Marketing is a strategy used by companies to communicate with the consumer and make him knowledgeable about the various features of their products and services. Affinity Marketing -  Also known as Partnership Marketing, this technique links complementary brands, thereby creating strategic partnerships that benefit both companies. Alliance Marketing - Here two or more entities come together to pool in their resources to promote and sell a product or service, which will not only benefit their stakeholders, but also have a greater impact on the market. Ambush Marketing - This strategy is used by advertisers to capitalize on and associated themselves with a specific event without the payment of any sponsorship fee, thereby bringing down the value of sponsorship. Call to Action (CTA) Marketing - CTA is a part of inbound marketing used on websites in the form of a banner, text or graphic, where it is meant to prompt a person to click it and move into the conversion funnel, that is, from searching to navigating an online store to converting to a sale. Close Range Marketing (CRM) - Also known as Proximity Marketing, CRM uses bluetooth technology or Wifi to promote their products and services to their customers at close proximity.
Cloud Marketing - This refers to the type of marketing that takes place on the internet, where all the marketing resources and assets are transferred online so that the respective parties can develop, modify, utilise and share them. Community Marketing - This technique caters to the needs and requirements of the existing customers, as opposed to using resources to gather new consumers. Content Marketing - In this case, content is created and published on various platforms to give information about a certain product or service to potential customers and to influence them, without making a direct sales pitch. Cross-media Marketing - As the name suggests, multiple channels like emails, letters, web pages etc are used to give information about products and services to customers in the form of cross promotion.
Database Marketing - This utilizes and information from database of customers or potential consumers to create customised communication strategies through any media in order to promote products and services. Digital Marketing - This strategy uses various digital devices like smartphones, computers, tablets or digital billboards to inform customers and business partners about its products.
Direct Marketing - This is a wide term which refers to the technique where organizations communicate directly with the consumer through mail, email, texts, fliers and various promotional materials. Diversity Marketing - The aim of this strategy is to take into account the different diversities in a culture in terms of beliefs, expectations, tastes and needs and then create a customized marketing plan to target those consumers effectively.
Evangelism Marketing - It is similar to word-of-mouth marketing, where a company develops customers who become voluntary advocates of a product and who promote its features and benefits on behalf of the company.
Freebie Marketing - Here a particular item is sold at low rates, or is given away free, to boost the sales of another complimentary item or service. Free Sample Marketing - Unlike Freebie Marketing, this is not dependent on complimentary marketing, but rather consists of giving away a free sample of the product to influence the consumer to make the purchase. Guerrilla Marketing - Unconventional and inexpensive techniques with imagination, big crowds and a surprise element are used for marketing something, a popular example being flash mobs.
By keeping in mind the distinctive features of the product, the demographics of the target consumer and their spending power, and the current strategies of existing companies, an effective marketing strategy may be successfully created. The types of marketing keep evolving with new developments in technology and changes in the socio-economic structure of a market.


Wendy McBay, Marketing Director at Reed Construction Data, and former building products executive described how to use construction lead services for marketing and business development. Very often the success or failure of a company is a direct result of an effective or not so effective marketing strategy. The first step toward developing an appropriate marketing strategy is to know your audience. Secondly, you should create a hypothetical psychological process a buyer of your product will take as a result of your marketing efforts. Based on your understanding of the target audience and the process you wish to take them through, choose a type of marketing strategy that you believe will have the greatest positive impact. With whatever data is available through your marketing methods, assess whether your assumptions were correct and react accordingly. Market research is a fundamental part of preparing to launch a business, and assessing the importance of external factors – that is, those outside your office or workshop.
Without the answers to questions like these you might find that you have worked tirelessly for six months and been doing completely the wrong thing. As such, it is important to get it right from the beginning to ensure your business grows at its maximum capacity and achieves its full potential. Market research is a broad term and there are a number of different techniques you can use. Quantitative research is simply defined as research that involves statistical analysis and mathematics.
An example of when it is more appropriate to use quantitative data is when calculating market sizes for your potential product. For example, you might ask 1,000 professionals if they would need your product.
From these 1,000 responses, you might receive 780 positive responses (or 78% of the total), indicating that professionals would need your product. It is when looking for this specific figure, value or percentage result that quantitative research is at its most powerful.
Qualitative market research differs from quantitative market research in that it is not numerically-based, but opinion-based.  Qualitative research can be used to explain or understand quantitative research, as well as offering insight to help you improve your proposition, by uncovering how people feel and what they think about your product, and identifying trends within the written or spoken work. For example, one common type of qualitative research a focus group, where a company gets a number of their target customers (perhaps six to eight people) together and presents them with a new product – say, a new yoghurt.
Qualitative analysis, on the other hand, will help you to add colour to your insight and build a bigger picture of the scenario you are looking at, which will be more useful when creating your marketing materials and developing your idea, working out your position in the market, your pricing – and crucially, what sets you apart from the competition. Ideally, you need a mixture of both quantitative and qualitative research to gain a reliable picture of the market and to define and hone your proposition.
Internet promotion can be conducted via email, wireless media or through business websites.
Advertising methods are some of the important factors that should be consider when promoting products over the internet. It is an essential part of attracting the target buyers to a particular product, and companies use various innovative or tried-and-tested techniques to stay ahead of their competitors and make their place in the market.


While one adds value to existing customers by generating more income, the other builds new customer relationships. It has sub-categories like direct or predatory ambushing or indirect ambushing by association, to name a few. This promotes loyalty and product satisfaction and also gives rise to word of mouth marketing among the community. Brown highlighted results of an industry survey including marketing types, most effective and least effective marketing initiatives, and how marketing is measured. A construction email list and free marketing grading service was provided from Construction Marketing Advisors. Therefore, choosing a marketing strategy that fits the company product is of vital importance. However, generally speaking, market research falls under one of two categories: quantitative and qualitative.
As such, quantitative research should be used whenever you need to identify a numerical output.
You know that there are 10,000 of these professionals in the UK. Therefore your potential market size is 7,800 professionals.
Quantitative analysis will give you a hard, cold answer as to the attractiveness of the market, the probability of success or the final outcome of your business opportunity. They may either classify products according to their sizes, uses, prices and designs among others. Not only that, the residential construction company doesn’t just focus on home construction. Most people do this in order to ensure that customers get know how to use certain products.
This is a method that is used by marketers to sell their products directly to their customers.
They also have other extra services such as home remodelling or perhaps you want to have specific areas of your home refurbished whether it is your kitchen, dining area, living room or the bedroom. That is why this firm can really be a great help as they can also ensure that the materials used for the construction are of top quality to guarantee that they are durable and won’t get easily damaged. Most of the organizations use these free optimization techniques in selling their products.



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