Technology’s increasing sophistication – coupled with the rising amount of time people spend on the Internet and social media networks – continues to drive robust efforts in the field of digital marketing. The question has been drawing the attention of thought-leaders and entrepreneurs across industries.
Digital marketer Jeff Dachis, who co-founded the company Razorfish, told Forbes in January 2013 that marketing efforts should focus more on brand building instead of just driving commerce. With rising ownership of smartphones and tablet computers, mobile is set to play a huge role in the future of digital marketing.
In essence, AR involves the addition of digital information into an individual’s physical environment.
Another mobile-driven development that is positioned to benefit digital marketing campaigns is the introduction of responsive web design (RWD). Responsive web design automatically adapts to a device’s screen size, orientation and platform, removing the need to create separate sites for traditional web and mobile sites.
With major players such as Walmart and Facebook investing more heavily in mobile commerce and advertising, the future of digital marketing seems bright.
La cuestion para entender uno y otro, para saber que queremos hacer como profesionales, radica en que escenario o area queremos cubrir, ya que uno es mas amplio que el otro, y dependiendo de nuestras capacidades como profesionales, o de las necesidades del proyecto, haremos una cosa u otra.
El Social Media Marketing o Marketing en Medios Sociales, es como su propio nombre indica, una forma de atraer, captar, enganchar, fidelizar e interaccionar con los potenciales clientes y usuarios para hacer negocio, para ello, usamos determinados medios que llamamos sociales, canales, herramientas, estrategias, etc, basadas en la comunicacion, la participacion, los contenidos de valor, la viralizacion, la interaccion, la analitica, la monitorizacion, etc. El Marketing Digital es para empezar y por definicion, todo el marketing que se lleva a cabo a traves de medios digitales y dispositivos electronicos, desde los smartphones y tablets hasta la gamificacion y las consolas de videojuegos. Por tanto, lo que debemos tener claro es en primer lugar, que el Marketing, siempre insisto en esta idea, es uno, pero para su operativa y funcionalidad, lo dividimos en dos areas: Marketing Tradicional (TV, Radio, prensa, vallas, mupis, flyers, carteleria, etc) y Marketing Digital, y dentro del Marketing Digital, Social Media Marketing. Si te ha parecido interesante el contenido puedes compartirlo en los Social Media, y si quieres postear este articulo en tu blog o website, contacta primero a la autora para evitar conflictos con el copyright. Esta entrada fue publicada en Marketing online, Social Media y etiquetada big data, community manager, cross media, marketing digital, marketing tradicional, online, redes sociales, social intelligence, social media marketing, storytelling, transmedia. Espero que le llegue a mucha mas gente, que con frecuencia confunde el termino SMM con todo el MD.
Muy clara la explicacion, estoy empezando en este mundo, y me ha sido de gran ayuda esta diferenciacion.
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A fee of ?76 will be payable to The Institute of Commercial Management on successful completion of this course. Multi-Course Discount: Students who register for two or more  classroom-based courses can do so at a fee of €795 per course. A practical diploma aimed at individuals who want to achieve success in their own role and for their business.
Expert tuition by a qualified trainer, with vast practical experience in using online marketing. A support service for those new to online marketing and social media, as well as a fast track route to excellence for those familiar with basic concepts in these areas.
Hands-on use of online tools throughout the course, including innovative pre-session, in session, intersession and post-session support.
A practical approach in each module to ensure positive business and personal benefits designed to transform your situation.


This course is designed not only for those involved in marketing and IT, but also for all those involved in communicating, in sales, customer service, the arts, research and development, HR and every aspect of business, government or personal development. The online revolution will transform those who embrace it and the organisations who support these new communication tools. Pre course ice-breaking – all participants invited to set up a Twitter account and answer a question using a # tag. Courses for students who are passionate about their subject, delivered by leaders in their field.
The course is offered from South Great Georges’ Street, Dublin 2 and Templeogue Dublin 6W as well as online.
Here at Oceanic SEO we will use a variety of online advertising techniques to get your company noticed. If you wish to find out more about the digital marketing services that we offer here at Oceanic SEO then please do not hesitate to get in touch. I’ve teamed up with the Young Professionals of Chicago (YPC) to host a panel of distinguished speakers to discuss the impact of digital marketing and media in today’s business environment.
An April 2013 report from management consulting firm McKinsey & Company concluded that the constant availability of technology and information has led digital marketing to the brink of a challenging period. As Dachis told the magazine, social sites are brimming with various measures, such as the tweet, re-tweet, thumbs up, like, tip and check-in. Globally, spending on mobile advertising should top $23 billion by 2016, eMarketer has reported. For example, augmented reality (AR) is attracting increasing interest with Google’s development of its wearable technology, Google Glass.
Of particular note to marketers, this information could include hotel locations, prices of items in nearby stores and an assortment of other commerce-related details targeted at specific users based on factors such as their location, shopping history and online preferences.
Simply stated, RWD allows businesses and organizations to design one website that works smoothly across all platforms, from smartphones to personal computers.
Pero por ir avanzando, surgio el otro dia de nuevo en una conversacion con unos companeros que tienen agencias de marketing online o se dedican como freelancers al Community Management, por que hablamos de Marketing Digital y de Social Media Marketing, ?existe diferencias? Lo principal, como siempre, empieza por posicionarse como empresa o como profesional: ?que queremos hacer, MD o SMM? Un punto a favor del Marketing Digital frente al tradicional, su otro lado, es ademas, de un coste habitualmente inferior, el hecho de que nos permite obtener datos y monitorizar en tiempo real y con gran fiabilidad.
A personalised social media & digital marketing plan will be one of the key outputs from the course. This course provides in-depth guidance on the latest tools in each area combined with a rigorous approach to planning and executing, including guidance on governance and deployment. As a business, you will know that more and more people are heading online to purchase or research products and services which are relevant to them. We will be more than happy to answer any questions that you may have, and of course, we will be able to provide you with a quote for Digital Marketing. Our panelists will provide a behind the scenes look at the digital media and marketing stratgies deployed in successful businesses today and discuss what companies are doing to stay competitive in the digital age. El Marketing Digital describe un area de mayor amplitud que el Social Media Marketing, el segundo se encuadra dentro del primero. When you work with us, you can be sure that we as a digital marketing agency will use a variety of different Online Advertising Techniques to diversify your online advertising campaign.


In fact, it is quite surprising just how many people are ditching traditional channels of ‘research and purchase’ in order to find companies. Our experience as a digital marketing agency ensures that we will be able to choose the right technique for your company.
As the next generation of business leaders, it is crucial that young professionals become fluent in digital marketing and media – this program will offer you advice on what you need to know to help advance your career. This ensures that you will be able to draw in quality traffic for your website from a variety of different sources. We have worked with businesses both large and small to boost their results in a short period of time.
As a Digital Marketing Agency, our job here at Oceanic SEO is to get your website known about. Get subscribed to our RSS feed to be informed first to learn about new blog posts published. We don’t just train, we inspire, energise and fire up those emotive juices that help people think of and create new ways of doing things. Not just training on the how to develop strategy that integrates the marketing mix, drives digital marketing, SEO, social media or shows you how to apply social media to HR , but also the training that will generate ideas.Would you like a case study? Not just functional training, but inspired, informed, idea generation to augment the functional skills being learned.
Arnab Dutt MD Peter is fun to work with and full of great ideas that help formulate business tactics and strategies. I have found him to be an excellent sounding board and provider of thoughtful and imaginative solutions. He can help you analyze what is happening in your business, prioritizing your operational areas in order to ensure you achieve the business goals - whether they be expansion into new markets, exit strategy or simply taking advantage of new marketing channels e.g. David Hare Consultant & Coach Peter is brilliant at identifying client goals and then finding the best tools to achieve them.
Unlike many other consultants he is not afraid to challenge his client's thinking until the objectives are crystal clear. Claire Nicholls MD I commissioned Peter to provide myself and the team at Reflection Marketing with a deeper understanding of Social Media and how to maximise on the benefits it provides.
Peter really is an expert in his field, the training was given in a concise and structured way. He has given us the knowledge and tools to allow us to develop our own social media strategy, whilst also providing us with enough of an understanding to be able to advise and assist our clients to a level that is required.
Tim Polkinghorne Group Chairman Pete is one of the most passionate professional speakers you can wish to meet,He delivers a great workshop that totally engages the members and everyone learns some new material..
Well Done Pete - Keep up the good work Carl Adams Marketing Manager Peter is highly knowledgeable in digital marketing strategy and execution. His expertise in social media marketing is at the highest level and he has been a true asset in helping CIBER develop a SMM strategy.



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