Marketing, Social Media, Big Data, and Web Analytics Information You Can Use – Reach Your Best Insights!
Noting when your site is outdated can sometimes be the easiest part of the website maintenance – see this post How Updating a Website Is Essential to Your Business for a few ideas.  Implementing changes become the challenge, which sometimes mean a major upgrade or redesigned site. If you find your business facing a site update, here are some starter ideas to approach the layout, and have a smoother discussion with a designer or developer. Create a relatively broad list keywords for search engine optimization, though remember to select words that speak to your customers.  Spend time crafting the text around the selected keywords to explain the benefit customers receive from working with your business. When adding a mobile site, choose simple actions a visitor would take to contact your business online. Footer content should appear across each page, containing social media buttons (Twitter, Pinterest, Facebook, Google Plus, Reddit, etc).
When you have established your choice for a website design, avoid delays to deliver your content.
Only use content and media essential to convey your service, product or organization.    Revising media and content continually without a dedicated staff or schedule creates a diversion from other essential business tasks and adds unnecessary costs to your business.
To manage the changes you want to see, develop a timeline and manage it with a project manager. By pressing a button, it takes a screenshot of the current page, goes to the feedback wizard, and then allows users to paint, write, draw, blackout, crop, and give comments to show exactly what they want. Highlight a specific area on the web page, blackout unnecessary stuff, write a description, and check out the feedback preview before sending in the feedback.
Customers can vote on their favorite bit of feedback so you can track which changes are working, monitor feedback with a statistical system, and organize your content with an automatic duplicate search system.
Target your questions to any customer type, keep questions short, and get results privately if you prefer to be exclusive.
The system triggers when a unique action takes place such as downloads, checkouts, uninstalling etc. Measures satisfaction throughout the web experience across the purchase lifecycle (from browse to checkout, purchase, post-purchase, etc.), across brands, and across a lot of points to find out where a user fails to succeed in your specific pages or actionable items. Captures websites and makes it useful for web designers and developers to check up on their work, get constructive criticism, and improve their projects.
Post your landing pages, mockups, wireframes, apps, and interfaces and get feedback from experts with real world experience. Proofreaders will be able to see each others’ comments and be able to work more effectively while managing conflicting feedback. Visually review print, web, and video assets with markup tools like a pointer, pen, crop, highlighter, shapes, and images. Upon uploading a design, an automatic e-mail is sent to clients which makes it easier to receive fast feedback. Test your ideas, designs, and services from an audience that is passionate about new websites. Engage customers on Facebook, your website, searches, or on any mobile device to build better relationships.
Create unlimited categories for suggestions such as, feature requests, bugs, in progress, and so on. Sitepoint review and critiques forum has a large community which is available to help fellow designers out by providing feedback on their design elements and website reviews. Create a feedback community by giving your customers a platform to share, vote, and discuss feedback. Helps users complain with a location-aware mobile app to one of any 100 million+ local businesses or service providers worldwide. Get customer satisfaction ratings, advanced analytics, and open your customer service up to social media like Twitter and Facebook.
Select your participants from specific demographics or choose your own customers to perform tasks that you want. Test designs at any stage by selecting popular predefined tasks or creating your own tasks. Implement to your site with a single line of code, start testing immediately, and watch your users’ mouse movements and clicks.
With a cost of $20 submit your URL and arrange questions you want to get answered by an army of feedback people. Create tasks, share the link with your participants, and then watch and listen to the recorded sessions anytime, anywhere.
Prepare some sets of tasks for your users, their demographics, and watch them complete the tasks, or not. Choose a test from a variety of user testing types and learn more about the process and engagements.


Create surveys fitted with your company branding, and send them to your customers or employees.
Create surveys by choosing question types, survey templates, skip logic, and many more customization options. Combine 26 basic question types with customizable options for research, insights, tracking, and marketing automation.
Drag and drop form fields to create any type of survey, embed to your site with a single code, or share it via a link. This open-source live support application enables one-on-one chat assistance in real-time directly from your website. Open-source extensible, customizable, instant messaging framework with an easy installation.
We’ve got lots of feedback tools and services and tried to cover them all for curious and passionate listeners. If there isn’t a flaw in your product or its practicality, there must be an error in the launch process. The easiest way to build up anticipation, inform your target market and keep it in focus is to create a pre-launch landing page.
Don’t keep off the task for the last minute; it won’t be of any use if you set up the landing page close to the actual launch date.
When you have a product idea, you also have a fair idea about who your target customers are.
Don’t be vague; a pre-launch landing page will be able to serve its purpose only when it offers the right details. Once you have the perfect pre-launch page in place, interested people will sign-up for updates on their own. Unsupported browserThis site was designed for modern browsers and tested with Internet Explorer version 10 and later. Hypertext Transfer Protocol: the most popular application protocol used on the world wide web. There are three elements of a URL that we can customize: the domain name, the subdirectories and the file names.
We have looked at the rankings and weights that we give to keyword domains and some people have complained that we’re giving a little too much weight for keywords in domains. So be careful when you choose an exact match domain, but don’t let that scare you away from using keywords in your domain name.
When we talk about subdirectories or subfolders, we can take a look at the depth and width of these folders. The width of a directory doesn’t influence rankings; you can have as many pages as you want. Subdomains are often seen by Google as separate domains, which means you have to do twice the SEO work. However, if you have several, non-related products, it might be a good idea to use subdomains. Dynamic URLs can usually be identified by looking for special characters, such as question marks and ampersands. When it comes to choosing a good URL it’s all about usability; if it’s good for users, it’s good for search engines. If you want to split words, always use hyphens in your URL instead of underscores or plus-signs. Kevin VertommenKevin Vertommen is a online marketeer with a passion for design and photography. Plan how they will appear in the navigation, as well as whether or not subdirectories and pages on other sites are used. An example is being able to call your business via a simple button instead of forcing a dial up of a number. It should contain the business address, as well as links, badges, and widgets for other associations, such as the Better Business Bureau or trade association membership. Adding more than a few months to code and finalize function because of a last minute request can be problematic for your designer and ultimately your business.
Start by setting up a basic feedback form, customize the fields, add some CSS styling to the feedback window, integrate it with code, and wait for the feedback to come in. Have control over the chat group where you can ban users, delete messages, add moderators, and even ban words.
However, if you know other tools, methods, or even experiences that might fall into this article range, feel free to comment below.
Ask yourself – did you build up anticipation about your latest offering among your target customers?


The earlier you think about it, the better it will be able to create interest about the product.
But only when you start to talk about the product idea with real customers will you be able to refine it. Make sure you talk about what it is, what problem it solves or how it betters some aspect of the customers’ lives.
And whenever the launch is scheduled, make sure you keep them informed about the developments. A URL might look very simple at first sight, but it actually comprises several important pieces of information.
In the following chapters we’ll discuss each of these elements individually and see how they can be optimized. It’s probably the part of a URL that is most visible; often being communicated in emails, on flyers, business cards, etc. In days gone by keyword-rich domains were easy to rank because the ranking algorithms were less advanced. And so we have been thinking about adjusting that mix a little bit and sort of turning the knob down within the algorithm so that given two different domains, it wouldn’t necessarily help you as much to have a domain with a bunch of keywords in it. As long as you don’t overdo it, you should be fine; keyword stuffing should always be avoided. The website from previous example might offer tshirts for women and children next to men’s tshirts. As long as the pages are unique, this doesn’t pose a problem (we’ll learn how to deal with duplicate content later).
It’s not always possible to change your domain name, domain extension or subfolder structure, but changing the name of a page takes up far less time. This is unnecessary because the content on the page can be crawled and Google can interpret the different parameters. A wireframe can be drawn on piece of paper, as well as created in online software as Omnigraffle.
To be manageable and not overwhelmed by managing pictures, keep images to a low count 30 if possible and avoid stock photos – Thanks to Pinterest and Facebook, customers are expecting real experiences when they come to see you. Let the designer know if you plan to update pictures more than once, so that they can review with you where new images can be placed in the site code. Because social media platforms and organization typically considered highly ranked in a search engine, placing these into the footer can strengthen search engine optimization. We’ve categorized each method of getting feedback into 7 different concepts to narrow your search. This will not necessarily help you rank higher, but it’s useful for your visitors because it’s easier to remember. These types of domains are often referred to as ‘exact match domains’ (EMDs), because the domain name matches a specific search query.
A domain extension doesn’t determine whether or not we're dealing with a high quality site. Country specific domains don’t rank as well in other countries, but it can get you a decent amount of local traffic. Don’t make your subfolders too deep and use them over subdomains (unless you have two non-related products or services). A good structure can help the indexation process of your website, but, unfortunately, there are plenty of websites that use incorrect, suboptimal URLs. It doesn't only serve as a navigational tool for users, but it can also help search engines correctly index your website. These keywords will show up in bold in the search results, making it easier for users to identify relevant pages. Check out Envato StudioSee what’s popular this week on ThemeForest, including multi purpose themes, single page layouts and much more! The only way we can survive and even stand out is by shaping ourselves with the help of others. In this article we take a look at the various elements of a URL and how we can create a structure that will help us rank as highly as possible. So let’s get our customers involved in building our business better, with some feedback tools and services.



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