Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess. This depiction of the digital marketing landscape was shown at a Buddy Media event marking the launch of the social marketing software agency's new suite of measurement tools. Social media marketing is one of the top digital marketing tools many businesses of all sizes as well as professionals from various industries use for promotion and marketing.
With 1.28 billion users and 30 million brands within the social media world of Facebook, it still remains the top social network to be in for business owners.
Positive content is favored by Facebook users so it would be best to focus on topics that are inspiring, humorous, uplifting and positive.
Image use and sharing at Facebook are tremendous and generates the highest engagement rates. Note that up to 654 million users access Facebook through their mobile phones, so make sure your posts, images and other content could easily be seen from a mobile gadget. The best time to post on Facebook for generating engagement is from 1pm to 4pm, so carefully plan your content and post within this time-frame. Twitter is great for breaking news and fresh updates, as it moves towards the integration of traditional mass media like television with social media. Even if Twitter allows only 140 characters per tweet, make sure that you maintain proper grammar and punctuation.
Make use of the question or the facts and figures format for making tweets as these will drive engagement with targeted audiences. Use images with your tweets as it increases engagement and can generate up to 18% more clicks than image-less tweets. A clear call to action should be included as it tells them precisely what the next action step for them to take should be.
Just four years since it was launched, Pinterest has grown to be another powerful visual-centric social network that provides good eCommerce potential as well as social sharing at a grander scale. Studies show that it would be better if there were no human faces included as doing so would boost sharing or repining by more than 23%.
With more female users, it is but logical that red, green and pink as dominant colors would boost content sharing by 3x more. Use only minimal background that does not exceed 40% of your total image area to avoid decrease in repins by up to 50%.
Finally, your image will be more effective with a good description that does not exceed 200 characters. Backed by its most powerful mother company, Google+ is a force to be reckoned with at social media. Showcase your expertise in your niche by providing useful informative content in your posts. Just like other social media networks, use of images will boost your engagement and let your social media presence highly visible to targeted audiences.
Focus on trending topics on your content, concentrated in about 4 to 5 sentences, with appropriate hashtags that will increase your visibility in this network. LinkedIn used to be restrictive with each users as it focused only on professionals and businesses, but it is now more open and social and concentrated with good content. Images are again favorable to include in a perfect LinkedIn post, which can increase engagement by up to 10%. Increase visibility by tagging people in your posts, generating interaction and engagement to people you are already connected to.
Instagram started out as a basic iOS-only application but has grown in a massive scale to include other platforms, generating up to 200 million monthly active users, with up to 75 million accessing the network on a daily basis. Since images are a big deal at Instagram, you should tell your story using perfect images or even videos that can deliver even better results in terms of connecting or engaging with targeted audience. Unlike Pinterest which leans towards women that like red and orange colored images, Instagram users prefer blue images as well as images with block colors and low saturation.
Visibility at Instagram is facilitated with the use of hashtags for trending topics in your niche, as well as tagging people to generate attention and engagement. Video is a very powerful digital marketing tool in social media marketing, with YouTube placed at the top pedestal with more than a billion users.
Descriptions are important with making your YouTube video more popular against targeted customers.


Every platform has its way of achieving success, and it becomes really clear to make the most of the details shared. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Dignitas Digital is an award-winning full-service digital agency, based out of New Delhi, India. We develop online solutions that can help our clients achieve a high ROI through our Engineered Solutions that combine Design and Development with Online Marketing and Social Media, ensuring a high impact online presence from day one. DD delivers software as a service (SaaS) enterprise-wide business applications, including full-featured financials and accounting, CRM, inventory, and e-commerce software applications. We provide custom web, marketing, eCommerce and Big Data analytics with analysis and recommendations through our team of experts and the use of complex algorithms. If you are looking for an experience, expert web company that makes robust, reliable eCommerce websites and solutions, you’ve come to the right place. Having had experience with clients in the USA, Canada, Australia and Europe, we provide cost-effective & efficient technology outsourcing solutions for clients across the globe.
Having provided technology services in over 20 countries, over a plethora of business domains, DD provides technology consultation that meets your business requirements, aimed at taking it to the next level. Dignitas Digital, a a full-service digital agency aces as a software boutique offering bespoke software development solutions, mobile application development and other custom technology solutions as its core competence in addition to all forms of Digital Marketing that includes social media strategy & management, SEO, SEM, email marketing and more.
We aim at delivering well-engineered and researched solutions for our clients, exceeding client expectations through the use of latest technologies. We have rounded up the 6 essential elements of a digital marketing strategy to get you set up on the path to success. Nowadays there is a wide variety of options available to bring in customers, including organic search and pay-per-click advertising. Traditional offline marketing efforts are no longer valid anymore as everyone goes online to find out what the latest products are. If you’re not on social media you are seriously missing out on a great opportunity to engage your current customers and find new ones. If you would like help preparing or reviewing a digital marketing strategy for your business, get in touch with us at ICM Consulting and Media Corp.
Adam Willhoeft is a digital media marketing consultant, social media strategist and an online reputation specialist. Clipping is a handy way to collect and organize the most important slides from a presentation.
However, the key to social media marketing success depends on how well you interact and engage with fans.
The more compelling and interesting your posts are, the more likelihood there will be for generating engagement and conversions.
Each social network has its own features, targeted audiences, and unique attributes that make one social network different from another.
829 million Facebook users access and engage through the site daily, so just imagine how competitive it is to market in this platform.
This encourages social shares, likes, comments and other social engagements with targeted customers.
Take note of this fact as well as the list below when creating the perfect twitter post that would be effective enough in attracting a fraction of the more than 271 million monthly active users (MAU) of the site.
Pinterest strength may lie in the fact that majority of users are women and up to 84% of these female users are still active since they joined the site four years ago.
You can do this with a longer image (as in the case of infographics) in portrait style, but don’t saturate and overdo it as it will not bode well for you campaign.
Use hashtags, particularly on trending topics, to increase your engagement with targeted users as well as encourage click-throughs with a good call-to-action. It has other features similar to the older social media giants, but it also added in the Communities, Business and the Hangouts sections that would be useful for business owners. There are over 300 million users worldwide, making it a great platform for connecting with business owners and professionals that may need your products or services.
The use of 3 to 4 sentences would be enough for a good introduction to a link that would interest targeted people. Studies show that the best Instagram accounts are those who can effectively make use of all the unique features and capability of the platform for visualizing their corporate mission.


People watch an accumulated 6 billion hours last month coming from the 100 hours video uploaded every minute.
The energy level in delivering the message in your video should be well-maintained throughout the duration to avoid audiences leaving the site as the video progresses. Enhance them by making use of appropriate keywords relevant to your niche and making your video easier to share with other users.
A perfect social media post catered towards that particular following will boost the visibility of your business. We market brands on the web & make sure that you get bang for your buck through SEO, SEM, PPC, SMO, Email Marketing, etc.
Whether you need a website, a complex web application or a robust content management system, we do it all. We are wholeheartedly devoted to the success of our clients and aim to build lasting relationships with them, with top-quality work and tangible results. Whichever route you choose, it’s important to understand your target audience, their needs and how these align with your goals. Sending consistent, well targeted emails is a great way to grow your database of loyal customers. Social media plays a key role in building brand awareness and authority, driving website traffic, and providing great customer care. Once customers reach your website the content that they see has to be engaging enough to keep them interested and stay on your site long enough to convert. Analytics can tell you where you went right and where you went wrong, so you know how to re tweak the next strategy. He works with C-level executives to plan, design, build and manage successful digital strategies.
Monitored competitor’s websites to establish “best practices” for improving website content, SEO strategy and lead generation. Engagement generates social signals, and social signals not only helps your digital marketing and SEO efforts but also provides better opportunities for your brand and business to generate leads or even sales. So, the question that would pop out from every digital marketers’ mind is – how to make the perfect social media post that would drive engagement. The following attempts to provide you with a comprehensive guide for creating a perfect social media post that would be appropriate for use with a particular social network and audience.
The answer to success is to upload perfect posts that would help you attract and engage with targeted customers. Two to three teasers sentences would be enough to entice readers to click on an included link that will direct targeted users to your main websites. These would be perfect targeted audiences for a perfect Pinterest post, considering that more than 70% of spending in the United States is dictated by women. So, take what we shared above and learn how to influence your targeted audiences with a perfect social media post. We are a group of passionate, young individuals who understand the world of web and mobile technology as their home. With so many options available the next question becomes – where is the best place to put your money? Fast load times, up-to-date content and the ability to view the website on multiple platforms is a must. Hisoutside-the-box approach delivers innovation and results to the clients he works for.Skills and Experience Summary (2012) 7 yrs.
Understanding the social media environment, including blogs, social networks, article directories and forums as an important component for SEO. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.



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