We utilize a multi-channel media optimization approach that maximizes the revenue opportunity for each contact with your customer. By strategically targeting customers with a dynamic mix of print marketing, including postcards, solo packages, inserts, bangtails and more, Holsted will customize a marketing plan for you to ensure optimal results. Now, small businesses and start-up ventures have access to vital digital marketing competencies created and implemented by seasoned experts.
Our experience as both entrepreneurs and digital marketers has given us a unique appreciation and understanding of the challenges and constraints of small business ownership.
The Market Element, LLC announced today the launch of an exciting digital marketing solutions portfolio for small businesses and start-up ventures. Chuck Miller, Founder and Managing Principal stated, "We are very excited to be taking our digital marketing solutions to the small business and start-up owners who are struggling with brand recognition, lead generation, and conversion. A major focus of The Market Element is to develop a solid starting point for companies that don’t have the internal capability or the time to effectively structure a digital marketing program. The Market Element, LLC, Boulder, CO, was founded in 2013 by Chuck Miller and Oliver Griebl. Reach out to the author: contact and available social following information is listed in the top-right of all news releases. Give back to your community At RTOWN we’re all about bringing our local communities together and what better time to do that than during the Holiday Season? If you're not creating new content for your website, you're missing out on a lot of customers. Targeting qualified buyers for the services and products you sell will result in an increase in traffic and sales. Your website is the most vital marketing tool you have so doesn't it make sense to continually invest in it? Not everyone needs your services so it's more cost effective to target a specific group of online buyers as opposed to using outbound marketing that targets everyone.
Video works because the combination of visual and audio elements engage, entertain and educate all at the same time.
Give a prospect sales material to read and ita€™ll get thrown on the pile BUT give them a video to watch and your company will get noticed.
From customer testimonials to showcasing products to explaining services, video does a better job of getting information to customers (no reading involved). Blog posts containing helpful information will get them to click on the post, which brings them to your site.
The most vital component of search engine optimization (SEO) is content but it has to be fresh, original content. Long-tail keywords (phrases with 3 or more words like a€?black nylon dress socksa€™) are the best way to attract buyers as they dona€™t get searched as often, which makes them less competitive and an ideal target because ita€™s easier to get ranked for them. Make your blog work better by using video posts as people are more likely to listen to a video than read. Every day people are blasted with mail they dona€™t want so stop wasting money on print pieces.
Using video in emails can increase conversion rates by 51% while 60% say video made customers more likely to buy. Sleepy Dog's web maintenance packages are the perfect solution for an overworked business owner.
Online meetings and webinars not only make you more productive, you'll save time and money while connecting to customers easier.
You dona€™t need to be a computer geek to use online meetings nor will customers need to download software. Videos, PowerPoint presentations, documents, pdfs and photos can all be uploaded and you can share your screen while browsing the Internet. Social networks give you access to hundreds and thousands of potential customers every day.
Using video on social media can really rev up your inbound marketing efforts as more people turn to online social channels. Dona€™t miss out on opportunities just because you don't have time to connect with customers online.
If you ever have questions about managing your reviews through GetFiveStars, please contact us and we’re happy to help.
Mary, I just wanted to say thank you for speaking at the 2015 National Estate Sale Conference this past week. As a SCORE mentor I am very protective of the small businesses I mentor therefore I am very selective in my recommendations.
Listed many suggested keywords for my industry along with the stats on searches and competition…your data on that chart was very impactful.
Created several real meta descriptions and page title examples (that made sense) to replace my existing ones.
Just wanted to drop you a line and thank you again for setting up my account.  I just finished up working with my first new client generated directly from the Google Ad that you setup for my company, and am very happy with the initial results.


Ignitor Digital recently came and presented an educational seminar covering local optimization to many of our lodging, dining, and retail business owners.
Born in 1964, John Swinney joined the Scottish National Party in 1979 and went on to graduate from Edinburgh University with an MA (Hons) in Politics.
Prior to his election as Westminster MP for North Tayside in 1997, he held a number of posts in the SNP at local and national level.
Joel Bailey is a knowledgeable customer experience and service design leader, having spent over 15 years combining user-centred methodologies and business strategy to transform services in the private and public sectors.
Alex is a native Glaswegian who, after Strathclyde University, joined the Met Office in the early 1970s. He has held a variety of posts working amongst others as a forecaster at RAF Leuchars, Glasgow Weather Centre, Senior Forecaster London Weather Centre, and Senior Forecaster for the ITV National Weather. After London Weather Centre he moved on to manage the Met Office defence network in the south of England and the Mediterranean. As Council Web Manager, Sally's role has been to develop best practice solutions using web and social media.
Stuart McRae is an Executive Collaboration & Social Business Evangelist for IBM Collaboration Solutions, responsible for briefing executives and IT strategists on the business value organisations can realise from the latest exceptional web experience and exceptional work experiences solutions, as well as speaking at public events on related topics. Kyle Thornton has been the MSYP for Glasgow Southside since 2011 and was elected Chair of the Scottish Youth Parliament in June 2013. After graduating in Technology and Business Studies from Strathclyde University in 1986, Caroline left Scotland to work in the City of London. She has been a volunteer business advisor to the Princes Scottish Youth Business Trust for 10 years.
Dave Black is a leading digital media consultant based in Edinburgh, with clients all over the world.
With a strong background in programme delivery in the public and private sectors, Iain is a customer focused Business Unit Director. The TWIX brand in Australia found a relevant way to bring to life the branda€™s new global positioning of a€?Pause like you mean ita€? or taking a break in an always-on world. The target audience included heavy users of online video who immediately recognized the TWIX logo (two parallel sticks of TWIX chocolate that looked like a pause button logo) as an icon that they interact with on a daily basis. Advertising Press on Your Side Creating a BIG Promotion Tutorial Unique Ideas Promotion Articles Online Tools This is our article database.
This media optimization has generated over THREE MILLION incremental shipments (on average) annually. A classic win-win situation, this finely tuned approach utilizes effective print media to provide value to your customers and increased brand awareness for your company—all without any associated cost to you. Digital marketing makes small businesses more competitive with large businesses, and now accessing digital marketing services need not force entrepreneurs to take their focus off of building a business.
The Market Element digital marketing services are tailored to the needs, objectives and constraints of small business owners and entrepreneurs.
Our experience as both entrepreneurs and digital marketers gives us a unique appreciation and understanding of the challenges and constraints of small business ownership.
Small business teams often feel overwhelmed and don’t know where to start when it comes to digital marketing; they know it is important but are unsure of the best path forward. Previously only the big industry players had the resources to gather and convert digital marketing insights into a competitive advantage. The mission of The Market Element is to provide digital marketing consulting and support to start-ups and small businesses. We are your gateway to a deeper understanding of who your customers are and what they think about your business.
With nearly 90% of people starting their search for new products and services online, there's always people ready to buy-you just have to get their attention. For example, if you have a complicated service, an explainer video is best because customers won't buy if they don't understand how it benefits them. Used in this way, video can help your small business compete with larger companies as it grabs the attention of its audience and doesn't let go.
An added bonus is that 1 video can be used many different ways: website, email campaign, social media or sales presentation. With our Video Blog Post package, we use a professional actor to deliver your "words of wisdom" while adding your company logo to make it look more polished. It doesn't cost anything to send an email and you know people are constantly checking their email all day long.
Just adding a€?videoa€™ in your subject line increases the open rate AND people are more apt to share your email-thata€™s the power of video! Dona€™t let a lack of materials keep you from using it as Sleepy Dog can create complete presentations for you.
A professionally done video grabs the attention of its audience while delivering a perfect message and studies show it increases conversion rates and sales.
Have Sleepy Dog create a series of funny videos or ones filled with helpful tips to post on social media.


Your monthly subscription will continue until you contact us and request we end the service. I had many attendees come up to me later in the day to say thank you for having someone speak on local SEO. As a small community our Google Local SERPs are sorely lacking simply because of the small volume of information Google has to choose from. In 1999, he became the MSP for Tayside North, remaining as the constituency’s MP until standing down from Westminster at the 2001 General Election.
He lives near Blairgowrie in his constituency and his hobbies include cycling and hill walking. He is Director of Service Design at Capita, a FTSE 100 company that delivers large-scale multichannel services for private sector and public sector clients such as the BBC, the Ministry of Defence, O2 and Birmingham City Council.
Alex then became Head of London weather Centre where he lead a team of forecasters responsible for severe weather and road forecasts in the southeast of England, rail forecasts for the UK as well as overall monitoring of UK National TV and radio output. He is particularly focused on the business impact of emerging technologies like Social Computing, Mobile Devices and Cloud Computing. Previously serving as Vice Chair from 2012-2013, the 18 year old is also a student at the University of Glasgow studying Politics & Central and Eastern European Studies. Currently she is employed by Oracle, the largest enterprise software company in the world, as Director for Oracle Scotland.
His company, Black Arts, serves a client base which ranges from entertainment and electronics giants to local SMEs and non profit organisations.In a rapidly changing digital world, Dave specializes in helping organizations to understand the new opportunities that have appeared, to find their own distinctive voices and to talk in new and innovative ways with their audiences.
Iain has overall responsibility for the Government Business Unit within Amor Group, ensuring that we provide our customers with the best service and experience.
One Public Sector Expo is a good illustration of the way we can bring together some thinking about the challenges for public services with practical solutions on display around the Expo.
With a goal as extraordinary as replacing the pause button with a TWIX logo, Starcom also needed a partner that was equally daring. Rich portfolio, good prices, hosting, important refferences, order on-line!, advertising, internet, outdoor, media, publishing, TV, commercials, promotion, romania, romanian, Bucharest, poster, promovare, reclama, campanii media, campanie, companie, company, network, franchising, communication, banner, baner, banere, piata, market research, marketing, professional, romanian advertising company, studii de fezabilitate, promovare, investitie, investment, marketing campaigns, marketing campaign, international advertising, eastern europe advertising company, indoor, trade publications, advertising rates, ce ofera gama completa a serviciilor profesionale de reclama si marketing pentru companiile romanesti si straine ce doresc sa atinga pozitia de leader pe piata romaneasca. Small companies need to focus on building out their core competencies but cannot afford to ignore developing their digital marketing identity because it is, and continues to be, such an influential aspect of B2B and B2C commerce. We plan to help the smaller players change the game," Co-Managing Principal, Oliver Griebl added. We offer you the opportunity to excel in your career, work with colleagues who are passionate about what they do and experience the satisfaction of connecting and watching local businesses succeed. Interested? Studies show video keeps visitors on your website longer, and the longer they stay, the more they learn and the more likely they'll contact you. If you don't have time to write posts, you may be interested in our web maintenance packages. When using an online email service, you can track results, such as who opened your email and when along with click through rates on links. You dona€™t need to be on all of them but you DO need to be active; nothing looks worse than a business with an inactive page as it sends the wrong message. They really enjoyed your session and I believe got many actionable items they can take home and accomplish. Ignitor Digital’s presentation was full of valuable tips on how the local businesses can share their accurate information with Google. In his career, Martin has worked in FMCG, financial services, B2B and Gaming and has spent the last 5 years building a strong and successful digital team in what is Scotland’s largest full service digital agency. He also acts as executive sponsor for key customers and partners, helping them to maximise the business value they derive from the IBM Social Business solutions they deploy.Prior to his current role, Stuart has worked in Technical Sales, Business Transformation, Product Management, IT Architecture and Development teams in IBM and Lotus.
Kyle is Chair of the Glasgow Youth Council and takes a keen interest in community empowerment, health and the economy.
She is a Fellow of the RSA and sits on various Boards and Committees including E Skills, Scotland IS, Scottish Government ICT Advisory Board, a Trustee of Common Purpose and a member of the 2% club. One of his key strategic aims is to deliver truly efficient solutions that enable our customers to achieve cost savings. The launch of the new TV channel Eleven provided a unique platform and the perfect partner, who number a€?11a€? also looked like the TWIX parallel chocolates and pause button. When they click on the link in your email, it allows them to see whata€™s on your computer screen and therea€™s a phone connection so you can talk. They have provided my SCORE clients with expert timely marketing information and solutions to assist them.
Overall, the seminar was very valuable to our community and we are excited to see what impact we can have in the local SERPs for our popular search terms. Stuart has been involved in many industry bodies, including Guide Share Europe, EEMA and the IETF.



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