Per un’azienda implementare un CRM significa avere a disposizione uno strumento che fa leva sulle capacita esplorative, analitiche, predittive e statistiche necessarie a guidare le strategie orientate al cliente. Come e gia stato illustrato in questo post, Sales Force Automation: CRM per la forza vendita, grazie all’approccio strategico del CRM, un’azienda puo rielaborare l’esperienza sui clienti e trasformarla in patrimonio di informazioni utili per acquisire nuovi clienti e conquistare nuovi mercati, oppure puo correggere le proprie strategie commerciali per correggere azioni che non portano i risultati previsti. Oggi invece approfondiamo in che modo il marketing puo contribuire per aumentare le vendite.
Attivita di marketing di successo creano una customer experience in grado di promuovere le vendite, i marketers devono rivolgersi ai destinatari di riferimento con i messaggi appropriati al momento giusto e nel luogo giusto. Il marketing sviluppato e gestito con il CRM permette di registrare tassi di risposta e di conversione piu elevati in quanto facilita la comprensione delle esigenze dei clienti, acquisiti e potenziali, in qualsiasi momento del loro ciclo di vita. Il CRM permette una migliore gestione dei dati sui clienti ottenendo quindi una maggiore qualita delle informazioni.
La centralizzazione dei dati generati consente un’approfondita analisi e una profilazione precisa di target diversi per ogni campagna che si voglia attivare. I contatti generati dalle campagne di marketing possono essere assegnati direttamente alla rete di vendita attraverso un automatismo o al team di marketing per un’ulteriore qualifica.
Il CRM permette di rivisitare il marketing favorendo uno spostamento dall’orientamento al prodotto verso l’orientamento al cliente, dal vendere prodotti al soddisfare i clienti. RSSISCRIVITINota: Per poter visualizzare correttamente il feed RSS e necessario utilizzare un RSS Reader. I nostri eventi, di stampo pratico, sono rivolti a chi intende accostarsi o approfondire le principali tematiche del CRM e della Marketing Automation.
As of SAP CRM 7.0, under CRM Marketing, a new big module is introduced, SAP CRM Loyalty Management, from planning of loyalty programs, through management of memberships and loyalty points, and processing of member activities, to customer self-service in the CRM Web Channel.
Loyalty Management can be applied to multiple industries, where customer loyalty programs are utilized to build customer relationships and to promote specific customer behaviors. Loyalty Management enables marketers to plan and execute closed loop loyalty programs, such as FFP(Frequent Flyer Programs), Rewards programs, or bonus programs, and target their most loyal customers with customized offers.
Design different Tier Levels based on characteristics of the member's interactions, such as sales values, frequently etc. The Processing Engine is a highly scalable engine to process activities and tier transition evaluation.
SAP CRM Loyalty Management is a performance optimized solution built for mass processing, because usually the customers have lots of members.
CRM Loyalty Component can be installed in the same instance as BBPCRM( CRM Key Application Server), or as an alternative running in a totally separate instance.
With e-comDrive CRM you will gain a 360° view of your customer so that you can reward your loyal customers, stay in touch with them and drive sales with targeted marketing campaigns.

The connected consumer is sophisticated, educated and knows exactly what he or she wants and providing an exceptional online customer experience is essential to maintaining positive relationships with your customers.
Online shoppers are savvier than ever and take the time to search product and comparative shop for the best possible bargain. Providing exceptional customer service can be what positively separates you from your competitors.
E-comDrive CRM for ecommerce provides the visibility you need to effectively communicate and re-market directly to past online visitors by delivering cross-channel marketing initiatives using email, mobile and social avenues.
The SHREEM's Microsoft Dynamics CRM competency combines our extensive Microsoft Technology experience, and our Team's extensive years of CRM functional knowledge to provide a robust global delivery capability, with trained and experienced resources in our Centers of Excellence in South Africa and India delivery centers globally. SHREEM has CRM industry experts in Banking, Insurance, Telecommunication, Public Sector, Retail, Manufacturing, Utilities, Life Sciences, Transportation and Logistics. We are experienced in delivering Microsoft Dynamics CRM solutions covering Lead management, campaign, sales, marketing, case management, migrations from other CRM solutions, web based customer self-service, integration with external third party applications including mobility solutions and scheduling software.
Streamline and automate your sales processes and enable sales people to create a single view of the customer to help ensure a shorter sales cycle, higher close rates, and improved customer retention. Provide marketing professionals with robust data cleansing and segmentation tools, leading campaign management features, and insightful marketing analytics to increase the effectiveness of marketing programs, improve efficiencies, and better track key metrics.
Microsoft Dynamics CRM provides a comprehensive customer service solution that is familiar to users, completely customizable to your business processes, and can scale to meet enterprise demands. Important: By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. Marketing has always been one of the basic building blocks of Customer Relationship Management (CRM), yet was strangely neglected until recently. As far as Microsoft Dynamics CRM goes, the importance of marketing has finally been recognised, with strategic purchases by Microsoft and a long term roadmap for integration between hitherto disparate pieces of software.
The holy grail of the CRM marketing function has always been closed loop marketing, whereby existing actions inform future ones in a virtuous cycle of increasing customer awareness, market share and ultimately revenue and profitability. 10 keys for a successful CRM projectMicrosoft Dynamics CRM 2013 live demo and hands on experience!Do you want to know all the secrets of a successful marketing campaign? Members of our loyalty program can earn and redeem loyalty points by doing defined member activities. Usually one program have one point type, however we can have multiple point types for some most valuable customers. Membership is done by a registration to the loyalty program, either paper based, via web-self service or call center. E-comDrive brings Customer Relationship Management (CRM) into the back-office; capturing customer data so that you can personalize on-line offers, differentiate your brand and build your customer loyalty.

Query based searches allow you to sub‑select online customers based on attributes so that you can deliver specific personal messages and marketing campaigns that actually cater uniquely to them. By leveraging our Mobile Marketing you will be able to send instant messages that promote targeted marketing campaigns, special offers, upcoming web events and much more. Microsoft Dynamics CRM business software provides a holistic, comprehensive set of marketing capabilities so you can target your customers effectively. CRM was always first and foremost about sales force automation and enabling sales teams to reduce their administrative workload and become more effective.
Despite all major CRM players paying lip service to their importance, marketing functionalities were always perceived as relatively limited in standard packages. From planning to analysis, marketing actions would keep on becoming better targeted through the information gathered by an integrated system. It also includes member activities such as flight or sales activities- finally being earned or redeemed as points. With ecommerce Customer Relationship Management you can ensure that the on-line experience is engaging and that the customer demand is met.
Retaining your online customer and engaging them with the right offers, products and service will ultimately decrease your shopping cart abandonment rate and increase your average online order and revenue per web visit.
For example your online customer makes its third purchase from you in a month and you want to reward them with ten dollars off their next purchase, e-comDrive ecommerce Customer Relationship Management identifies this customer and allows you to insert the offer along with a personalized note directly into the shipping box.
With e-comDrive CRM you can track and stay in touch with your most valuable customers so that you can reward them with offers that keep them coming back.
With a 360-degree view of the customer, your agents can resolve issues quickly and reduce handling times. Customer service came next, with case management by helpdesks and service centres, which was deemed well-suited to the collaborative mature of CRM. This left the field open to third parties like ClickDimensions or Exact Target, who designed advanced emailing engines for mass marketing. By automating processes, you can also reduce costs and help to ensure consistent service is delivered across all touch points. Other players such as NetBreeze rode the social media craze and developed a brand new field they called Social Listening (will be discussed in a future post).

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