Our unique manufacturing capability allows us to manufacture custom sizes for all print and frame options.
In a hurry? We have also shown some example sizes to give you a rough idea of pricing below.
The price tags on sale items often use anchoring very effectively by including the higher regular price alongside the discounted sale price. The pricing glossary section contains a more complete definition of price anchoring but basically it takes advantage of the fact that humans tend to place to much information on the first piece of information received and evaluate subsequent information in relation to it. And since people knew almost nothing about tablets they also knew nothing about how to value them. For several minutes the price of $999 dominates the screen, and is even referenced in the presentation.
Then the price of $499 comes creating down from the top of the screen, crushing the $999, and the crowds goes wild. In each case the regular price is prominently displayed, the anchor that serves to establish the "real" value of the item. A $55,000 pair of headphones illustrate anchor pricing in the extreme, making even $2,500 headphones feel like a relative bargain.


The historic ships in Baltimore, open to tourists, recognize that they offer diminishing marginal utility and price accordingly. There is an additional pricing benefit to a loss leader strategy when it comes to implying value, and it can be flipped around to suggest quality.
A high anchor price (the standard registration fee) establishes the value of an event and makes the discounted early registration price almost irresistible. The pricing strategies used by Hollywood often show as much imagination and creativity as the movies themselves, and other vendors can learn from them. Ordering printing online shows how simply changing the way an offer is presented can have a powerful effect on the way it is perceived. What would worry you more – a competitor that charged less or a competitor that charged a lot more? Anchor pricing takes advantage of the human tendency to rely too heavily on the first piece of information received and make later judgements in relation to it. At the time tablets were virtually unknown to consumers and Apple wasn't just introducing a new product, they were introducing a new class of device. Well, if you listen to the pundits we're going to price it at under a thousand dollars, which is code for $999.


It works because the anchor price of $999 had already been established in their minds and $499 felt like an incredible deal in comparison.
That same garment presented at the discounted price but without mention of the higher anchor price, might still seem like a good deal but some of the magic would be lost. Both concepts are defined in the pricing glossary with additional examples in the case studies section. Raising prices can be even more effective - adding prestige to your brand and anchor prices to your strategy. In the case of pricing the anchor price is designed to make the other prices seem more attractive.



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