This post is all about showcasing awesome landing pages, to give you some inspiration for your next design. Note: All of these landing pages were built using the Unbounce Landing Page Platform – huzzah! Validation: They jump right into showing off the famous publications that have featured their company. Removal of doubt: The subtext below the CTA lowers the perceived risk, which can improve the click-through-rate (CTR). The example below shows an alternate page they created, presumably to speak to a different segment or create a different emotional trigger. Clear value proposition: The headline is very simple and leaves no doubt about the purpose of the page and the product. Highlighted testimonial: The brushed highlight of the testimonial gives it a bit of extra design zing and prevents the page from feeling too text heavy.
Context of use: Their choice of imagery lets you know that the product can produce mobile-ready polls. Validation: Like the example above, they provide a strong sense of trust by including a set of logos. Remove the footer navigation: Any extraneous navigation on a landing page can lead your visitors down the wrong path. Price: Travel is very much about price, and they get that out of the way right off the bat, so you can move on to the finder details after unerstanding if you can afford it or not. Testimonials: The testimonials shown are anonymous which reduces their impact (as they could have been made up). Use of video: There are two videos that help build an honest and open dialog with visitors right off the bat. Visual chunking: The page is broken up very well vertically, aiding the consumption of information.
Content chunking: Like the previous example, the page is broken down vertically in a way that makes it easy to digest. Strong clarity in the value proposition: The headline is simple and inviting and the secondary block of content and CTA explain in simple terms that you can create a free site. Major endorsements: Having testimonials from big names like Zappos and top business author Daniel Pink gives you instant credibility. Privacy policy: You should always include a privacy policy when asking for an email address. Social proof: The decent sized Facebook following lends credibility to their appeal and the fact that they understand how to build a following which is what they are selling.
Honesty: It tells you the cost, so you can weigh up the potential value associated with extending your brand reach. Clear contact method: The big phone number increases the trust factors by letting you know there are real people to deal with.
How are the logos connected: Are they just hotel names to help you understand the point of the page?
Repetition of CTA: Being a long page they are using the smart practice of repeating the CTA throughout. Teaser: The low price with free shipping placed next to the CTA is a nice way to encourage a click-through. Eating your own dog food: The offering here is all about design, and what better way to sell yourself than with a beautiful design. Directional cues: The use of arrows guides people through how they should interact with your page. Emphasis: Startup Weekend clearly got the memo that bold is a good way to draw attention to important information. Function: About the eBook has a concise description of what the book contains, now the visitor knows what they are going to get.
Trust and Action: I would also test putting the major media logos directly before asking for the action. Sharing: Test a secondary call to send this page to a friend, or share on Twitter or Facebook, instead of just following (more action oriented than passive). Tell them and tell them again: The page opens and closes with the same challenge (16 second sign-up). Benefits: I was most of the way through the page before I could answer the questions about why I would want this. Make Two Pages: Differentiate the action Free audit and Paid Plan into separate landing pages so you can segment the traffic from channels like PPC. This is 10 teeny tiny thumbnails of the soon to be heretofore thought of as the greatest landing pages ever seen on November 23rd, 2010.
And that’s exactly what your visitors do when your design sucks, you have a video auto-playing with no mute button, there are no indicators of trust or security, the form has a million fields and the testimonials look like you wrote them yourself.
Soooooooo, today we’re going to take a trip down to the Top-Notch Landing Page Store and see if we can rustle up something to inspire your next design.
Each of the following pages exhibits excellent qualities of conversion centered design, but most of them also do a couple of things wrong. Even with a clean and conversion oriented design, many pages still commit the cardinal sin of providing outbound links that aren’t part of the conversion funnel. The links at the bottom of the page still go to external microsites (click the image to see the full screenshot). Social proof in the context of landing pages refers to the idea that your visitors will be influenced positively (although there can be negative effects) by showing evidence of others participating in the use of your product or service. I was a little underwhelmed when the next page was a blog, rather than a continuation of a marketing experience, so I’d do something more engaging at that point. They have used geo-targeted segmentation to set up my location, and are presenting a big bold value proposition statement (50%-90% off) to get me interested. Simple forms: In step 2 (the lead gen portion), they ask for your email address only, reducing the barrier to entry to a bare minimum. It pains me to repeat the same thing over and over, but the call to action on your buttons is REALLY IMPORTANT. It tells a simple story: As a click through page, it provides enough information and interest to warm up visitors and encourage them to continue down the intended conversion path. This is the modern apple-esque equivalent of the old-school long sales letter landing page.
The price and call to action to buy the app are nicely positioned above the fold, leaving you to explore the page knowing how to interact when you are ready. Proof of concept: The photo gallery at the end caps it off nicely by showing that you can take great photos with this app.
The reviews beneath the phone are highlighted in red, making them the most important visual aspect of the first screen. Despite how much this looks like a standalone landing page, it’s actually their main pricing page.
Trust and credibility: The Verisign symbol is placed next to the purchase button and the grouping of worldwide brand names directly below helps to reinforce the value of the product.
Attention to different reading styles: There is a nice mix of bullet points, coupled with detailed descriptions for those who need to dig deeper. Would love to know how this converts in comparison to a similar page that had the regular global navigation and footer distractions. As one of the world’s biggest newspapers, they clearly need to keep up with the times when it comes to marketing.
It’s a great video that really demonstrates the power that video has to tell a story. Like I said at the start, I don’t want to link to the campaign page, to prevent skewing the stats just for editorial purposes.
If you have other great examples of landing pages or have any questions, please jump into the comments.
I just thought Group On page was very generic and can?t convert well depending on the users intents when landing there. It does give you a complete registration form at the 3rd step so they do lose a bit of their street cred for simplicity. I think the Theme Forest ones (and the ones we provide) are a great way to get started when you don’t have a designer. The Theme Forest ones are nice, and if you biught one of them, you could re-create the page inside Unbounce (either by chopping up the PSD) or getting an HTML version that has pre-chopped images and just importing them and laying it out in Unbounce.
Do you think they started off from scratch, or have they bought any of the templates that you can buy? I think most of them will have internal design teams or design agencies that they pay to do this kind of thing.
If you are working on a smaller scale (most of our customers are SMB) – then starting with one of our templates is an easy way to get going.
I notice that all the links in your nice piece here open external sites in the same tab, thus removing viewers from your page. If this were a promotion specific landing page I would open them in lightbox modal windows most likely. Here the links are more there as a thank you to the owners of the content rather than a place to drive readers as they go to their main homepages (for the most part) rather than the landing page in question (to protect their conversion stats). I prefer opening a link in a new tab because that way when a person ventures off down the internet rabbit hole and gets distracted, they don’t lose the original place they started from which can happen when you have tons of tabs open and click through many links in one session. Anyone that’s been in this industry long enough knows a good landing page can make or a break a campaign.
Imagine a scenario where you’re advertising on a traffic source such as Facebook hoping to profit. However the same couple have a much higher chance of buying that vehicle if they get talked to by a good car salesmen. Breaking even is a good thing because I know I can split test ads, make my landing page better, test more offers, get a higher payout on the offer, etc.
The key to knowing when to and when not to is to think about how much action to they have to take, and how much information do they have to give up. I see a lot of competitors out there that direct link some campaigns and probably would benefit more if they had a landing page.
Do you have any campaigns where it took you a ridiculous amount of testing to finally get profitable?
I’m running 2 campaigns on adcenter ppc right now and both are getting closer to breakeven but this is 5 ads later and I could use some motivation. A lot of the guys that run that kind of stuff have it approved by lawyers that specialize in that area of law, and feature legit testimonials and pictures.
Heatmap doesn’t work when I implement it on each of my LP and traffic is sent to the rotator script. What we’ve done is gone through and checked over a hundred different landing pages from many different types of businesses, including the food industry, the automotive industry, insurance companies, and other SEO firms, to find what most people were doing. We’re also proud to be a part of the launch of a very talented new brand, Avalaunch Media, who took all of our hard data and turned it into the sexy little number you see below. I don’t want to assume so I’m going to ask, did you also look at the analytics of those 100 pages that were reviewed to see how well they performed? One thing that would of been good to add is where the product description is, the number of words in both or combined sections, as clients often ask how much and how it should be structured on the page. With the release of WordStream’s new landing page grader tool, we can’t get landing pages out of our heads! Before we get started, it’s important to remember that landing pages aren’t just about the page itself. In the spirit of competitive analysis, I spent some time Googling around and comparing the best and worst landing pages that I saw for those Google searches. This Kaezi landing page looks great – it’s showing me a bunch of studio light kits I might be interested in, and I can click an individual set for more details.
The first huge problem is intent – I clicked an ad for photography lighting kits, and this is what I get.
What’s really frustrating is that this site does have what I’m looking for – they just make it hard to find. Even if I stick around long enough (and the vast majority won’t) to explore, none of the navigation links near the top seem to help me with finding lighting kits. Next we’ll try another Google search, this time for “dog beds,” because we all love our dogs and want them to be comfy 'n' cozy.
Orvis does a pretty solid dog bed landing page – their landing page features a wide selection of dog beds, and an eye-catching photo of a happy, napping pup. This page is a struggle because it does a lot of things right, but the things it does wrong are pretty damaging.


There are a ton of great Amazon reviews featured on the landing page, and while I love how they used the red underline to highlight key points, there are waaay too many reviews (40+).
They have 3 reviews that talk about how easy the bed is to clean, 7 about how the beds are good for arthritic dogs, 5 about how attractive the bed is, etc. While the trust signals up top are great, the first chunk of text below the headline could be a lot more scan-friendly. This bulleted text found when you scroll down should really be up above the fold where it can be more useful and provide visitors with a better snapshot about the dog beds.
There’s some great info on this page about why this type of bed is recommended for older, arthritic dogs (the info was especially interesting for me as owner of an senior canine) but a lot of this great content gets buried because of the sheer enormity of the page. Some simple rearrangement of content and text resizing could help this landing page out a lot.
What’s really silly is that after searching for dog beds with the site search tool, I find that Pottery Barn does offer dog beds. Pottery Barn doubtlessly has a hefty advertising budget, so why such careless work when it comes to landing pages? This landing page starts off with a big flyer talking about all the cool crafts I can make with silk flowers. What’s interesting is that when I do click on that flyer about the DIY crafts I can make with silk flowers, I’m taken to this page. Many other landing pages struggle to rope in and condense their copy, but this Hubspot landing page gets straight to the point. Most of my criticisms are small, and may even seem petty, but truly good landing pages do require an almost scientific exactness and perfectionism. While I like the small icons explaining the core components of Zoho campaigns, the colors are a bit too light.
While the customer recommendation is good to have in there, it may be better to choose a recommendation from a more recognizable brand or client (and add their logo to the testimonial). It’s a shame because I don’t doubt that some of this is valuable content; it’s great that SAP is trying to create original, helpful content to share with visitors, but this isn’t the time or the place.
The headings and text are well chosen and placed, with text color variation to indicate levels of copy importance. A few things I would change: I might consider moving the testimonials that exist below the fold up higher and swapping out the bottom left text chunk, but it’s not the end of the world. I am irked a tiny bit that the first name form field doesn’t align with the one below, and that the button isn’t perfectly centered between the form fields, but those are easy fixes. Let’s move on to look at some of the innovative landing page designs some companies are exploring. One growing landing page trend involves scrapping nearly all text and instead relying exclusively on large, high-quality images to get the page’s idea or product across.
Falcon Social, a social media management software, has a landing page that looks remarkably similar to Square Space’s, right down to the color pallet.
We hope this adventure into landing page examples and designs has helped you gain a better understanding of what makes a good landing page and has given you ideas about how you can go about building a landing page and improve it incrementally. Hey Megan,Just wanted to say thank you for taking the time and putting these examples out here. Awesome landing page examples Megan, already bookmarked this and will continue reading it later. I know that you pointed out some specific design issues with Infusionsoft, but I wonder if there has ever been a study to show is a page with better alignment of elements performs better or worse than a page with "perfect" alignment.
Great post, I came across a decent enough landing page the other day - aesthetically it was fine, however it was geared for an American audience but being served int he UK. Thanks for a great article that really pinpoints the do's and don'ts of good landing page design. Let me make a comment about style - and it's about _this_ page, rather than the ones shown. Here's the bad news: it's the folks who're still in work, but getting towards retirement, who're most likely to blink owlishly at the text, and find something, somewhere else, that's more comfortable to look at. Its always a good idea to check out your competitors landing pages to see what everyone is doing. Do you think that the “landing site” in example 1 beats 2 in Quality score and cpc? Sometimes, it is important to write better creative for your ads and have people actually convert when they reach a landing page.
While the 2nd landing page is much better than the 1st how do they get a good quality score with barely any content on the page? A company of this size probably has enough good quality score factors on the account level that lessens the negative impact of a minimalist LP.
When the minimum cpc to get on the front page is $XX, I don’t think people even care about $10 minimum bids.
I thought Aff LPs were meant to PRE-sell, be more of trustable independent page that recommends products.
Huh, I guess I need to back and re-work my sites… definitly, clear call to action and unclutter site is a must.
Well for a company doing mortgages a phone call might even be better for actually closing a sale. It is good marketing to try and constantly improve one’s pages – try using four different with redirection urld and see which pulls the biggest response! Help , i just started in the affliate business with aff after wasting time with LEC for 5 months and never generating over $150 a week.
From a design perspective, the grey monotone prevents a mishmash of colour creating any visual distraction from the call to action (CTA). They’ve gone with B here, presumably in an attempt to catch your attention and increase curiosity (or to push a particular button). And it’s nicely backed up by a well written explanation of some of the core benefits directly below.
Always ask permission to use a testimonial and include the name of the person providing it for extra trust points. They have the same message and the same color to let you know which areas to pay attention to. First you get to hear from the company and then they use real video testimonials from clients – much more effective than written quotes. Yeah, I know ugly pages convert great too, but the design here makes me want to stare at it and find out what they’re all about. I get a rough sense of what the purpose of the company is, but I wouldn’t mind a more detailed description. They aid getting you back to the top (as it’s a long page) with the classic ^top links at the end of each section.
Here they repeat the CTA (the yellow button) in 3 of the sections to keep enticing you to sign up (this is smart as you don’t know which piece of content will trigger the sign-up response and having a CTA right there will aid conversions. Especially when doing Google AdWords as they can sometimes ban your account if you don’t have one. The big bold headline tells you right away that you’re getting a free trial, helping to increase the no-risk factor. This will also help with being able to assess the time, number of fans (what demographic they are) and value that you’ll get for your spend.
When offering a video solution, you should really be using a video to demonstrate what your product is about. The white background with orange headers and black body text stands out easily and the action is easy to see. If you are giving something for free people don’t necessarily think about how much it would cost them to buy the thing you are giving. That makes the eBook more important than the authors, but still offers up the authors as a trust factor at the action point. Try making Create Video the Right Way more about how to connect to the people watching, or what feelings the non-profit needs to produce. Instead of three rows make the second row two columns: one with function, one with benefits. Showing the visitor you are trustworthy and legitimate before asking them to do anything is a good way to maximize your response rate.
Usually I avoid second calls, but this is an appropriate use of social out links to let the person decide how they want the notification to come. I have a lot of respect for companies that begin their journey with a conscious desire to provide excellence through multiple channels (design, UX, usability) – all of which ultimately lead to conversion. Even though this is a tool built on a more robust software let this page get people into the free version and use other pages to upgrade the user. Rather, I’m going to cling to the assumption that it sucks simply because most of them do. If you’re looking anywhere for design inspiration for lead capture forms, this is a good place to start. To get around this they’ve placed a directional cue (arrow) at the top of the form to point the way to the action area below. This keeps visitors on the landing page instead of wandering off onto another page – and away from your conversion goal. This can be presented via counters showing your social followers (Twitter, Facebook etc.), and testimonials that describe the emotional reaction to your offering from real world customers. Instead of showing people following or registered for the conference, they are showing the photos and names of a huge collection of famous players in the marketing industry. Here, they’ve added a Twitter sharing button to help visitors spread the word on their behalf. But there’s no denying that the click through rate of this landing page would be very high. The progress indicator below the form lets you know that there are 3 steps and where you are in the process. The imagery indicates alcohol which might be why I agreed to enter my email, but some qualification of the offer details would be good. The branding is so powerful in this case that it can be safely relegated to the bottom of the page. Any doubt in the visitors mind as to what will happen can lead to little leaks in confidence.
You’ve probably seen the less trustworthy ones before, where the writer uses reams of ultra persuasive copy to convince you that, despite being an average Joe, they have managed to build an online internet business that prints money.
The target customer already has an iPhone, so they are used to seeing beautiful design with apps placed in context with their intended use. Professional photographers that just want a cool app for their phone will find this convincing. While I would normally recommend the CTA get this level of attention, it really pushes you towards what is often the swing vote in a purchase – what other people say. They’ve taken conversion design principles and applied them directly to the most important page on the site. Coupled with the name and company name, you’d be able to verify that these are real business people quite easily.
However, the video from this landing page is freely available on YouTube, which as I mentioned earlier, is a great re-use of campaign content to help your organic rankings. If you see it in action its quite nice too as the forms for each stage just scroll in from the side.
I’m actually about to release a product in the next few months and need to create a solid landing page. Yeah, it’s hard work finding the good ones, but when you do it can make everything very clear for people.
I like UPS lander, but instead of the text I would place opt-in box next to the video player, and not bottom left. Obviously it’s a random sample but it will be an interesting ration to keep tabs on to see if it climbs as awareness of video effectiveness grows.
Just going to prove that what we learn each day is that we’ll never know it all, but instead can find satisfaction in our attempts.
Most of these would have been designed and put online by marketing professionals, so do you have any hints and tips for those of us who doing this for ourselves rather than a big multinational?
Then if you want to step it up a bit, I’d recommend 99designs to get a really great design for your page.
Some like external links to open in a new tab, some in the same (so that they can go back rather than close). I’ve seen stale niches become hot overnight because someone came out with a new angle on their landing page.


You’ll do this through an affiliate link so you can get credit for any sales you generate.
The point of a landing page is they help increase the visitor’s desire to complete the actions you want. I send $100 worth of clicks at a $.20 cost per click (500 clicks) that goes to my landing page. Someone that has to pull out their credit card to complete the action will need a landing page. Imagine you have a new niche with several countries and you don’t know which country to start. I usually keep testing if it’s a niche I know a lot of people are making money on, and the volume potential is worth it. I read that the FTC came down hard on flogs (fake blogs) a while back, but I still see them around (so it seems they still work, but are risky).
However, it does work when it is implemented on just 1 LP and traffic is sent only to that LP. But, we just wanted to see what A listings did in common, not so much what they did with the traffic the received.
The reviews I would add would add more trust than being one review on the right hand side, although I appreciate the research only shows that they have the presence of product description or review.
Process comes into play as well – what did visitors click to be brought to your landing page? In this post, we’re going to evaluate and grade a few landing page examples from each Google search, as well as take a look at some innovative landing page designs that break the mold.
There are also some appropriate related categories in the left-hand navigation bar I also might be interested in. A little meandering around the site helped me find some actual photography lighting kits, similar to what Kaezi showed. Hide your kids, hide your wives, things are about to get really ugly with this “photography lighting kit” landing page example from Fovitec. The large product photos are also appealing, and you can filter the selection by color, feature, shape, fabric, price and more.
In all fairness, this landing page about XL dog beds does everything in a BIG way – the text, the reviews, everything.
It’s absolutely fantastic that so many customers love the product, and it’s really smart to showcase those good reviews, but instead of drowning the visitor is XL print, I’d recommend that there be one shining review about how easy the beds are to clean, one about how they are good for arthritic dogs, etc. Pottery Barn’s “dog beds” landing page gets a solid fail – clicking their dog bed ad brings me to a landing page for decor accessories. This landing page isn’t doing much with its headings, and the boring, lengthy (and small-print) content is riddled with very obvious cases of keyword stuffing.
Their landing page lacks any strong imagery to retain the visitor’s attention, choosing instead to focus on its impressive awards and accolades. Shades of grey text can be preferred to black, usually used to delineate focus (darker text = more important). The colored icons on the right draw the visitor’s attention to the key benefits offered by the product. I see a free trial offer as a better incentive than a demo, but maybe Infusionsoft has great success with their demo – each company has their own folder of testing research that can influence certain elements of their landing page. In an earlier blog post about great landing page designs, we discussed recommended best practices for obtaining an optimal landing page.
It’s a bit of a risky move as it’s not entirely clear how Square Space plans on making my website better.
Falcon Social leaves out the vaguely philosophical catchphrase and gets straight to the point – social media management for enterprise. The landing page is centered around a large image while still maintaining some standard landing page practices with testimonials and trust signals.
If you’re wondering how your landing page stacks up, be sure to try our free landing page optimization tool. The Infusionsoft landing page was actually part of a test we ran that created a +46% increase in demo conversions over the control page. We have never ventured into PPC campaigns and therefore not really up on "landing pages" per se. Really got me thinking about how a one size fits all approach can't work for everything - sure best practice is usually across the board, but when it comes to targetting certain audeinces you need to get to know the cultural implications that may impact on conversion rates.Cheers. I am taking a class in e-marketing and working on an assignment relating to "landing pages". For me, a good landing page is clean and simple in its design without being over-stylized (or fashionable).
WOuld be great to see an example of a good affiliate landing page… like one of a single offer and another one of a comparative offer. I get that it still must guide the user on what he has to do, but I thought aff pages should not be blatant sales pages… have I been totally misguided all these months? Luckily I took some photos of a cute dog recently that I can use to produce some custom graphics. I am seeking any advice you have on landing pages , I see the 2 examples you have and they are excellent .
When it comes to landing pages, the only thing that matters are the relative conversion rates.
Landing pages are like brochures, if they don’t have a clear point (call to action) than they are ineffective and might even give a bad impression on the website. This would help from a reporting angle (letting you gauge the needs of your prospects in a simpler manner). Aside from that, I just think it’s awesome that the Cheezburger family is using Unbounce. Non-profits in particular rely on emotional and human connections, if you are trying to speak to them you should have some human benefits attached. Try showing characters using the appropriate devices, or acting out things related to using the product.
Sorry Webtrends, as much as I love you, this is a rookie mistake that should never be repeated. You can see what I’m talking about on one of the Unbounce contest landing pages (click the contest rules link near the bottom to see the modal window). I am like Ric Flair, I will use every trick I can in the book to increase conversion rates (Whhhhhhoooooooo!!!!). I’m going to keep things as simple as possible since I have a lot of beginners that read. I know from tons of experience that I could create a landing page for that eHarmony offer and it would do better than direct linking. I use a strategy I call Minimum Viable Campaigns where I test the ideas with direct linking before I really invest my time. If I had a $500 budget I would set a $50 budget for each campaign and direct link them all. But there is nowhere that explains what pieces of information are important and where that information should go to reach a higher ranking.
We’re taking today to show some real-world landing page examples, so get ready for some breathtaking brilliance and miserable monstrosities. As a consumer chances are pretty good that I’d back myself right out of this landing page disaster and find a page that is better at meeting my needs. I clicked an ad for photography lighting equipment, so why don’t I see anything even remotely photography-oriented? Since "dog beds" is a pretty broad query, this meets the intent well, allowing the visitor to browse and find exactly what they need. Visitors already see that these beds have a five-star Amazon rating (which is a clever trust signal to promote above the fold). The Pottery Barn brand is well known and has a solid following – I’m sure many consumers would choose PB dog beds over others, but driving PPC clicks to the wrong landing page is throwing away potential purchases. This page comes off as spammy and damages any potential trust the brand might have earned (and really, any website that starts with a lowercase “e“ or “i” already raises suspicions). At the moment the buttons are the same color as the background with a subtle orange outline – not irresistibly clickable.
The main image is confusing – is this a glimpse of the product itself, or are we supposed to be drawn to the colorful designed templates Zoho offers against the bleak and dreary templates offered by other companies? It looks more like a resources page than a product landing page (and an ugly resources section at that).
Remember, you know your company best, and it’s very possible that not all general landing page best practices will apply to you. However, plenty of sites are interested in sacrificing landing page standards for the sake of experimentation. There's just no way you can expect a visitor to take their time meandering around a website until they find what they want. It still amazes me that businesses are not even using landing pages at all, let along making them relevent to the search term! It's good to see examples of landing pages in different industries and how they compare to each other. Your post has helped to understand better about the best landing pages and the worst landing pages. If a user takes in the message before they see the design, then I think that is a successful page. For a newbie like myself, real world examples are far more powerful than all the theories floating around on the net.
It’s becoming increasingly common (for good reason) to include testimonials on pricing pages. If you send someone to this page and they fill out all the information, you get $5 or whatever. Using our scenario, someone clicks your ad on Facebook and then they immediately go to the eHarmony page. If you don’t know, then you have to test direct linking vs a landing page and see for yourself. The only hint that I haven’t accidentally clicked a random pop-up ad is the Fovitec logo featuring an aperture icon in the “O” (although whatever camera allusions the word “Fovitec” is supposed to conjure are lost on me).
If potential buyers want to read more reviews from customers, they’ll go to the Amazon page. This is a good landing page – it would have been perfect for my initial search for “silk flowers.” However, in order to get here, I had to click a link talking about DIY silk flowers crafts.
I clicked an ad that appeared for “email marketing software” and the word “email” is nowhere to be found. The button color and text are appropriate, and I like how the central-positioned form draws the visitor in. Apart from being a missed opportunity to optimise a campaign properly, customers have no chance of finding what they want so conversion must be terrible!I love landing pages and totally understand their importance, however, I have learned a few things from this article and I'm now off to perfect them!
Our internal Creative department has taken the landing page conversion strategy and created an incredibly elegant version for main website demo page testing. However, there's a fad in commercial web design at the moment to use pale grey on white as a colour combo, and this page suffers from that. Video marketing specialists Turn Here highlight good conversion improvement numbers and the side benefit that properly optimized video can be 53 times more likely to reach the front page of Google search results. The “landing” process and movement through the funnel is just as important as the physical page design.
If I’d have to choose between a landing page that’s too crowded or too spaced out, I’d absolutely choose the spaced out page.
Square Space is getting enough notice these days that they might be trusting that visitors already know what they’re all about.
The question is, will visitors stick around and watch the video for a better understanding, or simply look elsewhere for a landing page that spells out the benefits for them in a quick, scan-friendly design?
For someone with weakened eyesight, or glasses with an older prescription, the low contrast makes it a strain to read. Sounds like this site really needs to focus on intent and think about where they really want to direct visitors. However, a second testimonial or an extra icon line of features could be added while still maintaining a sleek, attractive design.



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