This is 10 teeny tiny thumbnails of the soon to be heretofore thought of as the greatest landing pages ever seen on November 23rd, 2010.
And that’s exactly what your visitors do when your design sucks, you have a video auto-playing with no mute button, there are no indicators of trust or security, the form has a million fields and the testimonials look like you wrote them yourself.
Soooooooo, today we’re going to take a trip down to the Top-Notch Landing Page Store and see if we can rustle up something to inspire your next design.
Each of the following pages exhibits excellent qualities of conversion centered design, but most of them also do a couple of things wrong. Even with a clean and conversion oriented design, many pages still commit the cardinal sin of providing outbound links that aren’t part of the conversion funnel. The links at the bottom of the page still go to external microsites (click the image to see the full screenshot).
Social proof in the context of landing pages refers to the idea that your visitors will be influenced positively (although there can be negative effects) by showing evidence of others participating in the use of your product or service. I was a little underwhelmed when the next page was a blog, rather than a continuation of a marketing experience, so I’d do something more engaging at that point. They have used geo-targeted segmentation to set up my location, and are presenting a big bold value proposition statement (50%-90% off) to get me interested. Simple forms: In step 2 (the lead gen portion), they ask for your email address only, reducing the barrier to entry to a bare minimum. It pains me to repeat the same thing over and over, but the call to action on your buttons is REALLY IMPORTANT. It tells a simple story: As a click through page, it provides enough information and interest to warm up visitors and encourage them to continue down the intended conversion path.
This is the modern apple-esque equivalent of the old-school long sales letter landing page. The price and call to action to buy the app are nicely positioned above the fold, leaving you to explore the page knowing how to interact when you are ready.
Proof of concept: The photo gallery at the end caps it off nicely by showing that you can take great photos with this app. The reviews beneath the phone are highlighted in red, making them the most important visual aspect of the first screen. Despite how much this looks like a standalone landing page, it’s actually their main pricing page.
Trust and credibility: The Verisign symbol is placed next to the purchase button and the grouping of worldwide brand names directly below helps to reinforce the value of the product.
Attention to different reading styles: There is a nice mix of bullet points, coupled with detailed descriptions for those who need to dig deeper. Would love to know how this converts in comparison to a similar page that had the regular global navigation and footer distractions.
As one of the world’s biggest newspapers, they clearly need to keep up with the times when it comes to marketing.
It’s a great video that really demonstrates the power that video has to tell a story. Like I said at the start, I don’t want to link to the campaign page, to prevent skewing the stats just for editorial purposes. If you have other great examples of landing pages or have any questions, please jump into the comments. I just thought Group On page was very generic and can?t convert well depending on the users intents when landing there. It does give you a complete registration form at the 3rd step so they do lose a bit of their street cred for simplicity. I think the Theme Forest ones (and the ones we provide) are a great way to get started when you don’t have a designer.
The Theme Forest ones are nice, and if you biught one of them, you could re-create the page inside Unbounce (either by chopping up the PSD) or getting an HTML version that has pre-chopped images and just importing them and laying it out in Unbounce. Do you think they started off from scratch, or have they bought any of the templates that you can buy? I think most of them will have internal design teams or design agencies that they pay to do this kind of thing. If you are working on a smaller scale (most of our customers are SMB) – then starting with one of our templates is an easy way to get going. I notice that all the links in your nice piece here open external sites in the same tab, thus removing viewers from your page. If this were a promotion specific landing page I would open them in lightbox modal windows most likely. Here the links are more there as a thank you to the owners of the content rather than a place to drive readers as they go to their main homepages (for the most part) rather than the landing page in question (to protect their conversion stats).
I prefer opening a link in a new tab because that way when a person ventures off down the internet rabbit hole and gets distracted, they don’t lose the original place they started from which can happen when you have tons of tabs open and click through many links in one session.
With the release of WordStream’s new landing page grader tool, we can’t get landing pages out of our heads!
Before we get started, it’s important to remember that landing pages aren’t just about the page itself. In the spirit of competitive analysis, I spent some time Googling around and comparing the best and worst landing pages that I saw for those Google searches.
This Kaezi landing page looks great – it’s showing me a bunch of studio light kits I might be interested in, and I can click an individual set for more details. The first huge problem is intent – I clicked an ad for photography lighting kits, and this is what I get. What’s really frustrating is that this site does have what I’m looking for – they just make it hard to find. Even if I stick around long enough (and the vast majority won’t) to explore, none of the navigation links near the top seem to help me with finding lighting kits.
Next we’ll try another Google search, this time for “dog beds,” because we all love our dogs and want them to be comfy 'n' cozy.
Orvis does a pretty solid dog bed landing page – their landing page features a wide selection of dog beds, and an eye-catching photo of a happy, napping pup. This page is a struggle because it does a lot of things right, but the things it does wrong are pretty damaging. There are a ton of great Amazon reviews featured on the landing page, and while I love how they used the red underline to highlight key points, there are waaay too many reviews (40+).
They have 3 reviews that talk about how easy the bed is to clean, 7 about how the beds are good for arthritic dogs, 5 about how attractive the bed is, etc. While the trust signals up top are great, the first chunk of text below the headline could be a lot more scan-friendly.
This bulleted text found when you scroll down should really be up above the fold where it can be more useful and provide visitors with a better snapshot about the dog beds.
There’s some great info on this page about why this type of bed is recommended for older, arthritic dogs (the info was especially interesting for me as owner of an senior canine) but a lot of this great content gets buried because of the sheer enormity of the page.
Some simple rearrangement of content and text resizing could help this landing page out a lot. What’s really silly is that after searching for dog beds with the site search tool, I find that Pottery Barn does offer dog beds. Pottery Barn doubtlessly has a hefty advertising budget, so why such careless work when it comes to landing pages? This landing page starts off with a big flyer talking about all the cool crafts I can make with silk flowers. What’s interesting is that when I do click on that flyer about the DIY crafts I can make with silk flowers, I’m taken to this page. Many other landing pages struggle to rope in and condense their copy, but this Hubspot landing page gets straight to the point.
Most of my criticisms are small, and may even seem petty, but truly good landing pages do require an almost scientific exactness and perfectionism. While I like the small icons explaining the core components of Zoho campaigns, the colors are a bit too light. While the customer recommendation is good to have in there, it may be better to choose a recommendation from a more recognizable brand or client (and add their logo to the testimonial). It’s a shame because I don’t doubt that some of this is valuable content; it’s great that SAP is trying to create original, helpful content to share with visitors, but this isn’t the time or the place.
The headings and text are well chosen and placed, with text color variation to indicate levels of copy importance. A few things I would change: I might consider moving the testimonials that exist below the fold up higher and swapping out the bottom left text chunk, but it’s not the end of the world.
I am irked a tiny bit that the first name form field doesn’t align with the one below, and that the button isn’t perfectly centered between the form fields, but those are easy fixes. Let’s move on to look at some of the innovative landing page designs some companies are exploring.
One growing landing page trend involves scrapping nearly all text and instead relying exclusively on large, high-quality images to get the page’s idea or product across. Falcon Social, a social media management software, has a landing page that looks remarkably similar to Square Space’s, right down to the color pallet. We hope this adventure into landing page examples and designs has helped you gain a better understanding of what makes a good landing page and has given you ideas about how you can go about building a landing page and improve it incrementally. Hey Megan,Just wanted to say thank you for taking the time and putting these examples out here.
Awesome landing page examples Megan, already bookmarked this and will continue reading it later. I know that you pointed out some specific design issues with Infusionsoft, but I wonder if there has ever been a study to show is a page with better alignment of elements performs better or worse than a page with "perfect" alignment. Great post, I came across a decent enough landing page the other day - aesthetically it was fine, however it was geared for an American audience but being served int he UK.
Thanks for a great article that really pinpoints the do's and don'ts of good landing page design.
Let me make a comment about style - and it's about _this_ page, rather than the ones shown.
Here's the bad news: it's the folks who're still in work, but getting towards retirement, who're most likely to blink owlishly at the text, and find something, somewhere else, that's more comfortable to look at.
Developing a decent landing page does take a little thought and ability, but ita€™s not as though it requires absolute genius to build one that is effective and entices prospects to move through. We created the landing page below for a customer that had been struggling with the development of this landing page for quite some time.
One other thing to note on this case study is that we resolved the problem of representing multiple products on one landing page by folding in one of the products into the other as an option (last bullet) since the two were directly related to one another.
O Google conta com uma rede publicitaria que pode ser utilizada por toda e qualquer empresa de produtos no mercado. Uma landing page e uma pagina contendo especificacoes do produto, preco e contato do vendedor.
Para divulgar o seu produto atraves do nosso site, basta voce nos enviar todos os dados do produto que a sua empresa vende, logotipo, marca, telefone, endereco e e-mail para contato.
A agencia NetConpus estabeleceu o preco minimo de 70 reais para a criacao da sua landing page e 50 reais para cuidar da sua divulgacao atraves do Adwords. Ha quatro anos o nosso site atua fornecendo informacoes sobre franquias, empresas e gestao de negocios de forma gratuita. Empresario socio proprietario da empresa Netconpus empresa de criacao e solucoes para Internet. Now that we’ve covered the fundamental pre-landing page questions, let’s discuss how you can make awesome, persuasive landing pages.
Interior design books will often suggest different colors for various rooms and moods – energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen. We’ve got some examples of great landing pages to better illustrate what makes a successful landing page that drives conversions. Short Stack helps companies organize and manage Facebook promotions and other custom Facebook content.
Kiss Metrics has a custom landing page for visitors interested in their marketing tools bundle. Social Sprout (featured in our guide to social media management tools) is another example of a powerful landing page. With software similar to Social Sprout, HootSuite is another website that has a strong landing page, although takes a different approach. Pinterest’s approach is different in that they don’t spend much time explaining what Pinterest is, since they can assume most people have already heard of them.
Airbnb makes it easy to rent homes or rooms from people all over the world amidst an increasingly share-oriented economy. Really great article - exactly the kind of quality, in-depth coverage I was looking for as a newbie.
This is probably my first comment ever, but I wanted to thank the author for an amazing article.
This article was really great thank you very much.It made me re look at my landing page for my small business with great success.
Great insight!I guess providing visitors an awesome offer and creating an outstanding CTA that will make them choose itare the key elements that should be done flawlessly. Hey John, quite a few of these tips actually deal specifically with landing page copy and deciding how much is too much. I've felt in the past that landing pages were a waste of time but I appreciate your insight here.
Hello, I am going to design my business website, You gave me a lot of new ideas so I canimplement those points in my website.
You're welcome Dinesh - I like the wild animal analogy as well :) Very appropriate I think. Hello, I am making some landing sites for a site, and I was wondering what sites you suggest to make them, and how much do you estimate making a landing page would cost. Blog en comercio electronico, e-marketing, redes sociales, diseno web, cloud computing, web 2.0.
Landing page best practice adviceMost discussion of web design in companies still naturally tends to focus on the home page.
If you’re into landing pages I recommend this excellent post written since I wrote this, decomposing 10 landing page examples.
If you want to read more on techniques to increase web site conversion I recommend my Web design best practice guide. Anything referred to as a landing page is intended to maximise conversion of visitors to this page or series of pages to a particular marketing outcome – sale, lead or change in brand metrics. Most typically, the outcome is conversion to action, typically data capture where a site visitor fills in an online form to generate a marketing lead. Landing page goalsEffective landing pages are those that meet their objectives, so let’s start with typical objectives. Explain the value proposition offered by the company to differentiate from other sites the visitor may visit during the buying process i.e. It is important to run through these objectives since sometimes it is just the two primary objectives related to data capture that mainly determine landing page design and not the secondary objectives which are equally important. Different types of landing pageWe have to bear in mind that there are different types of landing pages that work best depending on the campaign objectives and whether it is a short-term or long-term campaign. Such landing pages in particular category or product pages use what is known as deep linking.
So this approach is used since it can potentially produce higher conversion rates or produce a microsite more consistent with the campaign goals and style. So, companies need to work out whether the cost of producing this type of page is offset by the potentially higher conversion rates and better campaign results.
The home page can be a landing page Note that a landing page could potentially be the home page although this is not typically best practice.


Different referrer typesTo make the landing page effective, we also need to think through the full range of places the visitor may originate. My Twelve microsite success factorsBefore I run through the success factors, remember that guidelines are only guidelines, they of course, have exceptions. As a minimum, you should readily be able to view data on bounce rates (the proportion of visitors who leave the page without visiting more pages) and conversion rates (the proportion of visitors who complete the intended outcome) for different referral sources (e.g.
Second, remember that the guidelines are dependent on the users typical viewable area of screen.
However, if browsers open a new window, for example from search results page, the new window may be smaller than full-screen. Unlike casual visits by browsers, visitors arrive on landing page with a directed goal or intention in mind. So in terms of message, branding and creative the landing page needs to deliver an integrated communication. The key message on the landing page needs to be consistent with the key message of the referral source. For me, one of the most important aspect of landing pages, and one that is often not right, is that there isn’t enough detailed information on which the visitor can decide to signup. To help determine the right-level of information, best practice is to use design personas to identify typical information required and the gap relative to what you deliver.
If the response mechanism is on another page use multiple calls-to action to gain response since some visitors will respond to images and some text hyperlinks. The words used to form calls-to-action are critical to create a scent trail that users of the site follow. Some designers would suggest that content must fit on one page that doesn’t require scrolling at 800 by 600 resolution. To summarise, I would say, make it short (for impulsive readers) AND long (for readers who want to read more). Although this can work well for a retailer to show more products above the fold in a category, this is achieved with a loss of control of design. Make sure you are using paid search to direct visitors to the relevant pages particularly during the campaign. Second, if the page is integrated into the web site and will be used in the long-term, optimise it for relevant search keyphrases using the search engine optimisation techniques described here. Provide a choice for those who don’t respond despite your carefully crafted landing pages. Elements of Design is a different type of web design gallery which focuses on individual aspects of web design such as menus, footers, search boxes, login forms, and more.
We have a huge collection more than 500+ high converting professional landing page design or squeeze page design that will convert your traffic into sale.
Searching for high convert payday cash loan landing page design or squeeze page design that will converts, you are in right place, download optimized payday cash loan in advance landing page design on affordable price from our best landing page design collection. Improve your dating website performance and traffic by using a beautiful dating landing page design or dating squeeze page design that will collect leads and increase traffic of you dating website. Want to start your car rental or car hire business, get started it now with a car hire landing page design or car rental squeeze page design. Rather, I’m going to cling to the assumption that it sucks simply because most of them do.
If you’re looking anywhere for design inspiration for lead capture forms, this is a good place to start. To get around this they’ve placed a directional cue (arrow) at the top of the form to point the way to the action area below. This keeps visitors on the landing page instead of wandering off onto another page – and away from your conversion goal. This can be presented via counters showing your social followers (Twitter, Facebook etc.), and testimonials that describe the emotional reaction to your offering from real world customers. Instead of showing people following or registered for the conference, they are showing the photos and names of a huge collection of famous players in the marketing industry. Here, they’ve added a Twitter sharing button to help visitors spread the word on their behalf. But there’s no denying that the click through rate of this landing page would be very high. The progress indicator below the form lets you know that there are 3 steps and where you are in the process. The imagery indicates alcohol which might be why I agreed to enter my email, but some qualification of the offer details would be good. The branding is so powerful in this case that it can be safely relegated to the bottom of the page. Any doubt in the visitors mind as to what will happen can lead to little leaks in confidence. You’ve probably seen the less trustworthy ones before, where the writer uses reams of ultra persuasive copy to convince you that, despite being an average Joe, they have managed to build an online internet business that prints money. The target customer already has an iPhone, so they are used to seeing beautiful design with apps placed in context with their intended use. Professional photographers that just want a cool app for their phone will find this convincing.
While I would normally recommend the CTA get this level of attention, it really pushes you towards what is often the swing vote in a purchase – what other people say. They’ve taken conversion design principles and applied them directly to the most important page on the site. Coupled with the name and company name, you’d be able to verify that these are real business people quite easily. However, the video from this landing page is freely available on YouTube, which as I mentioned earlier, is a great re-use of campaign content to help your organic rankings.
If you see it in action its quite nice too as the forms for each stage just scroll in from the side. I’m actually about to release a product in the next few months and need to create a solid landing page. Yeah, it’s hard work finding the good ones, but when you do it can make everything very clear for people. I like UPS lander, but instead of the text I would place opt-in box next to the video player, and not bottom left. Obviously it’s a random sample but it will be an interesting ration to keep tabs on to see if it climbs as awareness of video effectiveness grows. Just going to prove that what we learn each day is that we’ll never know it all, but instead can find satisfaction in our attempts. Most of these would have been designed and put online by marketing professionals, so do you have any hints and tips for those of us who doing this for ourselves rather than a big multinational?
Then if you want to step it up a bit, I’d recommend 99designs to get a really great design for your page.
Some like external links to open in a new tab, some in the same (so that they can go back rather than close). Process comes into play as well – what did visitors click to be brought to your landing page?
In this post, we’re going to evaluate and grade a few landing page examples from each Google search, as well as take a look at some innovative landing page designs that break the mold.
There are also some appropriate related categories in the left-hand navigation bar I also might be interested in.
A little meandering around the site helped me find some actual photography lighting kits, similar to what Kaezi showed. Hide your kids, hide your wives, things are about to get really ugly with this “photography lighting kit” landing page example from Fovitec. The large product photos are also appealing, and you can filter the selection by color, feature, shape, fabric, price and more.
In all fairness, this landing page about XL dog beds does everything in a BIG way – the text, the reviews, everything. It’s absolutely fantastic that so many customers love the product, and it’s really smart to showcase those good reviews, but instead of drowning the visitor is XL print, I’d recommend that there be one shining review about how easy the beds are to clean, one about how they are good for arthritic dogs, etc. Pottery Barn’s “dog beds” landing page gets a solid fail – clicking their dog bed ad brings me to a landing page for decor accessories.
This landing page isn’t doing much with its headings, and the boring, lengthy (and small-print) content is riddled with very obvious cases of keyword stuffing. Their landing page lacks any strong imagery to retain the visitor’s attention, choosing instead to focus on its impressive awards and accolades.
Shades of grey text can be preferred to black, usually used to delineate focus (darker text = more important). The colored icons on the right draw the visitor’s attention to the key benefits offered by the product.
I see a free trial offer as a better incentive than a demo, but maybe Infusionsoft has great success with their demo – each company has their own folder of testing research that can influence certain elements of their landing page. In an earlier blog post about great landing page designs, we discussed recommended best practices for obtaining an optimal landing page. It’s a bit of a risky move as it’s not entirely clear how Square Space plans on making my website better. Falcon Social leaves out the vaguely philosophical catchphrase and gets straight to the point – social media management for enterprise. The landing page is centered around a large image while still maintaining some standard landing page practices with testimonials and trust signals. If you’re wondering how your landing page stacks up, be sure to try our free landing page optimization tool.
The Infusionsoft landing page was actually part of a test we ran that created a +46% increase in demo conversions over the control page. We have never ventured into PPC campaigns and therefore not really up on "landing pages" per se. Really got me thinking about how a one size fits all approach can't work for everything - sure best practice is usually across the board, but when it comes to targetting certain audeinces you need to get to know the cultural implications that may impact on conversion rates.Cheers.
I am taking a class in e-marketing and working on an assignment relating to "landing pages". For me, a good landing page is clean and simple in its design without being over-stylized (or fashionable).
The steps to take in order to end up with something that you might be proud to call your best landing page design are fairly generic and can be followed like a formula. The biggest issue for this customer was that they wanted to represent two different products on one landing page. It is expressed in crisp terms that dona€™t require a lot of thought to understand, and reflect the essence of the call to action that drove the prospect to the landing page.
Your prospect should arrive at the page, confirm the offer, get instructions what to do, and then do it. Elas criam uma campanha publicitaria no Google com o auxilio de uma agencia de marketing, como a NetConpus, e o Google cuida de distribuir o link desse site para uma selecao de sites relacionados. Voce investe um valor recomendado de 100 reais e a cada clique no seu link um determinado valor e cobrado. Atraves do painel da plataforma Adwords e possivel identificar as palavras chave mais buscadas pelos usuarios, e tambem o valor de cada uma. A agencia de Web Marketing NetConpus criara uma landing page e cuidara da divulgacao da sua pagina. O site franquiaempresa disponibilizara um espaco gratuito para o seu anuncio e recomendamos o investimento inicial de 100 reais para o Google Adwords. Para dar continuidade ao nosso trabalho, diante da dificuldade que algumas empresas tem em oferecer seus servicos pela internet, criamos essa oportunidade de aumentar as suas vendas. A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad).
A landing page should offer all the necessary information, but not so much as to overwhelm (and as a result, drive away) the visitor.
We just discussed how you don’t want to information-smother visitors, but this isn’t to say you should be cheap with your content – on the contrary, provide rich, useful content, so long as it is relevant. The goal is to make it as easy as possible for visitors to convert, providing as little distance and as few barriers as possible between points A and B.
Information architecture comes into play here, as it’s important for a landing page to have a clear, crisp design that leaves all questions answered without inspiring any new ones. Call to actions can be present in the headline text as well as the button text (example: “submit” vs. Don’t bore the visitor by talking too much about yourself (this rule can apply to so many areas of life). Video landing pages can make complex products more accessible and entertain your visitors at the same time. It’s absolutely vital that you visitors can capture the essence of your offer with a quick glance. Bright, eye-catching images make for a more attractive page and a better user experience overall.
Great landing pages use the same keywords from the PPC ad text – the connection should be obvious and the continuity reassures visitors that they’re on the right path. The more fields you ask visitors to fill out in your form, the less chance you have of them completing your offer. Many people are more than happy to post about a recent purchase or share a resource they have found helpful.
The thank-you page is a great way to guide visitors to other related material on your website that they may be interested in. Trust signals, like logos of well-known companies you’ve done business with, awards you’ve won, and associations you are a member of, build trust in the mind of the visitor. It sounds crazy but it’s true – your page visitors are frantic creatures looking for a quick and easy meal. At WordStream we talk a lot about the importance of conversion tracking, and it’s one of the best practices we advocate in our new Landing Page Grader. Instead, a different example of Pinterest’s value is shown with each visit to the site, with a broader explanation of Pinterest (find and save all the things that inspire you) that sits below the main headline. Because if there is an irresistable offer going with an attractive "push" to accept this offer there will be no doubt to choose it. The general rule is you only want to provide the key bits of copy and info that will help visitors convert and nothing extra.
But, for companies who are running a lot of online marketing campaigns, the effectiveness of the different pages deeper within the site is vital to getting returns from these campaigns. Often it is thought that response is everything – so objectives are not though through, but that this can lead to data capture pages that are too simple. The majority of the visitors to the landing page won’t actually convert, so it is important to give them a favourable experience also.
Landing page(s) integrated into site architecture and styleIt is most efficient in terms of effort in content creation to make landing pages part of the main site information architecture. The disadvantages are that this approach requires more effort and maintenance and often result in a poorer user experience since the page will look and work differently to elsewhere in the site. Although this approach is surpisingly quite common, I think the approach is often taken for convenience eventhough it is more expensive in the longer term.
But, if a company has a limited range of products or the main campaign objective is to generate awareness rather than response.
Visitors can be referred by clickthrough from any online referrer such as a search engine, online ad, affiliate site or e-mail campaign. While many still design for a minimum of 1064X768 or even 800 by 600, the latest data on screen resolutions shows that over three quarters are now higher than 1024 by 768 although this is skewed by the designer audience of that source! So the first thing you have to do is instantly show relevance to help visitors achieve that goal.


You need to show the visitor they have selected the right place to find the brand, product, deal, information or experience they are looking for, so the headline must clearly indicate this.
So again, you need to show the visitor they have selected the right place to find the brand, product, deal, information or experience they are looking for, so the headline must clearly indicate this.
An effective scent is delivered where the words match what the user wants to know or achieve. First an offline campaign will lead to people searching on your brand or the campaign strapline.
If so, you need to carefully manage when they and links to them from within the nav are expired.
Their goal is to convert the traffic that these campaigns send — this may include subscribing to a service, buying a product, or making a request for more information.
The web design galleries are designed to be easy to scan with minimal clicking — making it easy to find inspiration or see what design patterns exist for a range of common web design elements. Landing page design category include anti snoring landing page, auto insurance landing page, app landing page design, credit repair landing page, debt relief landing page, car hire landing page, video landing page design, international business landing page, e-book landing page design, education landing page design, blog or wordpress style landing page design, Google money landing page design, weight loss landing page design, work from home landing page design, web hosting squeeze page design etc. Below is one app landing page design templates preview from or amazing landing page design or beautiful squeeze page design collection that converts traffic into sale. Start it right now with a professional debt relief or credit card debt landing page design, which will collect leads and forward to your email address for further communication.  Below is an example of debt relief landing page design that converts traffic into sale with more profit.
Our optimized dating landing page design is visual appealing to sing up new user to become a client. Our professional landing pages are design are design by keep in mind your business and it’s conversion. If you can’t find according to your requirement we will do custom landing page design as well.
Sorry Webtrends, as much as I love you, this is a rookie mistake that should never be repeated.
You can see what I’m talking about on one of the Unbounce contest landing pages (click the contest rules link near the bottom to see the modal window).
We’re taking today to show some real-world landing page examples, so get ready for some breathtaking brilliance and miserable monstrosities. As a consumer chances are pretty good that I’d back myself right out of this landing page disaster and find a page that is better at meeting my needs.
I clicked an ad for photography lighting equipment, so why don’t I see anything even remotely photography-oriented? Since "dog beds" is a pretty broad query, this meets the intent well, allowing the visitor to browse and find exactly what they need. Visitors already see that these beds have a five-star Amazon rating (which is a clever trust signal to promote above the fold). The Pottery Barn brand is well known and has a solid following – I’m sure many consumers would choose PB dog beds over others, but driving PPC clicks to the wrong landing page is throwing away potential purchases.
This page comes off as spammy and damages any potential trust the brand might have earned (and really, any website that starts with a lowercase “e“ or “i” already raises suspicions). At the moment the buttons are the same color as the background with a subtle orange outline – not irresistibly clickable. The main image is confusing – is this a glimpse of the product itself, or are we supposed to be drawn to the colorful designed templates Zoho offers against the bleak and dreary templates offered by other companies? It looks more like a resources page than a product landing page (and an ugly resources section at that). Remember, you know your company best, and it’s very possible that not all general landing page best practices will apply to you. However, plenty of sites are interested in sacrificing landing page standards for the sake of experimentation. There's just no way you can expect a visitor to take their time meandering around a website until they find what they want. It still amazes me that businesses are not even using landing pages at all, let along making them relevent to the search term! It's good to see examples of landing pages in different industries and how they compare to each other. Your post has helped to understand better about the best landing pages and the worst landing pages.
If a user takes in the message before they see the design, then I think that is a successful page.
You can play around with your landing page to see whether you get more conversions on it with different form fields. Assim, quando o cliente clica no link publicitario, e direcionado para o site desta empresa.
Esse valor varia de acordo com o preco da palavra chave escolhida e do nicho em que o seu negocio atua. Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Really it’s three questions: Who am I competing against, how are they succeeding, and how can I copy their success? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs.
Provide the essential info that will interest your audience and nothing more (check out this post for some landing page inspiration). Navigation should be obvious and simple, all required information should be provided, and nothing should come between the visitor and the conversion (aka no pop ups!) If at all possible, visitors should be able to convert in one click.
Using the word “you” makes your copy feel personal to visitors and allows for intimate conversation.
Make sure your offer is enticing enough to users and that it is something they actually desire. It’s estimated that you have about 8 seconds to convince users to stay on your page, so value proposition needs to be quick and convincing. Why is it that an attractive man can hit it off with a woman using the same line that might dub a less aesthetically pleasing guy a “creeper?” The truth is that, despite what we teach children, appearance alters perception. If your conversion requires a form, get the bare minimum of what you need – you can always ask for more info on the thank you page once the deed is done. Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color. Adding share buttons increases your chances of getting your content shared across the social space, and great landing pages make generous use of these buttons.
Virtual word-of-mouth comes in the form of Likes, +1s, and online customer testimonials (preferably from trusted sources like big brand names). Providing this added info in the initial landing page would have been distracting and could have led visitors away from making a conversion. A great landing page puts its best foot forward to comfort and reassure visitors so they can convert with confidence. An excellent landing page is built like a bullet, so get out your stop watch and get your landing page moving at a healthy clip. They key is to make your page easily scanable with your main point in your headline while using sub headings, bullet points, and various fonts and colors to indicate information hierarchy. The first is a landing page integrated into the sites stucture and consistent with standard page templates and navigation for the site.
The downside is that they may not work so well in terms of converting both direct referrers and browsers navigating from elsewhere on the site. Alternatively, if it is a short-term branding campaign then it may be more straightforward to create a microsite separate from the main site with a different look and feel.
If it is a completely separate site with a separate domain, a big disadvantage of this approach is that due to the Google sandbox effect, it is not likely to be included in the search results for several months. I know of one E-commerce manager for a multi-national technology vendor who tries to educate their hundreds of web and traditional marketing specialists to not use the bespoke landing page approach, but to always try to integrate into existing site structure. The design should make the next step clear and minimise the number of clicks required for response since every extra click required in response will generally reduce response by 10%.
Also tests have shown that page can be scrollable – users will scroll if they appear scrollable. Buy and download a car hire or car rental landing page design from our landing page design collection. It’s becoming increasingly common (for good reason) to include testimonials on pricing pages. The only hint that I haven’t accidentally clicked a random pop-up ad is the Fovitec logo featuring an aperture icon in the “O” (although whatever camera allusions the word “Fovitec” is supposed to conjure are lost on me). If potential buyers want to read more reviews from customers, they’ll go to the Amazon page. This is a good landing page – it would have been perfect for my initial search for “silk flowers.” However, in order to get here, I had to click a link talking about DIY silk flowers crafts.
I clicked an ad that appeared for “email marketing software” and the word “email” is nowhere to be found. The button color and text are appropriate, and I like how the central-positioned form draws the visitor in.
Apart from being a missed opportunity to optimise a campaign properly, customers have no chance of finding what they want so conversion must be terrible!I love landing pages and totally understand their importance, however, I have learned a few things from this article and I'm now off to perfect them!
Our internal Creative department has taken the landing page conversion strategy and created an incredibly elegant version for main website demo page testing. However, there's a fad in commercial web design at the moment to use pale grey on white as a colour combo, and this page suffers from that.
You should be responding with a resounding a€?RIGHTa€?, by the way, because the landing page proposition needs to be crystal clear. Mas os sites geralmente sao caros, principalmente se bem produzidos, contendo 5 paginas e layout atrativo, o que torna um risco para os empresarios que ainda temem a internet.
Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need.
Imitation is the sincerest form of flattery, so if your competitors are doing something that works, you should go ahead and follow likewise.
As silly as that sounds, it’s true to some degree – the better you understand your audience, the more you can cater to their wants and needs.
The goal is to funnel visitors down a desired pathway, and if links serve as points of departure from the funnel, they should be used sparingly. Let every additional click weigh on your conscience like a heart beating beneath a floorboard. There should be no question as to what next steps are necessary – tell your visitors exactly what you want them to do in big, bold text. The word “imagine” encourages readers to visualize using your product and increases desire.
When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. You can go the obvious route with arrows, or try something more subtle such as making a bright button the focal point of the page. And don’t send them to a generic page and make them search for the product they were looking for. While most users don’t have a problem providing their name and email address, asking for info about phone numbers and date of birth can cause your drop off rate to skyrocket to 50%.
It’s also smart to add social buttons to the thank you page, since users will be more likely to share your great offer with others after they’ve signed up themselves. If your business has received some shinning compliments in the past, be sure to showcase them.
However, now that you’ve sealed the deal, the thank-you page is the perfect place to suggest related products, guides and information your audience may find helpful, or links to other parts of your site, such as your company blog. Reduce load times by not making your images files any larger than they have to be, using cache tools, and using a speedy web host (some are a lot faster than other). There is definetly a lot to consider, and you can see in some of the examples towards the end that many brands choose to focus on some strategies while ignoring others.
I've read about what makes a good landing page in theory but have had a hard time actually visualizing how they can look. The second is a landing page specifically created for the campaign with a different look and feel. This often happens where resource cannot be found to create a microsite within the main site, or it is felt that the existing site look and feel cannot deliver the brand impact required. To deliver relevance also requires consistency with what they have already read and seen to meet their expectation. Removing menu options will often increase conversion rate since less choice of where to click is offered, but for those who don’t respond will give a poor experience and prevent them browsing other parts of the site. Video marketing specialists Turn Here highlight good conversion improvement numbers and the side benefit that properly optimized video can be 53 times more likely to reach the front page of Google search results. The “landing” process and movement through the funnel is just as important as the physical page design. If I’d have to choose between a landing page that’s too crowded or too spaced out, I’d absolutely choose the spaced out page. Square Space is getting enough notice these days that they might be trusting that visitors already know what they’re all about. The question is, will visitors stick around and watch the video for a better understanding, or simply look elsewhere for a landing page that spells out the benefits for them in a quick, scan-friendly design?
For someone with weakened eyesight, or glasses with an older prescription, the low contrast makes it a strain to read.
When a prospect reaches a landing page, all you want them to do is to fill out the form, so all the content on the page should be steering them in that direction, not asking them to make a decision. Unless you know who your ideal customers are, it will be very difficult to write persuasive copy in the voice of the customer. Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value. For Kajabi, changing their button text from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%!
The rule of thumb is not to include more than seven fields in your lead gen form on your landing page. As an added bonus, showing your “likes” and follows can also serve as a word-of-mouth endorsement. Sounds like this site really needs to focus on intent and think about where they really want to direct visitors. However, a second testimonial or an extra icon line of features could be added while still maintaining a sleek, attractive design. Desta forma, se eu me interessar por algum produto desta loja, poderei clicar no link que me levara ao contato da empresa. Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. As Jakob Nielsen notes, your page visitors are wild, frantic animals looking for a quick meal, so serve it up fast!
Because the web is a new medium and the access platforms, user behaviours and competitor approach all change continuously, what works at the start of the year will certainly not work as well by the end of the year. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.



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