Dopo YouTube, Facebook e la piattaforma piu importante per promuovere i tuoi video perche qui le persone spendono molto tempo a cercare contenuti di intrattenimento e sono quindi molto propense a visualizzare dei contenuti video.
Per la maggior parte dei canali YouTube, la scelta migliore e quella di creare una pagina Fan.
Ricordati che ogni azione intrapresa dai tuoi fan sulla tua pagina viene comunicata ai loro amici e cosi ti permettera di raggiungere nuove persone; percio e importante non soltanto pubblicare contenuti ma invitare i tuoi fan ad interagire. Pubblica i nuovi video caricati sulla pagina di Facebook accompagnando i post con delle domande specifiche sui contenuti.
Non pubblicare solo video ma utilizza diversi tipi di post, come aggiornamenti di stato e foto. Trova modi per riutilizzare e condividere i video meno recenti del canale, ad esempio utilizzando delle notizie di attualita che pero si prestano ad accompagnare un tuo vecchio video. Cerca collaborazioni con pagine fan alle quali potrebbe interessare il tuo contenuto – potresti pensare anche di contattare direttamente pagine fan di altri YouTubers che conosci. I video di YouTube su Facebook vengono spesso incorporati con un’anteprima piccolissima. Un escamotage per aggirare questo problema e quello di pubblicare una foto dimostrativa del video ed inserire all’interno del post, il link diretto al video con una call-to-action.
Se il video offre un contenuto importante in un tempo relativamente breve, allora inserire la durata del video nel testo che accompagna il post aiutera ad aumentare le possibilita che le persone visualizzino il video.
Iscriviti al mio canale e ogni venerdi avrai un nuovo video per imparare a capire meglio YouTube.
MONETIZZARE SU YOUTUBEDa poco e possibile aprire canali a pagamento, vendere e noleggiare i video. PARTNERSHIP YOUTUBEScopri come monetizzare i tuoi video e ottenere la partnership in pochi click. In today's digital marketing world, video marketing has become so relevant in social media marketing that most social media giant sites are now jumping into the band wagon. But for a while now, their have been trending topics about Facebook video marketing overtaking YouTube video marketing as the contender for video on the web.
The online video market has been undisputedly dominated by YouTube for a decade, but that’s about to change as Facebook is gradually becoming a worthy rival.
After conquering the world of social media, Facebook has started spreading its business in other fields, and its sole focus is now on attracting video publishers on its platform. Anaid Gomez-Ortigoza, product manager of video, has revealed some of the up-coming features in a recent blog post, emphasizing the fact that video publishers will have even more tools aiding them growing their businesses on Facebook.
Besides the new enhancements made to the video upload system, Facebook has also introduced a new Video Library. By updating their video publishing experience, Facebook comes really close to the options YouTube is already offering its users.
Facebook didn’t just stumble on its initiation in video – ever since 2013, the platform has been relentlessly revealing new features, coming up with more user-friendly tools and persuading content creators to upload on its website directly.
However, Facebook has set its video potential in concrete last summer, when the ALS ice bucket challenge soared video sharing on the platform to more than 17 million.
Even though Facebook has to make up for YouTube’s decade-long head-start, it has taken the challenge with determination. Because users seem to be so into Facebook’s video content, brand marketers also have a great opportunity on the platform. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Facebook recently made an announcement mentioning the ever decreasing organic reach for brands on the platform. Posts that contain these traits are made and posted by brands because in the past it was precisely this type of post that generated the best results in terms of reach on Facebook. Most of the people reading this post will already have an idea of how Facebook’s newsfeed algorithm works.
The average person sees about 300 posts in the newsfeed every day and it’s the newsfeed algorithm that determines which ones you’ll see out of the 1500+ that could potentially be shown to you. Brands want as much reach as possible, regardless of how much value the content brings to the viewer. It’s only natural then that to improve the Facebook experience for users, Facebook themselves must ensure that users see less of the posts they don’t like. Facebook therefore needs brands and it needs them to pay to be on Facebook and show their posts to users and they expand on the details these changes may make to brands in this post. Right now, natively uploaded Facebook video content (NOT YouTube content), is getting a significant reach boost.
Of course some brands and media companies have their own video channels and are as such reluctant to post directly to Facebook. Remember – we specialise on driving more traffic to media companies from Facebook and other social platforms. Who are we?EzyInsights is the fastest viral content discovery tool for publishers and content providers. One of the most surprising analytic discoveries of 2014 was the number of desktop views on videos Facebook received in comparison to YouTube, the second largest search engine in the world. In Fall 2013 Facebook decided to roll out a new feature, which many of us remember as the auto-play videos no one could figure out how to turn-off.
In May 2014, Facebook reported that the number of videos being posted to their website was 94% steeper than a year prior in the US, and the number of views increased by 50% from May to July. While the numbers might seem like Facebook is onto something revolutionary, the ways in which they’ve climbed to video success have come by their own hand. Organic Content Discovery – What happens when you want to find a video of your favorite band on Facebook? Content Distribution – While Facebook has made it possible for their videos to become embedded to reach outside viewers, YouTube has partnered with Apple, Android, Hulu, and many others to have apps built right into nearly any device.


The majority of this article has been made to debunk statistics that don’t carry a lot of weight just yet. In the top four metrics there is: Engagement, Shares, and Time Spent Watching, three things Facebook is already built for. For the time being, YouTube is still the biggest and best video platform in the world, and you can bet any declines they’ve suffered will regain traction sooner than you think. Like many major marketers, Reebok wondered where its digital video ad dollars might be better spent—Facebook or YouTube video —and it partnered with Pixability to find out.
The results showed combining YouTube and Facebook buys is the most effective method for marketers.
Study shows number of marketing videos uploaded directly to Facebook will outnumber those added to YouTube by end of year.
Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and more brands are bypassing YouTube to upload their video content directly to Facebook. After analyzing 180,000 Facebook video posts from 20,000 Facebook pages, the study revealed a steep rise this year in the number of marketing videos being uploaded directly to Facebook, as brands opt-out of Google’s YouTube for their marketing video distribution needs. Going back to the start of 2014, Socialbakers data illustrates how Facebook is narrowing the gap between the number of video posts on its site versus YouTube. But, Socialbakers also analyzed the number of video interactions between the two sites, and found that the share of video interactions increased on Facebook, and decreased on YouTube. Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Puoi comunicarne l’esistenza al tuo pubblico di YouTube tramite i link nella sezione informazioni del canale ed il link nella descrizione dei video (puoi utilizzare anche le annotazioni per ricordare di seguirti su Facebook oppure condividere il video). Su Facebook le persone sono abituate ad una comunicazione piu personale e saranno sicuramente interessate a conoscere di piu di te. Ci sono alcune app come quella di Involver oppure di Woolbox che ti permettono di farlo in maniera molto semplice. A questo indirizzo trovi una discussione sul forum dove vengono presentate alcune app per integrare Facebook e YouTube. A volte puo capitare che Facebook non prenda titolo, descrizione ed anteprima del video e questo e molto penalizzante perche non potendo postare il video sulla pagina Facebook, non riusciamo a promuoverlo nelle prime fasi dal caricamento.
Chiudendo questo banner, scorrendo questa pagina, cliccando su un link o proseguendo la navigazione acconsenti all’uso dei cookie. However, views have become a less important indicator to marketers and advertisers in recent years. Both Facebook and YouTube are both different side of the same coin, which should be used as an integral part of your video marketing strategy efficacy. Have been able to perform researches using the built up internet marketing tool; seo web analyst as a case study and will be using the web marketing tool (platform). On Monday, the leading social network has announced new “customization and control” options to become available. Uploading videos will ensure page owners a highly customized distribution for their videos, while the Video Library will offer a centralized place for uploaders to manage their videos. Will all of this going on, Facebook was clearly aiming at becoming a video service worthy of rivaling YouTube.
The advantage is Facebook’s quick rate of increasing its audience, which now boasts 491 million, according to data released by comScore.
According to a statement of David Fischer, Facebook’s vice-president of marketing partnerships, people turn to their News Feed to see what matter to them – and that creates a real challenge for marketers to make their video content easily discovered. I am sure you have all seen several posts in your own Facebook newsfeed – the type that contain a competition asking you to like, share, comment or tag a friend (even two!).
Active engagement means visible interactions with the post that the Facebook newsfeed algorithm uses to determine the importance of that post.
This is at the expense of brands who have been used to reaching a certain proportion of their page fans in the past. It means more funny cat pictures you love and less boring posts from shops and businesses, at least in your organic newsfeed. Ultimately, most brands will not be unduly affected because most brands post infrequently enough for it not to bother anyone. The brands that these changes shouldn’t affect and may even benefit are those which have content to post. This is the exact same problem brands initially had believe it or not, about posting content on Facebook. If you have short form content – try posting it directly to Facebook for a week and see the difference in reach you get. If you want to know more about how these things work or what you could be doing better – drop us a line any time. While this may seem like a sign of the future, there were several algorithm changes Facebook made right around the same time to severely alter these figures, what happened at the times the red arrows are indicating? There were seemingly more articles devoted to teaching people how to turn auto-play videos off, than there were talking about the marketing benefits.
In June of 2014, they also improved their News Feed to where videos are now the most readily visible content on the social platform, ahead of Status Updates, Photos, and by far the links to other sites people share. Facebook has a lot of catching up to do in this area, along with the need for a better way to find old videos. The truth is though, Facebook’s video scheme has a very promising business model simply based on the social integration aspect. Facebook also makes it very easy for advertisers to directly target certain social groups, which is essentially the essence of good advertising, knowing your audience.


Facebook has an incredible model working, but according to Forbes Facebook was the one network people used less in 2014.
His work is centered around photojournalism, nature and music, but also loves any opportunity to work with people. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. Un piccolo tutorial ti mostrera come risolvere questo problema attraverso lo strumento Facebook Debugger. Se anche tu fai video su YouTube, iscriviti per imparare a ottimizzarli, aumentare gli iscritti e le visualizzazioni. Facebook's tool offers a fixed cost per thousand impressions and estimated impressions per day. Facebook charges advertisers by the view and starts counting views after a video has played for three seconds. The Mixpo study revealed that, in a ranking of the most important metrics when running video ads on social, views placed fifth.
Where there has been confusion for Facebook users is the number of real adverts they see on Facebook.
It will and should affect brands who pump out content that is not useful or valuable to users and through incentives like competitions manage to make users feel swamped with posts they aren’t interested in. What does that mean – it means pages like Buzzfeed, BBC News, Techcrunch, bands, TV shows and other similar pages. We’ve seen that content on Facebook which is seen through a friend rather than via the brand has a 3-4 times higher chance of being clicked on. The point here, is that although Facebook’s video views soared for a few months, they all began to plummet once people started turning the auto-play feature off. Along with this update, Facebook has also made it to where YouTube links are being driven out of the News Feed. YouTube is still the number two search engine in the world for a reason, their framework is built entirely around searchability. While other platforms like Pinterest, Tumblr, Instagram and SnapChat all continue to grow, it’s a good question to ask whether it’s worth investing video into a declining social platform? After all, the latest competition to win a €15 gift voucher from some high street store that you see because you were tagged in could have been a post from a real friend. These outlets are providing content that people consume regularly and also happen to enjoy.
This is a small but significant difference to how Facebook treats Youtube content which does not autoplay.
Video will follow the same path – if you can get 3 seconds of attention, you have a chance to get 30 seconds. Invisible or passive engagements include clicking on a photo to enlarge it, or clicking on a link to read an article – this type of action is not shown to others, you won’t see a post that says a friend of yours clicked on a photo, but it still counts in the newsfeed algorithm. These adverts are unavoidable – they are part of the Facebook experience because they are a source of revenue that allows Facebook to keep the platform running. It means any brand posting video content has a big advantage in capturing your initial 3 seconds of attention. If you can get 30 seconds, you have a chance to get the 3 minutes plus of attention that longer form content online requires. Some advertisers have compensated by contextually targeting their YouTube ads, aiming them at channel categories like fashion and do-it-yourself, said MEC's head of social for North America, Noah Mallin. Facebook reports details like how many views lasted for 50%, 75% and 100% of the video, so that advertisers can calculate the effective cost of an autoplay ad. Facebook offers a larger opportunity for engagement and shares, which is why more and more advertisers are turning to the social network for their video campaigns. Facebook does know and record these invisible engagements and they do count towards a post’s importance. Facebook understands that users will click through to content and spend a significant amount of time away reading or watching or listening before coming back. If you’re a company that posts video content and you’re not uploading 15-30 second videos directly to Facebook, you need to ask yourself why not. So an average user viewing 300 posts a day will see about 15 adverts directly in their newsfeed. It actively promotes this by tracking how long you spend away from Facebook when clicking through to another site.
Overall, the two products don't differ greatly in price when factoring in variables like goals and valued metrics, according to Mr.
No amount of clicking ‘I don’t want to see this’ will change that – you’ll just see an advert from a different (possibly less relevant) brand. If you click through to a useless story that doesn’t hold your attention or deliver on the promise it made in the headline, Facebook’s algorithm punishes that. Facebook of course also works to ensure that adverts are targeted well – so there is at least the possibility that when you see one it will be for something you actually consume or could use. So if you click through and return within a few seconds (especially under 15 seconds), Facebook will assume that content is not valuable and will limit the reach for that post and eventually that page. The better the ads, the more effective they are and the more brands will be willing to pay for you to see them.
If however you click away and watch a 5 minute video, browse a few other pages on the site you went to and then return some minutes later, that is considered a success and Facebook will give more priority or importance to this post and page in the newsfeed algorithm.



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