February 20, 2014 by Eric Walker 13 Comments My goal for you with this blog is for you to identify each of the 8 marketing elements that MUST be in your marketing arsenal. If you’re not spending MOST of your time tweaking and perfecting your headline, then you should. Here’s a benefit – You could play 4 days of music without ever running into the same song twice. The wiz-bang MP3 has 32 GB of storage, WHICH MEANS you could play 4 days of music without ever running into the same song twice. This could be anything from a short quote from a satisfied customer to an anecdote written by a customer describing how your product or service has helped them.
Thirty seconds to two minutes long, that features a satisfied customer singing the praises of your business.
It’s simple, detailed steps like this that I value most in Daily Marketing Coach, Eric.
I must admit, I am new to all this, but I can appreciate how immensely beneficial mastering this could be for me and many others in the MLM business in my country.
I’m am into the business of distributing coffee, tea, hot chocolate, and supplement, and I know that or healthy and I also know 255 million people consumes coffee. If you’re like many dealers, you’ve increased your digital marketing spend over the past few years. These numbers show that dealers are investing more and more into their digital marketing budgets each year, and rightfully so– consumers are devoting more and more time to researching automotive purchases online than ever before. A solid digital marketing strategy isn’t just one that drives traffic to your website or boosts your social presence. Online video, whether on your own dealership site or on a branded YouTube channel, also fits into this category. Earned media, in terms of digital marketing, takes the form of social media mentions and shares, online reviews and even links back to your website gained through your SEO strategy. Even without complete control, you can still ensure that you’re making the most of earned digital media by encouraging your loyal and satisfied customers to write online reviews, or by maintaining a social media presence that encourages engagement and social sharing. The paid search ads, display ads and video ads you create can reflect your brand and promote precisely what you choose, be it a vehicle, an incentive or a selling point of your dealership. A digital marketing strategy for your dealership that neglects one or more of these types of media isn’t effectively capturing the attention of all potential customers in your market. The key to implementing and maintaining a full-service digital marketing strategy is to choose a full-service digital marketing firm.
All the elements of a comprehensive strategy work together to effectively capture leads, drive traffic and boost conversions. A successful full-service digital marketing agency will understand all profit centers of a dealership, from sales to service to parts to accessories.
Your full-service digital team will work to leverage your owned, earned and paid media where they come together, utilizing a comprehensive overall strategy to help all aspects of your business thrive. Force Marketing provides the full complement of automotive direct mail and digital marketing services for a vast array of clients spanning North America. Remember that you can download your licenses whenever you want in the Downloads section of your profile. It may sound obvious, but companies frequently overlook establishing exactly who their clientele is supposed to be.
You need to know your business and your niche in order to know who would convert into a sale via your marketing campaign. Everyone who enters your sales funnel – that is, your website, social media pages, and mailing list – can prove to be valuable, even the ones who leave early.

Non-converting leads will initially leave the sales funnel, but that may not be the end of the interaction. Sometimes, people aren’t ready to make a purchase the first time they discovery your business, but later, when they have more disposable income to burn, they might be inclined to buy. Let’s us know which of these elements you use or need to adopt in your marketing in the comments section below.
If I’m your target audience, then I’m all about the 4 days without ever running into the same song twice. So I could add-on a Facebook group of community members dedicated improving content and copywriting. Firms modify each element in the marketing mix to establish an overall brand image and unique selling point [Unique selling point: The unique thing about the product that makes consumers buy it. What many have not yet realized or embraced is the importance of comprehensive, full-service digital marketing. Your website, including all written content, incentives, web banners and more, is the destination– all your digital marketing efforts drive customers here, where they can either make a conversion, or gain the information they need in order to visit your showroom.
You and your digital marketing company can work together to develop a voice for your site content and a branding strategy that’s reflected in everything you create. Video usage is on the rise, with 84 percent of video researchers reporting that they plan to watch auto videos the next time they shop for a car, according to a study by Google. Think of how many car-shoppers have visited your dealership because of the recommendation of a friend or family member. Paid media is beneficial, and even necessary, to your overall digital strategy because you can control the message you’re delivering as well as the delivery method. They can drive traffic to the properties you own, like your website, and can be adapted to suit your needs.
But now that you know that, how do you ensure that you’re making the most of these channels and putting forth a strong, solid strategy? Your paid search strategy and your organic strategy must be aligned because once you understand what users are searching for, you can increase the effectiveness of each. An effective strategy will take each of these into consideration in order to create campaigns that target the right consumers with the right services.
That strategy has to incorporate all of the different channels within digital, which work together to help your dealership dominate the competition.
Maybe it’s time to find a full-service digital marketing firm that can streamline your strategy and get effective, efficient results. Thanks to our years of auto industry experience and wide range of marketing expertise, we know exactly how to maximize your ROI.
But a successful campaign must be thoughtfully coordinated, and should meet with certain key criteria, without fail.
Your marketing campaigns need to be purpose-made to achieve some tangible goal for your business. It’s up to you to make sure you drop in on their radar from time to time, just to see if they are still interested.
Like all things in business, the more thought you put into your media and content, the better your results will be.  The above seven practical rules are things you can’t afford to miss in your marketing efforts. There are always going to be freebie seekers that would opt-in and opt-out of your database after they get what they are looking for. On the other, if a subscriber opts out of your list when you know you do your best to provide value and OCCASIONAL and relevant promotions, then you don’t need that subscriber on your list anyway. One that reaches all your current and potential customers with a consistent, strong message.

Developing automotive videos that reflect your brand can deliver your message to shoppers the way that they want to consume it. Earned media works in a manner similar to word-of-mouth, and can bolster your brand and lead to greater showroom traffic. If you have a special sales event you’d like to heavily promote, for instance, paid media can help you do that.
Too often, the different companies can’t, won’t or simply don’t communicate with one another. Your social media strategy must work in tandem with your website so that you’re delivering a consistent message across both channels. Nailing down these principles goes a long way toward ensuring the success of your marketing efforts. The truth is, very few companies can realistically address absolutely everyone as their customer. So you can draw from your own interests and consumer expectations to help address your audience, who most likely aren’t all that different from you. Beyond that underlying value, the ability to identify unique clients and remain in contact (through follow up, or “retargeting”) is crucial to making the most out of every lead. Following up with an automated, yet personalized, email or strategic ad can do wonders for customer growth and retention. A Canadian Bestselling Author, Marketing Strategist, Speaker and Trainer, Who help businesses grow their revenue. Your message or brand can become diluted, and key pieces of your plan can get lost in the shuffle.
On the whole, dealers will benefit from a multi-channel strategy within the digital realm because none of the channels that comprise digital marketing are entirely independent. These are the kinds of questions you should bear in mind as you begin your marketing campaigns.
You have tremendous freedom to choose the outlets you’d like to use in your marketing campaigns. The most successful marketing campaign has the seemingly uncanny ability to bring the consumer to action because they want to take the action. Perhaps now is a good time to look at your marketing plans and realistically ask: can I do better in one of these areas? Here’s a better one: setting a goal to move the first thousand or so units of a new product via your next marketing campaign. If you can answer “yes” to any of these, then you can only benefit by addressing those issues, right away. As we all know, the only sure fired way to fail is to go to business without a plan, so always approach marketing with a goal-oriented strategy.
Chances are, regardless of niche, your business will only benefit from engaging on at least a couple of those fronts. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. The best advice is to try them all, then hone in your focus on the one that brings the best results. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

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