Either way, I believe that time should be used to make things better for the next batch that gets to experience life. I realized many years ago that web development was my outlet to create better things that others could ultimately benefit from.
Web development may not be your thing, but whatever your thing is, do it with passion, and do it with the idea that your passion will create something better for the next generation. Whatever career path you’ve chosen in life, kick ass and use it to create something amazing. Those of us in education throw around the phrase “21st Century Learning,” and while the phrase resonates with parents and others who want their children to be prepared for their future (or “College and Career Readiness” as the Common Core State Standards phrase it), they have little understanding of what that means.   You can give a lengthy explanation of what you are doing to ensure students are getting 21st Century skills, but your listeners’ eyes will glaze over long before you are done. Look for ways to have your students reach out and connect with the world.  Libraries are so much larger than their walls.  How are you explaining and showing this to your community?  Do you need support?
Using the list of "student led activity" characteristics that you developed from your previous lesson and the video you watched to begin this lesson, you will begin to change some parts of a traditional classroom activity that you use by turning it into a student led activity. You will break up into groups and each person will share the student led activity that you developed in activity 1 and explain your thinking behind the changes you made to a traditional classroom activity.
Once you have completed group sharing you will write up a short critique of your group-mates work. Once you have completed your critique you can give your notes to your groups-mates for later use. Now that you have began implementing student led activity characteristics into a traditional classroom activity we are ready to build a student led activity from scratch.
You need to implement the characteristics of what makes up a student led activity from Lesson 1. You must use some of your group-mates feedback that you received from there previous activity in this lesson, in the final version of your activity.
Did you have a difficult time implementing part of the "studen led" model into your own traditional classroom activity? On January 24th 2014 the developers of Vine celebrated its first birthday with a blogpost admitting that no one really knew what to expect back in January 2013. Perhaps more than anything else, this frank admission sums up a general sense of surprise surrounding the mercurial rise of Vine’s six second video sharing app; a medium that at first glance seems unduly restrictive and limited.
In the sixteen months since its launch we’ve witnessed a stream of hilarious six second set pieces and inspired stop motion zaniness created on Vine however. With data from Unruly, suggesting that Vine shares have rocketed from five per second to nine, between April and June 2013, it’s not hard to see why brands left, right and centre are trying to jump onto the Vine bandwagon. So what makes short form video so inherently sharable, when compared to traditional video formats like YouTube? The brevity of the Vine was always going to be a natural accompaniment to the 140 character tweet and the evidence certainly bears out Twitter’s prudence in their early acquisition of the platform.
Exploiting the explosive popularity of Vine has required a drastic change of mindset from the marketing community however. What Vine does best from a marketing perspective is bridge the gap between other platforms.


The art of any successful video marketing campaign is in finding the balance between emotional elements with logical ones and then structuring these elements in a fashion most conducive to producing a given response. With Vine it’s important to keep the narrative arc intact (beginning, middle and end) but unwise to try and combine logical and emotional elements.
In properly joined up campaigns, Vines can therefore be seen as hors d’oeuvre to the main course, which will typically be higher budget, longer videos which will lend themselves to YouTube, Vimeo or television advertising.
The breakdown in linear narrative shouldn’t necessitate you getting the story in the right order either, as each element of your campaign, from six second Vine to two minute YouTube video, should be self-contained, with its own beginning, middle and end. You can say a lot more in six brief seconds of film than you can with six seconds of words. The stop motion functionality of the platform for example allows you to literally animate your products (Dunkin Donuts are well known for this technique) and have them as characters in your Vines. Use hashtags to help your Vines get found: This seems like an obvious one but it’s still one that gets forgotten. Think community: The concept of community engagement should lie at the heart of every single Vine you make. Be creative and practical: Creativity and practicality need not be mutually exclusive in a non-linear brand narrative. Create joined up campaigns: Your Vines should form part of a larger non-linear narrative and therefore not be created in isolation. Author Bio: Joe Cox is Head of Content at Bespoke Digital, a Bristol based digital marketing and SEO agency.
My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.
I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. I think the 18 to 20 year old age group represents the earnestness that younger age groups adopt and engage with new social media, specifically in the volume of content they share.
In no way should this deter B2B brands from engaging with their existing Twitter followers using Vine though. Use it to make life better for someone else, and most importantly, use it to make it a difference.
Cory likes to design things, build things and figure out new ways to make marketing less interruptive.
Students need to work with each other.  We are in a participatory culture and working alone (or writing a paper for one reader) is not how the world now operates. Using a variety of online resources they shared their project, connecting with children in an orphanage in Mangalore, India.  Her young students have learned what it is to be a member of the global community.  That’s 21st century learning! You must use the information you have learned from the previous lesson to complete this activity. And what started as a stream, has become a raging river, with a userbase now in excess of 40 million. Well it’s perhaps no coincidence that before it was even released, Vine was acquired by Twitter back in October 2012.


Harnessing Vine from a brand’s perspective involves an understanding of the difference between, what Jon Mowat at Hurricane Media calls, ‘minutes and moments’. Typically adverts and marketing videos start with an emotional  grab before leading into the more logical elements such as product features or usage stats. Arguably, with Vine it’s the latter of these that you really want to focus on, as an emotional grab will ultimately leave the viewer wanting more and prompt them to discover your content on other channels.
The difference is that Vine relies far more heavily on the rest of the video marketing narrative or significant cultural reference points to work most effectively. An obvious example of this is the use of Vines during large sporting events or other tent-pole events. Create informative and educational Vines (see GE’s Vines) can perfectly compliment the emotional appeal of your whacky stop motion Vines if used in the right context. Your goal is to get these shared so forcing your product down someone’s throat isn’t going to work. Your narratives and themes should fit with your overall marketing narrative, or chime with relevant cultural events within your target communities.
It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog. Remember, many of them may be at college and could well have a lot more time on their hands than someone in a 9 to 5 job. In this collection, you’ll find extremely grungy and high-quality wallpapers that you can use to beautify your desktop. With an average YouTube video clip coming in at 4:12 Vine’s mandated six second time limit allows just moments for the video marketer to work with. They help to complement existing stories, created on other mediums, or react to culturally relevant events as and when they happen.
Would this make Vine less useful for major B2B brands that have a target group much older than 18-20?
It was a way to better yourself, provide a better life and give you whatever level of accomplishment you’re going for.
In this respect, Vines need to be seen as part of the wider social media landscape and incorporated into your overall marketing mix appropriately. So the first step is to change just some of the activity over to use some of our student led concepts.
Vine’s moments must still form narrative beats, it’s just that the overarching narrative is found across multiple platforms.
But I would like it more with my girl’s pic :)Jason Nov 26 2009Another great selection! Good work.Are we able to use these for website backgrounds also?KDzyne Nov 26 2009Very nice list.



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