Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. Is it taking an ad out in a newspaper, sending a direct mail piece to potential customers, setting up a booth at a local trade show or establishing a solid promotion? A big picture definition of marketing is letting your community know who you are, what you do and enticing them to check out your services. It includes all the typical marketing and advertising options but is so much more than that.


It is everything that represents you, everything you do, how you act, how you talk, what you wear, how your customers are treated, the results your clients achieve and the vibe or energy of your business. Marketing encompasses all these things, and the bottom line is that your marketing message needs to be consistent.
Either they don’t have a plan at all and are winging it or they have a plan but by the time they start to initiate the process, it’s too late to do any real good.
If you don’t take the time to do this, you will most likely spend the year in urgency mode.
Internal marketing initiatives: It’s typically more cost effective to spend your energy and marketing dollars in this area first.


External marketing initiatives: At some point, you must branch outside of your current clientele base and facility into your community. Team development: If you’re going to spend a lot of time and money marketing your programs and services, be sure to spend a great deal of time developing your team so they can provide the experience that is consistent with your marketing message.
Her million-dollar training studios in Portland, OR, and Vancouver, WA, have received Better Business Bureau Business of the Year recognition.



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