Inbound Marketing RisingLook at this infographic to learn more about the difference in inbound and outbound marketing, as well as marketplace trends. Getting to the ROI of Social MediaThis infographic gives statistics on the current state of social media measurement, as well as tips to better determine its ROI. Event Marketing from A to ZThis is a great infographic that give an in-depth guide to event marketing. Connect With Us Contact Launch Marketing to see how our turn-key marketing services can generate leads and drive revenue for your business. Recent sad events reinforced the need to understand the risk involved with different types of events. This Event Marketing Checklist is a must have for PCO and novice conference planners alike, a great tool to make sure that your event is being marketed in the right way. This is a PSD template to help you with the correct dimensions needed to make your image Facebook friendly.
I have been a professional marketer for more than 20 years now, which both makes me feel old and, shockingly, at times wise.
Now, I will admit that I have also tested and measured my marketing emails quite a bit (more than I want to admit, actually), and based on my years of research and diligence, I want to save you from all the mistakes and painful learning moments I had to go through in building event email marketing campaigns. So I sat down and wrote out my best, top-of-mind event email marketing tips that have worked for me over-and-over again and that won’t steer you wrong, whether you are marketing events to potential attendees or marketing an event planning service or event venue. If your audience signs up for your list thinking they will get useful resources and value-adds only to later receive a slew of stale sales emails, you will anger more people and damage your brand more than you can imagine. However, if you would have told them you would be primarily sending them crappy sales emails, your signups would be dramatically lower, but those people receiving your emails will be ready for your crap. But lets turn that around … Better yet, never push lots of sales pitches to your audience (because they are sick of being sold), stay far away from salesy language and instead be courteous, positive and honest in what your email recipients can expect when they opt-in to your list. It’s a good thing you already know that self-promotional emails don’t move the needle much ??  So what emails do work? Beyond providing your email recipients with educational and inspirational content, occasional offers and discounts that are of value to them also make great email topics.
Yes, you can certainly provide the expected offers like early-bird savings or discounts off your services.
If you are like us and garner opt-ins via a variety of tactics (like product trials, e-newsletters and how-to guides), you want your new recipients to understand the kind of value they will get from your emails. So a good rule of thumb is to send six emails to your new email list members within the first month of them signing up. After that, I would recommend emailing to your list not more than twice a month and sending out one (1) offer email for every four (4) educational emails. The key here is consistency, and dropping off will only hurt you because your list members will forget about you. Before you can market your event, you need the groundwork in place to start planning and building it.  And Planning Pod has 26+ easy-to-use tools that can help you and your team manage every detail and collaborate online with ease. I have found that my social media friends and followers are much more likely than my email list members to read our blog, so I have provided my email list with abbreviated versions of blog posts.

For starters, subject lines should be less than 45 characters (including spaces) so that they can fit onto smartphone screens.
Using alliteration in your emails (words in a phrase or sentence that have the same first consonant) also catches people’s attention and has been found to regularly improve open rates. Generally I would say to avoid punctuation in subject lines (especially exclamation points … another spam flag).
Event professionals love to include lots of gorgeous pics in their event marketing email messages, and for good reason … you get lots of amazing photos from all the great photographers working your events. A better practice is to focus on the messaging and basic HTML layout of your email, which almost all recipients will be able to see, and strategically embed one or two images in your emails that the user can turn on once they have opened the email.
Oh, and avoid using attachments in your email blasts … they are also a spam flag for Internet service providers and email spam filters. In my decade of hard core email event marketing, I have rarely had any success sending business event related emails on weekends or Mondays or Fridays.
If you are sending event email invitations for social events like weddings or parties, blasting your event emails on weeknight evenings or weekends may actually show better results. People make fast decisions on whether they should read or trash an email, and you usually have 1-2 seconds to get their attention. For your call to action to stand out, it should be in another color than the rest of your email; red is the most visible and garners the most attention, but green also works well. This dilutes the value of it, and other people tend to overuse your list and do things with it you would never do.
Get Great Tips, Insights and Advice Every WeekSign up for our Best-of-the-Blog eNewsletter and we will email you the latest posts every week. Get Great Tips, Insights and Advice Every WeekSign up for our Best-of-the-Blog eNewsletter and we will email with the latest posts every week. I am going to make my dear readers happy with some free event management templates that will make your life easier.
I believe that if you just approached the world of events, these are great references to avoid forgetting macroscopic elements.
He organised Event Tech Circus and Tech Fest, two top events in Europe for event technology enthusiasts. This template will help you to rationalise a few steps so that the only emotions you will feel will be the ones related to the fact you are getting married, rather than for the cake not being delivered. If this is the case, Microsoft has a free fundraising donation tracker template to download for free. About a decade ago, I also stumbled into discovering that the colors red and green are optimal for emails (and especially for call-to-action buttons) and that blue just blends in with everything else.
For starters, timely studies and research conducted by you on topics that interest your audience. Usually a mix of educational content and discounts work well, and towards the end of the month you may want to toss in an opt-in confirmation email to make sure they are interested in sticking around.
The reason for this is that people enjoy mulling through content and don’t mind getting more of these types of messages, but if they receive too many offers they tune them out and start ignoring them.

So ask your blog to do double duty and use your posts as content sources for your emails and e-newsletters.
In addition, you can curate content from other blogs and industry Websites and include blurbs and links to those in your emails. Well, by putting your company or product name in the subject line, people will more easily recognize you among all the detritus in their inbox and be more likely to open a mail from a known entity.
But question marks actually perform extremely well because people are intrigued by questions and want to know the outcome or answer, so consider using enticing questions in your subject lines, too. So any emails you send that are a single image or are image-heavy may not be opened by a large percentage of your recipients who have their images turned off.
But for emails for business events, your best bet is to send out on a Tuesday or Wednesday between either 8-10 am or 2-4 pm, with Thursday being a close second.
Mainly because many people take long weekends and are sometimes out on Mondays and Fridays, plus those are the two work days in which people are the most buried. So you want them to dial into your message fast and be directed immediately to your intended action. It needs to be direct, clear and short (less than 10 words), and it needs to be the next step the person should take regarding the email. And it should be above the fold (visible in the email viewer or when the email is first opened) and the first thing a person notices when they open the email. Your list is gold and your most valuable marketing asset, so don’t let someone ruin all your hard work and piss off your audience in the process.
Purchased lists are often unreliable and the members of the list have not opted in to receive your emails, so your messages may not be welcome.
He suggests to embrace risk and offers an amazing template to makes sense of your event risk factor. I’ve worked with one of his templates while participating as a Media Partner in Event Tech Circus. Videos detailing useful ideas and tips that educate them in their areas of interest and your areas of expertise.
For example, you could curate discounts from events industry partners and offer them to your list. Images and graphics that illuminate, inspire and entertain (oh, and infographics are still very effective, too). If you are providing content, it should be to click on links to navigate or to download something. Anything that varies from the norm but still reflects your brand and offers value is worth trying at least once.

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