Marketing e o processo usado para determinar que produtos ou servicos poderao interessar aos consumidores, assim como a estrategia que se ira utilizar nas vendas, comunicacoes e no desenvolvimento do negocio. O estudo do mercado surgiu da necessidade dos industriais em administrar a nova realidade oriunda da Revolucao Industrial , que causou uma transformacao de um mercado de vendedores para um mercado de compradores.
Tal realidade manteve-se inalterada ate fins da Segunda Guerra Mundial quando, entao, reagindo ao crescimento da concorrencia, mercadologos comecaram a teorizar sobre como atrair e lidar com seus consumidores. Marketing digital sao acoes de comunicacao que as empresas podem se utilizar por meio da Internet e da telefonia celular e outros meios digitais para divulgar e comercializar seus produtos, conquistar novos clientes e melhorar a sua rede de relacionamentos.
O marketing digital traduz-se em acoes de Marketing (Estrategicas, Economicas e Operacionais) adaptadas aos meios digitais, de forma a obter, nestes canais, a mesma eficiencia e eficacia do marketing tradicional e em simultaneo potenciar os efeitos do marketing tradicional. O e-marketing ou marketing eletronico baseia-se na utilizacao das tecnologias de informacao e comunicacao (TIC) no processo de criacao, comunicacao e fornecimento de valor aos clientes, e na gestao das relacoes com os clientes, de modo a beneficiar a organizacao e os seus stakeholders (publicos-alvo). O Marketing viral e tambem conhecido como palavra eletronica ou “word of mouse” o equivalente no digital ao word of mouth do marketing tradicional, e uma estrategia que permite propagar mensagens comerciais a um ritmo exponencial. Dave Chaffey of Marketing Insights has has an established approach to consulting and training for E-marketing developed over ten plus years of Internet marketing experience.
Insight-based – I am competent in data analysis, so I identify Quick Wins based on insights from a range of specialist digital marketing sources including market analysis, customer data, campaign data and web analytics.
Process-based – I use the most appropriate strategic analysis frameworks for strategic analysis which you can use to explain strategy to colleagues.
Integrated – I have expertise in many areas of E-marketing from strategy development through to detailed knowledge of best practice in the most important tactics including search engine marketing, email marketing, web site design and web analytics.
Taken from Chapter 4 of my Internet Marketing text, this framework gives an overview of the stages of Internet marketing strategy that are reviewed in a consulting assignment. My process for in-company training follows these steps to make sure the training is tailored and makes an immediate difference to the company. Action-oriented-active learning.Each participant will be encouraged to develop a personal action plan.
These are the stages of an "active learning" in-company digital marketing training project. This will also highlight the importance attached to the training by management and will enable the 1 or 2 day workshops to cover more advanced topics rather than introductory material. Delegates will be encouraged to make notes on action points that they can apply when back in the office.
Il logo con colori che riferiscono sensazioni particolari interagiscono in modo prepotente con il mercato, diventano essi stessi un brand riconoscibile e vincente. Il VIOLA trasmette calma, tranquillita, immaginazione ed e spesso utilizzato per i prodotti di ogni eta.
Il colore accresce il riconoscimento di un brand e questo e strettamente correlato alla fiducia del consumatore. The term became popular in the article written by Neil Borden called “The Concept of the Marketing Mix.” He started teaching the term after he learned about it with an associate.
Every product is subject to a life-cycle including a growth phase followed by a maturity phrase and finally an eventual period of decline as sales falls. When setting a price, the marketer must be aware of the customer perceived value for the product. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet advertisements through print media and billboards.
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Here are just a couple of example for you to get an idea of how your e-mail marketing will look. We customise your campaigns to suit you and your branding, so your business's marketing will be unique and represent your professional image. El marketing de atraccion o Inbound es una tecnica que no se centra en la venta de forma directa, sino que la empresa enfoca su labor, a traves del marketing de contenidos. Mayor posibilidad de venta. El usuario es el que se acerca a nuestra web y no al reves, de esta forma su actitud es positiva. A finalidade do marketing e criar valor e satisfacao no cliente, gerindo relacionamentos lucrativos para ambas as partes. Neste estagio o marketing ainda e inseparavel da economia e da administracao classica, pois inicialmente sua preocupacao era puramente de logistica e produtividade, com o intuito de maximizacao dos lucros.
Com isso, o marketing de busca, que e um dos tipos de marketing digital, tem atraido cada vez mais atencao.
O marketing digital engloba a pratica de promover produtos ou servicos atraves da utilizacao de canais de distribuicao eletronicos para chegar aos consumidores rapidamente, de forma relevante, personalizada e com mais eficiencia. Na sua operacionalizacao sao, normalmente, utilizados canais, meios e ferramentas digitais.
For implementation I also have developed detailed checklists for different E-marketing tactics for analysis. New thinking is prompted by relating in and out of sector best practice to current organisational practices to identify new ways of working. The training content gives practical insights about developing and executing plans and campaigns which can be applied as soon as the participants are back in the office to increase campaign response.
Example campaign plans, creative and metrics from HSBC campaigns will be used within the presentation and activities to illustrate best practice and areas for improvement. Best practice will developed through review of e-marketing from other leading organisations.
Il processo si definisce con precisione anche nelle operazioni di marketing e il colore, nelle sue diverse gradazioni, suggerisce e influenza gli acquisti. Percio si deve puntare alla “brand identity” , cioe la percezione emozionale che il consumatore ha del brand con il colore che crea un senso di fiducia, di identificazione e di consolidamento rispetto al marchio stesso. Se ti trovi qui e perche, anche tu come me, sei interessato al Marketing Digitale e al mondo del web in tutte le sue sfaccettature.
Jerome McCarthy, proposed a Four P classification in 1960, which has since been widely used by marketers throughout the world. Marketers must do careful research on how long the life cycle of the product they are marketing is likely to be and focus their attention on different challenges that arise as the product moves through each stage. Marketers can expand the current product mix by increasing a certain product line’s depth or by increase the number of product lines. The price is very important as it determines the company’s profit and hence, survival. Three basic pricing strategies are: market skimming pricing, marketing penetration pricing and neutral pricing. Promotion comprises elements such as: advertising, public relations, personal selling and sales promotion. Public relations is where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer.


With the rise of internet and hybrid models of purchasing, Place is becoming less relevant. Si  nuestro contenido ha aportado valor, y el cliente ha contado con una buena experiencia de usuario, es muy probable que difunda el valor de nuestra marca, productos o servicio.
La difusion y la campana de comunicacion de la marca, producto o servicio a traves de la web, blog y Redes Sociales es menos costosa que la publicidad en los medios tradicionales como la television, periodicos, radio. Si el producto o servicio tiene una gran competencia en la Red, llegar al publico sera una tarea compleja. As atividades de um gestor de marketing abrangem um leque muito alargado de atividades, desde o estudo de mercado, a definicao de uma estrategia, publicidade e propaganda, vendas e assistencia pos-venda.
Os consumidores nao tinham qualquer poder de barganha e a concorrencia era praticamente inexistente.
Podemos definir marketing de busca como um conjunto de estrategias que visam atingir o cliente em potencial no momento em que ele busca um produto, servico ou qualquer informacao na internet. The workshops are interactive and will facilitate sharing examples related by experienced staff. Activities will focus on previous company campaigns to learn from these for future campaigns.
After the workshop, brief evaluation questionnaires will be used to assess the quality of the training. Individuals will encouraged to prioritise their future actions in the workshop through an action planning sheet which will be reviewed by the trainer and colleagues. This is intended to ensure marketing practices actually change and to enable further learning from changes made since training.
Esso diventa cosi uno strumento di attrazione per differenti tipologie di clienti , ma anche un’arma efficace per modificare le abitudini d’acquisto e consumo.
Intangible products are service based like the tourism industry & the hotel industry or codes-based products like cell phone load and credits. Marketers should consider how to position the product, how to exploit the brand, how to exploit the company’s resources and how to configure the product mix so that each product complements the other. Adjusting the price has a profound impact on the marketing strategy, and depending on the price elasticity of the product, often; it will affect the demand and sales as well.
Word-of-mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Various strategies such as intensive distribution, selective distribution, exclusive distribution, franchising can be used by the marketer to complement the other aspects of the marketing mix. The Four Cs model is more consumer-oriented and attempts to better fit the movement from mass marketing to niche marketing.
By defining offerings as individual capabilities that when combined and focused to a specific industry, creates a custom solution rather than pigeon-holing a customer into a product.
Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors. This is based on 8 core sessions which are key areas of knowledge required by online marketers.
Typical examples of mass-produced, tangible objects are the motor car and the disposable razor.



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