I'm a really fan of Peter Jaworowski aka The Hejz, I even wrote a tutorial for PSDTUTS showing an effect inspired by one of the Peter's amazing works. This tutorial is just an exercise I did with my friend Cameron trying to create a Nike ad, it's not commercial, it's just because we love some of their ads and we'd love to be able to design one, maybe someday. This tip was from my friend Cameron, he sent me this image and told me that it would be a nice way to create some effects like the Hejz work. Now lets create some stars, I have explained this in other tutorials so I won't spent too much time again. Here it's just to illustrate the idea I had of this golf player that hit the ball and the ball was the commet thing.
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So in this tutorial we will use some images and play with Blend Modes and Color Adjustments to create a really cool Nike Ad in Photoshop.
Also select the Brush Tool, use #d88c4d for the color and with a big brush, very soft create a light behind the player.
This sort of exercise is really cool because we can learn a lot from how to create some effects or famous brand styles such as Nike, Apple, Adidas, and others. It added that consumer tests had been positive, showing it helped make the skin "more radiant and luminous".The ASA last year rejected a complaint over a L'Oreal hair advert featuring Cheryl Cole, ruling the product's benefits in that case had not been exaggerated.

Use #fffde2 for the color, Color Dodge for the Blend Mode, 80% opacity, 18% for the Spread and 18 pixels for the Size.
These companies have their own style so you can play with that in order to learn how to reproduce that in your own design.
Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. In addition to that, the best images get selected and published on the Daily Inspiration series here on Abduzeedo.

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