About 26% of customers who call US cable TV companies request "internet only" service, according to a survey of those calls by mobile advertising technology company Marchex. The survey results a€” which came from 500 random phone calls via Marchex's Call Analytics customer phonecall monitoring technology a€” show that peopleA increasingly don't want to pay for old-fashioned TV. In place of TV consumers want the internet a€” through which they can get the video they want, which can also include TV programming a€” instead. And numbers from BI Intelligence show that digital media a€” following a boom on the mobile web a€” is about to replace TV as the top venue for both audience share and ad revenue. Cable subscriptions among 18- to 24-year-olds dropped to 71% in 2014, down 6% from the year before. 58% of 50- to 59-year-old TV subscribers also had Netflix in 2014, up from just 19% in 2013, the Wall Street Journal reported. Back in 2011, data first emerged that television-watching may not, in the future, be the dominant media we consume a€” especially not in the living room, watching scheduled TV every night as people did in the 1970s.
In the short time since that Credit Suisse report, most indicators have shown that TV's share of both audience and ad dollars is in a long, slow decline as viewers move their attention to their phones, tablets and laptops.A  The death of TV may not be as swift as that of the hardline phone, but it's happening. Like newspapers and radio, TV still has a massive audience and commands lots of ad revenues.
Most people don't understand this yet: Because TV routinely gets huge global audiences for things like the World Cup and the Super Bowl, it "feels" as if TV still has the biggest media audiences.
At Business Insider's Ignition conference in New York, BI Intelligence prepared a chart that shows how TV is losing share of the media audience to online and mobile channels.
One of the reasons TV seems so dominant, even when it's not, is that digital audience time is often broken into separate "online" and "mobile" buckets. You've probably had that experience yourself: sitting on the sofa "watching" TV when you're really looking at your phone or tablet. One in four calls to US cable companies are from customers looking to cancel their TV subscriptions, survey finds. The graph presents the digital advertising revenue in selected countries worldwide in 2015.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services.
BI IntelligenceIn real-time bidding, digital ads are auctioned off in the milliseconds before a page loads. The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB.
Advertisers and publishers are rapidly adopting programmatic ad-buying and selling tools.A More thanA four-fifths of agencies and brands already purchase display ads programmatically, while an even greater proportion of publishers are pursuing programmatic channels as part of their sales strategies, according to surveys and our own conversations with industry participants. Real-time bidding is growing even faster than programmatic overall, at a five-year CAGR of 24%. Pricing is following two divergent trends: for premium- and guaranteed placements they are on the upswing, while prices continue to plummet for miscellaneous inventory. Explores the emerging trend of "decentralizing" agency-trading desks and native programmatic.
Facebook, Instagram, and Twitter have all introduced new digital-video ad products.A Social video offers several major advantages from an advertiser perspective, includingA huge built-in mobile audiences, advanced targeting, and native-style ad units.

Our BI IntelligenceA INSIDER Newsletters are currently read by thousands of business professionals first thing every morning. Our subscribers consider the INSIDER Newsletters a "daily must-read industry snapshot" and "the edge needed to succeed personally and professionally" a€” just to pick a few highlights from our recent customer survey. With our full money-back guarantee, we make it easy to find out for yourself how valuable the daily insights are for your business and career.
During 2015 digital advertising revenue reached $59.6 million, that’s 20% more of last year’s numbers.
Mobile advertising climbed to almost $21 billion, that’s 66% more than the previous year but mobile shared the spotlight with social media which growth was equivalent to almost $11 billion, a clear upswing from the $7 billion dollars marked last year. Sherrill Mane, Senior VP of research, analytics and measurement at the IAB stated that “revenue and pricing is growing, meaning there is higher demand for higher-priced inventory”.
The graph presents the digital classifieds advertising revenue growth in the United States in 2015, and provides a forecast thereof until 2020. Why are you asking me for personal information?We collect personal information including your contact and demographic information for the purposes of identification, account administration and display of personalised content and advertising. Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny). But BI Intelligence expects that this gap will narrow substantially, as enthusiasm grows for mobile-optimised ad formats (such as interactive rich media and native ads), as targeting improves, and more and more advertisers learn how to effectively use the platform. New data from BI Intelligence finds that US mobile ad spend will top nearly $US42 billion in 2018, rising by a five-year compound annual growth rate (CAGR) of 43% from 2013.
The report looks at the most important mobile ad formats, including display, video, social, and search. Display and video will be the fastest-growing mobile ad formats as digital ad dollars quickly shift from desktop to mobile, and ad products improve. But search and social media will still account for the largest share of US mobile ad revenue during the forecast period.
Mobile programmatic ad revenues, including ads sold through real-time bidding (RTB), will account for 43% of US mobile display-related ad revenue in 2018, up from only a 6% share in 2013. In-app mobile ads perform much better than mobile web ads, and ad spend will likely follow performance and usage. For full access receive to all BI Intelligence‘s analysis, reporting, and downloadable charts and presentations on the digital media industry, sign up for a free trial. YouTube, Facebook, Instagram, Twitch, BuzzFeed, and Snapchat videos are increasingly keeping audiences glued to their small screens, opening up new greenfield opportunities in advertising. In this all-new in-depth research from BI Intelligence, we find that US digital-video advertising revenue from PC- and mobile-based video ads will top nearly $US5 billion this year, and grow at a five-year compound annual growth rate (CAGR) of 21.9%. But despite their high prices and strong results, video ads create a special set of challenges around viewability. The report is full of charts, data, and case studies that can easily be downloaded and put to use. Of those customers, at least 60% actually end up getting internet-only service, Marchex says.
At the time three years ago, Credit Suisse alerted investors that pay TV subscriptions in the US were in decline.

But TV's audience simply isn't as big as the audience being corralled by Google, Facebook, Apple and their competitors.
The impact of mobile a€” which really only came online after 2007 and the launch of the iPhone a€” has vastly extended the reach of digital media. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
As an added bonus, you'll also gain access to all future reports and daily newsletters to ensureA you stay ahead of the curve and benefit personally and professionally. Fortune 1000 companies, startups, digital agencies, investment firms, and media conglomerates rely on these newsletters to keep atop the key trends shaping their digital landscape a€” whether it is mobile, digital media, e-commerce, payments, or the Internet of Things.
According to David Silverman a partner at PwC “display-related advertising has plenty of potential for future growth”.
The report provides exclusive breakdowns on how spend on each format will grow and why, and examines the overall performance of mobile ads. US mobile display and mobile video ad revenues will grow at an astonishing CAGR of 96% and 73%, respectively, between 2013 and 2018.
Search is a strong format on mobile because of its convergence with local-mobile targeting.
Total revenue will reach $US13.3 billion by year-end 2020, according to BI Intelligence estimates based on historical data from the Interactive Advertising Bureau (IAB). Video will account for 41% of total desktop display-related spending in 2020, up from a 26% share this year. In-stream video ads, including ads that play at the start, during, and after video content, yielded click-through rates (CTRs) that were 18x higher than HTML5 banner ad units in February 2015, according to Google’s Rich Media Gallery. Social video offers several major advantages from an advertiser perspective, including huge built-in mobile audiences, advanced targeting, and native-style ad units.
Members also gain access to new in-depth reports, hundreds of charts and datasets, as well as daily newsletters on the digital industry.
More importantly, digital media, at a 49% share, is close to claiming a simple majority of viewers media consumption.
Mobile RTB and video RTB are growing even faster, at roughly 2X the rate of programmatic overall. The segment was up to $13.9 billion during 2015 but digital video saw a 30% increase during the same period.
It also looks at how programmatic ad-buying tools, including real-time bidding, are reshaping mobile advertising. It was the arrival of mobile media and video on the smartphone screen that really tipped the balance away from TV.

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