Les photos suivantes sont tirees d'une recherche sur Google image avec le terme entreprise "management distribution Angers". Client interaction helped identify that the right logistics strategy can be leveraged to catapult the client from a Service leader to a Cost & Service leader in its market. The project outcome was a roadmap from 2005 to 2009 to achieving success through logistical excellence. The roadmap was implemented across the entire organization giving clarity to each division's role in the improvement process. Product Marketing Strategy helps manufacturers with product marketing, product strategy, and marketing strategy to maximize profitability over the product life cycle.
This rapid change in distribution channel power begs the question, “Were your advertising and promotional programs developed for a different time, with different objectives than are needed today?” How many manufacturers still have promotional programs and co-op advertising programs directed toward distribution? Maybe it is time to review your answers to these questions and rethink your channel strategy!
This entry was postedon Tuesday, July 2nd, 2013 at 2:40 pmand is filed under Product Marketing Strategy.
AHMA’s 2000 International Hardware Week Education Program was a tremendous success this year due in no small part to your involvement and the presentation you made to participants.
PJM Consulting provides strategic and tactical Distribution Channel consulting services to both established and early stage software companies.
Our typical engagement utilizes an affordable monthly retainer with no long term commitments.
In certain circumstances, we will consider taking a minority part of our compensation in equity, if the situation warrants it and it is the clients desire.
To learn more about how we approach Channels, you can read articles on our Blog focused on Distribution Channels or VARs specifically, or view a Video on Selling and Marketing Software through the VAR Channel. Everybody loves to see an ad of their newest product in their favorite magazine or website.
Contact PJM Consulting today for a no-obligation discussion of your distribution channel needs!
Concurrent with re-aligning our company's operations for this new focus he improved our existing operations, including dramatically enhancing our consumer distribution channels--raising the number of retail outlets carrying our software from less than 10 stores to in excess of 1500. Marketing and Selling Technology Products through the Value-Added Reseller (VAR) ChannelSelling through multiple channels is one of my preferred strategies in technology marketing. The Rise and Fall of NovellOnce again one of the great brand names of High Tech has been prominently in the news, this one  for it’s demise as a standalone company. Channel ConflictIn my consulting practice I do a lot of work with software and hardware companies in area of channel development.  One of the hardest things to manage while growing a channel business is the inevitable conflict between all the players throughout your various distribution methods, including your direct sales force. Contrasting Software & Hardware BusinessesMuch of my consulting practice centers on working with software-based companies.


Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The marketing strategy should be designed in such a way that it increases sales so that your company has a competitive advantage which is sustainable in the long run.
Diversification is a high risk strategy which involves diversifying the range of products and services that you offer. This is the process of developing your current market and could include entering new markets with your products and services.
Recommendations ranged from redesigning the network, reducing the number of network nodes, optimizing inventory, performance monitoring and setting up an IT infrastructure for direct sales and delivery. Whether your product is sold through a single channel or multiple channels, it is critical that your channel strategy is developed with a full understanding of where the power is in each channel of distribution.
His guidance through collaboration and the educational materials he has developed has provided me the ability to better understand and grow my products and business. We can be retained for as little as a few weeks of “intensive intervention” with a troubled channel business or indefinitely to provide ongoing, long term advice. In addition to our conventional management consulting engagements, we are also available to serve as your interim VP-Marketing, VP-Business Development, VP-Sales. Adjusting or completely re-vamping an existing channel strategy is often an area of low-hanging fruit to set the stage for a turnaround. Is the sales compensation plan fully aligned with overall corporate goals, and does it limit conflict with direct accounts? From potential channel partners to vendors who offer non-competitive products to the same target audience (with readily accessible channel partners), there’s great potential to partner when trying to access new channels.
If done properly, it allows a company to fully exploit its expensive, hard-earned intellectual property to the maximum extent. But I have substantial hardware market experience as well, and I also work with hardware companies. Your marketing strategy is therefore a set of rules which direct what you do to promote and sell your products or services. It is high risk in that it is usually a high cost strategy which medium to large sized established companies use in order to continue to grow the business. You could visualize it almost like a pyramid with your overall business aims and objectives at the bottom. Your marketing mix is very simple, it consists of your what product you are going to sell, what price you are going to sell it at and where you are going to sell it. How much more beneficial would it be to phase these programs down and out while redirecting those expenditures in a new direction?
Robert's expert knowledge along with his thorough and calm nature is a breath of very supportive and valuable fresh air.


Are you only selling in your home country, leaving the rest of the world to your competitors? But you have a limited marketing budget and window to hit your revenue targets—are these the fastest and most efficient ways to the promised land? Strategic partnering can be very inexpensive when done by experienced and skilled business developers.
Phil Morettini helped us re-position our company and product line, changing the emphasis from consumers to business customers.
For the purposes of this article, I’m assuming the reader has a basic understanding of the SaaS business model. So what are the differences and similarities between successful software and hardware businesses? This can be achieved by finding new customers or getting your current customers to buy more of your product, instead of your competitor’s product.
Once this is established, you can write a marketing plan, which is the detail of the specific marketing activities you are going to take action in order to achieve your business aims and objectives. We have worked in a wide range of products, technologies, markets and price points, including SaaS, traditionally licensed, consumer, enterprise and more.
What expenditures are truly driving the business, and which could be eliminated with no adverse impact whatsoever?
We can help make sure that your hot product moves as fast through sales channels as possible. Every product, target market and market stage is a little different—and no one marketing mix “fits all”. Combined, it made it possible to do cross dock shipping and even ship directly to the stores. Learn which departments are core, and which activities would be more efficiently outsourced. We can design a marketing approach that maximizes your marketing effectiveness through just VARs or ALL channels. Let us design the best plan for your situation—and stay with you to implement it until you’ve reached success.



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