TweetIf you hadn’t heard, Auto-play ads videos in the Facebook mobile app (and desktop) are on their way.
If you’re not on any kind of unlimited data plan with your network provider, this will prevent Facebook eating into that precious data. This entry was posted on Tuesday, December 24th, 2013 at 11:05and is filed under Advertising, How to, Mobile, Social Media. Earlier today, Facebook revealed that ads served on mobile devices will include links to a Facebook Page, social context and sharing options from August 6. Now, however, Facebook has revealed another interesting tidbit around its advertising plans.
That may be so, but it’s unlikely to appease those already critical of Facebook’s management of user data.
Facebook already enables ad retargeting to users who’ve browsed specific websites and apps, which advertisers activate via tracking software. Facebook is making this opt-out though, through a more convoluted means than simply ticking a box in your account profile.
On Android, all you need to do is visit the Google Settings app under ‘Accounts’, and hit ‘Ads’. Of course, this doesn’t stop advertising, it just means that you have a little more control over what personal browsing behaviors of yours informs Facebook’s ads. It’s also worth adding here that Facebook isn’t actually collating new data in light of today’s news – it can already access a wealth of information from apps that tap the Facebook SDK (software development kit), or websites that use the Facebook conversion pixel.
In related news, Facebook is also rolling out a new ad preferences tool, which is accessible from every ad on Facebook.


Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014.
As if you needed another reason to lock down your Facebook profile, the company's sketchy new partnership with data mining firm Datalogix is geared towards giving advertisers more information on what you're doing—even when you're not online. This move essentially brings its mobile apps in line with those on the desktop version of Facebook.
While it currently primarily garners data from your main Facebook-browsing activity to serve you ads, it will soon start using more information from third-party websites and apps too, though only in the US at first. Then there’s Facebook Exchange, a real-time bidding ad exchange that lets advertisers retarget users based on their prior browsing history. The ‘Opt Out of interest-based ads’ may already be selected for you, but if it isn’t, now’s the time to do it if the thought of Facebook targeting you with tailored ads spooks you. It's just not enough that they can target ads based on your preferences, now they want to know how those ads are influencing your buying habits in the real world.A lot of companies have been doubting how effective Facebook ads are, so Facebook asked Datalogix to help them find out how often you're actually going to stores and buying the products you see in their ads.
That in itself is terrifying, but it gets worse.Facebook then takes that list and checks it against all the data it has on its users and puts them into groups based on their online activity.
Here's what the code field looks like for me: My best guess would be that you have an add-on that's keeping it from showing up, maybe an ad blocker or something similar?
But with this latest move, Facebook is really pushing the boat out in terms of how it uses data for interest-based ads. Now, it will tell you why you’re seeing a specific ad, giving you granular control in terms of removing personal interests it has used to deliver a specific advert. Then, Datalogix determines how many people from each group bought a certain product so that Facebook can see how many ads for that product were served up, giving them an idea of how well the ads are working.In all fairness, both companies claim that this process does not allow them to match specific users with their purchases, but we all know that doesn't really mean anything.


You may need to enable javascript, or turn off noscript or adblock for the captcha widget to appear. And even if it's true, who wants advertisers knowing how to manipulate them into spending even more money? In other words, make the videos only download over Wi-Fi only, and ostensibly opt-out of letting them auto-play on your handset. And while you're at it, you may also want to disable Facebook's Instant Personalization and Social Ads for good measure. The case, Angel Fraley et al., individually and on behalf of all others similarly situated vs.
District Court of Northern District of California and the judge is currently reviewing the proposed settlement.Reuters is reporting that the proposed settlement offers $10 Million in damages and an agreement to provide an opt-out option for the program.
Too funny!Hate these kinds of ad programs or have an experience with Facebook sponsored stories? I think not but well done them and yes I too will be opting out asap, thanks for the article sir ?? Sean R. I was able to share this with my friends here at home and I will also share the blog online.



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