In a world filled with large brands and major events that dominate the headlines, it’s hard for small businesses to do things that get the attention of their target audience. Business owners have to resist the temptation to hijack events that don’t pertain to their business.
It’s just as important to prevent legal backlash as it is to prevent public backlash.
Piggybacking on the popularity of a pre-existing good way to get noticed but there are a lot of other businesses were trying to do the same things.
Similar to the last point, business owners should be ready to use their advertising budgets to promote the event-related special. In the end, though business owners and marketers may be trying to ride the wave created by popular events, there is still a lot of work to be done for event-related specials to work. Peter Roesler (1199 Posts)Peter Roesler president of Web Marketing Pros has an extensive background in all things marketing, social media, and search engine optimization. December 12, 2014 by RBDenterprise Leave a Comment Holding a marketing event can be a great way to expand your business, but what good is an event if you don’t get traffic to it? If you can do it, give a small swag bag to everyone and keep the best giveaways for a special drawing. Event marketing is important, and making sure you have the deck stacked in your favor to make it a success is something you should be planning.
StartUp FASHION On a mission to help independent designers make a living doing what they love. Have you ever been to a trade show or a promotional event and you just knew that brand had not prepared enough?
When it comes to online and offline events, online event marketing is key to success in order to engage your audience pre-event, during the event, and even after the event.
Use your social media presence, your online prowess, and your awesome marketing team to succeed at marketing your event. You know the age old saying, “be where your audience is”… if your audience is engaging with you heavily on Facebook or Twitter, why not help promote your event to them there? Best part – you can keep track of sign-ups as they happen and alert the attendees as needed. There are millions of small businesses competing against each other with websites, advertisements and marketing campaigns vying for the attention of consumers. Events are a tried and true method of marketing, and lots of businesses large and small use them to engage potential customers. Whether you host an event or attend one, be sure to put your contact information into the hands of anyone who seems interested. We live in a media-centric world, and if you don’t take pictures, it may as well not have happened. Promotional items are a cross between gift and marketing material, and they are always a hit at events. This entry was posted in Branding, Integrated Marketing, Print, Promotional Products, Promotions, Small Business and tagged branded merchandise, branding, event marketing, integrated marketing, marketing, promotional products, QR codes, small business, wall murals, wide format, window graphics. Whether a weekend cooking class, a walk–a–thon, or a hands–on workshop, events are an integral part of how you market your small business or nonprofit organization. Get a powerful — yet simple — tool to manage your events – Get foolproof step–by–step set up, with no software to download and no technical, design, or event planning skills needed. Professional, online registration reflects you at your best – Project a professional image: Ad–free, brandable communications keep your invitees focused on you. Track your online registrations easily – Get an instant dashboard view of registrations and payment methods. Promote your event and fill seats quickly with built–in tools – With Event Marketing, you get easy–to–use email invitations, reminders, event homepages, and your own public events calendar.
Use online registration to collect credit card payments securely – Automate collection of any event fees with secure, industry–leading PayPal credit card processing. Event Marketing handles all the details of setting up and managing your event in one complete, easy–to–use online solution: promoting your event, sending invitations, accepting registrations, processing payments, and more. What We OfferEVENT MARKETINGThe types of events that we are most often involved in delivering are exhibitions and conferences – though we do deliver corporate parties and activity events from time to time.
When delivering events, our focus is always on understanding the broader context of the brand and marketing strategies.
EXHIBITIONS & CONFERENCESOur strength comes in our ability to deliver a highly attractive and brand-relevant creative theme that supports this broader context.
For some businesses, the solution may not be to try to make a bigger wave, but rather to ride the wave created by other major events that have captured the attention of consumers. The organizers of major events often have very specific rules about how their event can be mentioned in advertising and marketing. Marketers need to make sure that their promotional materials are engaging enough to be noticed in a sea of similar ads. With so many this is trying to attract consumers by invoking the popular event, its unlikely that content without paid promotion would be readily seen.

It’s important to give thought to things such as the choice of event, the legal guidelines for marketing, and more. His impressive work history includes VP of Development at AppSoft Development, Director of Multimedia at Advantage Services, and Creative Director at Mammoth Technology. Tips for salespeople here: That is the most important question of your event marketing planning!
Eventbrite allows for advance planning of events, social media integration, ticket fees and more; a great way for people to easily purchase tickets or sign up for an event online or through their mobile app.
However, it’s important to remember that your event marketing does not stop – it continues through the event and even afterward. It is difficult to stand out from the crowd in such an environment, but event marketing puts your brand right in front of consumers in a way that other forms of marketing can’t.
Live Marketing reports that companies spend $24 billion on exhibiting at events every year.
Hosting an event gives you a chance to market your product to consumers while networking with other businesses.
You can do this by creating an email sign-up sheet or by offering incentives for people who visit your site and log in right then and there at the event. Additionally, social media gives you a chronology of people who interacted with your brand that you can broadcast to engage your followers and drive business.
Convention-goers often get excited about all the free swag they can receive, and you can leverage this to get the crowd to advertise for you.
ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Plus, built–in reports provide detailed information to help you plan both current and upcoming events. And because it’s an all–in–one solution, you’ll always have the details of your event covered! First, the marketing only makes sense if there is some basic connection between the events and the company.
As was mentioned in a previous article, images are what drive shares and engagement on social media networks. None of this should dissuade business owners from using major events to market their companies.
Give them a sneak peek to the event, allow them privileges the general audience may not receive, etc. My loves include photography, sushi, wine, helping animals, live music, and exploring the city.
As a small business owner, your event may not be a huge convention, but this gives your brand a chance to stand center stage and make a big impression.
Or, if you run a print shop, host an educational event for other small business owners about creating marketing material. Also stock your event with flyers, brochures and any other print collateral and work to put it into the hands of your event visitors. Playing photographer and social media guru can be a challenge, but with an up-to-date smartphone like the HTC One M9, you can handle all that and more from the palm of your hand. By giving away small promotional items, such as keychains, T-shirts and hats, you can make potential customers happy and have them advertising for you wherever they go. Post on your website about the event and take to social media to let your followers know where you will be. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing.
Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions. The budgets for these events vary from ?25,000 to ?250,000, though we do work on smaller events as and when they fall within a larger, integrated client project.
This may seem to be a simple tactic but there are some things that business owners keep in mind when implementing it. For example, a restaurant that is advertising specials for World Cup should at least have the matches playing on the TV.
The NFL tightly regulates the use of the term Super Bowl in ads, plus several related words letter of the use of synonyms for the game (e.g. Even without using official logos or event names, it is possible for marketers to create marketing materials that promote event-related specials without running afoul of the event guidelines. It’s worth the effort because tapping into the public excitement surrounding major events gives marketers a boost when it comes to interest in their specials. In short, show your audience they are valued but not just through words, through actions and the event itself.
And for those who may have missed the event – give them a chance to receive a recap with pictures and video if possible. Your primary goal should be to get as much information from potential consumers as possible as well as giving them the tools to research your business after the event is over.

Take pictures of yourself and your customers, and share them on social media to link yourself to the community around you.
Furthermore, promotional items drive business — Epromos reports that 85 percent of consumers do business with a company after receiving a free promotional item.
Reach out to bloggers in your industry and local news outlets to let them know about the event and your role in it, so you can get some press before the event even begins.
Our value comes in understanding the strategic considerations underpinning the fundamental reasons for the event taking place in the first place, and in delivering creatively exciting solutions that deliver the key messages effectively and efficiently to the target audience.
We are able to provide various levels of event marketing support – you decide what you need and we do it.If you wish, we can deliver the entire event or the following component parts.
Here are four things business owners should do when marketing their businesses during major events. Second, consumers can become upset if they feel a business is marketing with an inappropriate events.
For example, if a business is unable to use the name of a sporting event, a stock picture of a filled stadium with cheering crowds is enough imagery to get people in the right state of mind to take advantage of the event-related special. Marketers can also use promoted content on Facebook, Twitter, Linkedin, and, if they signed up for the trial, Pinterest. That means it should be something that tells people what your business sells or stands for. Do yourself a favor and make sure that attendees have to help your database in order to have their name in the drawing. And don’t forget a fun branded hashtag to corral the conversation so you can listen in and so can your followers.
Tell the people you already have in your arsenal and ask them to share with their friends too.
Items such as pop-up banner stands and wide-format posters are affordable, portable and can be reused for other marketing opportunities.
We can manage the invitation process from start to finish including HTML emails, database management, phone calls, direct mail and so on. To illustrate, a business producing unhealthy foods should not market themselves with an event for childhood obesity. Part of this it because they want to get money from advertisers who want to be the official sponsor. Also, since parody is protected from copyright suits, business owners can create names that are similar to the event.
That hashtag can be used before during and after the event in order to keep the conversation flowing and get a larger audience to over hear what an awesome event your brand is having. We create engaging presentations when required for these events by deeply understanding the products and services involved, and informing the audience about them in digestible bite sized chunks.
But they also have a vested interest in ensuring that whatever marketing is produced meet the needs of the events.
A business can’t say March Madness in an ad without permission, but they could have Motor Madness, March Mayhem, etc.
A final thing to consider is that when businesses try to do specials with every event, customers become so used to the premium pricing that they will never buy things at full price. Neither the Olympic Committee nor FIFA want to see their event or logo used in advertising for gentlemen’s clubs or condoms.
Business owners need to choose the events they market with carefully and to try not become too dependent on discounts to get sales. Their marketing guidelines give them a legal recourse if they feel their trademarks are being used inappropriately. In reality, there are a lot of violations of these rules and many others go unnoticed by event organizers. We supply all sorts of branded promotional materials such as uniforms, balloons, banners, red carpet, panel displays, flags, bunting, and so on. And though the most likely consequences would  be a cease and desist letter, the potential for much graver and more expensive repercussions exists.
We conduct post-event research and follow up as required to sustain awareness and interest. If you are running an event and you want it to be as successful as possible, you need to tick a few boxes. Getting the right event marketing agency partner on board is one of the most important boxes to tick.

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