A slogan is used to attract customers by putting textual phrase for any product or company either on logo or advertisements.
Today, we have compiled a list of 50 most creative and mind catching advertising slogans which are well known for their established products or services and are famous worldwide. This article has been written by Ryan Percy who is Digital Marketing Manager at Risemetric. The McDonald’s Corporation (“MCD”) with operations in 119 countries is the world’s largest quick serve and real estate brand. McDonald’s Corporation generates its revenues by selling products to individuals and by getting rental income on its Real Estate Portfolio. McDonald’s Corporation generates product revenues by selling quick to serve food items directly or through franchisees. One of the most lucrative business since 1956 for McDonald’s Corporation has been the real estate business.
The following diagram shows how the money flows-in from the different customer segments and the key cost elements where the money flows-out to. McDonald’s Corporation is revamping its marketing approach to increase guest counts and same store sales. McDonald’s Corporation turnaround plan has made the following changes to its business model. From a quick serve company McDonald’s Corporation has evolved into a set of distinct businesses that are working coherently as a large single system.
Quick Serve Business: McDonald’s Corporation core fast food business is based on speed, lower prices and volume.
Franchising Business: Currently McDonald’s Corporation has 81% of the restaurants under franchisee business.
Glocal Business: McDonald’s Corporation over the year has perfected its globalization strategy and currently has presence in 119 countries globally. Millennials Business: As per recent estimates, about one third of all working age people are millennials (those born roughly between 1980 and 2000).
While still in early stages, McDonald’s Corporation turnaround plan is starting to show positive signs.


It is a part of advertising campaign, and not less important, it usually effects directly to the thinking power of targeting customers.
We hope these will guide you to decide your advertising slogan preciously and in fewer efforts. This post analyses the declining trends of revenues and profits and other challenges faced by it. The company operates and franchises McDonald’s Corporation restaurants, which serve a locally-relevant menu. In this business, company locates and lease sites from landowners who are willing to build McDonald’s Corporation units, which then would be leased back to the company on a 20-year improved lease agreement with the property owner. Its revenue generating strategies include, Value Pricing (products at entry, core and premium level), Consumer Convenience (offering digital services to customer), Service Experience (additional ways to serve the customers such as self-order kiosks and table service, and in-store pick up or in-car delivery in certain markets) Menu variety (offering all day breakfast, local and healthy food items in the menu) & Product Quality (improving and highlighting the quality of its food ingredients). McDonald’s Corporation is able to offer lower prices by offering standardized menu, utilizing economy of scale to get competitive price from suppliers and having the customer serve himself.
Company is working on refranchising opportunities to further strengthen this business and is aiming to make 93% of the restaurants run by franchisees. McDonald’s Corporation has announced its intentions to not separate this business into REIT (Real Estate Investment Trust) due to execution & brand risk, negative impact on its integrated business model. Aside from being digital natives, they are also the largest, most educated generation in history.
Global comparable sales (same store sales) have returned to positive growth after a gap of five qtrs.
Many companies expend a lot just for creating right and attractive slogans and this is only for catching customer’s awareness toward their brands. This post examines the turnaround plan adopted by McDonald’s corporation and it’s impact on revenues and profits. Aside from being the largest fast food brand in the world, the company controls the real estate in 36,258 restaurant locations globally. McDonald’s Corporation would then sublease the store to the franchisee and charge a 40% markup for the real estate services.
Company is working on multiple cost reduction strategies that include refranchising restaurants from currently 81% to 93% by 2018 to pass on operating, promotional and capital intensive reinvestment expenses to franchisees.


This model has served them well so far, but changes in the marketplace, emerging customer segments and innovations by competitors were showing up in the negative same store sales globally. One of the reason for its success has been its unique local menu items for global locations.
Millennials look for better quality food, better atmosphere, fewer calories and variety in their food.
In recently announced third quarter performance global comparable sales increased to 4.0% as highlighted below. This ensures that McDonald’s Corporation maintains control over the franchisee by making him a tenant and receives a steady and predictable minimum cash flow to cover its overhead costs. Company has recently announced its turnaround plan to become a modern, progressive burger company. It is also closing underperforming restaurants and identifying asset disposition opportunities. This plan is built on following strategic imperatives that directly impact its intentions to achieve revenue growth and cost leadership.
For all major markets McDonald’s Corporation has customized its menu to local eating preferences and will continue perfecting this business. It is redefining menu choice and offering personalization through “taste crafted” campaign. It is also working on offering restaurant experience through self-order kiosks and table service. McDonald’s Corporation is also addressing food perceptions by improving and highlighting the quality of its food ingredients.



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Comments to «Digital marketing strategies of mcdonalds»

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