Real stumbling block to effective marketing is not knowing the difference between these terms. A strategy is a broad plan derived from environmental analysis that is designed to achieve a company’s objectives.
At its heart, a marketing strategy template  answers the question: Why should our customers buy our product (or service) and not our competitors’?
In many smaller companies, strategy creation may take place on all three levels simultaneously. A firm’s context, or position in its market, has significant implications for strategy, and the marketing strategy matrix is a prescriptive template that links marketing strategy to market context. You can use this tool for generating strategy or for reviewing strategies proposed by staff or operational managers. Here are the instructions to follow in order to create the marketing strategy temlate matrix.
Identify the context by delineating possible strategic situations.We have chosen to illustrate five strategic situations on our  marketing strategy template.


As a recap, here are the procedures to follow when using the marketing strategy template matrix. Select one of the five generic strategic situations that best describes the marketing context for your business and product.
Use the matrix to identify applicable strategy options or to see whether a strategy is appropriate for the given situation. Fill in the marketing strategy template matrix with your own data and thoughts  at the intersections of each strategic situation and strategy option. New Product Marketing Strategy Template Step 3: “How the product will get to the customer? The matrix can be used to identify these implications and make sure the strategy reflects them. The prescriptions of the matrix are based on a compilation of many studies of marketing strategy, and while not 100 percent valid in every situation, they can be expected to be valid in most circumstances. Enter your email address in the form below and we’ll send you the editable presentation with your marketing strategy matrix template.


Deviations from the prescriptions of the matrix should be justified by an explanation of how the situation differs from the norm.
A firm (not necessarily the leader) has a sustainable advantage such as low cost or patent protection. The other situations all imply a strategic advantage or at least the potential to create one. Local service businesses such as restaurants are good examples (segmented based on price, menu, and location).
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