Later on in the morning I came across this article from Gizmodo which discussed the fall off in new Facebook sign-ups for the month of June in the US. Facebook are addressing this retention issue and they are still at the vanguard of an evolving social internet. From a monetization point of view, the constant innovation and openness of its API has meant that businesses are migrating to Facebook because it’s where their customers spend their time online.
On his own blog Peter has spoken about the necessity not to sacrifice the user experience in this quest for profit. A well designed Facebook fan page marketing strategy will increase your search engine results rankings. A hand marking a graph indicating SEO Rankings increasing for a (your) business with Facebook Fan Page marketing. Tu perfil en Facebook es una ventana no solo a tus contactos presentes sino tambien a los que aun estan por llegar. Cuida la foto de portada asi como la foto de perfil de tu Facebook, tanto si es el tuyo personal como si es el de tu empresa. Paginas de fans. Tambien conocidas como Fan Pages estan orientadas principalmente hacia los negocios, las marcas, las companias, los productos, etc. El marketing del social media todavia esta sin madurar pero lo podemos tomar como una ventaja para probar y aprender a la vez que vamos haciendo, lo que en el mercado anglosajon se ha denominado learn-by-doing. Encourage Twitter followers to become Facebook fans, Facebook fans to comment on your LinkedIn page, and Pinterest users to share their images on your Facebook Timeline.
In recent weeks I noticed I hadn’t added any new Facebook friends in quite a while, so it was an opportune moment to receive the message.
While sign-ups were still happening (over 320,000 for the month), there was a significant drop from the massive 7.8 million sign-ups in May.
The strategy needs to move from one focused on growth to one focused on retention of users.
Around about lunchtime today, and aptly enough, via Facebook, I came across this very interesting presentation which discusses the shift from an internet driven by consuming content to an internet driven by relationships. For now, as Facebook hits the awkward years of puberty after a growth spurt we’re sure there will be some mistakes made.
When people talk about your products and services on your Facebook fan page they are creating well keyworded, organic content. En el siguiente articulo recogemos algunos de los puntos basicos para que veas como le puedes sacar todo el partido posible al Facebook Marketing. No importa lo que diga la gente, al final el “libro” siempre se juzga por como es su portada.
Una vez que ya tengas tu cuenta de Facebook preparada, no esperes que Facebook trabaje por ti. Parecidos a las paginas de fans pero estos grupos reunen a usuarios que comparten algo en comun y que tratan de ayudarse unos a otros con consejos, trucos, tutoriales, etc. Los eventos de Facebook son ideales si tienes en mente crear una fiesta, una invitacion a una exposicion, un concierto, etc.
Preocupate de generar contenido propio, esmerate en captar la atencion de tu audiencia ofreciendoles ofertas solo para ellos, articulos interesantes que les puedan beneficiar en su dia a dia. Dicha foto tiene muchos y diversos usos puesto que la puedes usar para dar a conocer tu ultima oferta o promocion, para incluir un anuncio de un evento o simplemente para colocar tu logotipo.
Tener una pagina en Facebook puede ser algo muy comun pues al fin y al cabo todo el mundo tiene acceso a la plataforma pero ahi es donde entra en juego la personalizacion propia que pueda hacer cada uno. Si quieres conseguir una audiencia verdaderamente implicada no solo en tu producto sino tambien en tu marca, premiales.


Una buena oportunidad de probar un producto nuevo es dandolo a conocer en concursos o en encuestas en las que se pueda probar si va a funcionar en un futuro.
Animate a crearte perfiles en otras redes sociales no solo con tal de llegar a mas gente sino con tal de hacerte un hueco en tu industria.
Con esto facilitaras que tu audiencia comparta tus contenidos sin que tengan que hacerlo de manera manual. Ten en cuenta que tu Facebook lo pueden ver personas de edades muy diferentes asi como de estilos muy diversos. For a small or medium sized business Facebook represents the opportunity to appeal an unparalleled audience, for free.
Analysis revealed that the fall-off was happening in the 18-44 year old age group while teen and older audiences were still increasing. We all remember the excitement of first joining Facebook; the addictive nature of adding new friends, finding long-lost connections and tagging embarrassing photographs.
Consider that almost anywhere you go on the internet, you have the ability to share with your Facebook friends without actually being within the Facebook interface? But what we must not forget is that while Facebook continues to grow, so too do its users continue to evolve.
The challenge is to mature into the type of social network that users want to grow older with too. A good Facebook fanpage design encourages your followers to share your company’s information with their friends. Mucha gente decidira anadirte o no a su Facebook dependiendo de como aparezcas en tu foto de perfil. Administrados por uno o varios usuarios del grupo permiten tener un grupo reducido de contactos que dominan o hablan de un tema en concreto. No tiene porque estar siempre relacionado con tu marca o tu producto, puedes hablar y actualizar sobre otras noticias o hechos que se esten produciendo en tu nicho. Si tienes conocimientos de HTML y del sistema que utiliza Facebook podras crear paginas de aterrizaje que motiven a tu audiencia a hacer click no solo en tu like sino tambien en tus contenidos.
Reconoce la labor de todos aquellos seguidores que mas comunicativos esten no solo con tu marca sino tambien con el resto de usuarios de la comunidad.
Ademas, tambien puedes incluir botones para enviar por email tus contenidos a todos aquellos usuarios que no dispongan de una cuenta en Facebook. Thus Facebook represents a viable solution as a marketing tool for any business lacking the resources to advertise a product service on prime-time television on a Saturday night.There are some Facebook practices that should be common sense, update your content, provide information, be friendly and reply to fans. Where previously a teenager might be expected to join MySpace (or Bebo in the case of Ireland and the UK) they are now joining Facebook. Four years on since the addition of the News Feed feature and explosion in Facebook users, the challenge  now is in keeping Facebook as an integral part of peoples online lives.
This type of organic sharing not only increases your company’s exposure but also encourages brand loyalty and higher SEO rankings. Vivid profile photos capture the eye of your views while high quality content will keep them there.
Tips and tricks on how to use your products and services along with eye-catching photos are both great ways to keep the dialogue going between you and your customers.
Your fan page users will most likely use links that lead back to your website as well, which is also a boost to your rankings.
Piensa que puede que entre alguno de ellos se encuentre alguien que te pueda dar trabajo (de una u otra manera) en un futuro. Pero ojo, no anadas mas de 25-30 contactos al dia pues puede que Facebook te tome como un spammer y que te quite la cuenta.


Here are some tips to increase the presence of your Timeline, the foundation for any Facebook marketing campaign.
The growth in the 45+ year age group is a more interesting trend given that these are individuals who would likely never have had a social network profile before, but have been attracted to Facebook because of its ubiquity.
In addition to this, Facebook have to figure out a way to monetize the site without alienating users.
Where the response rates for Facebook ads and applications are very high now, the likelihood is the rates will drop over time as the novelty factor wears off. Reviews and testimonials on your fan page help to convert prospective customers to current ones.
This is the place to find out what your customers want and to encourage them to chat about the things they like about your products and services. Interactua con la gente que tengas agregada, aprovecha cualquier ocasion para establecer una conversacion virtual.
Todo esta visible para cualquier que tenga una cuenta en Facebook y son una de las mejores maneras de conseguir captar la atencion de tus fans, clientes o audiencia. Do I really want to be Facebook friends with my elder brother’s secondary school classmate and how is this going to benefit me? When more photos are stored on Facebook than on any other site in the world that’s at least one very compelling reason to join in. The recent privacy controversy shows that people will react negatively if they feel their private information is being shared for the sake of advertising revenue. Ad-blindness is a phenomenon well-known to the traditional marketing industry and there is no reason to think it won’t be repeated in the case of Facebook ads. Images are ImportantWith the development of the Timeline in place of the regular page, imagery has become increasingly important on your page.
Social Media naturally makes brands more accessible to the public, use imagery to capitalise on this. Pin or Highlight your most important postsAs a result of the update, the content on your page is no longer sorted in chronological order alone, it’s possible to highlight the posts of your choice to get them where your audience will see them. Not only should all of your social media profiles be linked to each other, each profile should also feature direct links to your website, blog, and newsletter sign-up. Organise your AppsJust below your cover image you’ll see the space for apps, this may include photos, videos, notes and thousands of other options such as customised apps. Keeping the competition simple with a tempting reward will encourage a lot of submissions on your page and will increase your overall online presence.6. MilestonesYou don’t want the early months of your Timeline to look like a graveyard, populate your Timeline with memorable milestones. This is a good way to inform your customers of what your brand has achieved, for some this may be as small as hiring a new employee for others it may be reaching 1 million likes.
Updating your milestones is an effective way of letting your followers know how your business is doing as well as celebrating your achievements.7. Love your fansEngaging with your fans should be the foundation for any social network strategy. Through utilising all of these tips you should be able to build a strong fan base that is engaged and passionate about your brand and therefore willing to invest in your product or services.



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