You’ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. Here are the most popular posts by page views as voted by you and our listings in Google since we launched the site in March 2010. Thanks to all our readers, writers, commenters and retweeters for creating, adding to and sharing our advice and alerts.
Comfortably most popular was a detailed word document for developing or refining an Internet Marketing strategy.
We do an interview every month sharing the experiences of other consultants or marketers on best practice. Digital marketing strategy essentials are our weekly round-up of the best advice from Smart Insights and around the web focused on developing strategies to succeed online. After Social media, email marketing is one of the most popular topics on the site reflecting its continued importance to marketers. A lot of our posts are about helping marketers use Google Analytics to improve their Internet marketing. With the new InstaEmail Template Machine, companies can create a professional-looking email template in seconds. First, choose from six layout options, including various placements for the logo, header image, primary text and secondary text. Push it directly to their VerticalResponse account, where the template will automatically appear in their account’s email creation dashboard. The template filler text includes helpful tips on how to create an engaging email newsletter, such as personalizing the greeting, techniques to connect with readers, and where to include links.
The InstaEmail Template Machine is free and there is no limit to how many templates can be generated using the tool.
A marketing strategy is a detailed long-term plan on how to achieve certain business objectives. The Free Marketing Strategy Template for Word is a wonderful template to use if you want to create a well-written and detailed marketing plan. This 5-page template is designed and formatted as part of companion templates in the Marketing Strategy Set found in the Office website, which includes Marketing Campaign Evaluation, Marketing Message Analysis Questionnaire, and Target Audience Profiling Plan. This Free Marketing Strategy Template for Word starts with an impressive title page that contains the company logo. The succeeding pages and their headings serve as guides for you to fill in the correct information and develop your marketing plan. While determining which promotional strategies to include within your budget plan, you must first consider your overall expense budget. Small business can greatly benefit from proper planning of business expenses and budgeting.
By preparing your budgeting template with the help of a software spreadsheet, you will be able to easily make the overall calculations simpler. This type of a spreadsheet will give you an estimate of the overall projected expenses for sales, market research, promotion, staff compensation, distribution etc. A multitude of business projects as well as personal initiatives, can greatly benefit from a budget plan. It reflects the amazing interest in the opportunities and challenges of managing social media.


I originally created this in 2009, but thanks to featuring in Google it has remained popular this year and I've added new video case studies to it.
Business-to-business services marketers may be interested that syndicating quality content to Scribd has been really effective for us, since it can rank well for a term.
This proved the most popular thanks to the great insights and links to tools contained, plus it was featured in the CRE enewsletter - definitely worth subscribing too if you don't already. A big thank you to Chris Soames to helping me out in updating you on the latest changes and techniques to grow business through Google.
This was the most popular of these GA posts an excellent in-depth post by expert commentator Dan Barker. I am not surprised to see post onn planning do well as agencies implement social media startegy.
Users simply type in their business website URL and the tool instantly detects the images and color scheme found on the company’s website. This template contains an outline that would help you develop an effective and tactical marketing plan. Their design is sleek, clean, modern and minimalist, with an orange line and a spattering of orange texts throughout the template. This will help you to ascertain how much can you afford to allocate towards the promotion, distribution and sales, of your product or service.
Open excel and use the column headers for typing out the months and a separate subtotal column to record the year. The goal of this spreadsheet is to allot expenses periodically so that the required funds are available when needed.
Determine your objectives for the promotion planning – You need to ascertain the key objectives and strategies for your business.
Set up the spreadsheet by listing out the strategies as per the timeline set by you – Create columns for dates, objectives, strategies and expenses, for achieving the prime goals for your business. Estimate the income projection for your business – Determine how much income will be utilized on the total operating expenses and how much can you allocate toward the sales and promotion strategies. Determine the estimate cost of individual strategy – Find out the costs of building and maintaining your company website, joining networking groups and placing advertisements with various print and broadcast media.
Set up your budget within your spreadsheet for the business you can afford to carry out – This type of planning must be based upon the income projection and available cash. By filling out the planned figures in each of the .xls template cells, you will be able to easily forecast which type of spreadsheet will work best for your type of business setup.
The expense budget template for MS excel will run you through a series of costs that are being currently unaccounted for. We're hard at work developing more guides to release in 2011 to help with your Internet marketing planning. It explained a simple way to add some extra info to your Google Analytics data to help improve your natural search traffic. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Furthermore, it should also contain clear-cut activities to serve as directions to where the company should go in terms of its marketing efforts. The title page contains the title of the document and the name of the presenter, as well as the company name and address.


It starts with a Plan Overview, Message Summary, Objective, Target Market, Process, Call to Action, Opportunity Qualification Process and Criteria, followed by Project Plan, and Campaign Sign Off.
Next, group the row headers together into various sections for indicating different expenses.
For instance, if you run a small business, you will probably require only a few line items for promotion, channel support, newspaper advertising, expenses to market and distribute your goods to various places, creating a web presence and paying the salary of a few employees.
The historical data will offer information on the efficiency of various marketing strategies.
In case you have been using a percentage of historical sales method, you could enter the formulas in the column representing a specific month and then duplicate it for all the other months. This sheet is usually created by the sales department in coordination with the organization’s finance team. Your objective may be to sell a specific quantity of products within a specified period of time.
Your strategies must be set with a time frame such as goals to be attained within a week, a month etc.
It will even give you an overall understanding of multiple strategies to help you market your product or service.
Each of these have descriptions and instructions so you know what information to type in each and every section. Thus, you can create rows for recording office expenses, market research, office salaries, marketing communications, catalogs, advertising, branding, promotions, investor and media relations, direct and online marketing, website design and support, customer acquisition support, sales lead generation and distribution channel support. However, if you run a larger business with multiple products, then you may need a dedicated spreadsheet for each product.
For instance, if you have participated in various trade shows in the previous year, then it will reallocate your available funds towards those events that have produced the maximum sales-generating leads.
By using historical financial statistics, you will be able to show the management how specific increase in promotion expenses will lead to an increase in sales. The overall budgeting is based upon the targeted plan for attaining higher sales and the resulting profits.
Your strategies must include joining an array of networking associations, press releases, printing a brochure or creating a website. In case you don’t have any historical data, you could use the comparative data or industry trade association data from related industries.
Thus, for instance, if increasing the online marketing expense by 10 percent last year had led to a 20 percent increase in the online orders during the year, then your company’s management may even agree to a rise in the online market spending this year.
For instance, if you own a restaurant business, then a new home and office construction projection within your area, will help you plan the expenditure for potential sales and incremental promotion expenses.
Thus, for instance, merely increasing the advertising expenditure from 5 to 10 percent, will not directly result into the doubling of sales as these two factors are not necessarily co-related.



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