Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. Research shows that behavioural email marketingA is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost.
The great benefits of event-triggered e-mails is that once set up and tested for effectiveness, they are a low cost method of boosting response. I think that the reason event-triggered emails are underused is that maybe many companies are still in a campaign mindset. A best practices briefing for high email volume businesses to take their email marketing to the next level.
To help marketers and consultants through the process of quickly creating a campaign we have created a email sequence planning template. This top-level approach shows the sequence of messaging in different media to be automatically generated in response to different triggers forming the business rules.
This more detailed example shows how a personalised communication can be specified within different blocks of an template - it's part of our template for planning welcome sequences. This example gives a more visual representation of a multi-wave campaign through time showing the "Sense and respond"A? or "digital body language"A? approach where follow up triggered communications depend on whether the email has been open or which links have been clicked upon.
A super-intelligent approach assesses the value of the customer and their propensity to convert and then follows up with the most appropriate medium to gain conversion. Advice on how to use online channels for welcoming new customers to showcase brand and product value and provide a good experience to adopting a new product or services and best practice tips on using digital communications to encourage loyalty and advocacy building on initial onboarding.. There is also a free trial right now, and maybe the most important part, costs are only based on performance, which means you always pay for what you get. Hi, what is easiest tool to use this automated e mail marketing, I eman that systems it self send messagars, if customer have open e mail, ect…. Awesome post Dave, I will be sending new customers to this post to fill their brains with behavioral marketing goodness! Sadly I don’t know a great tool specifically for flowcharts, this one was Microsoft Visio on Windows, these days I use Mac which means Omnigraffle.
The great big world of marketing has come a long way over the past few decades, especially since the emergence of social media, search engine marketing, and yes…even email. By implementing email marketing in your business plan, you are able to completely personalize, target and greet each person with ease.


A great email contains content that people actually want to share, and gives readers an easy way to do it.
Regardless of where you are sending from or who you are sending to, you can reach your target audience everywhere in a very short time. Try sending different types of emails to different segments of your audience for the best possible results. Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized very deeply so as to minimize the risks of non-performance.
Basically, it encompasses all the activities in details that needs to be done to ensure that a campaign is successful. For a marketing plan to be successful, the primary importance is understanding whether its adherence to the main marketing mix (4 Ps) is done in a well planned manner.
If you are focusing on extensive usage of technology, are you having ample focus on how you are leveraging the usage of technology vis-a-vis the competencies within your team?
Last, not the least, does it go hand in hand with the internal competencies of the team that will be implementing your strategy?
One barrier to setting up these event-triggered email sequences is the time it takes to specify the sequences if it's a new approach to the company or agency. You can let the technology take the strain since there are too many triggers and layers of segmentation to manage manually. To setup event-triggered email does need investment in a project to work through the relevant creative treatment and targeting for different customer actions and position in the lifecycle. This guide is aimed at managers responsible for growing online revenue by integrating different communications channels in larger organisations or businesses that are already fairly sophisticated in their email marketing. It was initially developed for a client who needed an event-triggered "Welcome" email sequence based around a brochure download.
It is simplified into clear blocks that can be tailored for different waves in the campaign.
So a high value customer may receive a phone call or direct mail which could maximise conversion. If you have custom made app, you need to build capability within you system and sync it with e-mail marketing tools to send event triggered messages. You can even segment your contact lists into demographics such as location or gender, then send custom emails to people in those smaller lists. In addition to having a “forward to a friend” link, it helps tremendously to include buttons to share on Twitter, Facebook, Instagram, and any other social media platform.
Email marketing helps keep customers around for a repeat purchase or even get brand new customers.


You’ll show your customers how valuable your brand is by simply sharing information about your business and content related to your product or service through emails.
One such way is to ensure the proper implementation using a marketing strategy plan or a blue-print of implementation for your strategy.
If your objective is to deliver a service, then the 7Ps of Services Marketing needs to be checked out for planned adherence. Is there a structured sequential blueprint to your Marketing Plan which you are planning to operationalize? A great strategy may fall flat without due importance given to the implementation and the competencies of the team. They have drawn a lot of attention from readers of similar articles as this one and had been shared extensively in professional networks like LinkedIn.
Our authors are educators from top QS ranked universities and practitioners from multinational enterprises.
You can send these slides to your personal contacts who might be interested in Business Diagrams. Mark Brownlow has more on the whys and wherefores of event triggered campaigns in this post on Email Marketing Reports. The left sidebar which has a high visual emphasis, so is good for response is fixed and covers both branding and response goals. It gives you two opportunities: through live (new visitors) and email messages (existing customers). Take note of your opens and click-through rates (CTR) in order to identify what’s making the numbers go up or down.
This has been proven to improve the overall results of your email campaign, so why not give it a try? I have found that the best approach is by sending your readers a variety of different types of emails, such as promotional or an email that introduces a new product or service to the brand. Be sure to pay attention to the number of unsubscribes – if opt-outs are high, you may want to try something different in your next email.



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