Technology’s increasing sophistication – coupled with the rising amount of time people spend on the Internet and social media networks – continues to drive robust efforts in the field of digital marketing. The question has been drawing the attention of thought-leaders and entrepreneurs across industries. Digital marketer Jeff Dachis, who co-founded the company Razorfish, told Forbes in January 2013 that marketing efforts should focus more on brand building instead of just driving commerce. With rising ownership of smartphones and tablet computers, mobile is set to play a huge role in the future of digital marketing. In essence, AR involves the addition of digital information into an individual’s physical environment. Another mobile-driven development that is positioned to benefit digital marketing campaigns is the introduction of responsive web design (RWD).
Responsive web design automatically adapts to a device’s screen size, orientation and platform, removing the need to create separate sites for traditional web and mobile sites. With major players such as Walmart and Facebook investing more heavily in mobile commerce and advertising, the future of digital marketing seems bright.
Now imagine a world where you knew how many sales you could close, just by the amount you spent on online marketing.
The way it works is a very simple formula, and to get started all you need are a couple of things from your sales team.
So finally, we would use our online marketing tools to drive 2,000 visitors to your website.
As you can see, using this formula you’ll be able to see exactly the return on your online marketing investment! El Marketing Digital es un avance para la organizacion o marca mediante el uso de una o varias herramientas digitales como el correo electronico, celulares inteligentes, redes sociales, entre otras cosas. Los mercadologos, ejecutivos y personas de negocios entienden las formas de marketing tradicional como el uso del radio, TV, medios impresos y vallas publicitarias, entre otras.
En segundo lugar, el marketing tradicional no genera una retroalimentacion instantanea ni reportes, estos datos son recogidos mucho despues de la impresion inicial, despues de que se hizo el anuncio, y aun asi,las estadisticas estan lejos de las cifras exactas.
El marketing digital, por el contrario, se refiere a los metodos de marketing que permiten a las empresas ver como una campana se esta realizando en tiempo real, que se esta viendo, con que frecuencia, cuanto tiempo, asi como otras estadisticas, como las conversiones de ventas.
Este tipo de maestria y posgrado puede enfocarse en estrategias tanto para pequenas como medianas y grandes empresas, sin embargo, es mas beneficioso para las empresas pequenas con pocos recursos, una de las tantas razones de porque estudiar un posgrado en Marketing. Ademas, el uso del marketing digital permite saber los resultados de manera cuantitativa, proporcionando informacion exacta sobre la exposicion de tu mensaje, cuando fue expuesto y que acciones realiza el espectador como resultado. Cualquier persona puede poner en marcha campanas de exito con el marketing digital sin ningun conocimiento previo y sin necesidad de contratar profesionales especiales. En el blog Posgrados en Marketing, podras comparar todos los posgrados en marketing disponibles, clasificados en region como Mexico, Espana y en el extranjero, asi como por tema, como Marketing Digital, Direccion de Mercadotecnia, o tipo de posgrado, como cursos, maestrias, especializaciones y diplomados.
Encuentra tambien consejos y tips al seleccionar la maestria de mercadotecnia adecuada a tus necesidades, por ejemplo como evaluar el curriculum de estudios, comparar precios, considerar costo de vida en la ciudad o el pais, entre otros.
Es un blog para brindarte informacion sobre los Posgrados en Marketing y ayudarte a encontrar el que mas te conviene.
Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. This naming reflects these trends in use of the terms shown by Google Trends - here shown in the latest June 2015 update to Google Trends. When we wrote the original Internet marketing: Strategy, Implementation and Practice book in 2000 I used a simple definition of Internet marketing. I used this succinct definition to helps remind us that it is the results delivered by technology that should determine investment in Internet marketing, not the adoption of the technology! These digital technologies include Internet media such as desktop and mobile web sites and e-mail as well as other digital media such as wireless or mobile and media for delivering digital Television such as cable and satellite. In practice, Internet marketing will include the use of a company web site in conjunction with online promotional techniques described in Chapter 8 of the book such as search engine marketing, interactive advertising, e-mail marketing and partnership arrangements (affiliate marketing) with other web sites. These techniques are used to support objectives of acquiring new customers and providing services to existing customers that help develop the customer relationship.
However, for Internet marketing to be successful there is still a necessity for integration of these techniques with traditional media such as print, TV and direct mail. However, Emarketing is sometimes considered to have a broader scope than Internet marketing since it refers to digital media such as web, e-mail and wireless media, but also includes management of digital customer data and electronic customer relationship management systems (E-CRM systems). To help explain the scope and approaches used for digital marketing working with the IDM in 2005 I developed a more (too?) detailed definition than the simple one at the start of this post to better scope it and show how digital marketing needs to be closely aligned to broader marketing objectives and activities and involves much more than SEO and inbound marketing.A So this is the original definition from 2005 - how should it change now? The first part of the definition illustrates the range of access platforms and communications tools that form the online channels which e-marketers use to build and develop relationships with customers.


The second part of the description shows that it should not be the technology that drives digital marketing, but the business returns from gaining new customers and maintaining relationships with existing customers. It also emphasises how digital marketing does not occur in isolation, but is most effective when it is integrated with other communications channels such as phone, direct mail or face-to-face. Online channels should also be used to support the whole buying process from pre-sale to sale to post-sale and further development of customer relationships.
Knowledge about customers needs, characteristics, preferences and behaviours based on analysis of qualitative and quantitative data.
Thanks for writing this … and it does make a difference because I am going absolutely crazy trying to have meaningful conversations with business owners and C-level executives that have different definitions of these and many other marketing terms. When will marketers realize that differentiation is nice but confusing the hell out of our audiences is counter-productive and typically leads to our audiences (C-suite, owners) thinking we’re just designers and writers. I had similar thoughts about the terms Emarketing vs Internet Marketing vs Digital marketing a while back and came to similar conclusions. It makes it tricky for all sorts of service providers helping to support marketers with their digital marketing – you want to appear with the trend by referencing digital marketing, but need to promote against the older terms to get reach!
If we take the Smart Insights website we can see the variety of different terms used amongst authors and via comments.
Thanks for the analysis ?Y™‚ We deliberately use Digital and Online marketing in preference and your figures support this.
Una decena de consejos para pequenas empresas sobre su presencia en internet, desde su site hasta sus redes sociales.
Una PyME no solo debe estar inmersa en el mundo online para ser visible; eso es de los 90?s.
Dedica tiempo a tus redes y conversa con tu comunidad.Tu audiencia no son numeros, son personas que esperan ser escuchadas. Tu sitio web debe estar optimizado profesionalmente para dispositivos moviles, puedes perder visitas si no lo haces.
Realiza promociones exclusivamente para tus comunidades en redes sociales, activa su participacion con estas practicas. Cuida la calidad de las fotos que subes, su tamano, los textos que anexas y los links que compartes.
MBA Marketer, speaker, especialista en marketing de atraccion; estratega de contenidos y editor en jefe de este sitio enfocado al engagement marketing o el arte de crear marcas amadas y admiradas. Last week, I had the opportunity to attend the 360i Client Summit in NYC where I was able to listen to brands discuss the current state of digital marketing within the context of their company. An April 2013 report from management consulting firm McKinsey & Company concluded that the constant availability of technology and information has led digital marketing to the brink of a challenging period. As Dachis told the magazine, social sites are brimming with various measures, such as the tweet, re-tweet, thumbs up, like, tip and check-in.
Globally, spending on mobile advertising should top $23 billion by 2016, eMarketer has reported.
For example, augmented reality (AR) is attracting increasing interest with Google’s development of its wearable technology, Google Glass.
Of particular note to marketers, this information could include hotel locations, prices of items in nearby stores and an assortment of other commerce-related details targeted at specific users based on factors such as their location, shopping history and online preferences.
Simply stated, RWD allows businesses and organizations to design one website that works smoothly across all platforms, from smartphones to personal computers.
Estos canales de marketing generalmente incrementan los negocios, razon por la cual las companias los siguen usando. Primero que todo, es un tipo de marketing directo, que conlleva muchas ventajas como: atencion personal al cliente, motivacion, accion y mas. Con tantas ventajas significativas, el marketing digital es una valiosa adicion a su negocio y le ayuda a conseguir mas por menos. I started with Internet Marketing, then Emarketing and in 2012 renamed the original Internet Marketing book to Digital Marketing, about time too since I was involved in developing the syllabus as an examiner for the IDM Diploma in Digital Marketing back in 2004-5 when the term was hardly used at all - so it's been great to see 'Digital Marketing' adopted as the 'de facto' term! Some businesses who "want to be top in Google", simply consider Internet marketing to simply equate to Search Engine Marketing, but while this is important this scope is too narrow to take full advantage of digital media. It's a term increasingly used by specialist digital marketing agencies and the new media trade publications.
RetentionA is achieved through improving our customer knowledge (of their profiles,behaviour, value and loyalty drivers), then delivering integrated, targetedA communications and online services that match their individual needs".
The access platforms or hardware include PCs, mobile phones and interactive digital TV (IPTV) and these deliver content and enable interaction through different online communication tools such as organisation web sites, portals, search engines, blogs , e-mail, instant messaging and text messaging. As we have said, the role of the Internet in supporting multi-channel marketing is another recurring theme in this book and chapters 5 and 6 in particular explain its role in supporting different customer communications channels and distribution channels.


It shows how success online requires a planned approach to migrate existing customers to online channels and acquire new customers by selecting the appropriate mix of e-communications and traditional communications. We tend to use this interchangeably with digital marketing in our posts, for variety as much as any other reason. Afortunadamente, con dedicacion y constancia, podrian gestionarla sin apoyos externos, salvo quizas un poco en la etapa inicial de instalacion si es que no conocen casi nada del mundo digital; sin embargo, cada dia hay mas herramientas do it yourself que podrian ahorrarles casi cualquier contratacion a cambio de un poco de tiempo.
Hoy debe buscar conversiones y por tanto, abrirse oportunidades reales para generar clientes. A day does not go by where a start-up is conceived, a new platform is released, or two companies merge their technologies to better serve their clients. In watching these presentations, the common thread to success is that brands are using digital platforms to listen to their customers, learn their habits and quirks, and be there for them when the customer needs them the most. Data-driven storytelling – Marketers are beginning to find new ways to take what data they have and craft a personalized story unique to each prospect. The use of APIs – I like to think of an API as a bridge that allows two disparate pieces of technology to communicate in the same language. Brands are publishers – More than ever, brands have a strong ability to control how they are represented in the public eye. Si es dueno de una empresa con un presupuesto de marketing sustancial, entonces tendra sentido invertir en radio, TV, etc., pero para muchas empresas pequenas, los riesgos son a menudo demasiado altos. En segundo lugar, es posible crear mensajes de manera uniforme que se pueden formatear personalmente para cada cliente con gran facilidad. I always answer, no it doesn'tA really matter, but the scope of responsibility is important to make the most of managing the opportunities. The Institute of Direct Marketing has also adopted the term to refer to its specialist professional qualifications. Retention of online customers needs to be based on developing customer insight by researching their characteristics, behaviour, what they value, what keeps them loyal and then delivering tailored, relevant web and e-mail communications. So Digital Marketing is the widely adopted term or perhaps Online marketing is better than web. Si bien aconsejar a una PyME en terrenos digitales requiere de un analisis de cada caso particular, mi buena amiga Andy Pafa y un servidor, desarrollamos estos diez tips de marketing digital para PyMEs que plasmamos en una infografia. The digital space is exponentially growing and creating new ideas to help companies solve complex problems. Each one of these trends allows brands to digitally enhance the connection they have with their customer, ultimately creating a strong emotional connection to the brand, growing loyalty and increasing profit. Instead of sending generic or slightly personalized content, marketers are digging deep into their data insights to form a narrative engaging with the right person, on the right device at the moment they care. Marina MacDonald, CMO of Red Roof Inn, noticed a huge opportunity for weather related flight cancellations. Whether it is digital, social, ecommerce, search, display, or marketing automation, marketers are publishers.
Please contact us with any feedback or questions about Digital Marketing Suite or IgnitionOne. As a marketer, digital marketing can be exhausting, confusing and leave you asking yourself, “where do I begin?” In my opinion, the best way to evaluate these vendors is by aligning your top three strategic objectives to the top trends in digital marketing to narrow down your pick-list.
Ellen Stone, EVP Marketing at Bravo and Oxygen Media, further explained how storytelling can be used with transmedia to evolve or shape the story. When a flight was cancelled, consumers were turning to their smartphones to book a near-by hotel. In a presentation by The Huffington Post, it was mentioned that we have “60X more content from brands in our newsfeeds today than just 2 years ago.” Brands are beginning to recognize significant value in producing informative, timely and educational content for their target audience. For example, on their show Top Chef, they drive consumers from TV to digital as a way to vote back on their favorite chef who was eliminated, thus using digital as a means to shape their TV show.
Red Roof Inn created an API with weather-data and local flight cancellations to place higher bids in search engines in areas where flights were cancelled due to weather. This thought-leadership positions the brand as an expert on the topic, while continuing to deepen the relationship with their customer in a way where the brand can narrative extremely personalized and relevant content to their customers. Consumers saw them at the top of the search engine and Red Roof Inn was only paying a fraction of the cost in media spend. This directly resulted in at 375% conversion rate and a 60% lift in bookings simply because platforms were communicating more effectively with each other.



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