Eloqua is a sales and marketing alignment platform that allows organizations to collect, analyze, and distribute wisdom about customers and their buying patterns so they can maximize new customer acquisition and implement Revenue Performance Management. One secret to making a marketing automation tool like Eloqua work is to create the digital assets that compels decision makers to provide their contact information in order to access them. What information or resources are they looking for once they experience a Trigger Event that makes them want to purchase your solution?
What would they be looking for once they experience one of Trigger Events that lets them afford your solution?
Win $1,500 worth of Trigger Event services by suggesting the resources you can put behind a form that can be used to alert sales to the fact that a decision maker now wants to make a purchase or can now afford to make a purchase.
Gathering this information gives you a significant advantage over the competition once the decision has experienced a Trigger Event.
To prepare yourself for any job the first step is to have a resume and cover letter that catches the employers attention. If event marketing is part of the marketing plan for your advisory business, then it is critical to evaluate the success of your events.
You will want to document the tile and date of each event you host, as well as collect contact information for every attendee so you can follow up after the event.
Evaluation forms commonly ask attendees to rate different criteria in order to establish the degree in which each factor was a success or failure. Beyond evaluating the individual event, it is good practice to plant the seed for future events. Whether you are hosting a public seminar or a social event, the goal is to bring in more business. Collecting email addresses from attendees enables you to continue marketing to them in the future.
Kristen Luke is the CEO and President of Wealth Management Marketing, Inc., a firm specializing in outsourced marketing department services to Registered Investment Advisors and fee-only financial planning firms. Most marketers (62%) report being at least somewhat satisfied with their ability to measure the return on investment (ROI) of sponsorship and event marketing initiatives, according to a recent report from the Association of National Advertisers.


However, nearly a quarter (23%) say they are not very satisfied with their ability to measure ROI, and 15% percent say they are not at all satisfied. Similarly, most marketers (68%) report being at least somewhat satisfied with their ability to measure the return on objectives (ROO) of sponsorship and event marketing initiatives, but a substantial percentage (32%) are dissatisfied. Below, additional key findings from the report, which was based on data from a survey of 78 client-side marketers from companies involved in sponsorship or event marketing, or both. Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses.
Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. Presented by: Paul ChaneyIn just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers, and much more! Through eight simple to follow, well-defined steps, SmartTools: Email Campaign Planner will help you establish an effective email marketing program to gather and convert leads.
Presented by: Mark Lerner In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way.
MarketingProfs uses singlesign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. McCann & Craig Elias share insights on how to build your network to learn of the hidden opportunities that can take your career or your business to its highest level. His relationship building skills combined with his knowledge of Trigger Events has resulted in a 20-year track record as a top sales performer, winning a $1,000,000 prize in a global billion dollar idea competition, having his last company chosen by Dow Jones as one of the 50 most promising companies in North America, and coverage on NBC, The New York Times, and The Wall Street Journal. One way to do this is to ask attendees to fill out an evaluation form at the conclusion of each event. For example, attendees are asked to rate statements to the extent which they agree on a scale of 1 to 5 with 1 (strongly disagree) being the lowest score and 5 (strongly agree) being the highest score.


Ask your attendees if they plan on attending future events and if they would likely bring a guest. While collecting email addresses is an important part of an event marketing strategy, you will want to ensure that you are asking people to opt-in to receive your emails.
Limiting the length of the evaluation form to one page increases the likelihood of attendees completing the form.
As founder and chairman of the consulting, training, and research firm Ferrazzi Greenlight, Ferrazzi counsels the world’s top enterprises on how to dramatically accelerate the development of business relationships to drive sales, spark innovation, and create team cohesion.
This will help you make necessary tweaks to improve future events as well as collect valuable contact information from attendees. One way to do this is to include a statement at the bottom of your evaluation form indicating that, by providing an email address on this form, the attendee is agreeing to receive future email communication from you. While you may have an inclination to ask qualifying demographic questions such as net worth, be careful not to ask for information that would deter someone from filling out the form.
Ferrazzi is a thought leader and a philanthropist, putting his signature methodology to work to aid corporate citizenship and education.
This type of open-ended question can generate ideas that may not have occurred to you on your own.
Focus your evaluation form on gathering the information required to help you improve future events and that will help you follow up with attendees following the event. Ferrazzi has been published in The Wall Street Journal, Harvard Business Review, Inc., and Fast Company, and has appeared on The Today Show, Good Morning America, CNBC, Larry King, and other national TV. Prior to Polaris, he held senior positions at Microsoft, leading product planning for the Exchange Server Group and developing Service Delivery Platforms focused on mobile applications and was the founder of Jump2Go, HelpShare and Soft Labour.



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