiliates would normally optimise out with a red box if negatively optimising, the green boxes are the ones that would often be whitelisted if positively optimising and the rest are neutral. So you should only be blacklisting variables which have significantly less than 80 leads and whitelisting variables that have 120+. At around 10 conversions per variable I would start to optimise out any variables which had no conversions at all.
So you have one pixel that fires on completion of the offer but you have another one which fires much more often. Understanding and being able to predict the conversion variance due to good or bad luck leads to more professional analysis of data and in turn more successful long term campaigns and profits. They also just floated on the London Stock Exchange (LSE.MTMY) and have a market capital in excess of two hundred million GBP. It’s terrible, ineffective and most of all limiting in what it allows performance marketers to achieve.
This lets the more technical affiliates do all sorts of things to help them optimise campaigns. CPA is considered to be easier than affiliate marketing for a simple reason; here you get paid for sending a lead. With CPA, you can see immediate results as you would start seeing few cents in your account with simple steps such as email submit. In some cases when the user has to enter credit card details for the trial of the product, you can get paid up to $50. I would suggest use your own judgement & avoid promoting something that you looks scammy or might hurt somebody. At the same time, CPA is easy for beginners without a website, as you need to send traffic which needs to take simple action like email submit, install an app or complete a survey.
But After reading this I am thinking of using it and also curious to know How i am doing it? All of this combined serves to help our members make money online and increase their chances of success ! Are you going to create FB pages for each product type that you have, and send fan requests to your customers?
Monetisation is usually done with Google Adsense which means selling advertising space on your site. Send out some engaging content to build your audiences interest and then start inserting links to either your website or your CPA offers.

Use a combination of traffic sources, retargeting, email to build on their brand and convince users to buy the product. Some even have their media buy teams operate under a different company name within the group. If you can push more volume than a CPA network you can get a higher payout than they are getting direct. Ask anyone who’s been in the business a while who they have lost more money with networks or direct merchants. If you are looking to test a new vertical or just want to run something different then going to a CPA network and seeing what they are pushing is a good way to get some inspiration and see what is working in the industry. Very few affiliates actually have a set process or mathematical formula they use when optimising. The problem is if this is a campaign that you intend to run for the long term you are leaving a lot of money on the table by doing it this way.
It’s obvious when you know they are just random variables but how many times have you done a similar thing for banners or site id’s on a traffic network? If they were landing pages you would be thinking yep LP3 converts way better than LP5, let’s get rid of it.
The worse people in the world for over-optimising are affiliate managers who run direct affiliate offers. One thing I like to do is insert a javascript function which loads a conversion pixel when you get to the bottom of the page. I thought it would be interesting to analyse a landing page from back then and then one they use today.
The IPO in July has enabled them to start strategically acquiring other companies the most recent of which was a  seventeen million purchase of MobFox.
It seems that some affiliates are actually using this type of tracking and optimising on a single tracking system.
Affiliates can then leverage that data to improve their campaigns which ultimately works out better for them and the network. I’ve seen a few little header bars pop up on the biggest sites but no one in their right mind is going to litigate against the use of cookies across the web. Once the traffic you send converts into a lead, after that it’s the job of the particular network to convert into the sales.
In social media marketing, you have to initiate the conversation and you have to go to where the customer is. Remember that they have decided to buy from you for a reason, and that reason might not be compelling enough to become a fan of your brand on Facebook.
Do you think it is always necessary to post something into your Facebook fan page every 6 hours? For every 1000 visitors you get to your site you should be making ?5-10 and the traffic is free. The best clickbank products in my opinion are the things that people are desperate for or need right away.
Getting that list of offers by volume will cut out the 80% of non-converting offers and save you time and money in the long run. Half the time they have inaccurate GEOIP data which means a percentage of your traffic gets diverted to other generic offers and never converts, or if it does you never see the commissions. An affiliates business relies on getting the best payouts available and in my opinion there is no one in a better place to negotiate that than the affiliate themselves. Just an absolute waste of time and money because you get zero leads, zero revenue and zero data.
Bare in mind though that by the time the offer is on the networks it’s been blown up already by media companies and affiliates who are running it direct and these will be the guys you will be competing with. But the truth is there is nowhere near enough data yet to say that one converted better than the other.
You can still see that one random variable is still outperforming another by more than 50%.
This will give you a good indication of siteid quality long before you have enough data to optimise on a $100 CPA. Before you expecting your potential customers to follow you on Twitter, you have to follow some of them, monitor their discussions on social media and to see how often they talk about you and your industry.
Sure you can also look at the latest offers to come in to the network but only run them if YOU feel they have potential not because your AM tells you it’s the next big thing. I got speaking to a media buyer for a CPA network who I know personally and they have access to all the data on the network. If you send them source data they will start trying to optimise your campaigns for you with just 2-3 sales.
What campaigns are working, what traffic sources affiliates using, even referrer data for landers.
If you are running a new campaign and are using a standard payout you could almost certainly double it or more if you can get enough volume to go direct. I know a successful social media marketer, who answers most of the questions on Yahoo answers, which are related to their industry.
Rather than having a Twitter account for your brand, why not asking your CEO to tweet himself on behalf of your brand? These media buyers are operating as individual affiliates with access to network and individual data. They are not directly promoting their brand to the Yahoo answers users, but they genuinely help those people to solve their problems. Reps do this as a day job and don’t have the skills or inclination required to optimise your traffic. By doing so; they are getting closer to their potential customers, and give those customers a reason to follow the brand closely. Odel CEO Otara Gunawardene’s Facebook profile is becoming much more engaging than the official fan page of Odel . Many years ago I got told that I wasn’t getting paid because another affiliate running the offer sent some fraudulent traffic and the merchant was refusing to pay for all the leads… Say What?! Work with your own data, this is the only way to make sure you aren’t over-optimising your campaigns.

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