This week several useful resources have been published which are handy tools and reference points for Facebook Best Practice. 1 – Europe is one of the largest markets for social networking, with an engaged user base accounting for a larger proportion of total minutes on social networking sites than any other region. 2 – On Facebook in the UK, France and Germany, 32 percent of a users time is spent on the Homepage, which features the Newsfeed. 3 – Impressions directed toward Fans, which if Liked are subsequently seen by Friends of Fans on their Newsfeed, can successfully expand a brands reach and create a new audience with which to engage.
4 – Friends of Fans often have slightly different demographic profiles to the core Fan base of a brand. 5 – Fans of retail brands and across all categories often represent a brands best customers. 6 – Using paid media to leverage the potential of earned properties such as the Facebook Brand Page yields positive ROI. We always strive for the best results possible, and are always trying to deliver the type of service that makes our Patients Smile! Isobel divides her time between her home in a loch side village in Scotland and her second home in southern Spain. David is a very active Council Director of Glasgow Chamber of Commerce where he heads the Youth Employment Policy Group and is a member of both the Trades House of Glasgow and the Merchants House of Glasgow.
David is a UK Charity Trustee for the marine protection organisation, the Sea Shepherd Conservation Society.
Liz has worked in Further Education for a total of 20 years, the last 17 years at Stevenson College Edinburgh.
Liz also graduated from Stirling University with a Post Graduate Certificate in Tertiary Education with Teaching Qualification (Further Education) in 2004. Director of Development with Scottish Ballet, Business Development Manager at Hampden the National Stadium and set up LpC Events in 2008. In addition, she has delivered many time management courses (which she calls focus management) to companies and individuals. Valerie Maclennan, originally from Stornoway on the Island of Lewis, now living in the Glasgow area, has a warm relaxed friendly manner, and good sense of humour which has helped create the atmosphere required for her highly popular  interview chat shows.
Max uses his skills as a master manipulator of thoughts and ideas to influence members of the audience to make choices and decisions seemingly out with their control.


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The luckily my shield will protect me trope as used in popular culture metal or wood for personal protection not those fancy crackly deflecting bubble …. Copyright © 2015 World Economic News, All trademarks are the property of the respective trademark owners. The time spent social networking in Europe continues to grow at a healthy pace of 17 percent year over year (comScore MMX, May 2012). European retail brands such as ASOS, H&M and Zara have the ability to disseminate marketing messages to up to 44 Friends of Fans for every Fan the brand has on Facebook. Understanding where the differences lie provides brands the ammunition to strategically target these demographics to drive them into the physical or online stores.
For the retailers studied, both Fans and Friends of Fans were disproportionately more likely to visit the brand websites where purchases occur compared to the average internet user. Using an exposed versus control test, Facebook paid advertising generated a 130% uplift in purchase behaviour on the ASOS website in the four weeks following ad exposure. We quickly identified for one of our clients that promoting new products or heavy brand related content was well received by the current fan base, more so than non fans through Marketplace or Facebook Premium adverts. FLITTER have worked with Honda New Zealand, the NZ Fashion Festival, Movember, Tedx Auckland and recently joined the team at Shine Limited leading their digital strategy program. She is Chair of the Scottish Baroque Ensemble and she is the first woman Patron of the Glasgow Celtic Society for the promotion of Gaelic language and culture.
He served as Convener of Finance in the City of Edinburgh Council, as Minister for Finance and Local Government in the Scottish Cabinet and was a member of the Scottish Parliament from 1999 to 2003. His specialist areas include finance, transport, housing, planning, local government, legislative process and the Scottish Government.


8,900 employees and for the continuous development of GTG Training’s external commercial sales to over 2,500 private and public sector organisations.
Anna owns Achieve Balance which helps motivate people and companies to become more productive and achieve a better work-life balance. Anna has also delivered talks and facilitated workshops for teams from large companies, such as Lloyds TSB, to teams from SME’s and smaller networking groups. I hope It appears that you are running an adblocker such as adblock, adblock plus, ghostery, admuncher, avast! However, despite the dominance of consumption in the Newsfeed relative to the brand page, a relatively small portion of Fans see content from a brand in a given week (across retail and other categories). For example, ASOS fans were 3.6x as likely to visit the ASOS website as non-fans, which may be expected given their stated affinity for the brand.
This is relative to those consumers who were not exposed and importantly demonstrated a similar affinity to ASOS as the test group (e.g. So we switched to promoting new products with Promoted Page posts only and the results have been great. He is the Director responsible for overseeing development of new events, partnerships and products. In his career, Martin has worked in FMCG, financial services, B2B and Gaming and has spent the last 5 years building a strong and successful digital team in what is Scotland’s largest full service digital agency.
But in this post i will explain The luckily my shield will protect me trope as used in popular culture. He has a particular focus on helping other organisations to match their policy and practice objectives with the best ways to contact and network with the appropriate audience they wish to reach. She was a project manager and staff manager for many employees, helping to motivate, stretch and develop them.Over the last 4 years Anna has coached and mentored individuals and groups in business to help them boost their performance, clarify their goals and plans, overcome obstacles, improve their confidence and enhance their quality of life.
She has provided career coaching to individuals to help them discover their ideal career and maximise their potential through a practical, structured approach. She has coached employees from large organisations such as RBS, the Home Office and IBM, medium sized companies such as Baillie Gifford, Abbott and Edinburgh University and many individuals who are self employed or setting up a new business.



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