Madeleine Schein, especialista em Marketing e Inteligencia competitiva, reforca a importancia da utilizar bem as ferramentas online para sobreviver no mercado atualmente.
Hoje, temos um alargamento na piramide etaria brasileira, na qual, em termos populacionais, existe um numero predominante de adultos na faixa de 18 a 24 anos.
Ha alguns anos, empresarios e profissionais podiam dar-se “ao luxo” de dizer que nao gostavam e nem entendiam nada de tecnologia da informacao.
Se voce tivesse que escolher entre televisao, Internet ou revistas, qual dessas midias voce escolheria? Se a opcao foi a INTERNET, entao podemos concluir que o marketing digital esta ocupando cada vez mais importancia nas estrategias de marketing. A facilidade que o consumidor tem de localizar qualquer produto atraves da rede, buscar informacoes em sites e blogs, e discutir sobre as propriedades e funcionalidades nas comunidades virtuais, faz com que as empresas tenham preocupacao em investir numa comunicacao digital mais informativa, interativa, eficiente e otimizada. Nesse contexto, marketing digital sao estrategias e acoes de comunicacao que as empresas podem utilizar por meio da Internet e da telefonia celular, alem de outros meios digitais, para divulgar e comercializar seus produtos, conquistar novos clientes e fidelizar outros, melhorar sua rede de relacionamentos e fortalecer sua marca. Enquanto muitas empresas ainda tentam ocupar um espaco no mercado sem ter ao menos um site, outras comercializam seus produtos atraves do e-commerce, possuem blogs, utilizam comunicacao atraves de celulares, redes sociais e otimizam suas paginas na web possibilitando um maior resultado na busca pelos seus e-consumidores. O marketing digital permite que tenhamos alto retorno sobre o investimento de tempo e dinheiro na comunicacao online. O desafio e analisar o novo perfil comportamental dos seus clientes e “prospects”, planejar e implantar acoes de marketing digital, e estar preparado para se comunicar e ampliar os negocios com clientes mais informados, exigentes e internautas. Outro passo importante e ter um profissional capacitado em marketing e internet para elaborar, desenvolver e acompanhar as campanhas de marketing digital. Para empresas de pequeno e medio porte, os beneficios do marketing digital sao ainda maiores, ja que dispoem de poucos recursos para promover seus produtos e servicos. A Camara Brasil-Alemanha de Porto Alegre e parte de uma abrangente rede de 10 Camaras Brasil-Alemanha, sendo esta uma situacao unica, em se tratando de Camaras bilaterais no Brasil.
Now a day’s people really wants to learn Digital Marketing because they want business Growth and getting huge revenue. Now a days the success factor of any online business is execution of Digital Marketing campaign.
Visit and Join us for Digital Marketing program to become a world Class Digital Marketer from well-recognized Company.
Sanjay JainI am a graphic and web designer in Delhi and Professional Web and Graphics Designer & Animator.
Any business whether it is small, big or of any size should start focusing on Digital Marketing.
Many businesses have already jumped in to the digital marketing and started to see it as a important factor for driving business and new potential customers online. In the last recent years Digital Marketing has seen tremendous growth and it is now considered as a important part in marketing strategy where it has ease the methods of communication between marketers and its potential customers. The best thing about digital marketing is that it is cheap in cost compare to traditional marketing.
It helps you to keep in check your business growth with real time customers feedback, queries or complains which are very helpful for any business to improve relation with its consumers on that basis which ultimately increases business efficiency and sales. While everyone on the internet is busy purchasing products how long you will keep your business offline? Digital Marketing helps in outreaching targeted customers through PPC marketing or Social Media Marketing (Facebook, LinkedIn, Twitter etc) which can be based on geo location or demographic filters.
While you are half way through your marketing campaign, you can optimize your digital marketing strategy any time to get better results. It is almost impossible to track ROI (Return on Investment) in traditional marketing where else in the digital marketing there are a lot of factors which can measure accurately that traditional Marketing cannot. Get a Digital Marketing Report of your business’s current digital presence. Contact now for FREE ASSESSMENT. Recent PostsMost ViewedThings you need to know about Content Creation Process SEO Updates: Google Search Algorithm Changes, Then & Now!
Enter your email address to subscribe to this blog and receive notifications of new posts by email. Get in touch to receive a Digital Marketing Report of your business’s current digital presence. There are several ways that this can be done, for example surveys and the ever popular social media channels, which allow you to reach a wide audience while keeping it personal. Once you are using paid online advertising, don’t go all out and blow a massive budget on all channels – where one business connects with its clients mostly on Facebook, another may do better on LinkedIn.
It is incredibly frustrating for clients to visit a website on their mobile device where there is no mobile platform. Mobile sites should offer the same capabilities and features that the desktop version does, while optimising ease of use. There are scores of tools, programs and plugins available that will help you to automate business processes and marketing strategies. Notice how we’re not simply shouting “more content!” but rather qualifying it by saying that the content should be quality.


The online market is flooded with those who can produce a great deal of content that is unexciting and repetitive, and few who create read-worthy articles. From the outset Ikeas paper catalogue has been a core marketing tool and still to this day they produce 20 million copies every year with 59 editions. The company realised the app was just the first step in evolving their catalogue in order to make it more relevant in today’s digital environment.
With 400k likes on the Irish Ikea Facebook page, it’s fair to say that the company have a strong presence in social media in this country and they adopt a uniform approach across the globe. One great example from the UK Facebook page is when the company demonstrated the ability to use digital to maximise on earned media creating even greater organic content for the brand. The company’s relatively new marketing strategy, placing digital at the core, is paying dividends with latest sales turnover delivering 29.2 billion. A unique view on content marketing, interactive content and challenger sales seamlessly mesh to create customer centric organizations.
As a marketer, you’ve experienced the influx of marketing predictions and forecasted trends that are out there.
It’s easy for marketers to reflect on the successes they experienced over the past year and make the decision to duplicate efforts that are already working, but what marketers also need to realize is the importance of staying on top of new opportunities, if they want to be innovative. Telling you about the predictions and trends for 2015 is one thing, helping you figure out how to put them to work for your organization is the real benefit. In 2013, Oreo made this term come to life when they capitalized on the power outage of Super Bowl XLVII and came up with “Dunk in the Dark.” While brands didn’t have the big opportunity last Sunday night in the way Oreo did two years ago, they sure did their best to tap into Super Bowl fever with efforts across social media.
Your social audiences can be a truly inspired source of content that is authentic and highly sharable.
Many organizations know that content is important but the stats highlight that brands are struggling to create, manage and maintain a steady flow of content in the pipeline. Let us help you answer these questions and more, as you set out to WOO your customers in 2015.
Bill Schick is the Founder, CDO and blog author for MESH Interactive, a 10-year veteran Content Marketing Agency in Boston, MA. About UsWe're on a mission to educate and inspire the not-for-profit industry about digital marketing & fundraising so we can give every donor a great online experience. Alguns dos principais motivos sao: acirrada concorrencia, avanco na tecnologia da informacao e mudancas no perfil comportamental dos clientes.
Esse publico comporta-se de forma muito diferente da que adultos maduros, ou seja, pessoas com mais de 40 anos.
Atualmente, nao ha mais como fugir dessa realidade, e ela e parte estrategica do marketing digital.
As empresas precisam entender que, para utilizar a nova comunicacao e integrar-se ao mercado digital, e preciso elaborar um estudo de mercado e utilizar estrategias competitivas para diferenciar-se dos concorrentes. Assim como a informacao e disponibilizada rapidamente na Internet, os boatos e retorno de clientes mal atendidos tambem sao registrados com facilidade e precisam ser administrados.
And our real skill is bringing all of the communities of the digital world together to give you an all round service that consistently delivers the results that you want.
At SWD we will let you know about its complete procedure and also tell you about making tons of Dollars from your business. I provide SEO Service in Delhi along with SEO, Web and Graphics Designing Courses training with latest technique. When your prospects are searching and buying products or services online thus it is more essential for any type of business to include digital marketing in their overall marketing strategy. It will be preferred if you have started taking advantages of digital marketing at an early stage as it will help you to reach out to the wider audiences who are looking for your services and products online and they can be reached effectively through Digital Media Campaigns. Those who are not using should at least start learning if not practicing digital marketing which includes social media marketing as well. By adopting Digital Marketing any business can reach its existing & new potential customers. I have been working in the digital media for now almost 3 years and have worked for diverse digital projects, I love combining creativity with skills and marketing with technology.
It is important to develop an online marketing strategy that is specifically designed for B2B businesses. By reaching out to your consumers, you’ll not only be able to create a better relationship with them, but just as important is that you can understand the specific and niche services and goods they’re after. If you want your message to reach your clients, whether through search engines or social media channels, you’ll need to shell out the cash, otherwise you may find yourself sending your brilliant message to the deep abyss of the Internet, never seeing the light of another computer screen.
This will likely be a matter of trial and error at first, but will need constant monitoring as the nature of social media is so fluid. While several years ago this didn’t matter, mobile technology has moved into our lives in almost every sphere – think of how many people take their phones even into the bathroom with them! These will streamline output and provide valuable data and metrics on what is working and what needs work.
This is not simply about adding in more words, but rather about making the content more interactive, engaging, informative and entertaining.


As the world’s largest home furnishing retailer, they are in the best position possible to do so.
In recent times, Ikea have managed to incorporate digital in to this traditional format by introducing an app which in 2013, achieved close to 10 million downloads. High interaction rates and quirky consumer interaction helps maintain strong consumer relations on the platform.
Responding to a consumer comment wishing for a sleepover in one of their stores, Ikea gave 100 consumers an opportunity to do just that. Whilst the self assembly furniture industry may not be the most glamorous of markets, Ikea have demonstrated that through a carefully assembled digital marketing strategy they can be the benchmark for many retailers and in turn can ensure their stores will be (flat) packed with customers for generations to come! But how difficult has it been to stay on top of all the emails, blogs and reports and still get your day-to-day responsibilities accomplished? So, we will dive deeper into specific marketing predictions and trends that will help inspire you to innovate throughout the year. Take for example this tweet from Cheerios that they shared seconds after the goal-line interception by Patriot’s Malcolm Butler. They tell your brand story without any provocation, simply because they love you and all that you stand for.
Consider how you can re-shift your marketing strategy in a way that allows you to stand out, be more creative and relevant, and work on building relationships. Eles dominam as tecnologias da informacao, se comunicam muito bem atraves de e-mails, redes sociais e compram eletronicamente. We’re here to share our digital knowledge, relationships and join the dots between you and the people who will make your business a success. We think it’s our job to be the experts. Our top class digital marketing Trainer will guide you and assist you in learning the best tactics to get your website no. Even if you already have a good presence offline, then you may want to maximize your profit & customer base and for this purpose you certainly want to avail the opportunities ahead in the digital marketing world.
With the ever-changing online environment, it is becoming more and more necessary to constantly tailor these strategies to capitalise on consumer behaviour as much as possible. This will take time and effort but it is well worth it when you get down to delivering what your customers need, particularly when your competitors aren’t doing that.
An online site that doesn’t cater to mobile users is, for one, unacceptable, and two, is missing out on so many potential clients. From capturing of client details, to search engine optimisation, to analytics, all of this can be automated to a large degree. This huge goal of giving everyone the possibility to improve their life at home by providing good furniture at a low price may not immediately point to a requirement for a strong digital marketing strategy but IKEA have demonstrated in recent years that by embracing digital marketing they can expand their business. First insight was that consumers buy incorrect sized furniture and the second one was that most consumers don’t really know the size or space available in their house.
In order to achieve the strategy of furnishing the world, online retail will open the possibilities to increase the market. Consumer interest was logged through a dedicated Facebook page resulting in over 100k entries and the event itself lead to massive social kudos and a wealth of both video and image content for the retailer. Take advantage of this genuine marketing content and leverage your online brand ambassadors to help you humanize your marketing.
When an organization thinks about the creation of a larger piece of content, such as an eBook, whitepaper or case study, the next step is to think about how that larger piece of content can be disseminated into small bites, including infographics, charts, slides, videos, testimonials, and more, for use across multiple channels. Learn what your customers want and combine that with your brand story to create the content that drives your marketing. And it’s important to us that everyone at batenborch is interested in the ever-changing digital world. Many of these are also free or are inexpensive to purchase and implement, so a little research and investment in them will go a long way for any B2B business. You make use of all media at your disposal – images, videos, gifs, writing – there really is no limit.
With this information Ikea developed an augmented reality application that worked with the catalogue to allow consumers to check out what the couch, tv cabinet etc would look like in their houses.
It is nearly impossible to stay ahead of all of the information, not to mention make sense of it all so you can do something smart with it.
Then, use the marketing predictions and trends we compiled to blow your marketing strategy out of this world, giving you the competitive advantage to stay ahead in 2015. This simple piece of technology enabled Ikea consumers to make better more informed choices whilst simultaneously evolving their traditional catalogue format. That’s why the team here at MESH took January to do our research and aggregate all of the data to create this easy-to-digest periodic table of digital marketing predictions and trends for you.
The table is comprised of 114 elements—interesting opportunities facing your marketing team—in content marketing, social media, digital marketing, mobile, marketing automation, big data and analytics and much more.



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Comments to «Digitale marketing messe»

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