The Skeptical Science website by Skeptical Science is licensed under a Creative Commons Attribution 3.0 Unported License. On the other hand, savvy customers consider many other factors besides price (otherwise, there wouldn’t be much of a market for BMWs).
This strategy gets a bad rap because  a lot of the companies who use it provide bad, expensive support.
In any case, remember that people simply respond to incentives, and that there’s a very valid reason why your cheapest customers are asking the most questions!


And being savvy, these people are more likely to be able to troubleshoot their own problems.
It’s that people who require more support are more likely to make their decision based on price alone.
Adding tooltips, wizards, help, and a FAQ will probably greatly reduce the amount of support requests you need.
In other words, make your service attractive to savvy customers who (like everybody else) are also looking for a bargain without attracting dummies in the process.


This is a strategy used by Internet providers everywhere: advertise cheap prices to get that grandma demographic, but then make money on support and installation. When it comes time to choose a car, what’s the only rational factor that will drive (heh) my decision?



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