Facebook is a massive social networking platform that reaches into nearly every aspect of users’ online and offline lives. Mobile advertising revenue represented 62% of advertising revenue in the second quarter of 2014. Engagement is 18% higher on Thursdays and Fridays. This, again, is valuable content scheduling information. Facebook users spent $234 million dollars worth of virtual goods and gifts on Facebook over the last quarter.
293,000 statuses are updated, 136,000 photos are uploaded, and 510 comments are posted every 60 seconds. Creation of local business pages has increased 100% from 8 million in 2012 to 16 million in 2014.
654 million people use Facebook mobile on a daily basis, an increase from 609 million last quarter. Facebook users are 53% female and 47% male. The key understanding here is that, in a practical sense, there is an equal opportunity to reach both genders. Users share 4.75 billion pieces of content daily as of May 2013, a 94% increase from August 2012. The average time spent per Facebook visit is 20 minutes. Facebook users don’t mind hearing what you have to say, but you’d better make it short and sweet. Videos are watched and shared on the Facebook news feed twice as much as just six months ago.
42% of marketers say that Facebook is critical or important to their businesses. Facebook is a crowded place.
As you can see, Facebook’s massive reach offers the audience and the means to contribute and share information. Facebook has just released some new research that shows us just how well Facebook ads play with others, like paid and organic search channels, to lift traffic and conversions.
So sit back, relax, and let me take you on a magical ride through Facebook’s awesome new data. There’s no “Batmobile” without “mobile” – and mobile is a big part of the equation here, too. 2. Financial services: Research found a 19 percent lift in paid search conversion volume and a 10 percent improvement in CPA with exposure to Facebook ads! Of note is the impact of the mobile device in all of this, which, as the research points out, is no surprise as people go on to search from their mobile device when they’ve been served Facebook ads on mobile.
I'm getting some really impressive lift through right column desktop ads with brand-focused promotions. For conversion tracking, Facebook defaults to 1 day after viewing and 28 days after clicking.
When Facebook Mobile App Ads was introduced last year, the aim was to drive installs for companies. You might already have some ideas in mind to utilize these new calls to action in the Facebook Apps Ads. Play Game - A game wants to bring existing players back to its app to play newly updated levels. Contact us for more information on how we can help you get more leads and more sales for your business.
A study has revealed that Facebook News Feed ads are both less expensive and have a higher CTR on mobile than their desktop equivalents.

The study, by AdRoll, reviewed data from over 800m impressions across 215 advertisers who were running retargeting campaigns on Facebook on desktop and mobile, and across the web. This resulted in a 61 per cent lower cost-per-click for ads on the mobile News Feed, compared to the desktop News Feed.
Today is a bank holiday here in the UK, so Mobile Marketing Towers is currently devoid of life while we all dance around the traditional Maypole.
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Facebook has improved its mobile app install ads service to allow developers to reach a much more specific user base with their ads.
With the new and improved features for the service, developers are now able to target more specific mobile users.
The updated mobile app install ads service can be used in conjunction with Facebook's Ads Create Tool. These new features will most definitely be a great draw for many developers, especially the game developers that Facebook very desperately wants.
This networking giant acquires businesses that offer features it doesn’t currently have, and is constantly morphing into something that transcends social media. Use this bit of information to know when and how to schedule your posts and other content on Facebook.
If your business has an international audience, your efforts to reach them certainly won’t be lost on Facebook. Again the evidence makes it clear that people are engaged on Facebook, and it only continues to increase. If you want potential customers to notice, take the time to produce content that engages, inspires and informs. As a long time search geek who has just recently gotten really into Facebook ads, this data makes me really happy. Consumers who were exposed to Facebook ads were more likely to conduct a new search on mobile. The average lift for desktop search referral traffic was less than 1 percent (but the study points out that since 70 percent of Facebook ads were in a mobile format, this data is consistent with the “same-device stickiness” in the consumer journey that is typical for e-commerce). Facebook says the result of this search behavior made search ads almost 2 percent more effective for those studied (because branded keywords cost less than other keywords).
Retail space: Findings show significant boost in search return on ad spend (ROAS) in markets that included Facebook ads exposure. Research suggest that “coordinating the timing, copy and messaging across both digital marketing channels, Facebook and search,” can help in driving traffic and conversions. If you set it to 28 days after viewing and 28 days after clicking, you can start to see the lift metrics.
It found that the cost-per-impression of News Feed ads on mobile was 57 per cent lower than similar ads on desktop, and generated a 10 per cent higher CTR. Overall, utilising the News Feed saw great returns for advertisers, with those that layered desktop News Feed campaigns on top of web campaigns generating 53 per cent more clicks, and those that added mobile on top of that adding another 29 per cent more clicks. The mobile install ads service is a great tool for developers to make their mobiles apps more well known to the world.
The tool provides all of the customizations in the previous paragraph, along with other options to select from. If you’re using automated social media posting apps, be sure to keep these timeframes in mind.

Just understand that Facebook ads should only be one part of your online marketing campaign. The mega social media site transcends borders, which is a major opportunity for businesses that want to go international with their marketing. If the average user is only spending 20 minutes on Facebook in a single visit, make it so that you get your point across quickly. Having been bombarded with content and information from friends, family and businesses, you’ll be lucky to be amongst the content the user actually engages with.
While images are still king on Facebook, videos appear to really be taking off, and your brand should take advantage. The key here is to create a unique space for your brand that users are drawn to and recognize apart from all the others.
These Facebook stats are convincing for many clients who are on the fence about allocating some of their budget to a social media campaign. Where there are no borders – no limits – and where the possibilities go beyond your imagination. Many developers have seen their mobile apps downloads increase phenomenally after using the service. So if they only want to target users who have iOS 5 devices, or Android 4.2 Jelly Bean devices, they can now do so. For example, you can choose to direct your mobile app install ads to only one gender, to only people with specific interests, or even only to people who satisfy a specific criteria (such as having a family). It wants to create a powerful gaming network that will appeal to casual and hardcore gamers alike.
Facebook even allows you to link to specific areas of your app directly from the news feed. Find out their needs and what they’re interested in, then craft content that speaks to them. Before even considering ads, your business should certainly be taking advantage of free pages for business.
If you’re a small business, take the time to really consider if Facebook ads are the next step for your business. Before Facebook increases their ad costs again, it would be wise to make the case for clients. Social Quantum, an international game developer, saw its app become the #5 grossing app in the US within less than a month after using the service. Developers can also target their ads towards a more general category as well, such as "Only Android 2.3 users and up". Facebook enticed developers by showing off how much money developers made off its network, and how many users interacted with their apps.
Even in the face of privacy concerns, users still find themselves choosing the useful feature. That includes making sure your ads are really working for you and sending a clear message to potential customers.
With most users opening an app between 6 and 10 times, Facebook went to work to find a way to urge installed users to return and actually use the apps.

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