Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. Green Dot is the leading provider of prepaid financial services in the USA, and owns and operates the Green Dot Network, which is the largest cash reloading network in the USA. The CRM Email Marketing Manager will manage CRM (email, SMS) marketing programs for internal Green Dot clients, including retail and private label marketing. Work with a cross functional team (IT, Design, Legal) to optimize Green Dot’s overall web presence and implement new product features. Möchten Sie mit namhaften nationalen und internationalen Luxusmarken in zwei der insgesamt neun europäischenVillages arbeiten? If you are one of the millions of people active on Twitter then there is also a good chance that you may be creating content elsewhere on the interweb and committing your thoughts more fully to the blogosphere.
Twitter allows you to embed your tweets fairly easily by copying and pasting some HTML into your blog. TwitStamp is very much in the same vein as the standard Twitter widget in that it speedily offers you a choice of funky badges that displays your latest tweets. This writing prompt (and somewhat unusually named) website offers hundreds of widgets that you can select by size, colour and style. Tweetizen is a slightly more complex widget as it incorporates tweets from particular groups. In common with a lot of Twitter tools and apps, the best ones are often created by small teams of developers elsewhere. The beauty of opening up your API is that the crowd can take it on, change it and ultimately make it better. Originally posted on Forbes.As I write this column it's the morning after the long Memorial Day weekend and the web is brimming with activity. All of these are disconnected events; a Polaroid snapshot of our psychology at a single moment in time. Situational awareness, according to Wikipedia, is "the practice of being aware of what is happening around you to understand how information, events, and your own actions will impact your goals and objectives, both now and in the near future”. One of my favorite situational awareness tools is Seesmic Web, which only requires a browser to run and can sync with mobile device clients that the company has created for every platform.
While it doesn't have the same ecosystem of tools that Twitter supports, as Facebook slowly opens up its data it's ushering in all kinds of new tools. I've long believed that the most talented and effective marketers instinctively had high situational awareness.
Since it's inception, Facebook has been a poster child of agility, demonstrating practices often associated with the agile software design movement.
If Facebook can keep the experience addictive, we as users are likely to happily follow their rapid iteration. M-commerce saw a boost in consumer activity during the first third of 2010, with 35% of U.S. With the popularity of location-based mobile games like Foursquare and Gowalla growing exponentially over the last year, the market was wide open for an app that helped businesses capitalize on the trend. Latino social networking platform Quepasa has reach more than 14 million users on the strength of 9.6 million unique visits, a 55% increase over April. PSFK, a global digital trend-spotting site, recently released their Future of Retail report.  The 80+ page document has a lot of great insights, all supporting conjecture that digital tactics (related to retail and beyond) are extending far beyond the online space. A new wave of sophisticated mobile apps put price shopping and product comparisons in the palm of a person’s hand.
Friends are still an important part of purchase decisions (by many studies, the most important) but they aren’t weighing in from the other side of a dressing room door anymore. Mobile couponing has to be one of the most exciting things to happen for businesses within this digital retail revolution. Directional mobile apps will tell you exactly how to get from Point A to Point B in the shortest amount of time.  In some cases, they may even recommend a pretzel place along the way. Click-to-buy from the TV remote in response to both targeted ads and related peer recommendations in social spaces will seriously tear down barriers to purchasing. Later today Klout, an influence tracking tool, is going to launch a new Facebook app called Facebird that helps you understand overlaps in influence between your Twitter and Facebook friends. In Facebird, we get interests from Facebook and then user our data on what topics Twitter users are influential on to find people you should follow. Phil Gomes, Tom Chernaik and I recently sat down to discuss the growing need to disclose and identify involvement in social media programs. As independent financial advisors in the UK, with a high level of customer service, IMC have access to a full range of financial products, but their old website just didn't reflect it!
IMC's previous website was outdated and didn't reflect their level of service and expertise - we had to design and build a user-friendly site that reflects the IMC brand and promotes the business. We provided IMC with a holistic website design and build solution to bring the quality of their website in line with the quality of service IMC's clients receive face-to-face. Each of the above services were vital to create the IMC website, but what about after the website has gone live?
IMC said that feedback since launch has been 'amazing' - this is down to a host of reasons: a great looking site which is user-friendly, an easy-to-use CMS and high-quality, ongoing support from the team here at Formoda! We provided IMC with a modern, responsive website which customers find 'easy to navigate and quite intuitive'. The site runs on our bespoke CMS, which IMC described as 'simply great - it couldn't get any easier' to use. As with all of our clients, we continue to provide IMC with ongoing support with any bugs or amends they wish to make. While continuing to service our existing client accounts, we've also taken on some fantastic new accounts with exciting projects both on and offline. Of course, we couldn't do all of this without our incredible team, which has grown in strength over the past 12 months. We'd like extend a huge thank you to all our clients for your continued support - we wouldn't be here without you and will be fondly thinking of you all when popping the champagne and cutting the cake a little later today.
Tasked with redesigning their wedding brochure, the driving force behind this was a desire to evolve the brand experience to offer a more truthful and accurate representation of Penton Park's unique offering.
Converting initial enquiries to viewings, with the intention of ultimately, increasing wedding venue bookings.
Ensuring couples understood the brand, ethos and wedding offering ahead of viewing the estate.
In addition, we ensured the brochure detailed key information, clearly answering clients' questions, and displayed easy to understand costings, leaving no surprises to deter them from committing to a date.
Essentially, we repositioned their offering so that Penton Park's visual identity was more in line with that of other prestige competitors. Since Penton Park started using their new brochure, they have seen a significant increase in bookings.
Furthermore, an absolute testament to the brochure is that Penton Park recently received a booking from an international couple. For Penton Park, not only are they seeing an increase in bookings, but they are also saving time and money. As a full service creative agency, we can help take your business forward with beautifully designed, visually consistent promotional material to suit your marketing strategy - online & offline. When considering a new website, performance might not be at the top of your list of 'must haves'. Web performance optimisation is the act of streamlining your website to increase your site's speed. According to research, a 1 second delay in page load time equals 11% fewer views and a 7% loss in conversions.
With the average (unfocused) attention span of humans dropping to 8.25 seconds from 12 seconds over 15 years, it's had a significant effect on our patience.
Getting your users on your site more frequently and getting them to stay for longer will ultimately have an effect on your site's conversion rate, allowing you to get the most out of your ecommerce platform, increase subscribers, propagate brand awareness and more. Google and other search engines look at site and social statistics to determine whether your site is the right fit for a searcher's query. At Formoda we thoroughly optimise code and content to get your website to your users as quickly as possible. At Formoda we recommend hosting your website in the country where the majority of your visitors will be from.
When you have a particularly high traffic website, are hosting many files, or have a global audience we can integrate Amazon Web Services (AWS) technologies. Darren Heath, world-renowned F1 Photographer, approached us to build a website to showcase his photos.
Caching is simply the process of storing data that has already been generated once so that it is quicker to retrieve the next time it's requested. For appropriate client-side caching, pages and data sent from the web server need to be sent with a correctly configured cache-control header. Reducing the amount of images your website uses and their quality can provide quick improvements to your site's speed. All images contain metadata such as which device took the photo, when it was created and other unnecessary image data that isn't used when the image is used on a website. If we have piqued your interest on why performance is important and you're concerned your existing site might not be fast enough, why not contact us for a FREE site speed audit to determine where the slowdown is? Formoda is a brand-focused, full service design and communications agency based on the banks of the Dart in Totnes, Devon.
We're now looking for a talented, enthusiastic Graphic Designer with agency experience to work on a wide range of projects, both print and digital. Our office will be closed over the Christmas period from 5pm, 23rd December and re-opening 4th January.
Colehouse Farm offer luxurious, spacious and award-winning holiday cottages set in 56 acres of farmland in the heart of Devon. A high bounce rate on the homepage, with the majority of users not navigating past the homepage. Since launching the home page design refresh, there has been an increase in booking figures for these holiday cottages.
Colehouse Farm saw a 59% increase in sessions on the website, as well as a 74% increase in page views only four months after the design refresh went live. We also found that people were staying on the homepage for longer - 45% more time compared to the previous period.
A healthy budget helps you to go down the gift route - make sure it's right for your target audience and try to make sure it's something functional.
Chocolate, booze and biscuits are always nice, but a branded mug warmer or diary will be on their desk for the next year. Saying that, if you're thanking an entire team, but don't want to blow the bank, a hamper will really make their day. And we know it's a lovely gesture, but we'd suggest leaving it to your Great Aunt Agnes to send goats and chickens to Africa on your behalf. The trick with Christmas marketing is to get in there early, no matter what you're selling.
We can provide you with a holistic marketing solution, making use of all of the channels you use to get in touch with your customers.
We're now looking for a talented, enthusiastic Junior Graphic Designer with agency experience to work on a wide range of projects, both print and digital. Google is just the latest of several 'big' names that have refreshed their visual identities for the 21st century. The definition of a logo is "a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition". Google's globally recognised logo was given a face-lift to create a more contemporary look: For the first time in the company's history, the logo has changed from a traditional serif typeface to a sans serif one.
Let's take Coca-Cola as an example: They have managed to establish one of the most recognisable identities across the globe, meaning you know the brand without the logo in sight.
Going back to Google, we can also see changes to other parts of their identity during the redesign process.
So, a great identity is essential to any business: without it, companies would struggle to be recognised and remembered - the key to creating a successful company. Having a strong brand foundation is crucial to a successful business and it's important to ensure the right messages are sent out your customers.
So there you have it: each element of a brand's overall identity explained in bite sized chunks. Last weekend, our Ops Director Toni joined 1,300 colour-crazy people in running (as well as dancing and walking) 5k in support of local charity Rowcroft Hospice. Toni says "This wasn't just my first 5k, it was also my first Colour Rush, which made for an unforgettable day.
Overall, more than £70,000 has been raised for the hospice, which will help to support adults with life-limiting illnesses and their families in South Devon.
There's still time to donate and, in doing so, support Rowcroft Hospice's vital work of providing care and support for the patients. Formoda is a strategic, integrated full service design and communications agency based on the banks of the Dart in Totnes.
We currently have an exciting opportunity for an Online Marketing Manager to join our team based at our head office in Totnes. You will have a diverse and varied set of responsibilities - from developing online marketing strategy and managing social media platforms, to developing content and strategy, managing the integration of wider online marketing activity, working closely with colleagues across all other departments to ensure joined up activity and excellent creativity, as well as keeping a close handle on campaign performance. It should go without saying that you have a passion for the digital world and keep a keen eye on all the latest trends, developments and thinking within the space, always looking at how you can make these work for your clients. If you feel you are the type of person who can fit into our busy working environment and would love to help us grow our Online Marketing offering, then we would love to hear from you! The Colour Rush is an annual fundraising event in support of local charity Rowcroft Hospice, which serves the people of South Devon by providing specialist care to patients with progressive, life limiting illnesses. With 2 tonnes of paint (including NEON), Paignton seafront is set to be engulfed in a super bright cloud of rainbow madness on Saturday 12th September. Rowcroft Hospice is hoping to reach an all-time high in Colour Rush funds with a target of £85,000. If you would like to sponsor Toni on her multicoloured escapade (and support Rowcroft Hospice's vital work of providing care and support for adults living with life-limiting illnesses in South Devon), please give generously. Wikipedia defines e-commerce as the "trading in products or services using computer networks, such as the Internet".
So as you can see, this multi billion-dollar industry is already fast becoming one of the most important ways for a company to sell their products or services to an international market. But we're not just going to dazzle you with fascinating facts on the history of e-commerce, the real purpose of this article is to introduce you to the latest trends in the industry, so you can make sure your site caters for new movements and technology.
In 2014, market-leaders such as Apple and Samsung introduced phones that were bigger than they have ever been before and this trend has carried through to 2015.
With that in mind, you may not be surprised to learn that experts predict a huge rise in people making purchases on their phones - as long as the user experience is easier than ever! When apps first came about, companies went crazy and it seemed like every business you could think of was launching a mobile app. Many high street retailers have recently re-launched enhanced versions of their original apps, which are doing much better this time around. It is expected to be revolutionary for e-commerce because you can use it to pay within apps with one touch of a button, ensuring it's a fuss-free way to make purchases (Apple, 2015). It's becoming more evident in recent years that online stores are beginning to use video marketing to encourage customers to make purchases. Often if a customer is searching Google for a product of service, any company that has a video embedded on their website will rank highest on the search results. Companies such as Ted Baker and Karen Millen have taken this one step further by introducing virtual stores, which give customers across the globe the true shopping experience, by allowing them to browse and navigate around their stores.
The recently funded start-up Trillenium are taking this to the Oculus Rift virtual reality platform that Facebook bought for $2bn, which means you'll soon be able to 'virtually' wander around a shopping centre, socially with your friends. If you're looking for inspiration for your online shop, we'd love to chat through some ideas! Formoda is a strategic, integrated design & digital agency delivering impact through effective creative.
We currently have an exciting opportunity for an Account Executive to join our Account Management Team based at our head office in Totnes. You should be a university graduate with a background in business, marketing or management.
You will need to be able to advise clients on strategy, develop and plan integrated campaigns and practically manage the account and deliverables with the production teams' support. Your performance will be evaluated based on your ability to deliver work on time and to budget, create good relationships with your clients as well as up sell to your clients. If you feel you are the type of person who can fit into our busy working environment then we would love to hear from you!
Nowadays, more and more people are using their mobile devices to go online - Internet searches, browsing social media channels, checking emails, booking holidays, reading the news and doing online shopping (even ordering the weekly shop!) are now carried out across a multitude of devices. Historically, people would use their desktop computers to perform these tasks but online behaviour is changing - and so it's vital that websites keep up with this fundamental shift! In the past, you might have had one website for desktop users, and another one specifically for mobile users. Google rolled out its 'mobile-friendly' update back in April, and now boosts the rank of responsive sites within mobile search results.
The most important piece of information to take away from this update is that Google recognised (and acted upon) the huge increase in mobile usage.
Aside from the search benefits, a responsive website will help to increase conversion rates. Another great thing about making your website responsive is that you can control where the conversion elements are placed on both mobile and tablet devices. In addition to this, user experience can be crafted to each device, ensuring that individuals feel considered. The number of devices, platforms and browsers that need to work in harmony with your site grows every day and it's essential that your website is able to keep up with these changes. At Formoda, we can work with you to create a responsive website solution that not only fits your business' needs but also ensures you're staying ahead of the competition. Over this past year, we have been incredibly busy servicing both existing and new clients alike; we've launched some fantastic projects and have lots more exciting work in the pipeline. By strengthening our service offering we're able to continue doing an excellent job for each and every one of our clients.
For now, we'd like to thank each and every one of our clients for your continued support - without you, we wouldn't be where we are today! Our new office is bigger than the previous one in The Byre providing more space and allowing us to grow our business further.
We can't wait to show off our new premises - just give us a few more weeks to put on the finishing touches! It's that time of the year again - Christmas songs are blasting from the radio, the smell of mince pies is everywhere and present shopping is looming. As we're getting into the festive spirit, we just wanted to give all of you the heads up on our Opening & Closing dates & times over the holiday season.
In addition, Formoda will be closed on the afternoon of Friday, 5th December so we can enjoy a well-earned Christmas party.
As the largest owner and operator of commercial bamboo plantations outside of China, EcoPlanet Bamboo is leading the industrialisation of bamboo.
Formoda has been working with EcoPlanet Bamboo for a number of years and we were excited when they asked us to re-design and develop their website in order to better display the company's position as global leaders in the development of sustainable bamboo as a raw resource. The new site needed to be high-impact and engaging, drawing users in and clearly showing the scope of EPB's operations whilst of course always remaining on brand. Full-screen video on the home page, which is a striking visual display of what EPB are all about. The new EcoPlanet Bamboo website is fully responsive, meaning the content reshapes to provide optimal user experience (easy reading and navigating with minimium need to 'pinch-and-zoom') across a wide range of devices and screen sizes.


We've received lots of positive feedback on the new EcoPlanet Bamboo siteClick here to check it out - we'd love to hear your thoughts! Naked Faun is a brand new jewellery company that specialises in providing jewels and treasures sourced from different cultures around the globe. We have since worked with Naked Faun on a range of marketing material, including sleek business cards (with a spot UV finish), luxury packaging (with embossed and silver metallic foil finish), and a template for regular email updates and promotions.
Jazmin Page - is the latest member to join our Graphic Design team after graduating from Plymouth University in 2014 with a BA (Hons) in Graphic Communication with Typography.
Formoda are urgently seeking a middle-weight PHP developer to join our growing team in South Devon. You'll need to have drive, ambition and at least 2 years agency experience, understanding commercial demands and working well under tight deadlines. We are looking for enthusiasm and attention to detail, someone who is keeping pace with current technical trends and can help us to push the limits for our clients. Formoda are a strategic, integrated design and digital agency delivering impact through effective creative. It was with slightly more bravado and enthusiasm than actual fitness that David, our Creative Director, entered his first cycling sportive on Sunday, 22nd June.
The Dartmoor Classic is now bigger than ever with 3000 entrants and the (medium length) 67 mile course over some of Dartmoor's iconic hills, marks it as a firm favourite amongst the nations cyclists.
A gentle, rolling first few miles are soon forgotten as the climb to Haytor begins only to be followed by hill, upon hill, upon hill. Last Saturday (21st June), our Technical Director Rich was part of a successful Guinness World Record attempt right here in Devon. Organised by Skydive UK at Dunkeswell Airfield near Honiton, 279 participants took to the skies, the majority jumping for their chosen charity.
Rich is hoping to repeat the jump one day, to support Tamba (Twins & Multiple Birth Association), a charity close to his heart as the Dad of twins. We are seeking a person who has great computer skills, an extremely enthusiastic nature, an obsessive attention to detail and wants to grow with us as we continue to expand. You'll be looking after our office, staff and client support so multi-tasking and organisational skills are a must. Taking care of our office and team will mean that you'll be dealing with a broad range of tasks such as telephone calls, general administration, HR, hospitality for clients, managing office supplies, digitising our filing system and so much more. Within your role, you would need have a strong customer service approach as you will be handling domain names, hosting, basic technical issues and general support for our website customers. We can offer you a competitive salary, friendly office environment including office social events, regular friendly reviews along with opportunity for progression. So, if you are dynamic, ambitious, outgoing, organised and if you have excellent administrative and interpersonal skills then this could be the position for you. QI Properties Asset Management (QIPAM) is a UK based investment company that provides clients with quality residential stock throughout the UK. As part of an ongoing relationship with QIPAM, Formoda recently designed an informative sales brochure to promote their Quantum Property Bond.
We began by reviewing their draft content and then re-worked it into sales-driven information, which was visually presented in the brochure. The brochure has been well received by both QIPAM and its clients, thanks to its high-quality, superior design. Over the past year, we have been working closely with Boyce Brixham to update the firm's branded material and establish visual brand consistency across all of their marketing collateral - both online and offline. As part of this process, we were asked to re-design their website as their previous online presence was visibly dated and neither showcased their properties in the best possible light, nor accurately conveyed their range of skills.
The new website design is very modern with large wide-screen images on the Home Page to set a very Brixham feel.
The all important property search pages include Grid, List & Map result views and the ability to refine the search results with advanced filtering options.
Overall, the website design is clean with a clear user experience and local imagery; all of this helps to quickly establish Boyce Brixham as Estate Agents with local and professional experience and knowledge. The website was built using the Homeflow platform, which provides website infrastructure and CMS for estate agents. Since launching, the new Boyce Brixham website has generated a lot of positive comments from clients, staff and locals.
Castle Keep LLC is a bond investment company that specialises in promoting US property-based investments.
We wanted to create a visually impactful document, with simple but effective graphics, and clearly displayed information. The ideal candidate will come from an ISV in the Microsoft CRM channel or from another CRM channel (e.g.
Because the ClickDimensions marketing automation solution allows you to easily create workflows that send trackable emails there are a number of possibilities for automation. So, for example, when you select the 'Latest Newsletter' option and save the Contact record a workflow fires to send the latest copy of the newsletter. However, we took this a step further and made the email template fully personalized to not only include the recipient's name but also to modify the signature and 'from' address so that the email will come from the Contact owner and will include the Contact owner's information in the email signature.
Our underlying email template is below and, as you can see, both the recipient name as well as all the auto-signature information is merged into the template at the time of send. To say that last week's Microsoft Convergence conference was a success for ClickDimensions is an understatement. The 'Driving Marketing Effectiveness' sessions, in which our CEO and CTO presented, received high marks from the audience. At the recent Microsoft Convergence conference in Atlanta ClickDimensions CEO John Gravely presented new features in CRM 2011.
Thanks to the 150+ people who came out to the ClickDimensions, CWR mobility and Scribe Party last night at Max's.
I'd like to personally thank the Scribe and CWR teams, specifically Lou Guercia, Heather Robinson and Lou Antonucci of Scribe and Erik Van Hoof, Marc Corley and Brian Craig of CWR Mobility for doing this marketing event with us. We're truly humbled by the level of support we have seen from the channel and Microsoft this year. And, anyone who has been by our booth (736) at Convergence has seen that it has literally turned into a demo theatre. Join ClickDimensions CEO John Gravely for a demonstration of new marketing features in CRM 2011. Today we were flattered to receive a 5 star review on the Dynamics Marketplace from Matt Witteman, author of Microsoft Dynamics CRM 2011 Administration. With my modified revenue goal metric in place I created quarterly goals for each of our partner managers.
Then, I created a dashboard where I positioned the goal progress charts next to charts I configured to show my custom weighted revenue field.
Until now forecasting had always been an arduous process completed only with exports to Excel. In our recent blog post on the ClickDimensions Social Dashboards we ended with an analysis of the quality of visits to our site based on the source of the traffic. Now that we can tell the exact origination of each visit, we know which visits came from which sources. The trifecta of visit quality is very easily measured: lead score, number of page views and duration. When we brought on our sales team in February and March I knew that we had gotten very lucky. Last, but certainly not least, our operational and marketing director who, having already been through all the details that it takes to run a business, handles all the things we need to keep operations running smoothly.
Bearing this in mind, our team of designers used striking imagery of the US property market to draw people in, and created clear and easy to read graphs to get the key information across. If that is the case then you ought to consider using one of the many widgets available that enable your tweets to appear on your blog (or website for that matter). If you’re just starting out in the blogging game, I would recommend you use this widget as it creates the code in a matter of seconds.
This app scores higher when it comes to personalisation in comparison to the Twitter widget, whilst retaining its user friendly feel. If you are looking for something unusual that other people (probably) won't have, then this site should be your first port of call. This is ideal for blogs with several authors or companies who have their employees tweeting for them. Tweet is another fine example of just that. This unobtrusive piece of JavaScript code enables you to do lots of things, way above and beyond just embedding your latest tweets.
Google searches are spiking for Ted Koppel, who's 40-year-old son was tragically found dead. I keep the site open in a tab in my browser with various lists of people who serve as my window into the online world. Some of these are invaluable for helping us shape aggregated insights into the mindset of those who have elected to live more public lives on Facebook.
The free site data mines Facebook for the most popular links, images, news stories and videos on an array of topics. What's key, however, is to find the right tools and package them into your workflow so that you have a gut feel for the various online environments you are engaging in daily and how the macro themes can play a role in success or failure.
Agile software isn't new, but the idea of a business as hugely influential as Facebook applying agile principles to its platform (and maybe to its business model) is new. This recent privacy kerfuffle is in some ways just a repeat of Facebook Beacon which was introduced then quickly killed due to privacy concerns.
It changes so fast it feels as if everything is "beta." One day you'll log-in and notice a different layout, a new button, a new feature or some entirely new integration. As Facebook tends to push aggressively, then scale back based on user feedback the larger question is do we as human beings want this type of non-stop cyclical change?
Loopt Star combines the competitive aspect of the aforementioned applications while allowing businesses to easily reward or offer deals to all frequent customers, not just the “mayor” (Loopt Star does allow the most frequent patron to earn the title of “Boss”). Given that liking and reblogging are cornerstones of short-form blogging services like Tumblr and Posterous, making these features available to the massive WordPress community brings social blogging to a whole new, more mainstream audience. The company cites the addition of rich media content, social tools and interactive games as primary factors in the bump in traffic and membership.
Today’s Friday Five highlights three key learnings but we’d strongly urge you to check the full report out for yourself. A quick barcode scan using an app like Stripey Lines or ShopSavvy empowers a consumer to gather reviews and competitive data instantly, a game-changer for bricks and mortar retailers. Go Try It On is an online community where users are encouraged to post a picture of their purchase consideration and other users then vote. Getting it right has not been without growing pains but customer response is strong and apps like CellFire are only growing more sophisticated. Fast Mall and Point Inside both offer turn by turn instructions while Google’s new Places section shows snapshots of a store’s interior. We definitely do let you connect to all influential users not just the ones registered with Klout.
So IMC asked us to create a responsive and modern website, which reflects their experience and professionalism while also providing a detailed introduction to all of their services.
We also set IMC up with Webmaster Tools and Google Analytics, so they can effectively analyse their website traffic and usage data to measure return on investment (ROI) and make intelligent marketing and business decisions. They have a great team that make things happen, and they are always so professional and supportive.
As Easter approaches, we're once again reminded that our company has grown another year older - and is now only a year away from double-digits! We've been contending with innovative business ideas, technical challenges, tight (!) deadlines, high-end print specifications, brand developments and more' and we've loved (almost) every minute of it!
Our Client Services team is bigger than ever before to make sure we continue to provide a consistently high level of service while our company grows.
Before you think it was all just a big joke, we do in fact have some BIG news in the pipeline over the coming 12 months. By doing this, Penton Park hoped to engage and educate couples to the point that they were 90% committed before booking a viewing. In order to design a brochure that really worked hard, it was vital to understand the major driving forces behind Penton Park.
We simplified their brand message, and evolved this to create a more high-end, luxury and visual product.
They directly attribute this to the new brochure, and are finding that the couples who choose to view the house are already completely sold on the venue. On the back of receiving the brochure, they booked a flight to visit the house, pencilled in a date, and confirmed their booking the day they visited. All of their booked viewings are with couples who really understand their brand, ethos and offering. Creative flair and engaging content are vital of course but did you know that a slow website is likely to cost you in lost revenue, reduced user engagement and lower search engine rankings? Read on to discover what impact this can have on site usability and conversion rates and gain insight on what can be done to improve it. Website performance is even more important on mobile devices - users who are on the go expect the same level of responsiveness with 71 percent of users expecting sites to load on smartphones just as fast as they load on desktop computers. An alarming 88% of online consumers are less likely to return to a site after a bad experience, making it even more important to ensure your visitors have the best user experience possible. The knock-on effect from providing a better user experience means that your site will undoubtedly rank higher.
Having the website hosted on a server closer to your visitors will significantly reduce the TTFB. AWS provides a comprehensive range of capabilities, from file storage to virtual servers and because the same technologies are used to power Amazon's range of global e-commerce sites, you can be sure they are robust, reliable and well supported.
As his website attracts tens of thousands of visits per month from 180+ countries, he needed a scalable solution for the storage and delivery of his high-resolution photography. With CloudFront, your content (be it images, videos, files) is replicated across many servers around the world. If your site has a large amount of data to search we recommend using a dedicated search service such as Algolia. This involves storing a pre-generated version of the page and serving that to all website visitors to help significantly reduce the time the page takes to load.
This simply means storing website data on your computer so next the time you visit it, everything loads much faster. One of the most important values here is 'max-age' which controls how long the resource remains stored on your device. However, images take up 64% of the average web page so it's important to keep the right balance between having sharp imagery and the impact it could have on your website's performance. A sprite image consists of all your icons placed side by side in a single file, we then tell the browser which section of that file to use to display the correct icon. Running all your images through an optimiser or compressor (such as ImageOptim) helps strip out all that redundant data reducing file size significantly. All data that's served by our web servers is configured to be compressed using a technology called Gzip. We will put together a comprehensive report that scores your site on the factors discussed above and provide advice on how you can improve your site's performance and conversion rates.
Established in 2007, we've rapidly built a reputation for effective creativity and delivering results. As Christmas fast approaches, we just wanted to give you the heads up on our opening and closing times during the holidays.
We'll be periodically checking our email accounts during the holidays, so if there is anything important it won't be missed. The team will be enjoying a well-deserved Christmas party - mulled wine and festive songs at the ready!
Before you know, it's the end of November and you haven't even thought about the Christmas marketing for your business yet.
Most retailers make more than half of their sales in the 3 months before Christmas and sales in-store fell by 2.1% in the UK last year - everyone is going online to shop.
In fact, the UK spends the most money in Europe during the festive season, 59.2% of which is on gifts. Logos come in all shapes, colours and sizes; from typographic marks to symbols and everything that falls in-between. Up until that point, the logo hadn't really changed since 1999; some small changes were made back in 2013 but these were very subtle. Rather than going for a drastic change, the company recently made a change to their word-mark, again, to freshen it up. The brief for Eric Olson, the creator of the Klavika font (the original Facebook typeface) was to create a new customised word mark that had a friendlier look but was still identifiable as Facebook. The colour scheme has been slightly revised to "maintain saturation and pop", while new elements like their website icon, an upper case 'G' that uses all 4 'Google' colours, and the Google dots have all been introduced.
People often think that a brand is made up of a few simple elements like a logo and a website; but there is a lot more to it than that.
For example, a Coca-Cole Executive once said "If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive.
Of course, this is our opinion and others' might differ but we hope that this has given you an interesting insight into the world of branding. We have an extremely exciting opportunity to play a pivotal role in developing and driving innovative online marketing strategies for our exciting portfolio of clients.
Working across industries from prestige property to sports photography, we offer everything from web design through to social media, strategic marketing campaigns and print design. The ideal person will have experience creating online marketing campaigns for a variety of brands and have a strong understanding of Google analytics and community management.
There's a huge amount to get stuck into from day one and lots of areas for you to add value and make a great reputation for yourself! Toni is planning to join hundreds of colour crazy people who will walk, run or even dance a 5k route along Paignton seafront.
Jess Goodwin, Events Co-ordinator at Rowcroft says "The funds our Colour Rushers raise will go towards providing care to over 2200 people facing life limiting illnesses across South Devon every year, as well as supporting their loved ones and carers.
Amazon was launched in 1995, but wasn't able to turn a profit until 2003 - that's 8 whole years! However, because of this surge of activity, only a few apps actually took hold and became successful. The focus is now on improving the user journey and experience, to drive sales, increase consumer interaction and to encourage repeat purchases. It was launched in the US on the 20th of October 2014 and in the UK on the 14th of July 2015.
It has become the nearest contender to the in-store experience and, in fact, by 2017 (according to Cisco), it is anticipated that video will count for 69% of all consumer Internet traffic.
Given the limiting patience of modern audiences, video is a great way to grab the attention of existing and future customers, and show off the full potential of the products or services. Using 360-degree panoramic photography, consumers can 'walk around' in a similar manner to Google Street View and can click on any item they see, which then opens the product on their e-commerce site.
This is still in the early stages, however it is thought that it will become more and more popular for large retailers, and customers who enjoy the in-store experience but can't physically access the stores that they would like to. While we make sure that we keep up with latest industry trends, we also understand that they might not be right for every business. Working across industries from prestige property to sports photography, we offer everything from web design through to social media, strategic marketing campaigns and print design for our wonderful set of clients. Simply put, a responsive website responds to its environment and optimises its content for the screen size it's being viewed on. In a nutshell, this means that if your website is mobile responsive, it should be placed higher in the search results, and most certainly above those that aren't mobile responsive. Naturally, Google want their searchers to have the best experience possible when using mobile devices.


The bottom line is, if a website isn't responsive, then it is very unlikely visitors will convert when using mobile devices. This gives you ultimate control in guiding customers through a strategic sales funnel towards both products and services. It is proven that when a user has a positive experience on a mobile device, they are more likely to buy a product or use a service.
With more and more people using their mobiles and tablets to search and make purchases online, you have to cater to that audience by having a mobile responsive site.
Increase your conversion rates and take potential customers away from your competitors (chances are, they're not making use of responsive designs)! Our team has not only grown in strength but also in size with new staff coming on board in all areas; additions to the Design, Tech and Client Account departments, as well as an Office Manager, means we are now even better placed to expertly look after our clients (and team) alike. Unsurprisingly, with all these new additions to the team, things were getting a bit crowded at The Byre, so we moved to a new, bigger studio space at the Waterside in Totnes over the Christmas period. As you all know we have been very busy this past year with lots of projects and we've also taken on a number of fantastic new members of staff. In a great central Totnes location overlooking the river Dart, the new Formoda office is situated on The Plains just next to The Waterside Bistro. With a modern, clean interface, the site is easy to navigate and quickly conveys EcoPlanet Bamboo's mission and objectives. Formoda were recently tasked with creating an iconic brand for Naked Faun that would reflect the unique nature of the products. This gave our designers the idea to incorporate ancient rune-like lettering, giving the brand a simple and clean look, with a traditional crafted element.
We also designed the new Naked Faun website and built it on the Bigcommerce platform (a great ecommerce & shopping cart solution). As we've continued to expand our service offering and embarked on exciting new projects for a number of different clients, our team has grown with us to allow us to continue to offer the high level of service that we have become well known for. Alongside her studies, she managed to squeeze in plenty of work experience and has collaborated on multiple design and digital projects. With over 10 years of business support and customer service experience gained across a variety of sectors, Nic has excellent organisation, administration and multi-tasking skills. With a fantastic team made up of creatives, developers and project managers, we're continuing to increase our scope of services and make a real difference to our clients.
From web design through to social media, advertising campaigns and print design, Formoda is one of the South West's leading creative agencies.
As anyone who knows Dartmoor will attest, the views across all of South Devon are stunning.
Each person left the Beech 99 aircraft at 15,000 feet and had 60 seconds of free fall to take in the spectacular views of our beautiful county.
Don't worry, we don't expect you to know everything and will provide training and support to help you grow in your role. Visual brand consistency was a crucial element, as was creating a striking document that clearly conveyed the key selling points to the customer. Our team designed an impressive graphic layout, elaborating on the fundamental content through simple, yet eye-catching imagery. Established in 1925, the Independent Estate Agents pride themselves in their local knowledge and professional expertise. The same size images are again used on the property details pages to really showcase the amazing local properties marketed by Boyce Brixham.
Property details pages include a trove of information including key features, full property descriptions, floor plans, brochures, EPC details, location and more.
It's a great example of a modern, sleek yet usable website design for Estate Agents and sets a new standard in a market where agency websites are often neglected. However, when we ramped up our staff last month I stopped using the product as the differentiator.
He is a business person who, having run his own successful companies, has the right experience not only in product design and development but also in business decision making.
To be able to quickly recruit experienced and respected professionals with deep relationships into the Microsoft channel was something that is not easy to do. The last thing we wanted to do at this stage in the game was short change our new clients when it comes to service.
Our office is energetic and there is a terrific sense of teamwork and alignment in making ClickDimensions a truly great company. Green Dot’s products include Green Dot MasterCard® and Visa® branded prepaid debit cards and the Green Dot MoneyPak®. Not only is this aesthetically pleasing and gets readers involved in your tweets, it also helps strengthen your personal social media ecosystem - by this, I mean using one platform on which you are active to sign post traffic to another. Whilst, the Twitter option is functional, easy to use and offers some personalisation, it is perhaps less visually pleasing than its cooler rivals. There are some other great features that let you play around with the badge’s size and background, as well as a handy TwitCard feature you should check out that incorporates your name, avatar, bio, latest tweet and number of followers.
Whilst, there are many, many widgets which are not to my taste, the sheer breadth of designs is worthy of your attention.
It's fairly straightforward and produces a piece of embed code that you can add anywhere on your blog or website.
For instance, you can display tweets from a particular Twitter search, incorporate tweets from other accounts, as well as the automatic linking of #hashtags. Twitter, meanwhile, is abuzz over WGM - short for the primetime Korean reality show "We Got Married”.
It all needs to happen in a focused way, at every level and in both client and agency organizations. While Twitter's audience pales in comparison to Google or Facebook, there's no doubt it's a critical treasure trove of information for what's top of mind among opinion elites like the media, celebrities and influencers. Over time, this helps me build a deeper understanding of what makes this entire network and its micro communities tick.
Several visits a day are all you need to develop a deeper sense for how Facebook themes and memes can impact your programs.
The next day the company changes the entire social ecosystem by opening up its social graph to third parties. Where platforms such as MySpace evolved more slowly, Facebook evolves in real time and we've rewarded them for this by signing up by the millions. Blippy keeps track of what your friends are buying and Svpply is a retail bookmarking and recommendation service.
CMP.ly provides bloggers and advertisers simple disclosure solutions, even if you are limited to only 140 characters. We're helping IMC to review their data and ensure they're making the most of their online presence! It offers an in-content editing functionality, which makes it far more user-friendly and flexible than other solutions like Wordpress. We've been pushing ourselves and our clients beyond the limits of what's "comfortable" - and it's incredibly satisfying when the end product delivers great results.
In addition, the Design and Development teams have both been joined by talented and enthusiastic new staff members. With all that company growth and a weighty workload, our plans have simply been delayed a little bit but we're now back working full-steam towards our very exciting but secret plan.
As a unique family run business, we wanted to know their motives, unique selling points and all the stories in between! These clients are fully aligned with Penton Park's vision, hence why there is a higher conversion rate!
Wait time is a key factor that strongly affects user experience, reducing this will increase return visitors and the amount of time they will stay on your site.
Both should be optimised as a lower TTFB is proven to have a positive effect on your search engine rankings whilst PLT is an important factor from a user's perspective. Our main web servers are hosted at a purpose-built data center in Maidenhead, UK which provides good connectivity throughout the UK and western Europe.
We integrated Amazon's S3 file storage service to provide unlimited storage and Amazon CloudFront to provide the fastest possible load time for his images and static assets. When a user requests your content, their request is routed to their nearest geographical server which helps reduce the response time so they get the content faster.
Algolia uses their powerful indexing algorithms to provide relevant results at the speed of a keystroke without the need to maintain your own hardware.
A secondary advantage of the Formoda caching system is that you can make amends and edits to your site without them going live immediately. Without client-side caching, for every page you visited your browser would need to re-fetch the website's assets, many of which could be unchanged, wasting time and bandwidth. The use of sprites cut down the amount of files your browser would have to request from the server as many images can live in a single file.
This process removes any unnecessary whitespace and characters, reducing file size significantly.
By compressing the pages, there is less data to send from the server to your browser, in some instances up to 70% less, which can have a dramatic effect on page load time for your users. But it can be easy to make sure your customers feel special, sometimes a simple email campaign or email newsletter will remind them that you're there.
Josh Higgins, Facebook's Creative Director said of the change, "While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign". It is the mark of a company, person or organisation that is easily identifiable and creates part of an identity for the company or individual.
Although the new logo is seen to be a big change, Google did experiment with various styles that were much more abstract, but ultimately decided to reject these in favour of a logotype that retained their distinct multi-coloured sequence.
Each stand-alone element needs to be coherent and work together in establishing the identity. And even with the logo gone, the colour, shape and typeface ensured that the cans were instantly recognisable as Coca-Cola products with the iconic red and historic dynamic ribbon. These additions have been applied to everything surrounding Google meaning they have adapted their identity. It is more than just the visual aspect of the company; a Brand is the 'biggest part of the picture'. In the book The Brand Gap, Marty Neumeier says, "A brand is a person's gut feeling about a product, service, or company.
By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business". Give someone who has never seen anything related to your brand a piece of your collateral without your logo; then ask them if they know what your brand is. Collectively, we're addicted to cake, enjoy a good social outing and engage in daily battles to get our favourite songs on the studio's Spotify playlist. Well we're here to assure you that there's much more to it than this, and like all things digital, the industry is ever-changing. It is expected that many smaller sites will also begin to follow suit after seeing the success of the larger brands (Econsultancy, 2015). However, with the increase in contactless bank cards, in the next couple of years, it will become more and more mainstream, as time-restricted consumers use it as a convenient way to make purchases in a matter of seconds.
It is a very clear response from modern consumers on how they wish to make their journey through the buying process: Make it fun. Working across a range of devices (mobile, tablet and desktop), responsive sites aim to provide optimal viewing for the end user.
Whilst this change is important, a variety of other key factors also continue to be used to rank search results such as site relevance, freshness of content, site performance and user experience.
Returning searches with high quality and relevant content, websites that are easy to read (no pinching and zooming!) without horizontal scrolling is a high priority of theirs.
Responsive design ensures that users have optimum interaction, easy reading and navigation, minimum panning, resizing and scrolling and clear call to actions. We can't believe it's been 8 years now since we started out in the midst of the recession and have since built a creative agency that is continually going from strength to strength. We're working on some very exciting, top secret plans for our 9th year while continuing to produce the best possible design and digital work for our clients. Whilst we are all moved in, we're still making improvements here and there and have some boxes left to unpack. We'll be periodically checking key email accounts and mobiles during the holidays so if there is anything important it'll get through - otherwise, we'd love to catch up in 2015! Since launching at the beginning of November, the Naked Faun brand and products have received lots of positive attention on social media with orders coming in thick and fast. Jaz's favourite areas of design are branding, typography and photography and she is already producing beautifully designed work for Formoda.
This combined with buckets of enthusiasm allow Nic to expertly look after our clients and the Formoda team in an effort to provide support where required and help us expand.
Quarterly reviews take place in the pub (with breakfast), we'll give you Spotify Premium and we enjoy regular social outings as a team.
Fuelled by a not inconsiderable quantity of energy gels, David eventually finished in four and a half hours, a few minutes from a gold. This included creating attractive, but easy-to-understand charts and using clear, bold icons.
The developers working with him are producing an incredibly solid product and together he and I are making good decisions and working extremely well as a team. Now, when new customers sign up, they get the dedicated assistance of someone who will ensure that they get off to a good start with our solution. Payroll, event planning, commission management, whatever; everything gets handled so we can keep our focus on helping partners and customers. The Green Dot MoneyPak provides a convenient and efficient way for consumers to load cash to prepaid cards, use cash to make purchases and pay bills, and add cash to a variety of accounts.
In his free time, he takes up Salsa dancing, loves the beach, spending time with family and friends and enjoying life. So there you have it - this post was borne out of necessity to highlight some of the tools available that allow you to make your tweets show up on your blog.
However, simplicity is not necessarily a bad thing and for someone with an urge to create content, rather than get bogged down in the intricacies of code, you could do a lot worse than using the standardised Twitter widget.
In addition, you can even customize the look and feel of it by adding an extra stylesheet to override the default CSS stylings. Whilst, this code enables you to do all sorts of creative things, a decent understanding of coding basics is required.
However, our success as marketers increasingly hinges on having a deep, real-time understanding of our networked environment and how these themes can impact our programs.
By the way, my former colleague and good friend, Nolan Haims, is working with you at Edelman. Facebook has produced a highly addictive and constantly evolving social platform that keeps users coming back for more despite regular complaints about not just privacy, but the user experience itself.
We can also easily provide clients with extra, bespoke functionality without having to hack - it's details like this which can make a website even more appealing to users. Attention to detail was paramount to creating a brochure that truly reflected the Rolfe family and their offering. There are also other Content Delivery Networks (CDN) that we can integrate with including MaxCDN and CloudFlare. Once you are happy with the changes, you simply click 'publish' and the content management system will regenerate the cache and start displaying your changes. It's important to try and find an appropriate balance so that resources are cached for as long as possible whilst not too long so as they become out-dated. Although the sprite file would be larger, reducing the amount of requests speeds up your site. So why was Google's update so widely broadcast while Facebook's 'redesign' seemed to slip under the carpet? Along the same lines, it's clear that the recent change to the Facebook logo isn't an update to the identity, it is only a change to the logo. The logo, the identity, the company values, marketing material and public image come together to make up the brand. If you did this with a Coca-Cola bottle and covered the logo, you'd still know the brand, wouldn't you? With three in four Britons now shopping online (ONS, 2014), following the latest e-commerce trends is extremely important if you want to succeed and keep up with your competition. The content, images and structure of the site remain the same, but with a little 'responsive magic' the website will adapt to its device. However, while I can still rattle off a laundry list of what makes our product great, it has become more apparent to me every day that it is our team that is the differentiator. The second time around we are able to operate more decisively and pull from a larger pool of connections. To get this quick bit of code, simply visit the Twitter Goodies site and choose from a profile widget, search widget, faves widget or list widget. Again this site guides you through an easy step-by-step process and gives you some code at the end. Finally, over on Facebook word is spreading of a scam featuring what's deemed as a "hilarious video”. Enter situational awareness - an essential skill every CMO-level executive and their staff must build and evolve.
The bad news is that very few people have created the daily systems or habits required to succeed.
If Facebook were a city, it might be my hometown of Chicago, where they say "if you don't like the weather, wait 5 minutes." If you don't like the latest Facebook feature, wait 5 minutes, or days or weeks but not much more than that, for some type of significant tweak or new feature rollout. Why is a BlackBerry product (disclaimer, Edelman client) endearingly referred to as a CrackBerry? There's no need for you to worry about this though, as we configure and monitor this so that you don't have to. Combining code files reduces the amount of requests the browser will have make for your sites assets, this and minification are done automatically for us as a part of our development process. In light of all this confusion, we've decided to take a closer look at what the language surrounding a 'brand' actually means. Neither Google nor Facebook have changed theirs during their recent Logo and Identity updates; keeping the same ethics, values and aims, they just visually enhanced the company.
It uses contactless payment technology so that you don't have to carry your bankcard everywhere you go.
Because the website's front-end design and user experience change depending on the device used, the code behind the scenes is somewhat different to a non-responsive site. And, much the same, day in and day out it can tell us a ton about what we're thinking as a society. The key takeaway is that the desire to shop m-commerce is present but most brands and retailers are not providing users with the option to buy on the go.
In this article, we're exploring key terminologies used to describe brands, identities and logos.
Major banks have also started to embrace contactless technology; according to The Guardian, Britain's banks have already issued 54m contactless cards and usage rates are soaring, with over 1 billion Visa contactless purchases made in the last year (Visa, 2015).
The Google Trends home page is about as good a barometer as any for what the US and the world is thinking about right now.
Hopefully, this will allow you to understand the difference, evaluate your own brand identity and how consistent it is. So most of the time, what you see isn't a 're-brand', but more of a 're-identity' as companies update their visual components.



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