Digital Marketing is marketing that makes use of electronic devices such as personal computers,smartphones, cellphones, tables, TV and game consoles to engage with stakeholders.
I work for Lloyd’s Banking Group as an digital apprentice, while working for LBG I am getting trained by Archway Agilisys at the same time too. When I first started I was very nervous as it was the first time I was out of my comfort zone.
Digital and marketing were two things which I always wanted to be apart of but having all these put together and also in a great working environment it is just a massive bonus! MI is an integral part of digital banking as it allows the bank to measure its performance and also help forecast on future performances.
Ben Leach has joined leading Chesterfield PR firm In the Works PR, as Digital Marketing Apprentice.
Former A Level business studies student, Ben (17) from Edwinstowe near Mansfield, has joined the four-strong team as a Level 3 apprentice. As part of his role Ben will be developing his writing skills for website content, social media and the press, looking to progress to a level 4 apprenticeship with the business once he has successfully completed his 15 month Level 3 apprenticeship. Commenting on his new role Ben said: “There’s a wide variety of clients at In the Works PR with very different requirements which will give me a broad range of experience and skills.

Anna Melton, Director of In the Works PR, added: “It’s great to have some young talent in the team. Outside work, Ben enjoys writing and is a published ‘contributing author’ to a writing anthology. The Growth Hub, which has core funding of ?4.82m, acts as a ‘gateway’ for businesses to access specialist support in a number of key areas to enable growth, including innovation, exporting, accessing finance and training.
A celebration took place at Chesterfield Royal Hospital to signal the end of a hands-on cadetship programme. The world's top ten professional teams will head to Britain this June to line-up for the third edition of the Aviva Women's Tour.
MI also helps shape key decisions by using existing data to help understand the reaction of each and different decision that can be made. He is the company’s first apprentice appointment and is an integral part of its plans to expand the digital communications side of the business in 2016. We’re all really looking forward to developing Ben and ensuring he has a long and rewarding career with the business. Learning and applying my knowledge on a 9-5 job was always at the top of my goals once I left college.

Digital marketing applies technologies or platforms such as websites, e-mail, apps and social networks.
But what do I actually do and am I actually taken seriously as a normal full time employee? Yes of course, I have many stakeholders which I need to manage while I also got to make sure that reports and important documents are sent out on time and to the right people as many stakeholders are dependant.
But as soon as I entered those doors i was greeted with so many colleges which were friendly and very supportive. Digital Marketing can be through Non-internet channels like TV, radio, SMS or through Internet Channels like social media, email, ads, Banner ads and being on-line via public or secure website. So make sure you be yourself and don’t worry and focus on your job role because the working environment will look after you in all aspects.

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