Anyone that’s been in this industry long enough knows a good landing page can make or a break a campaign. Imagine a scenario where you’re advertising on a traffic source such as Facebook hoping to profit. However the same couple have a much higher chance of buying that vehicle if they get talked to by a good car salesmen.
Breaking even is a good thing because I know I can split test ads, make my landing page better, test more offers, get a higher payout on the offer, etc. The key to knowing when to and when not to is to think about how much action to they have to take, and how much information do they have to give up. I see a lot of competitors out there that direct link some campaigns and probably would benefit more if they had a landing page. Do you have any campaigns where it took you a ridiculous amount of testing to finally get profitable?
I’m running 2 campaigns on adcenter ppc right now and both are getting closer to breakeven but this is 5 ads later and I could use some motivation.
A lot of the guys that run that kind of stuff have it approved by lawyers that specialize in that area of law, and feature legit testimonials and pictures. Heatmap doesn’t work when I implement it on each of my LP and traffic is sent to the rotator script. When it comes to webpage design, far too many people are still interested in creating flashy landing pages. Once marketers learn of the possibility to design & create a live landing page for their campaigns, they will often want to show off all of their skills, demonstrating all of the tricks that they have learned. For many, that entails getting the sort of ornate website that only a professional webpage designer could create. Websites that have a lot of flashy gimmicks and graphics on their landing pages are beginning to look distinctly old-fashioned and outdated. Of course, one of the biggest differences between the Internet culture of the 1990s and the Internet culture of today is the simple fact that so many people browse the Internet on their mobile devices. Pulling out a mobile device in order to access the Internet is very much something that can be done casually. There’s a need to devise webpages that are going to be convenient to access on mobile devices. When creating a minimalist webpage, the question that needs to be asked is: what the page needs in order to work.
Color is an important part of any webpage design, and it is an element that people still misuse today. Many people feel the need to put a lot of images on their landing pages, but that’s often a mistake today. The fact that minimalist landing pages appear to be better organized also means that they appear to be more professional.
A landing page that has a lot of graphics, complicated navigation, too many images, and a lot of sound effects is going to be literally exhausting. Learn more how to create a landing page design that can help you convert your visitors into paying customers by checking this eBook guide.
Have you got any examples of minimalist landing page designs you’ve come across over the internet?
On his free time, Kobe likes to go out for long runs along the riverbank, accompanied by his fast dog (Giga).
So true – I have this conversation with my clients all the time, especially my eCommerce clients. You also need to include a form with which to collect your subscribers’ information which is the reason why you were generating landing pages in the first place. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from.
I recently invited people to take a 5-week free email-based course where I provide them some insight about how to learn more effectively. One of the things you often want to do on a landing page is remove your normal header, navigation bar, and sidebar so that none of those provide distractions. By using that prefix for the name of your layout, Catalyst will automatically remove your header, header links, navigation bars, and all that.
The one thing you have to do when your content is created, is configure that specific page to use the layout you’ve created. So what you can do is drop in any content you want, just about anywhere in the page – because there are a ton of spots where Catalyst has created on-ramps for you to do so. This tells Catalyst that before it starts doing other stuff, it should do what we put in the text below.
Creating the landing page took virtually no time once I knew what to do (which you now do). About Chris LemaChris is best known for relentlessly writing blog posts (regardless of who reads them) and tirelessly telling stories (regardless of who hears them).


The Rainmaker Platform by Copyblogger Media is the complete website solution for building your own online marketing and sales platform. I regularly schedule calls to answer your questions using a service where you only pay per minute. Chris always gives me something to think about – a new lens through which to examine my business. Chris’s advice has helped me to make better decisions about my business, and manage my clients better. Chris has been a source of wisdom and insight in business and product strategy, startups, entrepreneurship, and more. Chris is one of those rare people who can take a difficult subject and make it easy to learn and remember. Chris Lema always drops knowledge bombs that makes me think about how I can evolve my WordPress-powered business.
Whether it's product strategy or a question about which plugin to use, I know Chris will get me an answer faster than anyone else.
Download Free Movies, Games, TV Shows, Applications, Ebooks, Tutorials, Magazines, Music and More from Freshwap. I’ve seen stale niches become hot overnight because someone came out with a new angle on their landing page.
You’ll do this through an affiliate link so you can get credit for any sales you generate. The point of a landing page is they help increase the visitor’s desire to complete the actions you want.
I send $100 worth of clicks at a $.20 cost per click (500 clicks) that goes to my landing page. Someone that has to pull out their credit card to complete the action will need a landing page. Imagine you have a new niche with several countries and you don’t know which country to start. I usually keep testing if it’s a niche I know a lot of people are making money on, and the volume potential is worth it. I read that the FTC came down hard on flogs (fake blogs) a while back, but I still see them around (so it seems they still work, but are risky). However, it does work when it is implemented on just 1 LP and traffic is sent only to that LP.
Alternatively, when hiring landing page designers, they will want to feel as if they are getting their money’s worth. As such, those who are designing websites need to be able to appeal to a huge swath of the population. Mobile devices, while they have been around for longer, are really a product of 2010s culture, and appealing to mobile users is essential today. The people who are performing this task on their mobile phones are going to be using one finger in the process, and it needs to be the sort of thing that a person can do with one finger. Typing on mobile devices is still more difficult than typing on a fully featured computer, regardless of the skill level of the mobile user in question. A minimalist chair, for instance, will have a seat, a back, and (maybe also) arm rests, but it won’t have any fancy or ornate features.
Modern architecture is more minimalist than the architecture of old, and “Less is more” – is the motto of famous 20th century architect Ludwig Mies van der Rohe.
It is important to take into consideration the fact that having less visual information sweating to seize the visitor’s attention, on a minimalist design, color palettes suddenly become more noticeable and will be more influential in a landing page’s potential impact.
Visitors should instantly be able to figure out where they need to go in order to learn more about a particular offer. Visitors should be able to go through what a landing page has to offer almost without thinking about it.
Creators of business landing pages of any kind will need to pursue minimalism in their design, or they are going to create the wrong impression.
He has 2.5 years of landing page campaigns creation experience and a passion for driving them towards a higher conversion rate. In fact this one was my third, so it was fast and painless – taking less than 15 minutes.
In short, it makes the technology part of running an online business simple so that online marketers and business owners can focus on building audiences and growing businesses. How do you add a second column of content, like on your pages with your opt in box to the right of the main content?
Regardless, I only recommend products or services I use personally and believe will add value to my readers.
He has helped me in several ways both in WordPress coding and consulting with me on my business.
He fills all these roles with a down to earth style and ease that actually encourages you to believe that success is within your grasp.


We'll first use Photoshop to design a mock up, creating many of the elements for our pages that will be used in the final product.
I am like Ric Flair, I will use every trick I can in the book to increase conversion rates (Whhhhhhoooooooo!!!!).
I’m going to keep things as simple as possible since I have a lot of beginners that read.
I know from tons of experience that I could create a landing page for that eHarmony offer and it would do better than direct linking.
I use a strategy I call Minimum Viable Campaigns where I test the ideas with direct linking before I really invest my time. If I had a $500 budget I would set a $50 budget for each campaign and direct link them all. Plenty of professional webpage designers are going to end up telling them all about the importance of minimalism in today’s environment, and their clients should listen.
The Internet landscape has changed dramatically since the 1990s, so it isn’t surprising that styles that were considered normal at the time have become antiquated today.
As such, visitors should be able to reach a page and browse through it using as few fingers as possible. Modern clothing is simple and straight-forward compared to what people wore only a century ago. Most of the people who are accessing their website are only going to care about those features, and aren’t likely to actively respond to any redundant ornaments. Professionals need to be aware of trends, and minimalist landing pages are considered modern landing pages. How I created the email course using MailChimp’s autoresponder feature is a topic for another article, but the landing page was my invitation to learn how to leverage a little neuroscience. If you send someone to this page and they fill out all the information, you get $5 or whatever. Using our scenario, someone clicks your ad on Facebook and then they immediately go to the eHarmony page. If you don’t know, then you have to test direct linking vs a landing page and see for yourself. It made sense that the hobbyists who browsed through different websites would find the flashier websites of old appealing, but the culture of the Internet has broadened now.
Visitors are much more restricted when it comes to using their laptop computers to access the Internet. Those familiar with the very artistic designs of many antique chairs, with their wood carvings and curved features, will be able to notice the difference immediately.
Breaking webpages down to the parts that really matter can help designers create landing pages that will focus on purpose & functionality and are likely to increase their conversion rate.
The page may lag when someone tries to access it for the first time if there are too many images. The flashy webpages of old appear to be those of hobbyists who are out of touch with the times, and that is never an impression any business is going to want to create.
Because my landing page has invited and enrolled over 80 folks into my Personal Mastery email course. We'll be basing our HTML and CSS on the Foundation responsive framework to bring the page to life. The Internet landscape changes quickly enough that it may seem like it has happened faster in this field, specifically. Mastering this sort of appropriately minimalist design should fortunately be easy for most people. We sometimes hear that images sell, but you should know that it makes sense to use them on specific pages. By the end of this Photoshop and CSS training, you'll understand many important factors that make a great landing page.
The graphics, images, and buttons that people would litter their landing pages with were just as new and impressive. People are going to use their mobile devices to access the Internet more frequently just due to the convenience of the process.
Using too many of them on the landing page could potentially cause a loss of conversions and increase your bounce rate. In my case, I was using a form that subscribed people to the Personal Mastery email course. Today, the novelty of these sorts of visual tricks has long worn off, and visitors would prefer to have websites that are functional.



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