Developing self-awareness brings about a paradigm shift in you to transform your thoughts, perceptions and the interpretations that you make.
For the past 25 years, the 7-Day Transformational Journey has helped more than 40,000 people to change their perception and understand the underlying mechanism for healthy relationships within and without. Experiential Learning with Self Awareness – an unique opportunity to learn from your own experience, discover your inner self and understand what works for you. Come and join us for any one of the evenings to learn more about self-awareness and how it can help to empower your life to the next higher level and chart your life’s course ahead of you! Today, Leiann Bonnet, Byrnes Communications Senior Account Manager and former high tech PR professional, is blogging from Boise, Idaho.
If you have a customer reference program, then you know that having a customer willing to provide a positive reference—be that a case study, quote, or personal phone call— with other potential customers is invaluable. However, what is often overlooked is the link between customer reference marketing and public relations (PR).
PR channels offer an exceptional opportunity to reward customers for participating as references. Access to executive-level customers eases the reporter’s burden of identifying and chasing press-ready spokespeople. The link between PR and reference marketing may seem fairly straightforward, yet it is a coordination exercise that is sometimes overlooked, or sabotaged by business unit silos within marketing organizations.

It allows you to better understand and manage your emotions, reactions, personality and behaviour. The 7-Day Transformational Journey is based on an experiential approach towards living your life to the fullest. Your sales force can leverage other happy customers as firsthand proof of the value and potential returns from using your solutions and services. The customer gets great visibility because they can be positioned as leaders in their fields. They want to hear candid and balanced accounts from customers who have used the vendor’s products. Help A Reporter Out (HARO) is an example of a publicity service that connects reporters and bloggers, news sources, and businesses to tell their stories, promote their brands, and sell their products and services. For instance, a customer success story can easily be transformed into a first-person account that is published under the customer’s byline. This can be a gold mine of opportunity and a way to create a win-win situation for customers willing to spend some of their precious time participating in your reference program.
PR specialists can be out conducting press tours, managing product reviews, and pitching the press while reference pros are qualifying customers as references, generating customer content and nurturing customer-to-customer relationships to advance sales initiatives.
The secondary message is that adoption of your cutting-edge products and services helped them achieve their goals.

Bringing customers into the PR picture is necessary to inject authenticity and trust into the process.
With HARO, reporters and bloggers post queries and vendors have the opportunity to respond with relevant content, spokespeople, or other sources to aid that reporter with their story. This provides visibility for the customer, and is a subtle way to promote your products and services.
Whether it is a working or personal relationship, it can be very challenging at times to handle if we are not aware of the dynamism involved in its making. Pitching a relevant customer in response to a specific press query can be an effective and credible way to have customers tell your company’s story, as well as strengthen your relationship with the press. Considering many publications are resource-strapped, this is a great way to assist the press with welcome content, without making them do the heavy lifting.
Transforming the interpretations of your mind strengthens your emotions and brings about a more positive attitude towards life. Take stock of your emotions, remove mental blocks with self-awareness to enhance both interpersonal and intra-personal relationships is the key to a successful and fulfilling life.

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