Any event has the potential to be outstanding and memorable, but those perceived impressions rely on how hard you, the event maker, work to create that experience for your attendees. We currently live in a digital era, a time where at most, access to the internet is no more than a  pocket-reach away.
The short answer is yes, there is still room for out of home advertising - advertising that will hit people when they are looking up from their screens. Every day when workers make their commutes to and from work, they are bombarded with billboards along the freeway telling them about promotions, changes, new store openings, and events.
Choosing the right locations for your billboards may be the single most important thing you can do to make your billboard effective. As I was driving to work the other day, I noticed a billboard for an event taking place later this month. Along with having multiple billboards advertising your event, the next step is to make sure you choose the right locations for all of them. Will they be on both sides of the freeway so drivers have the optimal chance of seeing them? Knowing the answers to these questions will help you improve your out of home advertising with billboards and make your advertising effective.
For me, I personally noticed the billboard that was located right as I entered the on-ramp for the freeway.
Remember, as people are driving on the freeway, they often drive solo, meaning that commuters can’t pull out their phone on the spot and look up your website because they have to pay attention to the road. If you want people to view your website, make sure your billboard leaves your viewers intrigued. If your goal is to get people to your website, you have to make sure it is the first result on Google, and you have to make your landing page compelling. If you follow these hacks, your billboard will effectively capture attention and lead people to your website or event.
Within the past month, I attended three different events; a basketball game, a comic con, and a play. Being a customer service professional myself, I always find that I grade the experience I have based on the customer service I receive. From giveaways, to contests, to picture opportunities, attendee engagements keep your attendees excited about your event. While the old adage is correct that no amount of money can make us happy forever, the secret to being happy lies in how you spend your money.
But how can an experience, something that only lasts for a brief period of time, provide so much happiness when it is so fleeting? Think back to the first concert you ever attended and the memories you have from that experience. One study by Gilovich even showed that if people have an experience they say negatively impacted their happiness, once they have the chance to talk about it, their assessment of that experience goes up. Whether it is increasing attendance over last year, increasing donations or sponsorships, gaining a larger social presence or simply creating a memorable experience for your attendees, it’s important that you define early what success looks like.
Giving each team member specific goals will help them understand how what they are doing ties into the larger event goal.
This will help you know if you are running behind or ahead of schedule and keep a constant pulse on how things are coming together. Create a backlog of each project that needs to be done prior to your event, and then assign projects to your team based on priority. The most noticeable thing missing from the event was the presence of any sort of overhead music.
I’ve been to quite a few events where the there are aisles of exhibitors selling products, yet there are very few interactive booths for attendees.
Creating the right atmosphere for your event is critical for turning a good experience into a great experience.
Here are 6 simple ways that can dramatically elevate your event, leaving attendees wanting to return year after year.
How many times have you showed up to an event, noticed that no one was there, and opted to run a quick errand first, and come back and check on it later instead of going in?
If your event is an alcohol based event with up front ticket sales, don't discourage non drinkers from attending. If your event is large, make sure your attendees know where the medical tent is, and don’t place it at the back of your event if avoidable.
Have you ever been to an event where there was an unannounced door prize, a special guest speaker, or a parting gift?
The average person now spends more time on their electronic devices than sleeping, and more time checking emails in the morning than eating breakfast.
Billboards are one of the most widely known and thought of out of home advertising methods - and for good reason. The next day, I saw the same sign, but then I noticed another billboard advertising the same event, and another, and another!
Here are a couple things to think about when choosing the right location for your billboard. I have noticed that billboards that utilize white space and have very little going on them are easiest to read and remember. While one is out of home advertising and the other digital - billboards should accomplish a lot of the same purpose as landing pages.


If you want those who view your billboard to attend your event, you can make your billboard informative with time, date, and location listed. Your billboard may be effective and get people to your website, but if your website isn’t compelling, you will lose out on ticket sales. While digital marketing makes advertising sharable online, out of home advertising through billboards captures the attention of commuters. With each one, I found myself paying attention to what makes me, as an event goer, enjoy the experience of attending an event even more.
While we all know this is true, we all still wish we had more money in our bank accounts than we do now. Gilovich insists that experiences will make you happier than any material good because as humans, we adapt to our new things. Because of this, as event makers, we help shape and create experiences that will define people and impact them for the rest of their lives. As event makers, we get to connect with people and provide an atmosphere where lifelong memories can be made.
Are you the detail-oriented, organized, task-list type of leader, or are you the impulsive, creative, visionary type? It will also give you transparency into areas where you may need help or additional attention. It is incredible how the right type of music can change the energy level and excitement at an event.
Event attendees pay good money to attend events, so it is worth providing interactive booths that will help entertain and leave your attendees wanting to come back next year. Music will bring energy and excitement to your event, visuals will create a magical and appealing atmosphere, and interactive booths will engage and entertain your attendees.
If it is not a shortage of power or outlets, it is the bandwidth of the internet the venue provides or infrequently used equipment acting up. The current model for most alcohol based events and festivals is a slightly discounted ticket for those who are not drinking.
A single, well placed billboard will certainly draw impressions, but drivers are focused on the road, and often tune out the billboards they pass every day to and from work. You may want to buy one marquee billboard spot, and then buy a few smaller ones along the way, on both sides of the freeway. Although each was very different, three common things from these recent events stood out to me; 1) the purchase process, 2) customer service, and 3) attendee engagements. Comic cons always have celebrity meet and greets and photo ops, but I was impressed with the app provided at this comic con.
Gilovich indicates that the reason experiences tend to have a positive impact on our happiness and why our memories grow more golden over time is because they are a part of who we are, they help build and shape our character. Either way, it is important to know how to work effectively with your team so that your event can run smoothly from start to finish. And just because one person may have previous experience doesn’t mean they are the best fit.
This will eliminate some of the chaos that usually takes place in the last few days leading up to the event. Maybe one of your teammates saves you an extra $1,000 by going the extra mile and getting a couple of extra bids. Have them break those projects down into tasks and keep track of them as they are in progress and completed.
Take the time to meet with them one-on-one and discuss those strengths and how they can be applied to your event. By implementing these three ideas into your event, you will see happier and more engaged attendees. Be sure to check the power cord situation, make sure that you have enough extension cords, and have backups in case a vendor forgets one. All of those errands your attendees are running are costing you money, especially if your event success is based on moving merchandise and food. If a medical emergency arises, your medical staff will have to either traverse the crowd in order to reach the patron in need of assistance, or the patrons themselves will have to wade back through the crowd to make it to your medical area. Digital advertising has taken off, and mobile advertising is seeing huge lifts usage and effectiveness. Often, it would say there were many tickets available for a particular show time, but when I would pull up the seating chart, only two or three seats could be found. Thomas Gilovich, a psychology professor at Cornell University, is to spend your money on experiences rather than physical goods.
Sure the tv and computer were able to help you do a lot, but over time, their value diminishes. Our events, no matter their size, provide a way for people to get out and build memories, have personal experiences, and spend time doing something that will better their lives. Here are 7 things you can do to effectively work with your team to organize an awesome event. Have a daily meeting to discuss what has been worked on, what is in progress and what is done. If people are visual learners, they are most likely to be engaged by visual aspect of an event and will be impacted by visuals more than other senses.
It can be as simple as setting up a booth for corn toss, bringing in a photobooth, or having a karaoke corner.


Make sure to have a volunteer or someone on staff monitor the bathrooms to keep on top of toilet paper, paper towels, and trash. The sooner event goers show up to an event, the sooner they open their wallets, allowing you to maximize the amount of time your event is scheduled to run for.
By offering swag, vouchers, or discounts during your event, you will see the number of designated driver attendees jump.
Have small exits placed around bigger areas you expect crowds, where medical staff can enter and exit which will allow easy access to an attendee in need of medical attention.
Plan for these touches during your event planning process, secure the surprise, and treat your attendees to a one of a kind event experience that they will remember, after all, that is why you are putting on the event anyway!
But with so much time and focus being spent on digital marketing, is out of home advertising effective anymore? To effectively advertise your event, especially if it is a large event, you are going to want to use multiple billboards throughout the city to make sure your event gets seen.
Then, when I would try to get back to the main list of showtimes, the site would take me back to the homepage and I would have to start all over.
One hour there was a celebrity panel I didn’t know about, and another hour there was a contest to show up somewhere in the venue to receive a prize.
But after time, you become so used to having it, that you lost the thrill it provided you when you first purchased it - leading you to want to buy something new. Buying them lunch or throwing a small gift card their way is a nice way to show your appreciation, too..
There was no music playing, no visuals to capture people's attention, and no interactive booths to keep people involved. Without music, the event seems quite, isolated, and lacks the energy that could really take it to the next level.
These types of booths give attendees something to do instead of just walk up and down the aisles. Plan for taping down cords, bring rugs to cover messy cords, and make sure your layout works with the outlet locations. Unkempt bathrooms will turn your guests off, giving them an unfavorable impression about the cleanliness of your entire event - or lack thereof.
If you find your event doesn't start getting crowded until 45 minutes after the scheduled start time is, it is not because people are always late. Even if your event is smaller, have a volunteer on staff who knows CPR and basic first aid, and have a first aid kit handy.
Do people still pay attention to posters and flyers, and do billboards work for advertising? They showed a picture of a damaged Statue of Liberty and smoke and fire coming out of New York City. Gilovich has been studying the relationship between money and happiness for over two decades and has observed that once basic needs are met, money has a minimal impact on our happiness. But your first concert is a memory you will never forget -even if the band was forgettable- because it is a part of who you are.
It could be the person who is meticulously organized and will be sure to keep following up to get a deal closed. Diehard fans will enjoy your event no matter what, but for casual fans, music will enhance the experience for them. Creating visually engaging displays or videos at your event will give people the opportunity to be engaged and immerse themselves in the vibe you are trying to create. Check the bandwidth of the internet the venue provides to see if you will need to provide a hotspot for additional internet power.
It is because your event has a reputation for not getting going until an hour after starting, costing you an hour of drawer sales.
Incentivising those non drinkers to come to your event with their friends can mean more ticket sales for you, and more merchandise sold during your event. At first, I thought he was just being a grouchy usher and was going to demand to see our tickets. Power up devices, and do a dry run of your presentations or any media you will display to make note of the steps in case you are using equipment you are not used to. Have volunteers show up and hang out at the start of your event to encourage attendees to want to come in.
Not only are you making it easier for your attendees to have a sober ride, you are able to capitalize on those extra attendees. She told me she went to the website, found what she wanted, and ordered the tickets all in a matter of five minutes. If you can't get into your venue the day before your event, plan ahead and just bring extra cords, tape, and maybe a hotspot to get you out of a jam.
Another way to incentivise early birds is to offer door prizes or discounts to a select group of attendees, like the first 100 people get a free t-shirt, or swag. Many times, they would go out of their way to walk an attendee to a different part of the venue to get them to where they needed to go.



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