The Dynamic Digital Marketing Landscape: An Interactive Education You are using an outdated browser. Our new educational site element – Landscape – illustrates the importance of understanding the “why” along with the “how.” For example, social media is often seen as optional for businesses. Digital Marketing continues to be a dominant advertising force for businesses regarless of whether they have a strong online presence or not. There used to be a time ( the good old days ), when every post you made on your Facebook page was seen by all your Fans.
Now that Twitter is a public company, it has also seen increased pressures to drive revenues and this will no doubt continue. It has been said that Social media will increasingly become a pay-to-play marketing channel, a somewhat different landscape from the original. While businesses will need to pay to compete, they will certainly have many more options available to them through new and innovative channels.
There has been massive growth in pure image platforms, such as Pinterest and Instagram, increasingly in the last 2-3 years. The ease of which visual infographics can be created for businesses, and their increased use provides strong indications that image-based content is incredibly  important to spreading your message online.
Video marketing is already gaining credibility in the online space, especially via the usual suspects of YouTube, Facebook and Twitter. Even Vine, has the unique capability of allowing businesses to market themselves in 6 second bursts, which may seem disadvantageous at first. Also remember that videos have become incredibly important in ensuring Google ranking, so consideration is warranted for inclusion in your business marketing. An increasing number of businesses and its consumers are becoming more and more dependent on cloud services, whether they know it and appreciate it, or not. Stalwart providers such as Google Drive and Dropbox are rapidly being joined by numerous newcomers such as SugarSync, Box and the omnipresent iCloud. Public and hybrid cloud offerings for enterprises will become more important as Private cloud strategies are tested to the limit. With the confluence of mobile penetration, mobile apps growth , social media prevalence, and the ever increasing growth of enterprise data , cloud services are set to  become an important digital trend leading into 2014 and beyond.


With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing. Nearly 60% of peoples’ time is now devoted to digital marketing activities, showing the importance of skills development in this area. Summertime is a great time to do a bunch of Lunch and Learns across your team why not consider a series of weekly lunch and learns to get the skill level across your entire team up!
She also serves as the Director of Digital Marketing Strategy for The Film Collaborative, a non profit film distribution and filmmaker education organization, consulting with filmmakers on the marketing strategies for their films. If entry fees cost roughly $60-$80 to submit, Sundance just raked in over $846,790 from entry fees.
Conversando com headhunters e diretores de RH soube que o salario inicial de um gerente que atua com marketing digital esta em torno de R$ 6 mil por mes.
Some of the most profitable online marketing schemes involve some sort of paid advertising.
Those days are long gone, never to be seen  again, as Facebook changed its news feed algorithm so that there has been an inevitable decline of the organic reach.
This will manifest itself via Keyword,  Interest, Device and Geographic targeting of Promoted tweets. In general, businesses have been slow to ride the crest of these popular media, but cottage industries and SMEs are leading the way with innovative use of these platforms to extend and strengthen their brand. Many businesses are missing  opportunities to extend their brand via mobile apps, particularly Instagram and Snapchat ( who would have thought !
But considering mobile use  is still growing rapidly and becoming even more accepted amongst businesses as a marketing tool, apps such as Vine are set to become extremely potent in the advertising  war. Security as always will play an  important role in determining the final makeup of offerings. You can’t have a high performing team with spotty skills especially in the area of digital marketing. World wide web did not arrive in 95 but rather in 93 and got popular with the launch of the first browser mosaic, which got no mention at all, nor did netscape etc… Also, goggle was launched in 98 and already had articles in PC mag describing how powerful their search results were.


Ja tem ate instituicao de ensino oferecendo curso de pos-graduacao pra capacitar publicitarios, gestores e comunicadores; aquela galera interessada em trabalhar com internet, midia digital. Mas nao pense que vai ficar rico do dia pra noite como o fundador do Facebook Mark Zuckerberg.
Analyzing and optimizing social business profiles will ensure you reach more consumers at the moment of interest.The underlying goal of all digital marketing efforts is to increase visibility. Google AdWords has started the trend, and is  rolling out paid ads to its own social media platform, Google Plus.
The growth trends we have seen in 2013 in micro- targeting will only increase, including Promoted Posts, Custom Audiences, and Facebook Exchange (FBX), Facebook’s real-time ad bidding exchange. Whether that’s as simple as; how to write an effective tweet, to how to write for the web, or how to write a pay-per-click advertising the common denominator is content and writing.
As someone mentionned before rightly, this must have been done by someone who clearly was not around in the 90′s!
Nao tem jeito, o futuro do marketing vai passar pelas midias digitais, sejam blogs, Twitter, Facebook ou marketing viral.
A plethora of perks are a direct result of that improvement – such as increased engagement, traffic, sales and customer acquisition.
E voce sabendo usar bem essas ferramentas do mundo moderno, como iPad, iPhone, voce vai muito longe. More time spent online by consumers necessitates an equally digital professional presence.As businesses turn to the Internet to keep up with consumers and influence sales, the focus is largely on “how” – the strategy and tactics used to generate revenue. Within Paid, for instance, there are five elements that contribute to the highly targeted, ROI-driven connections – users can click through to management, retargeting, display, Facebook ads, pay-per-click or affiliate marketing.Of course, don’t just take our word for it – explore The Dynamic Digital Marketing Landscape now!
At ZOG Digital, however, we believe that the “why” is just as vital.“It’s always been our goal to help educate companies about digital marketing – and what better way to do so than using digital media?” Austin Lemme, ZOG’s Co-Founder and Executive Creative Director explained. View The Dynamic Digital Marketing Landscape infographic here.Contact ZOG Digital for all digital marketing solutions.



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