Online marketing for small businesses can be extremely profitable, and this is especially true when it comes to marketing campaigns that utilize social networks such as Facebook. Understanding your market will be another important aspect because you will need to engage this audience when you arrive on the social networks. This is a biggie, but it will need to be considered just as the other considerations listed above.
Facebook Marketing is on the mind of just about every company with an online presence, small and large, BtoB and BtoC. Recently I participated in a webinar on social media ROI that took a holistic view of the value created by social engagement, beyond direct customer acquisition.
What approach to the social web makes the most sense for engaging identified customer personas and communities for the desired business outcome? To the extent that Facebook appears as an answer to these questions, it will become clear whether Facebook makes sense as part of an online marketing and social media strategy. Recently Ken Burbary shared a compendium of Facebook demographic information on Facebook: Facebook Demographics Revisited – 2011 Statistics that pretty much answers this question.
You can also get some of the information you need in the process of setting up a Facebook advertisement. Does Facebook really get you new customers or just keep you in touch with people who already know who you are?
At TopRank Online Marketing, our key focus on internet marketing and social media strategy is on customer interaction with content. These behaviors are certainly present on Facebook pages through the Wall, News Feed, internal and external linking to content and Liking of content. Recently a client of ours asked whether an ecommerce effort on Facebook made sense for their online store.
My advice was that while we could research the propensity for customers to buy via Facebook, we could also see the low price point of a Facebook store as an opportunity to lead their category with a new feature.
Participation on Facebook can start with some guidelines inspired by success with similar efforts, but should be fine tuned to the needs of your own community. Facebook Insights provide specific information on how your Fans engage with the page, so start out by posting a few times per week. How important is it to provide customer service on social media sites like Facebook and Twitter. If customer service on Facebook is part of your Social Media Strategy and hypothesis, then it makes a lot of sense, My personal observations of consumer expectations is that social features are becoming a more familiar part of the online and brand experience.
Deciding to embark on offering customer service via social networks like Facebook should be a thoughtful consideration.
According to your goals, the right measurement scheme will provide the best ways to measure conversions on Facebook.
February 8, 2014 by Hoang Tran 1 Comment Nowadays, it is common for small businesses to have a Facebook page as well as a web business site. The emergence of social media networking sites transformed the business arena for all businesses; especially small business owners. A small business must manipulate the best of social media sites such as Facebook to boost its market presence and bottom lines. One of the best forms of Facebook manipulations is to generate a high number of ‘likes’ on the web business page. It is crucial to create a custom welcome page that represents the small business professionally. A well designed web business site is commonly ‘like’ and shared with others which is an excellent form of free promotion for the business while establishing the brand name in the marketplace. The innovative small business owners need to think out of the box to gain an unfair advantage over their competitors by including components that their competitors do not have to make their web page stand out in the crowd.
Video inclusions are simple creations which can also be used on self introduction with regards to the business, headshots of staff and owners who are serving the consumers as well as clear demos of business products and services to convince viewers of the dynamism of the business offerings. Modern consumers enjoy business websites that have pictures or photos of the staff, especially customer services to link a face to a name and services rendered. A small business website can garner more ‘likes’ than its competitors with a high dose of proactive services compared to a lackadaisical attitude by business owners.
Proactive services to every visitor to the web business site make the visitor feel important to generate a positive response such as a ‘like’ on the webpage. Quality blogs can be posted regularly and directly to the web business’s Facebook to entertain web visitors.
Web visitors would more like to click the ‘Like’ button on the web business page if there is an obvious ‘Like’ gate staring in their face.
A direct request to ‘like’ the page is very effective when the request is posted professionally.
But like many other marketers, you may be struggling with how to build a fan base, engage your audience, turn fans into customers, all while running your small business. About page: The more you share, the more likely you are to make connections with old friends and new acquaintances. Head on over to the Find Friend Browser and search for connections based on your hometown, current city, high school, mutual friends and more. I mentioned before that there are a number of advantages that personal profiles have over business pages. Chat friends up: A quick chat with a far away friend (or even a neighbor) can shore up weak ties of engagement. Tag friends in photos: When I posted pictures from our Agents of Change Digital Marketing Conference as the event, I then went in as Rich Brooks and tagged my friends who appeared in the photo. Like your personal profile, you need to have an engaging place for people to learn more about your business.
Choose the right cover photo: At 851 pixels wide by 315 pixels tall, your cover photo sets the stage for your brand. Custom tabs: I used to say that you really needed to focus on creating beautiful custom tabs to engage your page visitors, but Facebook is currently revamping custom tabs and may reduce them to text links, so hold off on any changes right now. Currently photos have some of the best engagement of any type of content for most businesses.
From your business page create the event, and then share it with your personal network through invitations. Increase the reach through advertising or asking friends to share the event on their own wall.
The good news is that Facebook offers some amazing targeting options so your ads only appear in front of your ideal customers, and you only pay when they click on them.
For more information on advertising on Facebook for pennies, check out this great article called Grow Your Facebook Fans Fast, Cheap & Ethically. And for an overview of all the Facebook ad types, read Every Type of Facebook Advertising and How to Use Them. Add a Facebook Like button to your blog posts and articles. Make it easy for visitors to share your content with their Facebook network by including a social share button. Use Facebook comments on your blog. This allows people to comment with their Facebook login on your blog. You’ll need to create some sort of email bait to encourage signups, but building your list is the most important activity you can undertake at Facebook. This entry was posted in Social Media Marketing and tagged facebook, facebook marketing by Rich Brooks. This has got to be one of the most fun and real blogs I have read in such a long time that tries to encompass FB marketing.
Great work that is…sure, we can work together to promote my forth-coming Christian book titled LET’S PAULse A LITTLE!
I’m actually working on a post now about how to get the most out of your social media activity in the shortest amount of time possible.
In other words, find one or two platforms that make the most sense for you (and more importantly, your target audience,) and OWN them. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. With 845 million users, Facebook has become an increasingly useful tool for brands, and it's important to have a strong presence on the social network. Whether your brand is fully established or just starting out, launching a marketing campaign can seem overwhelming. Before you launch your brand presence on Facebook, you need to make sure that your vanity URL is available — and that it’s simple and easy to remember. Rather than going through the time consuming process of manually figuring out what’s available and what’s not, use a simple but powerful service called Name Vine. Copying and pasting content, logging in from one social media network and logging out from another can be a time consuming task — but it doesn’t have to be.
For small and medium-sized businesses, social media budgets are nowhere close to those of global brands, which can afford multiple custom applications and promotions on Facebook. Services such as North Social and Pagemodo provide the kinds of applications that most businesses need.


A Welcome Page: This should be the default landing page that welcomes a user to an application.
A Contact Us Page: This is a great and useful tool for converting your fans into potential sales leads. You should set up at least one or two tab applications on your Facebook Page, so users aren’t landing on your Facebook wall, but rather a page that’s informative, engaging and able to convert those users into fans. Aside from use on third-party sites, social plugins can also be utilized on Facebook apps to provide a deeper level of engagement, while driving traffic back to the application.
It doesn’t matter how big or small your company is — leverage the social plugins on your blog, Facebook apps and on your website. If you’re looking to see what your fans engage with the most — and when to post it on Facebook — you can utilize a third-party service called Edgerank Checker. If you have to provide a report of Facebook metrics to your boss or a client — or maybe you just want to see for yourself — the best time-saving tip is to export the Facebook Insights data to an Excel spreadsheet. Once you’ve done this and downloaded the file, open it in Excel and apply a filter by going to the data tab and clicking on "Filter." You have to make sure that your cursor is at the very top row. Once this filter is selected, you can quickly filter any key metrics in ascending or descending order, which is a very powerful trick when analyzing your Facebook marketing and engagement efforts. Nobody wants to visit a Facebook Page with an enticing offer, only to learn that it's not available in their region.
Give your fans an incentive to visit your business by providing them with a recent, active “walk-in” promotion in their area. Allow users to recognize that you are connected with their location by providing details and assets specific to where they are. When you have to target languages, Facebook allows you to make status updates for users with certain language settings.
Setting up a QR code for your Facebook Page is a quick, simple and effective strategy for small or large businesses to use. Link your QR code to a dynamic URL — so you can customize and change the URL if you decide you want to later drive users to your website instead of your Facebook Page. You’ll have the ability to view analytics so you can see how many people have scanned your code, their location and the type of smartphone that scanned the image. Buying Facebook ads is a wise, cost-effective solution that can help increase your brand's visibility throughout the Facebook platform. Facebook's "Like" ads provide users the opportunity to “like” your fan page from any page they are on. More recently, one of the best ways to invest in Facebook advertising is by leveraging Sponsored Stories.
Since Facebook has been known to many people and everyone can access it, you can take advantage of social media to grow your business become more successful. When you are using Facebook for marketing, you must make your page stand out from among the crowd. Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Facebook marketing can seem like a daunting task and getting started may not seem easy at first. You need to know what types of marketing campaigns will generate the most return business for your company. About Latest Posts Follow MeNanda RahmaniusI'm a Blogger, Internet Marketer and Online Entrepreneur who Work at Home Online. While all comments are read and appreciated, only comments using HUMAN NAMES will be approved. However, although small businesses can capitalize on the free tools provided by social networks such as Facebook, there are other important aspects of this type of marketing that will need to be considered. They’re really asking if you are active online in a variety of different online communities. Knowing your market and your audience will be very important especially if you plan to provide products and services on a consistent basis.
The fast pace of the social web right along with changes in consumer behaviors and technology can make it a challenge to nail down specific and enduring best practices. Many of the questions from that webinar reflect the growing curiosity about specific social media applications and websites. Hopefully you’ll get value from these answers and feel free to ask your own in the comments. These questions are essential for just about any kind of online marketing, not just social media and not just for Facebook.
With that bias, I would say the answer to this question about acquiring and engaging customers through Facebook is revealed by understanding your customer preferences for content discovery, consumption and sharing. There are myriad ways for new and existing customers to engage on Facebook including interactions initiated due to advertising. Facebook shopping in the short term might not get them a significant increase in direct sales, but it will help show existing customers they’re finding new ways to be innovativel.
We’ve seen some clients daily posting work well while others might post a few times per week. Is it attracting “Fans”, signing customers up for a free sample, getting visitors to redeem a Facebook coupon, or making direct product or service inquiries? Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. We respect your privacy.EmailThis field is for validation purposes and should be left unchanged. These are essential business components in today’s modern business environment to stay ahead of the competition. As more and more consumers climbed onto the social media platform to stay connected, small and big businesses are also capitalizing on the benefits of social media avenues. The full potential of social media networking features must be capitalized effectively to bring about the desired business outcomes.
This would draw the attention of popular search engines to generate a high ranking to the web page which augurs well for the web business. This page may be simple but crucial in introducing the small business with its plethora of products, services and brand to visitors. There can also be some inclusions of promotional components that encourage visitors to ‘like’ the web page as they navigate through the site. Hence, the web business site that incorporates interesting videos and colorful photos that are relevant to the topic of discussion would stand to enjoy more likes from visitors. Well executed videos are great advertising tools that allow an effective dissemination of product or service information that would compel viewers to make a purchase immediately or establish the brand power in the market as more visitors view the video. When good services are rendered such as fair recommendations and tips or caution on the suggested products, consumers are more likely to ‘like’ the webpage for the professional services experienced. It is important to make every web visitor feel like a VIP when visiting the web business site regardless of status and purchase capacity. There is a status update feature that can be manipulated to garner relevant information on potential leads with open options for visitors and fans to participate in any update activity. Sponsored web events or quick updates on relevant market happenings via Facebook event features are proactive services by a small business to garner more ‘likes’ on its web page. Clicking the ‘Like’ button opens to another space of more interesting contents that would captivate readers.
It is necessary for a small business to track its page activities professionally with quick responses to customers’ mail while cleaning up the mail list to keep the website always professional in appearance and contents. This article will help you optimize your Facebook marketing so that you can build your business. If you want to make a splash and increase your visibility, you’ll need to spend some advertising dollars here. Sometimes I use a photo that shows me presenting, other times shots from my favorite ski mountain, Sugarloaf. Whether it’s an old college buddy or a friend of a friend who you want to connect with, a personal touch goes a long way towards getting a positive response.
That way they would be alerted, and both they and their friends could comment on the photos. Keep in mind, though, that it shrinks down to 50 pixels square in the newsfeed, and only 32 square on updates and comments. If a lot of people have engaged with a post, Facebook is more likely to show it to your fans. Setup notifications so that your phone gives you an alert whenever anyone interacts with your page.
To reach a wider audience you’re probably going to need to spend some dollars on ads. Although this may dissuade non-FaceBookers from commenting, it does improve the quality of conversation, since you get fewer trolls when everyone can see who they really are. If any of these tips were helpful please consider sharing this post with a friend on your favorite social network.


I read this on my iPhone and couldn’t believe how it just kept scrolling and scrolling.
Apparently they had already rolled out links instead of images in the business page layouts in Australia. Majestic Media, a global Facebook marketing agency, has come up with nine time-saving tips for marketing on Facebook. It checks domain names, Facebook and Twitter extensions in a matter of seconds to see if your desired vanity URL is available.
If you’re looking to push content to Facebook and other social networks, you can benefit from using a tool like HootSuite, which allows you to publish once and distribute everywhere. However, large budgets aren’t required to launch a lot of the basic applications seen on Facebook. Also, most of these services provide a "freemium" model that offers some applications for free. Typically, these pages are fan-gated, meaning the person is asked to “like” the page to unveil more content.
A new study from Gigya shows that users who visit third-party sites through Facebook Connect spend 50% more time on those sites. Above, you'll see the Facebook application Majestic Media built for Volkswagen, which invited users to participate in the next Volkswagen commercial.
They’re free to use and are a quick and easy way to market your brand or message through referral traffic. You can see which status updates performed best, whether your audience responds well to video and get a sense of what's driving your Likes.
So, Facebook users who have French or Spanish as their default language on the site will only see your content that's in their native tongue. Once you've entered your specific targeting information, you can hit "Okay" and proceed with your status update, geared for that specific audience. QR codes can be leveraged on napkins, menus, business cards, billboards, magazines, brochures and other forms of marketing materials.Esponce is one of the most powerful QR code platforms on the market, and it offers a free tier that’s typically geared to small businesses.
Most people don’t realize how easy they are to set up or that you can buy in with a small ad spend.
If a user doesn't click on the "Like" button, don't interpret that as your campaign not working — these ads are relevant because they keep users engaged and informed with the latest in your marketing campaign.
According to a study by TBG Digital, Facebook’s new Sponsored Stories ad units nabbed a 46% higher click-through rate, a 20% lower cost per click and an 18% lower cost per fan than Facebook’s standard ad units. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. If you are new here, you might want to subscribe to the RSS feed for updates on this topic. One thing to do when you’re starting out is adding a button that leads to Facebook on your website. Below you will find some important information that deals with areas that include being online, the type of time you have to invest, knowing who your market is, and finding out exactly how much you actually know about this type of marketing. This is extremely important especially if you plan to do any type of marketing utilizing Facebook as a marketing tool. You’ll really need to sit down and analyze how much time you have to invest in this type of marketing campaign. In many cases, Facebook is part of a multi step sales cycle that attracts interest and then presents offers and information on the company blog, website or other digital experiences that educate. Look no further than the obscene amounts of money spent on Second Life for examples of that tactic going awry. Social media monitoring and first hand participation should reveal demand and companies can plan and forecast resources accordingly. Stores within Facebook can measure sales, sites that focus on recruiting staff might count how many applications they get.
When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing. But small business owners should also consider optimizing their Facebook pages as well as their web business sites for greater effects and returns to business. Many small businesses are enjoying great success when Facebook marketing is incorporated into their online marketing strategies and campaigns. There is a plethora of dynamic Facebook features that are powerful in enhancing the small business enterprise’s sales and profit. It must be well designed and structured to facilitate easy navigation that would encourage more visitors as well as a frequent return of visitors. These videos or photos about the business, product or service can be shared along the circle of influence’s network of the consumer.
Small business owners can make use of relevant Facebook apps such as Contact Me to create the relevant contact form for a quick contact option by visitors. Hopefully this article can help you somewhat with the knowledge and tools to be able to make money online.I like to write articles about your favorite array as Design, WordPress, make money online and SEO. For many people, especially those who didn’t grow up with social media, this is a unnerving thought. You never complained about spending advertising dollars for TV, radio or print, so why Facebook? That way you can answer questions or address problems with incredible speed, building loyalty with your fans. You can integrate your Facebook Page, Twitter account, Google+ page, LinkedIn profile and other social networks — all within one easy-to-use interface.
Keep in mind that you won’t get a customized app, but you can manage the content and visuals within pre-developed apps that are available.
It was utilized to build meaningful conversations within the application, while driving new social traffic to the campaign. Think of them as a brand awareness play — just because they aren't clicked, doesn't mean they're not acknowledged. If you are interested in trying Facebook marketing, the following article provides useful tips for you. This helps visitors find your page much easier, and it is a less intrusive method of marketing.
Contests are a great way to attract new followers and win new customers for your products and services.
Small business owners are normally tied up in the day-to-day processes of their small business. But if social features are practical AND newsworthy with a reasonable price point, it’s the kind of investment that can win new customers and reinforce your brand with current customers. Don’t over promote your own information, but follow the themes established in your social content strategy.
Other Facebook pages might simply count and qualify the comments, wall posts and community generated content as measures of engagement. A small business owner must learn to take advantage of these features to impact its online marketing strategy. Hence, the number of ‘likes’ on the small web business site would increase faster to capture the attention of top search engines for a higher page ranking. Due to limited knowledge article will equally cliche, so look forward to receiving many words your suggestions to improve.
Typically, they cannot afford the time or afford not to have the time to use Facebook in their marketing efforts. When favorite brands market themselves on social channels it’s not a surprise anymore, its expected.
You need to focus on what your goal is, be it encouraging loyalty or bringing in new customers. When you get people involved with talking to you through your Facebook page they will feel a personal attachment to your company and will respond well to your marketing efforts. In order to engage your audience on Facebook you will need to keep up a consistent effort on providing new and compelling content, products and service information. Give positive feedback to the behaviors you’re looking for and make moderation efforts swift. Most times this type of info is hard to find and a lot of people are not aware that they even need it. If you do nothing more than provide valuable information consistently, this will work as well.



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