KFC, Kentucky Fried Chicken, the American restaurant chain specialized in fried chicken has many outlets here in Japan. According to the KFC website the tradition of eating fried chicken in Christmas Eve started in the 70s. Other businesses, like for example convenience stores and supermarkets, also have special offers for chicken in Christmas.
Ayase Haruka is one of the actresses that appears in the Christmas advertising campaigns of KFC. KFC is selling fried fish in France, continuing the blurring of the lines separating restaurant menu categories. With restaurant customer traffic stagnant globally, concepts are willing to look anywhere--even outside their traditional menu borders -- for something that will spark consumer interest and sales.

In Christmas Eve in many KFCs in Japan there are large lines of people waiting to buy fried chicken. A foreigner went into a KFC in Aoyama in Tokyo and said that he had no other option but to eat chicken for Christmas Eve because it was impossible to find turkey in Tokyo.
The chain's Boxmaster Fish wraps two fried-fish tenders, a fried hash-brown-potato patty, lettuce, tomato, cheese and peppered mayonnaise in a small tortilla. A recent example is Italian casual-dining chain Olive Garden's decision to add the Italiano Burger (its first burger) to its lunch menu. In Australia it has added an English Burger, a chicken sandwich topped with coleslaw, cheese and English mustard. One of the employees of the restaurant saw an opportunity in the comment and decided to tell his supervisors that maybe it would be a good idea to promote chicken in Christmas as a substitute for turkey.

Last summer, McDonald's partnered with Barilla to put a line of pasta salads on its menu in Italy. The idea caught on and in 1974 KFC launched an advertising campaign with the slogan ?????????????! In Spain, KFC has introduced the Tower Empire (below), a huge sandwich consisting of a breaded chicken fillet topped with a hash-brown-potato cake, salsa, mustard, lettuce, crispy onions and pickles, all within a sesame-seed burger bun. Since then, KFC has been promoting chicken every Christmas until it has become almost a synonym of Christmas Eve dinner.

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